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Don't believe us? Just watch. From the inescapable "Baby Shark Dance" (do-do, do-do-do-do) and CoComelon Nursery Rhymes, to Luis Fonsi, Bruno Mars and Ed Sheeran, these are most-viewed YouTube videos of all-time.

Can you believe that YouTube has only been a part of our lives since 2005? The internet was a very different place back then. Videos were massive, slow-to-load files on site backends and peer-to-peer file sharing networks like LimeWire and Kazaa. Making video quicker and more accessible was definitely YouTube's specialty, and in return, it's now the second most-visited site in the world, after parent company, Google, of course.

Like Instagram's most-followed users, celebrities have been made (and unmade) through the platform, and numerous videos from YouTube have firmly become a part of our shared history, bridging borders, cultures and languages - who doesn't remember "Charlie Bit Me" or the earworm chorus of "Gangnam Style"? YouTube didn't just change the way we find and watch videos - it changed the way we communicate with one another across the world.

According to Google, YouTube's billion-plus monthly users collectively watch over one billion hours of video each day. That's a lot of video. And fresh off Pinkfong's "Baby Shark Dance" recently becoming the first video to break the 10 billion views mark, these are the 20 most-viewed YouTube videos of them all.

The 20 most-viewed videos on YouTube of all time

1. "Baby Shark Dance" by Pinkfong (14.03 billion views)

Good luck finding someone who escaped the past decade without hearing this song. (If you did, we salute you.) Those who have kids, and even those who don't, know Baby Shark. Do do, do-do-do-do. The version of the song that most of us know is the work of Pinkfong, a part of a South Korean entertainment company by the name of SmartStudy. It surpassed "Despacito" in 2020 to claim the most-viewed video title, four years after it originally came out. On 13 January 2022, it became the first YouTube video to pass 10 billion views, and doesn't seem to be slowing down any time soon. So, get used to it.Do do, do-do-do-do.

2. "Despacito" by Luis Fonsi feat. Daddy Yankee (8.3 billion views)

Are you still jamming to Luis Fonsi (Fonsi!) and Daddy Yankee's Spanish-language slapper in 2022? So are we. Despite having its own Bieber remix, it's the OG version that long held the most-viewed crown (before being unseated by "Baby Shark Dance"). Can we say it's the top real song on the list? The 2017 record - it's playing in your head right now - became a global hit, and five years later, continues to be one the biggest pop songs worldwide. It's safe to say YouTube has played a very important part in that success.

3. "Johny Johny Yes Papa" by LooLoo Kids (6.8 billion views)

This one is weird, and it only gets weirder from here. "Johny Johny Yes Papa" turns the familiar "Twinkle, Twinkle, Little Star" melody into a tale of family lies and sugar abuse. Naturally, it was destined for the meme treatment, which it got plenty of across Twitter and throughout YouTube. "Billion Surprise Toys", an Indian YouTube channel, went for total virality by adding "Baby Shark" references and "Gangnam Style" dance moves. It's been described as "disturbing" and "nonsensical", and well, yeah. See for yourself, if you're into that kind of thing.

4. "Bath Song" by Cocomelon Nursery Rhymes (6.5 billion views)

The bottom five of the most-viewed YouTube videos of all-time is a strange journey into the uncanny valley. Ready? "Bath Song" flips a couple of tracks - "The Itsy-Bitsy Spider" and, yes, "Baby Shark Dance" ( Washmy arms doo-doo-doo-doo-doo-doo) - to the tune of over five billion views. It's a song about hygiene, which, great message. But there's a creepiness to it all that we just can't ignore.

5. "Shape of You" by Ed Sheeran (6.15 billion views)

Breathe a sigh of relief, it's a real song. Hi, Ed Sheeran! From his 2017 album, Divide, this track's a hit wherever it's played, and the singer's grasp on social media makes it no surprise that he'd do massive numbers on YouTube as well. For more Ed, "Thinking Out Loud" and "Perfect" also rank among YouTube's top 30 most-viewed, at #18 and #28, respectively.

