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Ethos is the best way you can get your audience to trust you and provide some personal credibility.

Example: A well known sports athlete brands a popular sports drink and says because he drinks it, so should you.

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Everyone wanted to be like Mike. Even as a kid, I knew I could trust Michael Jordan, he was a famous basketball player after all. This commercial is a good example of Ethos at work.

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Be Like Mike Gatorade Commercial (ORIGINAL)

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Pathos is to appeal to ones emotions. This can be something like personal stories or emotional subjects for the audience.

Example: We all know that animal commercial that uses sad music and cute animals to persuade one to feel sorry for the animals and possibly donate or adopt.

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We have all seen this commercial. They are able to use animal lovers emotions in the commercial to "be the answer".

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Logos gives your audience logical and sensible information to reason with. It should also be well-presented with evidence.

Example: A popular cereal claims to have health benefits and uses a cute mascot to catch your eye.

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Obama's State of the Union Address is a good example of Logos. He delivered facts and what America has to do to overcome the obstacles ahead. He speaks very well publicly and it comes across as very thoughtful.

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President Obama's 2015 State of the Union Address

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Ethos, Pathos, Logos and advertising is abundant for many people from day to day. Most companies around us use them, some more than others and some better than others. If you have ever seen and ad, most of the speak to us in some way. We have unlimited examples of all 3 in our daily lives.