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Digital Content Creator - Charlotte Tilbury

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Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-...

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PR and Communications Assistant

Vivienne Westwood are looking for a PR and Communications Assistant to join their team in the central London office. The successful candidate will be exposed to a wide range of duties across the Communications department working alongside our Wholesale and Buying team in Central London.
KEY RESPONSIBILITIES: PRESS OFFICE MANAGEMENT
Co-ordinate with the Junior Communications Assistant on:

- Editorial requests

- VIP requests/placements

- Partner press office daily send outs and long-term season loans

- Internal designer/ production

- Press days - both domestic and international support

- International event sample requirements

- Advertising campaign

- Digital campaign shoots

- E-commerce shoots

- Oversee the JCA on Coverage Trackers / Availability chart / Weekly Requests chart.

- Sample management: Co-ordinate with the showroom team and GPS Assistant to manage the handover of the sample collections from the showroom team to press. Checking in and accounting for all samples in the handover. Making the selection of accessories/bags/jewellery inline with products to push documents. At the end of the season co-ordinate the return of the sample collections to the archive department.

- Responsible for maintaining immaculate presentation of the ready-to-wear and accessory collections in the London comms office and showrooms.

- Responsible for the showroom appointment calendar and preparing rooms for press and external meetings (outside of selling season).
COMMUNICATIONS & VIP
- Assist the PR & Communications team with ideas and drafting seasonal hot sheets.

- Check through and clip all UK, USA & ROW print and online press for Vivienne Westwood coverage and credits, including VIP placements.

- Collating monthly, post-event and launch reports including global reports.

- Support the comms team with seasonal runway shows - collating coverage, VIP looks, seating plans & cheat sheets.

- Supporting the SCO's with daily image and credit requests.

- Supporting the comms team with local retail/off schedule event media, VIP and KOL invitee lists.

- Manage the organisation of seasonal press days.

- Contribute to collection and project strategy decks including research and information collating.

- Assist the VIP team with VIP fittings.

- Assist the VIP team by contributing talent ideas for seasonal seeding lists/projects/collaborations/campaign ideas.
KEY REQUIRMENTS:
- 1+ years experience in a PR/Communications/Fashion Assistant or Account Executive equivalent position is essential

- Launchmetrics Fashion GPS experience

- Microsoft Office literate

- Adaptability
COMPANY BENEFITS:
- Generous annual leave allowance

- Pension Scheme

- Staff discounts

- Training

- Cycle to work scheme

- Employee Assistance Programme

- Access to a Financial Planning Service

- Private Medical insurance

- Opportunity to develop new skills and progress in your career

- Opportunity to work for a company that cares and believes in its people and the environment
Applications may close before the deadline, so please apply early to avoid disappointment. Vivienne Westwood is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by local government laws. For our privacy statement please visit this link

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PR and Communications Assistant Vivienne Westwood are looking for a PR and Communications Assistant to join their team in the central London office. The successful candidate will be exposed to a wide range of duties across the Communications department working alongside our Wholesale and Buying team in Central London.

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Strong analytical and retail maths skills

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Strong analytical and retail maths skills

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Strong leadership and people management skills

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Strong leadership and people management skills

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Identify opportunities to help a brand succeed 

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Identify opportunities to help a brand succeed 

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Creative; academically and artistically 

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Creative; academically and artistically 

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Proficient skills in Adobe, Office and Excel

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Proficient skills in Adobe, Office and Excel

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Campaign management and planning: provide input across campaigns / directly manage specific campaigns across the marketing matrix and touch points, to deliver highly innovative, engaging, and integrated campaigns, activations and plans that perform

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Campaign management and planning: provide input across campaigns / directly manage specific campaigns across the marketing matrix and touch points, to deliver highly innovative, engaging, and integrated campaigns, activations and plans that perform

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Briefing and production: support preparation of marketing presentations and the delivery of campaign assets

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Briefing and production: support preparation of marketing presentations and the delivery of campaign assets

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Establish and build relationships within and around the company

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Establish and build relationships within and around the company

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Help build the brand, through brand planning, campaign management and competitor analysis

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Help build the brand, through brand planning, campaign management and competitor analysis