6. "See You Again" by Wiz Khalifa feat. Charlie Puth (6.11 billion views)

Even if you haven't watched your way through the entire Fast and the Furious franchise, you ought to be familiar with "See You Again". The emotional final track from Furious 7 was a tribute to the film's late star, Paul Walker. With Charlie Puth on piano and vocals plus rapper Wiz Khalifa's heartfelt verses, it's a hit formula with a heartwarming message.

7. "Wheels on the Bus" by Cocomelon Nursery Rhymes (5.8 billion views)

If you have been around a toddler, this rhyme, originally written and composed by Verna Hills, is an earworm. The verse has a rhythmic pattern on the theme of various bus features that fascinate children. This popular rhyme builds up the excitement around travel. Kids love to bounce along in the bus all over town with this favourite nursery rhyme!

How many of these most-liked YouTube videos have you watched?

8. "Phonics Song with Two Words" by ChuChu TV (5.6 billion views)

The same video that once edged our old friend Psy and "Gangnam Style" out of the top ten is skyrocketing to the top. Yes, it's another children's video. But, on the plus side, this one offers some educational value: A for Apple, C for Cat, U for Uncle; you get the idea. Here's to learning.

9. "Uptown Funk" by Mark Ronson feat. Bruno Mars (5.10 billion views)

Justice for music! Mark Ronson and Bruno Mars' unmistakable hit "Uptown Funk" continues to climb up the ranks, offering some hope for the future. This earworm took home hardware for Record of the Year and Best Pop Duo/Group Performance at the 58th Grammy Awards, and really, we're just happy to see it break up the madness of the remaining entries on this list.

10. "Learning Colors - Colorful Eggs on a Farm" by Miroshka TV (5.05 billion views)

This is, uh, something. Allegedly geared toward "children", this creepy video from Russia is set to "Old MacDonald Had a Farm" and teaches kids about the six essential (?) colours: black, brown, pink, white, red and blue. How does it do it? Through little egg men splitting their heads open to be filled with goo, naturally. And for whatever reason, there's that fourth egg looking sinister. Great stuff all around.

11. "Gangnam Style" by Psy (5.02 billion views)

Psy's smash hit Gangnam Style is the most-beloved K-pop anthem of the last decade and continues to be on top of club playlists till now. We've all grooved to the signature horse-riding hook step while crooning ' Oppan Gangnam style' at the top of our lungs. The video is currently the eleventh most-viewed video and the eleventh most-liked video on YouTube. Thanks to Gangnam Style, K-pop got a whole new makeover and fandom.

12. "Masha and the Bear: Recipe for disaster" by Get Movies (4.57 billion views)

Masha and The Bear is the most-watched preschool series in the world, chronicling the adventures of a schoolgirl named Masha and her caring pal, bear, who always keeps her safe from danger. Did you know that the cartoon is also included in the Guinness World Record as the most-watched animated video on YouTube? Launched in 2016, the Russian-produced show has won multiple awards, has its own game apps, a spin-off series on Netflix and whatnot.

13. "Dame Tu Cosita" by Ultra Records (4.53 billion views)

Dame Tu Cosita (which translates to "give me your thingy") skyrocketed in popularity upon its 2018 release, and you might've seen this animated video featuring a little green alien all over the internet. The song became an instant club favourite, putting artist El Chombo, who was nearly out of the spotlight for two decades, back on the music charts. A remix with Pitbull and Karol G was also released the same year, peaking at the top positions on multiple Billboard charts.

14. "Crazy Frog" by Axel F (4.3 billion views)

While this crazy amphibian-led video filled with a gibberish background score might seem nonsensical to you at first, it's as addictive as it gets. The video showcases a thrilling series of events as a killbot chases his prey, the Crazy Frog, who commutes the city on his imaginary motorcycle. An interesting chase begins as the two ride through the city's skyscrapers, sewer systems and whatnot. Ultimately, the killbot launches a missile at the Frog! Trust us, this video is too good to miss.

