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J'adore Dior - Charlize Theron

Denotation - rich woman wrapped in gold shaped like the perfume bottle.

Connotation/signified - wealth, status, luxury, class, status, female empowerment.

Mid shot, eye level, relatable.

She takes up most of the frame and the background is gold, blurred, almost irrelevant. Gazing at the consumers.

Very powerful pose.

'she represents modern femininity and embodies the spirit and energy of Dior.' - the brand

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Extreme Close-Up Shots
These shots are used to emphasize characters' fear, paranoia, and descent into madness. He wants kill his wife and son.
Viewers perceive the characters' intense emotions and can empathize with their psychological struggles, enhancing the overall sense of horror and tension.

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The film also challenges stereotypes related to the relationship between the two generation.
Being a member of the LGBTQ community is difficult to exist in Asian countries, but this film brings this issue to the forefront of the viewer's mind and the parents' attitude towards their daughter is a lesbian.
The daughter's coming out to the family is also an attempt to fight against traditional Asian culture.

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The Chinese cultural atmosphere has shaped our gender consciousness, and masculinity is dominant in society. Proya, a domestic skincare brand in China, has released a poster on Women's Day that breaks down traditional gender stereotypes. Like the slogan says: It's gender, Not boarder. It shows that occupation have no gender, that we can do anything without being bound by gender prejudices and stereotypes.

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Dior accused of racism over 'pulled eye' advertisement

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Dior accused of racism over 'pulled eye' advertisement

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This is an ad from Dior towards the Asian market, but using an Asian model with narrow eyes can be related to harmful stereotypes and discriminatory behaviour.

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-The Rosie the Riveter ad was debuted in America during World War 2 when men were sent off to war and were subsequently replaced by women in factories and shipyards.
-This ad became the pioneer for feminist ads in the country. "You Can Do It" encouraged women to fight for their right to work after the men came back from war and sent them back to being homemakers.
-Denotation: Glamorous woman in a work uniform. One of many war ads during that time.
Connotation: Feminism, women's right, we can do it, dominant, confident, empowering, determined, collective, yellow as a war color "hope"
-Like most ads trying to convey representation, Rosie was met with criticism as well. One example is portraying women as masculine in order to validate their existence in the workplace. Others see Rose the Riveter as merely the face of strength and determination.
-the gaze - directed at women from women
-Graphic artist J Howard Miller created this image for women in the 1940s.

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Context of time: after 9/11 —> Muslim with Aspergers in America and his encounters with racism, Islamophobia

His voice is being silenced through violence and his inability to express himself due to Aspergers

Explicit meaning: “I’m not a terrorist” vs. racist policemen, state and the wider systemic issues engrained in US government & history

Constant struggle to prove that Islam and Terrorism are not one

People from the marginalised communities are usually silenced or there stories are being re-told by 'superior' entities that do not fully comprehend their struggles or choose to portray them in a way that benefits them --> e.g. although the protagonist is so desperately trying to prove that he is not a terrorist, this sort of violence is ascribed to him by post 9/11 America

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A Chinese Actress Rayza wearing a sexy top at airport

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A Chinese Actress Rayza wearing a sexy top at airport

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1. most people think she is offending public morals and has negative impact on the next generations
2. some male think what she wears triggered bad fantasies
3. challenge women should wear properly in public
4.women should be proud of their body and wear whatever they want
5. no need to care other's view