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Take roles that I have been bestowed very seriously; I put as much effort and care into it as possible

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Take roles that I have been bestowed very seriously; I put as much effort and care into it as possible

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Inspire, motivate, coach, nurture and develop

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Inspire, motivate, coach, nurture and develop

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Analyze & generate periodical sales and KPI reports and propose appropriate action to take

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Analyze & generate periodical sales and KPI reports and propose appropriate action to take

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Consider country specific market insights

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Consider country specific market insights

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Develop strong product knowledge and styling per category

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Develop strong product knowledge and styling per category

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Participate in store visits to enhance knowledge of customer base and profile

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Participate in store visits to enhance knowledge of customer base and profile

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Plan and update store profile in line with market business strategy and product strategy

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Plan and update store profile in line with market business strategy and product strategy

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Research competitors pricing survey to actively communicate with corporate merchants to gain category price competitiveness in the market

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Research competitors pricing survey to actively communicate with corporate merchants to gain category price competitiveness in the market

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Experience in the luxury fashion industry

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Experience in the luxury fashion industry

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Ensuring that the teamwork distributes an even amount of workload in retrospect to our identified strengths

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Ensuring that the teamwork distributes an even amount of workload in retrospect to our identified strengths

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Understanding the key improvements a brand can make to improve their success

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Understanding the key improvements a brand can make to improve their success

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Looking at the viewpoints of each team member to create a functioning consultancy for the brand

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Looking at the viewpoints of each team member to create a functioning consultancy for the brand

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Reading through others work, and dissecting information that I wouldn't have thought to include, looking at this information, I can realise that it's something for myself to improve upon

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Reading through others work, and dissecting information that I wouldn't have thought to include, looking at this information, I can realise that it's something for myself to improve upon

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I created my own reflection in the format of Gibbs Reflective Learning Cycle...

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I created my own reflection in the format of Gibbs Reflective Learning Cycle...

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Setting myself goals for future planning, these being short-term, medium-term and long-term

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Setting myself goals for future planning, these being short-term, medium-term and long-term

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What are some effective ways to reflect on your performance in a team?

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Learn some effective ways to reflect on your performance in a team, and how to use your reflection to improve your skills, knowledge, and results.

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Manchester Vintage Pop Up - 4th February

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Guarantee bargains at our vintage pop up event in Manchester on 4th February 2024. Get your free ticket online now.

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Listen to Conscious Chatter on Spotify. An inclusive audio space, Conscious Chatter opens the door to conversations about our clothing + the layers of stories, meaning and potential impact connected to what we wear. It's a venue that allows us to continue to learn more about the garment industry and how we can all be a bigger part of positive change in the industry.

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Discover practical solutions and sustainable practices that visitor economy businesses can implement within their day-to-day operations. Hear from several speakers and exhibitors across Cheshire's visitor economy.

Discover how organisations and companies in the tourism and hospitality sector are responding to the challenges of net zero and sustainability.

Learn about opportunities to access grants and support from government to decarbonise your business

Access expert and industry specialists across a range of sustainability topics including waste, energy, net-zero and green tourism.

Support your business to become more competitive, improve its corporate sustainability, reduce its costs and comply with legislation.

Speakers include:

Greville Kelly, Director, Groundwork

Nicola Said, Regional Lead - North West and West Midlands, Visit England

Jennifer Kelly, Head of Sustainability, Chester Zoo

Harro Dorsch, Owner, The Hive at 52

Scott Mclean, Managing Director, Green Tourism

Lynsey Penny, Sustainability Sector Specialist, Guardians of Grub

Philip Walker, Senior Facilities Manager, Cheshire Oaks Designer Outlet

This project is part-funded by the UK government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK by investing in communities and places, supporting local businesses, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

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let's talk sustainability knutsford tickets

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Eventbrite - Marketing Cheshire presents Let's Talk Sustainability - Thursday, 8 February 2024 at The Courthouse [Flat Cap Hotels], Knutsford, England. Find event and ticket information.