15. "Sugar" by Maroon 5 (4 billion views)

Seven different couples, seven different venues and seven different stage set-ups - Maroon 5 crashed multiple weddings in this uniquely styled video. Screaming, shouting, dancing and exploding with excitement - who wouldn't be thrilled to see the Adam Levine-led band give a surprise performance at their reception? While the video did receive some flack for being corny and staged, we don't mind grooving to the fun beats for a while! Isn't it? Sugar is the feel-good party anthem we didn't know we needed.

16. "Counting Stars" by OneRepublic (3.9 billion views)

Counting Stars has been one of the most successful singles by OneRepublic, clinching top spots on music charts across Canada, the UK, the US and many other countries. The video shows the band performing the track in a dimly lit basement, filled with lights which can represent the 'stars' echoed throughout the song. The upbeat clip is interspersed with scenes of several people in a religious revival service on the upper floor, jamming on the tunes. Chaos ensues towards the end, when the ceiling collapses and an alligator crawls through the ground floor. Overall, Counting Stars is an incredible curation by the band.

17. "Roar" by Katy Perry (3.9 billion views)

The music video of Roar is a visual delight, looking straight out of an enchanting comic book. The video somehow relates to the story of Tarzan, who gets lost in the woods and truly discovers himself by unlocking his fears and thriving in his environment. Similarly, Katy Perry is seen as a scared stranded woman in the beginning, who eventually progresses to become the 'Queen of the Jungle' after facing all the challenges unflinchingly. If you need that Monday morning motivation to lift your spirits, Roar should be on your playlist.

18. "Baa Baa Black Sheep" by CoComelon (3.9 billion views)

By now, we've established that nursery rhymes rule the world of YouTube. This rendition of the classic childhood nursery rhyme will surely catch the fancy of your little ones. With a beautifully animated and visually appealing video, CoComelon brings to you a fun and interactive way to bond with your kids.

19. "Lakdi Ki Kathi" by Jingle Toons (3.9 billion views)

Lakdi ki kathi, kathi pe ghoda.. is a very popular Hindi song, whose animated versions hold massive popularity even decades after its release. The video transports you into every child's fantasy world, showcasing a bunch of friends having fun and frolicking times as they ride a horse against scenic backdrops. This version by Jingle Toons is all you need to get your toddler's attention.

20. "Waka Waka (This Time for Africa)" by Shakira (3.8 billion views)

The Official 2010 FIFA World Cup anthem, Waka Waka gained prominence with its catchy chorus and of course, Shakira's stunning moves. The clip, which showcases the singer and a bunch of dancers/ children grooving to the song, also features cameos by legendary footballers like Cristiano Ronaldo and Lionel Messi. The funky, inspirational tune will get you up and dancing.

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The 20 most-viewed YouTube videos of all-time

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Most Viewed Videos on Youtube : From Baby Shark to Luis Fonsi, Bruno Mars & Ed Sheeran, these are the most-viewed YouTube videos of all-time.

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Social media’s growing impact on our lives

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Which social media platform do you prefer?

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If you've been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there's tons of actionable, research-backed advice on how to create social media images that get shared-the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement.

By the end of this article you're going to be fully aware of how to make images that your readers can't help but share. All backed by science.

A shareable social media image is made up of five components:

1. Emotion: When your readers feel it, they'll share it.

2. Relevance: Your image should not only fit your niche, but fit your audience too.

3. Colors: Using the right colors, to get maximum shares.

4. Typography: Choosing a font that not only looks good, but also says what you're trying to say.

5. Hashtags and Text: Using the right words, phrases and hashtags that will make your audience interact.

In the article you're going to learn how you can take advantage of all of these elements, and put them together to create the best social images you possibly can.

