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Marketing & PR Coordinator - City, Canada job with Hugo Boss | 255282

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Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At H...

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University degree in Marketing, Communications or Diploma in Fashion Marketing or Public Relations

1-3 years Brand or Retail Marketing experience

Excellent communication skills, time management, organization skills, proactive, collaborative, team player

Proficiency in MS Office, with an emphasis on Power Point. Photoshop & InDesign an asset.

Familiar with DMR and Fashion GPS/Launchmetrics platforms

French Language, written and oral is an asset

Travel: within Canada

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Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. Job Description Location: London, GB Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, AD, Vanity Fair and Wired, among many others. Our award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. We are headquartered in London and New York, and operate in 31 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, the U.K. and the U.S., with local licence partners across the globe The Role GLAMOUR UK is seeking an enthusiastic Social Media Manager to manage day-to-day social posting and strategy for the digital team. This role is primarily responsible for daily posting and scheduling on Facebook and Twitter as well as assisting on posting and scheduling for various other platforms including Instagram, Pinterest and TikTok. This role works collaboratively across teams to roll out cover launches and features, deliver on sponsorships, manage social partnerships, cover social distribution at events, and collaborate on growth strategy. Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences. The role is intended for someone who cares deeply about the important topics we cover, has strong writing and video skills, knowledge of analytical tools, and is enthusiastic about joining an agile team. This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organisation. What will you be doing? ● Manage day-to-day posting, editing and optimisation of content on multiple social media platforms including Facebook, Pinterest, Instagram and TikTok ● Master GLAMOUR UK’s editorial voice ● Work closely with editorial stakeholders to roll out cover stories and features across social ● Work with sales to deliver on sponsorships via social posts ● Build creative assets for various social platforms when necessary ● Coordinate with editors and publicists to ensure talent promotion of features on social ● Report on content performance and present social insights and best practices to Glamour UK’s digital team ● Make daily recommendations to, and work closely with, the editorial team ● Adjust social strategy according to KPI pacing and report on any wins and losses ● Conceptualise new ideas and plan rollout strategies for testing Who you are: ● Passionate about social media and growing audiences ● Strong social video creation and editing skills ● Familiarity with GLAMOUR UK content, tone and voice ● Strong writing and communication skills ● Good understanding of social media analytics and experience optimising content ● Strong editorial judgement ● Excellent organisational skills, focus, and attention to detail ● Positive team player and an enthusiastic work ethic What benefits do we offer? Condé Nast Learning Hub where you’ll find you’ll find all Condé Nast-developed learning courses and trainings, and over 16,000+ courses in seven local languages 25 days holiday and extra days of annual leave for if you get married, move house or want to volunteer Hybrid working and core hours Competitive pension scheme Bupa Private Healthcare Season ticket loans Cycle to work Employee Assistance programme Bring your dog to work A wide variety of wellness benefits including gym discounts Discounts and Magazine Subscriptions Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce What happens next? If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile. Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics. Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming. At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram.

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Who you are:

● Passionate about social media and growing audiences

● Strong social video creation and editing skills

● Familiarity with GLAMOUR UK content, tone and voice

● Strong writing and communication skills

● Good understanding of social media analytics and experience optimising content

● Strong editorial judgement

● Excellent organisational skills, focus, and attention to detail

● Positive team player and an enthusiastic work ethic

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Who Wed Like to Meet

An enthusiastic team player with a genuine obsession for talent and content creators.

A deep understanding of the social media landscape, particularly, Instagram, TikTok and YouTube.

Fully immersed in youth culture and digital trends.

Harbouring a real interest in the development of the social media landscape and how this will affect how the brand needs to adapt their talent approach.

Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.

Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.

An interest in fashion, trends and pop culture our 20-something audience love.

And passion for the ASOS brand.

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Responsibilities include, but not limited to the following:

Store support for Directly Operated Stores (DOS), Concession Shops and independent wholesale accounts.

Work closely with Mall Marketing to post seasonal campaigns through Mall Website and Mall Database

Facilitate seasonal mailings with HBAG Retail Marketing and CRM team.

Brief in Podio Newsletter, print and calling campaigns for CRM Team to deploy. Manage creative approvals.

Locally manage customer Database (CRM). Generate Reports from BIS for CRM.

Implement strategic CRM targeting programs.

Manage and maintain press collections, responsible for the inventory of the Fashion Closet.

Responsible for tracking and facilitating editorial requests with the use of Fashion GPS.