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SUSTAINABLE FASHION WEEK 2024 // 20-29 SEPTEMBER

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SUSTAINABLE FASHION WEEK 2024 // 20-29 SEPTEMBER

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OUR PARTNER IN MANCHESTER

Delivering our hub in Manchester was the Future Fashion Fair CIC (FFF), headed by Fergal and Joseph. FFF are a platform for brands and designers to promote sustainable business practise within the fashion industry. FFF exists to foster a thriving marketplace for sustainable fashion, empowering brands and designers, providing them a platform and supporting their integration within circular economies.

They want to make sustainable fashion affordable and accessible for all, striving to enlighten consumers about mindful buying choices that positively contribute to both society and the environment.

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Sustainable Fashion Week - HUB PROGRAMME

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At the SFW hub, we've programmed a full day of sessions, both informative and interactive, to address some of the challenges the fashion industry faces... and ways we can change our relationship with clothing to support a more sustainable future. Sustainable fashion, ethical fashion, vegan fashion. Et

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If you're interested in saving money whilst reducing your carbon footprint, we've put together a list of tips to help you get started on your sustainable fashion journey.

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With the clothing industry being dominated by fast fashion, shopping sustainably can often seem expensive and overwhelming - but it doesn't have to be. Here are our 10 top tips to help you build a more affordable and conscious wardrobe.

Buy and sell second-hand clothes

Buying clothes second-hand is one of the most affordable and environmentally friendly ways you can add to your wardrobe. By visiting thrift stores, vintage stores and charity shops, you can find unique and versatile pieces with low-price tags. If you struggle to find the right sizing, it's worth considering altering pieces to suit you. Shopping online can also help you save money and bag quality second-hand items. Try eBay, Vinted and Facebook Marketplace to grab some bargains. If you're looking to make a little extra cash or sell items to afford your new purchases, these platforms are great for selling clothes you no longer wear.

Shop during the off-season

If you are keen to purchase something from a sustainable clothing brand, try and avoid doing this at the start of each season and buy items during the off-season instead. For example, by purchasing items like jumpers, coats and jackets in the spring and affordable tops, shorts, skirts and swimsuits in autumn, you can save money on garments that are less in demand and purchase 'must go' pieces during end of season sales.

Organise a swap party

Swap parties are a great way to add new pieces to your wardrobe without having to spend a penny. You can organise your own clothing swap party amongst friends and family, or you can join Facebook groups to find clothes swaps happening in your local community. These can be particularly useful for people who are looking to swap items like baby clothes as their children grow out of them.

Rent clothing

Renting clothes has become a popular new phenomenon for conscious fashion shoppers. If you have a special occasion coming up, instead of splashing out and buying an expensive item at full price that you'll likely only wear once, you can simply rent something for less money. This can be especially useful during pregnancy and is another way to help save wardrobe space and reduce your carbon footprint.

Find the best deals online

Taking time to search for affordable sustainable brands and discounts online can make all the difference for conscious consumers. By following ethical clothing brands on social media and subscribing to their newsletters you can make sure to not miss out on the latest deals and offers. You can join The Vegan Society as a member to receive over 100 discounts including clothing and footwear brands. Flash sale sites are also great for increasing sustainable brand accessibility as they promote limited-time sales, allowing you to buy clothing at a discounted price from ethical brands.

Reuse, repurpose and upcycle old clothes

Instead of throwing out your old clothes, get crafty and find ways to revamp them. There are plenty of blogs and tutorials out there to help you find ways to do this - including how to turn a baggy t-shirt into a dress or an old jumper into a reusable shopping bag.

Repair and mend to increase the longevity of your clothes

Have a hole in your favourite jumper or lost a button on your best jacket? Before you consider splashing out on a replacement, it might be more economically beneficial to have the product repaired. This costs much less than purchasing a brand-new item. Or, if you can, why not try following a free YouTube video to help you repair it yourself? Many are beginner friendly and made for those who are less confident with a needle.

Make the most of what you have

Doing a yearly or seasonal analysis of your wardrobe can be helpful to make sure you find out what you have versus what you need. One way to simplify this process is by putting away half of your clothes depending on the season and then swapping them back out once you need them again - it's like gifting yourself a brand-new and sustainable wardrobe!