1. Emotion

Create Epic Content (Or Nobody Will Share It)

Before I carry on, there's one thing I do need to mention:
You need to treat your images as content.
And not just any sort of content. I mean the epic kind, that's going to add a ton of value to your reader's life. Because that's the only content people share, right?

If you're creating images because you feel you need to - and just scatter them throughout your news feed - you're not going to get anywhere.

Your images should:

Back up points you've made

Show statistics

Provide tweetable (or valuable) quotes

Add depth

Go above and beyond the content you've written

So, be sure that the images you use - or make - aren't just there for the sake of it. Treat them as content and put a high value on what goes on them.

Emotion is the biggest piece of the sharing puzzle. And it's the driving force behind all five points on this list - so it deserves a lot of attention. So, what makes an image emotional?

As it turns out, there are a lot of factors:

Color: Studies of abstract art have shown that the way color is used and distributed across a piece controls the emotions you feel. For example, black creates feelings at the despair end of the spectrum and bright primary colors can create joy and happiness.

Font Choice: You'll learn about this in depth in section four.

Complexity: This isn't complex designs - more on that next - but emotional complexity. Research shows that the more feelings your images can convey, the more viral it will go.

Showing one of these five things: Research from Harvard studied what makes marketing campaigns, and their images, go viral. They found that: Admiration, Interest, Serenity, Amazement and Astonishment were the most shared emotions.

Simple Designs, Big Emotions

You don't have to be a graphic designer to create solid social media images. In fact, far from it. I've run twitter feeds for months without a single minute of design under my belt.

All it takes is a little knowledge of how design works, and what it takes to make something your audience wants to share.

Firstly, there isn't a magic bullet of design that goes viral. At least not to the current research. But there is a principle of design that, when harnessed, can go a really long way.
Simplicity.
The psychology of design shows that people are most responsive - and more likely to engage - with images or logos that are laid out in a clean and simple way. That's because if people are presented with too much information, it can be overwhelming and force them to switch off.

For example, this study on smoking warnings showed that when smokers were presented with too much graphic or negative information, they were actually more likely to smoke because they paid less attention to the images.

Basically, simple designs cut through the noise and make your message easier to digest.

Which of these two images is easier for you to process, and has the biggest impact?

This one:

Or this one:

The second one right? It's a no brainer. Clear and crisp cuts it. Two colors, one font - that's it.

There's no arguing with the message either. It goes right through the noise, and into the hearts (and minds) of your reader.

If you look at most articles on highly shareable images - like this one from Jeff Bullas - all the 'types' of image have this simplicity in common too.

You don't need to go too far to see it in action either. All it takes is a quick glance at the Buffer twitter feed to see simple, clear and crisp layouts getting a lot of shares:

Here's some simple tips on how to create simplicity, and powerful emotion, in your images:

1. Less is more: Don't give your audience too much to look at.

2. Focus on clarity: Is the message you're trying to create easy to see?

3. Use plenty of white space: If in doubt, leave it out. Empty space isn't wasted; it can actually add power to your designs.

4. Few filters and effects: The less filters and special effects you use, the better.

5. Don't be scared to use a premade template: Apps like Share As Image and Canva both come with templates you can use to fit your purpose.

It's also really helpful to know the sizes for each platform you're using too. But, there's a wonderful - and constantly updated - guide to that right here.

2. Relevance

Choosing A Relevant Image

Relevancy is important in content marketing. Making sure that what you're doing fits who you're doing it for. But, never has that been more important than when you're choosing an image.

Let me explain:

90% of the information the brain processes is visual, and it's processed 60,000x faster than anything you read. That means when your brain first sees an image, it's trying to join the dots between what you see and what you should be seeing.

Essentially, your brain is trying to figure out if the image makes sense.

If the image doesn't fit your:

Then you're going to drive your audience away from the image-and the share button-and right onto the next post in their feed.

And while standout images that don't make sense might make your reader stop and look, it's not going to make them share. Which is why you're here, right?