Evaluate and track media value and consolidate monthly editorial and event clipping reports (DMR, Launchmetrics & Cision

Create reports including: Quarterly Reports, Annual Media Reports and Post Event Reports

Assist in organizing and implementing the following: press events, store openings and major corporate events

Responsible for ordering and managing POS Material for wholesale, DOS & Outlet locations

Manage and code invoices for Accounts Payable

Assist with Social Media and Digital Media Strategy

Develop relationships with key media, stylists and industry insiders. Maintain media database.

Cross functional with all departments, Retail, VM, Wholesale, DC, Merchandising (buying), Ecomm

Visionary knowledge, creativity, up to date on current style trends, awareness of the collections.

Principal relationships/key contacts are VP Marketing & PR, Managing Director, Manager of Visual Merchandising, VP of Retail, Dir. Wholesale & Operations.

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What will you be doing?

● Manage day-to-day posting, editing and optimisation of content on multiple social media platforms including Facebook, Pinterest, Instagram and TikTok

● Master GLAMOUR UK’s editorial voice

● Work closely with editorial stakeholders to roll out cover stories and features across social

● Work with sales to deliver on sponsorships via social posts

● Build creative assets for various social platforms when necessary

● Coordinate with editors and publicists to ensure talent promotion of features on social

● Report on content performance and present social insights and best practices to Glamour UK's digital team

● Make daily recommendations to, and work closely with, the editorial team

● Adjust social strategy according to KPI pacing and report on any wins and losses

● Conceptualise new ideas and plan rollout strategies for testing

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What Youll Be Doing

Complete end-to-end management of the ASOS Insiders including but not limited to: Talent briefing, talent negotiation, contracting, and ensuring all content is created to brief.

Relationship management working with the ASOS insiders, internal stakeholders and external brands to always ensure our talent approach is in line with our target audience.

Continue to refresh the programme as and when we have leavers/ ability to extend the programme

Be an advocate for and PR the ASOS Insider programme internally and with 3rd party brands

Support with the roll-out of ASOSs newly reimagined global talent strategy.

Support the team with any general admin tasks in relation to any talent partnerships i.e.. Contracting, sending product, sourcing/ pipeling talent, creating talent briefs etc.

Entry level relationship management with contacts outside of the ASOS Insider programme working with a broad remit of industry contacts, ranging across, but not limited to talent and model agents, influencers and talent, VIPs, and internal stakeholders to always ensure our content approach is in line with our target audience.

Support managing ASOS press showroom appointments with the teams talent pool to aid product seeding as part of campaign amplification from organic to paid content creation support.

Ensure all talent partnerships are compliant with any legal guidelines we have advised.

Be a constant champion for talent in the business, with one eye on what our competitors are doing.

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I have used Gibb’s 6-step reflective cycle model to reflect on my recent group assignment.

Step 1, Description: As part of my final year work, I completed a group task where myself and two of my peers, designed a business proposal for Manchester-based, Men’s clothing brand, Private White VC.

Step 2, Feelings: Initially I felt nervous. Not with the task itself but at the prospect of working with two people who I hadn’t ever really spoken to before. However, once we started to talk through initial ideas, I began to feel positive about the assignment and confident in the ideas we had as a group. I also felt supported by the group, and knew we were all prepared to put in the necessary effort to get the task completed to a high standard.

Step 3, Evaluation: Looking back on the experience I believe that overall it went very well and I am really pleased with what we have submitted. I found that we were very good at communicating as a group. Not only communicating our ideas for the task, but also letting each other know of our availability and which areas we were working on.

What I think we could have done better is the planning side of the task. The first few weeks we spent brainstorming ideas and getting things down, but we hadn’t thought of the big picture and who was going to do what and when.

Step 4, Analysis: I think the experience could have been improved if we had set out a timeline and assigned areas of responsibility between the three of us.

Step 5, Conclusion: Whilst I think the assignment and team work went very well overall, in future I would take some time to agree a plan of action in the beginning, and have each person be responsible for a different area of the work, to ensure time is used effectively and there is no duplication of work.

Step 6, Action Plan: Based on this experience I would like to take part in another group assignment or activity in order to develop my team-work skills, and to use my reflection from this assignment to improve future work.

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Social Media Marketing Online Training Courses | LinkedIn Learning, formerly Lynda.com

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Our Social Media Marketing online training courses from LinkedIn Learning (formerly Lynda.com) provide you with the skills you need, from the fundamentals to advanced tips. Browse our wide selection of Social Media Marketing classes to find exactly what you're looking for.