Think twice before you buy

Part of sustainable living involves trying to commit to buying less overall. So instead of purchasing pieces that you may only wear for a short period of time, avoid these trends by getting to know your own personal style. When shopping, consider only buying staple clothing pieces that suit your style, such as a pair of everyday boots or a neutral jumper that can be worn with multiple outfits. Before buying certain items, ask yourself if you already have an item like it in your wardrobe, or if it's well-constructed enough to last, as this will help curb impulse buys.

We hope these tips help encourage you to join the sustainable fashion movement and build a more conscious closet without breaking the bank. For more tips and resources on how to live an affordable vegan lifestyle, visit our Live Vegan for Less campaign page and follow the hashtag #LiveVeganForLess on socials.

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Ten ways to shop sustainable fashion on a budget

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We've put together a list of tips to help you get started on your sustainable fashion journey.

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission-supporting the work we do. Taking care of workers and the planet means more sustainable fashion often costs more. But it's a spectrum. These brands offer a more approachable entrypoint. These brands are all rated "Good" or "Great" and have a $-$$ price point in the Good On You directory. Learn more.
Find conscious fashion that fits your budget better

Building a more sustainable wardrobe encourages consumers to be aware of how their fashion choices impact the environment, workers, and animals. Why don't more people jump on the sustainable fashion train? Price may be one thing holding people back. Responsible clothing has a reputation for being more expensive, and for good reason. But while taking care of workers and the planet means more sustainable fashion often costs more, it's a spectrum. There are some brands emerging that offer a more approachable entrypoint.

When I first discovered more sustainable fashion, I was a sophomore in college. Living on a college budget and trying to keep up with fashion trends is challenging enough; adding eco-consciousness to the mix leaves you with pretty limited options.

So, how can consumers on a budget find more affordable clothing brands? First, let's look at why more sustainable clothing tends to be more expensive in the first place.

Why is responsible clothing typically more pricey?

More sustainable fashion items are typically more expensive for a number of reasons. A notable example is the higher quality of materials being used in garments. For example, when comparing materials such as organic cotton and conventional cotton, consumers learn that organic cotton is grown without harmful pesticides. Since organic cotton uses less chemicals, this crop requires more up-keep. On top of the high quality of materials being used, ethical brands pay their farmers and employees a living wage, which has to be factored into the price of the garment.

When shopping for more affordable conscious fashion, beware of cheap fast fashion brands greenwashing

When looking for more affordable responsible fashion brands, it's important to keep your eyes open to greenwashing. Fast fashion giants such as H&M have come out with "conscious" clothing lines. While these affordable brands might be using lower-impact materials for a few items, their business model does not support sustainability. Fast fashion brands rely on consumers viewing clothes as disposable and continuously buying into the latest trends. While the fast fashion brand's eco-conscious claims lead consumers to believe they're making a more sustainable choice, this mass production ultimately still causes harm to the environment.

How to find more affordable sustainable fashion

When kickstarting a conscious wardrobe, try starting with the basics. Simple swaps such as t-shirts and underwear are typically a more budget friendly place to start. Another wonderful way to celebrate eco-friendly fashion on a budget is by shopping second hand or hosting clothing swaps.

Luckily, there is another solution for when you must buy new. Below are some of the more affordable fashion brands rated "Good" or "Great" with a $-$$ price point in the Good On You directory.

A note on affordability

Good On You wants to help you find more sustainable options no matter your budget. But we recognise that many responsible brands appear more expensive up front. That's because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because workers are not paid living wages and sustainable practices are not followed in production.

Fast fashion has also distorted our view of clothing prices. We now spend much less and buy far more low-quality garments than we did a few decades ago. When taking into account cost per wear, higher-quality items you'll wear again and again end up costing less in the long run despite the initial investment.

We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.

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21 More Affordable Sustainable Fashion Brands - Good On You

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Taking care of workers and the planet means more sustainable fashion often costs more, but it's a spectrum. Some brands offer a more affordable entrypoint into responsible fashion.

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Personal branding is a lifelong endeavor and you will need a lot of motivation to consistently perform at your best. Quotes about personal branding from people who have successfully built their brands can inspire you, shape your perspective and give you the confidence you need to keep going. Remember, everyone started somewhere, the key is perseverance. Lao Tzu said, "A journey of one thousand miles begins with a single step." Here are 50 personal branding quotes to inspire you to keep building your personal brand.