I want you to flip your thinking on choosing an image. Instead of looking at it as, "Does this make sense for me to share it?" I want you to think of it this way:
"Does this make sense for my audience to share it?"
Which might sound like a small adjustment, but it makes a big difference to how you look at images. Because, you have to then consider how that image would look to their community, as well as your own.

1. Find five authorities in your niche (or business competitors)

2. Look at the pictures they share, that have been retweeted

3. Make notes of the similarities between those images

4. Find where they fit for your content

To get a feel for what's relevant, and what's not, you you need to do a little research into your own niche and the authorities who are sharing images. And, the images their followers are sharing.

Take a couple of minutes to try this activity:

But, What If We're Not Visual?
You're both people.
Good question, well phrased.

What counts as relevant for a company with, well, nothing relevant to photograph? Well, there's one thing you and your audience have in common:

Take the American Airlines twitter feed, @AmericanAir. There's not too much that's visual about their business, but people use their services every single day.

So why not photograph them having a great time doing it?

All relevant really means is that your images have to make sense to the reader. And, if you're a company who can't find a visual representation of what you do, use the failsafe of showing people enjoying it.

Are Abstract Images Relevant?

Abstract images - visuals that make their point through representation - get used a lot around social media. For example, Buffer uses them a lot on their social feeds.

But do they counts as relevant images?

The answer is: it depends on the goal.

As Kevan discussed in this article on creating twitter visuals, abstract visuals can still have an impact on shares and engagement, because any image is better than not using an image at all. But, as you saw earlier, simple designs have a big impact.

So if you just want to increase engagement and make a point, you can use abstract images all you want.

However, if you're looking for maximum shares and engagement, your best choice is to go with a clear explanatory image-or a simple, easy-to-digest design-so the reader has to do less work to figure out what you're trying to say.

Relevance Is In The Eye Of The Beholder...

A few weeks ago I went to the theatre to watch a comedy show. The guys on stage picked apart comedy through the ages-from Cavemen through to Chris Rock-and talked about what makes comedy funny. And about halfway through the show they said a line that has never left me:

"It's not about what makes you laugh, it's about what makes the audience laugh"

Does this fit my niche?

Does this fit my brand?

Is it easy to understand?

Does it make sense for my audience to share this?

The same can be applied to content, and the images you're creating. It's not about what you would share, it's about what your audience would share.

When you're choosing or creating your images, ask yourself these questions:

If you can answer yes to all of these questions, you've got a relevant image that your audience can respond to.

3. Colors

Colors are powerful.

In fact, according to Neil Patel, they are 85% of the reason you choose to buy a product. And from a quick glance at my bookshelf, over half of all the books I've bought on impulse have orange on the cover-a color that fuels the impulse emotion.

There's been a lot of research into how different colors affect people from different cultures and places, or how they can back up a point that's being made.
Until now.
For example, here's a great infographic about the impact of different colors on people from around the world.

But, not much has been known about how colors impact readers sharing habits:

Red, Purple and Pink promote sharing

Green, Black, Blue and Yellow all stop people from sharing

A recent study from Georgia Tech examined over 1,000,000 Pinterest images between 2009 and 2011, and looked at the color trends between the highest and lowest shared images.

The results?

That's because those three colors-red, purple and pink-all drive carnal, visceral emotions, such as failure and sexual arousal, in both men and women.

When you're creating your next image, then, try making the points you want to stand out in either of these three colors for maximum shares.

How To Use These Colors In Images

Now you know the colors that work, that doesn't mean you suddenly have to start drowning your images in Red, Pink and Purple. Instead, try to use the colors to make standout points in your images.

Take a look at this image I created for the Share As Image Blog, on why you should add images to your blog posts:

By highlighting the important pieces of information, this image alone brought in over 60 shares (out of 125) for the piece. It's a simple tweak, but by making the points you want your readers to resonate with in those shareable colors, you can create a nice spike in your shares.

But, what if your image doesn't have text?

