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I AM FEARLESS

“Fear works. There were times when we were frightened [making the Bananas!* films] … But having gone through what we've gone through … and won, I am fearless (Source: Gertten in Monk 2012b, p.D8).”

Inspiring activism and awareness-making but with the driving force of fearlessness, to both the public and similar trade-justice activists. We’ve heard both sides and understand the importance of ‘David’ having no fear of ‘Goliath’.

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Intention: Truth Tellers

Tactic: Don't back down

Response: He cares about our rights too! 'This … guy wasn't even American; and his entire nation stood up and showed us what the US used to look like through their actions. The film very clearly demonstrates how our American media is failing it's people.'

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Impact - crowdfunding from this film allowed the filmmaker to make further documentaries

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If you want to Show Capitalist Evils, you should Add Petrol To The Flames, which may lead people so be So Angry! that it gets People Talking

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If you want to show how to win, you should use myths and legends (David vs Goliath), which may lead to the audience to be hopeful (this gives me hope) and to feel empowered.

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If you want to show how to win, you should use myths and legends (David vs Goliath), which may lead to the audience to be hopeful (this gives me hope) and to feel empowered.

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"If you want to Change Corporate Behavior, you should use Find a Character, which may lead viewers to Feel Sorry for Them which could lead viewers to Audience Are Empowered."

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if you want to show capitalist evils (corporate PR), you should make it provocative by putting 'the big boys' in the spotlight, which may lead to the audience being 'so angry'! which could lead to consumers buying more responsibly (fair trade banana sales go up).

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If you want to show social justice, you should use myths and legends (David vs Goliath), which may lead consumers to feel 'Guilty as Charged' to be informed consumers (Now I know).

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Please write this post like the first one, but with your new ingredient(s) IN CAPS. 

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Please write this post like the first one, but with your new ingredient(s) IN CAPS. 

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Then add a comment with a quote to illustrate the new ingredient(s).

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Style tip: please post something like this:

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Style tip: please post something like this:

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"If you want to [add inspiration card phrase], you should use [add tactic card phrase], which may lead [name a person, organisation or] to [add response card phrase] which could lead [name a person or organisation or...] to [add impact card phrase]."