1. Build a lifestyle around your brand, and the audience will follow. ~ Eva Chen

2. If people like you they will listen to you, but if they trust you, they'll do business with you. ~ Zig Ziglar

3. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche. ~ Kim Garst

4. If you try to resonate with everyone, you will resonate with no one. ~ John Lee Dumas

5. Your personal brand is what people say about you when you are not in the room. ~ Chris Ducker

6. Brand yourself for the career you want, not the job you have. ~ Dan Schawbel

7. If people believe they share values with a company, they will stay loyal to the brand. ~ Howard Schultz

8. You too are a brand. Whether you know it or not. Whether you like it or not. ~ Mark Ecko

9. Personal branding is not about you. It's about putting your stamp on the value you deliver to others. ~ William Arruda

10. Everyone has a personal brand - by design or by default. ~ Lida Citroen

11. If you are not a brand, you are a commodity. ~ Philip Kotler

12. Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. ~ Sir Richard Branson

13. All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. ~ Tom Peters

14. Be Yourself, Everyone Else is Already Taken. ~ Oscar Wild

15. Too many people overvalue what they are not and undervalue what they are. ~ Malcom Forbes

16. Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way. ~ Krista Neher

17. A great brand is a story that's never completely told. A brand is a metaphorical story that connects with something very deep - a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~ Scott Bedbury

18. Your brand is a gateway to your true work. You know you are here to do something-to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand - which you deliver. ~ Dave Buck

19. Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability. ~ Jason Hartman

20. If people believe they share values with a company, they will stay loyal to the brand. ~ Howard Schultz

21. Thought leadership happens when you're willing to have your brand stand for more than what you sell ~ Seth Price

22. The keys to brand success are self-definition, transparency, authenticity and accountability. ~ Simon Mainwaring

23. Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto. ~ Tim Ferris

24. It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level. ~ Gary Vaynerchuk

25. Personal Branding is all about your unique promise of value and what you bring to the table. It's (also) about getting your potential clients to choose you as the only solution to their problem. ~ Dr. Sarah David

26. Building a profitable personal brand online is not a sprint, and something that happens over night. Don't aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that. ~ Navid Moazzez

27. As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast. ~ Ryan Holmes

28. Be Bold, and Original. Tell 'em something that they don't know ~ Melinda Emmerson

29. You can't build a reputation on what you are going to do. ~ Henry Ford

30. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. ~ Warren Buffett

31. We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely. ~ Amy Jo Martin

32. You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following. ~ Ray Allen

33. Your brand isn't what you say it is, it's what Google says it is. ~ Chris Anderson

34. Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career. ~ Jan Fields

35. Don't seek to be the loudest voice in the room, but seek to be a clear distinctive voice. ~ Bernard Kelvin Clive

36. Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation. ~ Stacey Kehoe

37. Personal branding begins the moment you discover yourself. ~ Bernard Kelvin Clive

38. Your personal brand follows you wherever you go and sometimes even lingers behind when you leave a room. ~ Jackie Canton

39. Your personal brand must be independent of any organization. If you allow your worth to be determined by the job you have, you will suddenly become worthless when you do not have a job. ~ Dr. Mansur Hasib

40. Until you've lost your reputation, you'll never realize the true value of good branding. ~ Stacey Kehoe

41. Surround yourself with only people who are going to lift you higher. ~ Oprah

42. You do not need to be perfect; you need to perfect your uniqueness. ~ Dr. Mansur Hasib

43. Personal branding is less a marketing exercise than it is becoming the best person you can be. ~ Frank Sonnenber

44. Don't be afraid to show the real you to the world. People like authenticity. It is at the heart of all success. ~ Michael Corthell

45. Your personal brand is simply your reputation. ~ Aarti Parmar

46. Your brand is a vehicle to serve, grow and impact. ~ Aarti Parmar

47. Remember, no matter how great you are, if you don't showcase your greatness online, people won't know it. ~ Syed Aiyaz Uddin

48. The future of personal brands and influencer marketing lies in building strong and reputable niches. ~ Bernard Kelvin Clive

49. Work creatively! Create style out of your errors. ~ Utibe Samuel Mbom

50. People gonna talk whether you doing bad or good. ~ Rihanna

These are a set of helpful personal brand quotes; whether you read them everyday, or every so often when you need some words of wisdom to ignite the fire within you, the key is to believe what you are reading. Words have power, and these quotes were not written by people who have not been in your shoes. If they made their brands into reality, so can you.