You can still apply the same principles by making the focal point of your image stand out in one of those colors, too:

Or you can adjust the background to the image you've used:

The idea is to work these colors into your image where they fit, not to just force them in there because you feel you have to. These colors will increase the shares you have, but don't damage your content just to make use of them.

4. Typography

Choosing The Right Font

It's easy to think that your font is a simple design choice.

But the truth is that it's the body language of your image. It says a lot to your reader without you even realizing it.

Not sure what I mean? Take a look at this image:

There's a huge difference between the two, right?

Fonts have been shown to impact everything from your political beliefs, to whether you're an optimist or a pessimist and how long someone will read an article for.

But what do they have to do with how your image can get more shares?

Simple. It's all about emotion. Creating it can:

So, it boils down to the message you're trying to put out - and the emotion you want to evoke. This slideshow has a great list of fonts and the emotions they create:

1. Decide on your emotion: You've already seen how emotion is a driver behind sharing, so be clear on the emotion you want them to feel.

2. Create the designs three times: Find three fonts you like that fit your message. Then, create the design three times and compare them to each other. I find going away for a coffee break and coming back makes this decision much easier.

3. Choose the most readable font: If your audience can't read it, you'll struggle to get your message across. Avoid the prettiest font, and choose the one with the most power over your audience.

The Quick Guide To Choosing The Right Font

The aim here is to think beyond the words you've written; and make sure the font is a match for what you're saying. Doing that isn't as complex as you'd think, though. Here's a simple three step guide to help you choose the best font for your image:

5. Hashtags And Text

How to Optimize for Maximum #Power and Success

Does it fit my layout?

Does the font fit the message?

Is it relevant?

Will my readers care about it?

Okay, now you've seen the emotional power of choosing the right font. But what about the text you've actually written - how do you optimize that for sharing success?

Well it turns out there is no magic formula for text on images. All it really has to do is answer these questions:

The more powerful the message, though, the better the chance of the image being shared. For example, take a look at the This Girl Can campaign from the UK.

Their marketing strategy was simple: use motivational pictures of real women with a strong message on top, to spread the message - and increase the awareness - of women in sport and exercise.

The results are staggering:

And, they're not only staggering from an emotional point of view. They managed to build a 62,500 person following in less than a year, and the engagement on all of their updates is high too.

Although the original message isn't a Hashtag on the image, it's still become one that their followers use every single day.

But, what should you do if you don't have a Hashtag or message? Don't worry; you can still get up to 847% more shares.

By using quotes in your image, you can take a boring mundane tweet and turn it into a really powerful image. As long as it fits the above checklist, of course. Take a message you want to share, and quickly turn it into a shareable social media image, like this one:

1. Emotion: Your audience needs to feel something when they look at your image.

2. A simple layout: If you do too much, you turn them off and away from that share button. Keep it simple, clear and easy to digest.

3. Relevant imagery: Your stock photos, backgrounds and filters should all make sense and tie in with your niche or branding. If they don't, it doesn't make sense for the reader to share it.

4. The right colors: Use the colors that best match your brand, but don't forget to make the most of Red, Pink and Purple to get the most shares.

5. A powerful font: Make sure the words you use match up to the font you choose. Don't make your image send the wrong message.

6. Text or hashtags: Quotes are the most powerful, but having a powerful message or hashtag can create a lot of viral potential.

Okay, let's do a quick round-up of everything you've learned so far.

1. Open an image creation app (if you want speed, I'd recommend Share As Image)

2. Choose a template that fits the platform you use most

3. Create an image, using the principles above, for your next update

4. Share the link in the comments of this post

5. Let me know your results

An image needs six elements to get shared:

Where do you go from here? Well, I've got a little task for you, if you choose to accept it. Don't worry, this blog post won't self destruct if you don't.

All that's left to ask now is, what are you going to create?

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The Best Fonts & Colors in the Most Shareable Social Media Images

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If you've been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images?

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