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BoF's Marc Bain and Daniel-Yaw Miller unpack the findings from our case studyFashion's New Rules For Sports Marketing.

Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

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BoF Masterclass | Fashion's New Rules For Sports Marketing

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Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, "Fashion's New Rules For Sports Marketing."

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In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the American Customer Satisfaction Index ranked the retailer last in a survey measuring consumer happiness with brands. Internationally, too, the brand lost its appeal as sales slipped year after year.

There were good reasons why A&F had fallen out of favour with consumers. The company's sexualised marketing seemed dated and offensive at a time when people began to celebrate body positivity. Young shoppers had also ditched logos and brand names for a more expressive personal style from fast-fashion newcomers. Once provocative, A&F's shirtless models who stood outside the stores to promote the brand now came across as out of touch.

But by the time the damning survey came out, A&F was already one year into a sweeping turnaround plan. The company's long-standing chief executive, Mike Jeffries, had left the company a few years earlier under a cloud of controversy, leaving a new executive team to forge ahead with a plan to resurrect the once-successful company. A&F discontinued its signature racy ads - the most recognisable of which were black-and-white images of chiselled men shot by Bruce Weber, whose alleged history of sexually abusing models exacerbated A&F's problematic image - and set about overhauling the company, from its merchandising to internal culture.

Turning around the brand was a tall order, and one that would take several years to sway both consumers and industry insiders. To overhaul a brand with such dismal public relations and a diminishing customer base seemed near impossible. As one industry analyst recalls today: "We didn't think they could do it."

By 2021, Abercrombie & Fitch Co. - which owns the namesake label as well as Hollister, Abercrombie Kids and two smaller brands under the Hollister umbrella - was on the rebound. A recent earnings report trumpeted the group's best second-quarter operating income and margin since 2008, with sales exceeding pre-pandemic levels.

In an industry that is now in a state of flux, other retailers are facing similar challenges to A&F, leaving many desperate to reinvent their tired brands. Abercrombie's ongoing work provides evidence that it can be done. Among US retailers, J.Crew, Banana Republic and Express all unveiled fresh product campaigns in autumn 2021 in an attempt to renew their product assortment and battle years of sales decline.

Victoria's Secret began its own turnaround in 2020, following in A&F's footsteps in eradicating outdated racy marketing that glamourised unrealistic beauty standards for women. Companies outside the US are undertaking rebrandings, too. In the UK, for example, Asos is looking to update its recently acquired Topshop and Miss Selfridge brands, whose former-parent company Arcadia Group filed for bankruptcy in late 2020.

"For a long time, we thought [A&F's] rebrand was impossible," said Janine Stichter, retail analyst at investment bank Jefferies. "What they've achieved is really unique... A lot of it came down to having faith that they're on the right path and giving it time."

Under chief executive Fran Horowitz, who was appointed to the top position in 2017 after a stint as head of Hollister, the company has honed a strategy built around four pillars that fundamentally transformed how the company functions: making customer feedback the highest priority across teams; identifying a specific brand purpose to plan products and transform them into versatile, style-forward pieces with a reputation for quality; breaking down internal silos to improve collaboration and innovation; and adopting a marketing strategy that focuses on social media first.

Horowitz's strategy has also included the sensible big moves one would expect from a new leader. She made a number of key hires and promotions to build a team that now includes Carey Krug, senior vice president of Abercrombie marketing; Corey Robinson, who leads merchandising and design; and global brands president Kristin Scott. Like many of its peers, the company also eliminated unprofitable stores and updated store formats. As of July 2021, A&F had 733 locations, a fleet that is around 30 percent smaller than 2012, when it boasted 1,100 stores.

This case study unpacks the pillars underpinning A&F's strategy that can be tailored to the turnaround strategies of other companies, taking into consideration that a label that targets an older customer segment, for instance, will have different marketing methods from one that is intended for a Gen-Z clientele.

Every retailer, whether or not it is in need of a turnaround, wants to enhance its products and heighten customer perception. BoF explores just how Abercrombie brought these ambitions to life.

Click below to read the case study now.

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Case Study | Abercrombie & Fitch's Brand Reinvention

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Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand's turnaround is taking hold.

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The Marketing Millennials Podcast

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Chanel Podcast

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I am a brand marketer with 9+ years experience in e-commerce. I am currently Head of… | Learn more about Charlotte Geoghegan’s work experience, education, connections & more by visiting their profile on LinkedIn