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50 Empowering Personal Branding Quotes For Your Journey

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Quotes about personal branding from people who have successfully built their brands can inspire you and shape your perspective.

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The Drapers Sustainable Fashion Conference & Awards Ceremony would be a great place to connect with brands 

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The Drapers Sustainable Fashion Conference & Awards Ceremony would be a great place to connect with brands 

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Drapers is delighted to be co-locating the flagship Drapers Sustainable Fashion Conference with Drapers Sustainable Fashion Awards in 2024. Both events will take place at Hilton London Bankside on Wednesday 13 March, uniting our community of forward-thinking retailers and fashion brands to create and celebrate positive change together.

Enter the awards

Drapers Sustainable Fashion Awards

Celebrating responsible action

Drapers Sustainable Fashion Awards recognise the strides that are being made in reducing the industry's environmental impact and creating fairer working conditions across the supply chain.

Enter now to showcase the progress your business is making to unite the industry in this shared goal.

enter now

Countdown to entry deadline

What's unique about the Drapers Sustainable Fashion Conference is it brings together such a breadth of the industry as a whole collaborator-at-large,
Timberland; creative director, Raeburn

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Drapers Sustainable Fashion Conference & Awards 2024 - Home Page

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Drapers Sustainable Fashion Conference & Awards 2024 - Home Page

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Sustainable fashion is one of the highly discussed topics of 2023. The rise of Sustainability with the awareness of consumers has made it a crucial subject matter. Consequently, there has been a huge shift in the demand for sustainable clothing, one of which is the expectation of customers from the fashion brands practicing slow fashion. Therefore, brands, as well as customers must know what the major events happening in Sustainable fashion in 2024.

Here are 11 things to know about sustainable fashion in 2024

1. Transparency and Supply Chain- fashion futures
As the demand for sustainability grows consumers also ask for transparency from the brands. In the article by Vogue, " At the inaugural Regenerative Fashion Conference, held on the eve of London Fashion Week, a group of sustainability experts presented their vision". The event had a few significant statements such as scaling the fashion production by 75% by 2030, but also emphasize to support the supply chain workers. With the current scenario of the workers being treated unfairly, has gender inequality, and live in adverse environmental conditions. The f ashion revolution transparency index reveals that 99 per cent of the 250 brands reviewed do not disclose the percentage of workers in their supply chain earning a living wage.

2. Greenwashing
According to a report, the recent screening shows that about 40 percent of the textile, garment, and shoe industry could be falsely claiming. As sustainability grows the issue of greenwashing is getting critical, even for renowned brands In an article by Greenspace. Brands including, Mango committed H&M Conscious, Zara Join Life, Primark, Decathlon Ecodesign, and Tesco F&F made faithfully are also under the greenwash danger zone.

3. A change of material-Textiles Futures
The experimentation in textiles has grown as the technology advances. With the demand of sustainable fashion, the material of the fabrics is also undergoing changes. A study by WGSN identifies major activities happening by the year 2024-25 some of which include, lower-impact circular synthetic fills, certified ethical down and feathers, animal wool alternatives, and plant-based fiber insulations.

4. Rental options are widening
The rooms for rental wear are filling as consumers are becoming more conscious of their choices. The wedding or festive season has especially seen enormous growth. With the rapid change in fashion and ongoing fast fashion trends, rental is the most cost-effective method that consumers are inclined to choose. The digital boom and E-commerce has also made it convenient for its easy accessibility. Brands are now using rental as one of their main business opportunities.

5. Consumers opting more for upcycling
The waste in the textile and garment industry has come up with the solution, The upcycling. Since the raw material is in abundance there is a huge scope for its expansion in the coming 5 years. Brands like, Doodlage, Rassleela, The Second Life, and Patch over Patch are amongst many pioneers in this realm of fashion. Upcycling is not just a trend anymore, it has been encouraged by the EU that upcycling is one of the most efficient and cost-effective methods for businesses doing sustainable fashion.

6. Shein Collaboration with colleges
The LA students protested against FIDM's collaboration with Shein. More than 4500 signed the petition against this, with over 1764 students enrolled according to a report by Vogue Business. The use of universities to undercover unethical practices is very common among Fast Fashion Companies. Even though the scholarship offering is $40,000 for every student, the trust and consumer base Shein will develop is way more beneficial for them than the amount Shein invests.

7. Active Intelligence: Design for Climate Targets
The trend post covid has made more consumers choose the path of being physically active. Thus, activewear has been in growth for the last 3 years and is more likely to grow in the future. The study featured in WGSN shows that Future-proofing activewear will become intertwined with future-proofing the planet. Activewear market leaders are setting key sustainability targets to reach in 2025, 2030, and beyond. Adidas is committed to reducing its carbon footprint by 15% by 2025 and 30% by 2030. The German brand aims to make nine out of 10 articles sustainable by 2025. Under Armour (US) is working on innovations that will enable less waste and more durability, setting the stage for circular systems by 2030, while Germany-based Puma is working towards its comprehensive 10FOR25 goals.

8. Vintage peaks as fall nears
The regeneration of Vintage clothing is yet another major phenomenon seen in this decade, brands are highly inspired by the Vintage and their designs certainly reflect that. Not only that, Vintage is also considered to be an ideal sustainable choice for it helps in the reduction of fast fashion and make fashion more circular. The best quality of Vintage clothing is that you can be a conscious consumer without losing the fashion statement at any point in time, a perfect blend of chic and slow fashion.

9. "Vegan Fashion" is becoming the key
Vegan leather is already popular in brands like Stella McCartney, Hermes, and Karl Lagerfeld. The trend has to trickle down in order to bring the sustainable cycle in the overall fashion spectrum. Statups like Polybion, do experimentation using fruit waste to create leather. Things are not just limited to that, the possibility is also taken to bacteria, fungi, and plants. The future of material has Vegan leather as its one of the primary elements to be seen in 2024.

10. Resale platforms boom as retail gets a circular makeover-WGSN
As sustainability peaks the demand for reselling is also growing. Brands are now making the platform for younger and environment-driven consumers. "No longer the preserve of fashion, the collective desire for sustainability, authenticity, and budget-smart choices is fuelling resale markets in beauty, tech, and even food and drink. With consumers valuing eco-consciousness - as well as the unique stories behind pre-owned or less-than-perfect products - more businesses are embracing resale's transformative potential"- Clare Varga, Director, WGSN Beauty. However, with the reselling taking its pace there are many challenges that it has to overcome, one of which itself is around assuring quality as well as several other norms.

11. Gender inclusivity in fashion
More and more brands are adopting a path of gender neutrality in their collection. As per BoF study, "Consumers in North America, Europe, Japan, and South Korea, among other locations, are expected to be the most receptive to gender-fluid strategies from fashion brands". With the generation of young millennials and GenZs being open-minded and demanding for a change, the brands thus make a conscious choice of making garments not just restricted to masculine or feminine but also boosting inclusivity with genderfluid or non-binary individuals. From world-renowned brands like Gucci, Louis Vuitton, McQueen, and Tommy Hilfiger to local brands like Vivo and Sevaria, the CAGR is expected to rise at 6.5 percent by the year 2030.

Conclusion

In 2024, sustainable fashion will continue to evolve. Driven by the growing consumer demand for transparency, eco-conscious choices, and ethical practices, fashion dynamics are seen to be shifting. As Challenges like greenwashing persist, innovative materials, rental options, upcycling, and vintage fashion have gained momentum. Vegan fashion and resale platforms thrive, while gender inclusivity becomes a central theme in the industry.

With an emphasis on environmental responsibility and social equality, the fashion landscape is recasting, while some offer a promising future for trendsetting sustainability others are yet to overcome the challenge of greenwashing.

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