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STRENGTH

Honey is a high-value agricultural product that can generate significant economic income for producers and exporters.

Product Innovation Opportunities: The honey industry continues to experience innovation in the production of value-added products such as infused honey, honey syrup, honey cream and more.

Honey has antibacterial and anti-inflammatory properties that can help in wound healing. Honey has been used traditionally as a natural treatment for coughs and colds.

WEAKNESS

Seasonal production: Honey production is seasonal and dependent on weather conditions and availability of flowers. This can lead to inconsistent revenue streams throughout the year.

Competition: The honey production industry is highly competitive, and beekeepers face competition from other producers who offer similar product and services.

Limited product differentiation: There are various types of honey based on floral sources, differentiation among honey products can be limited, especially for small-scale producers. This lack of distinctiveness may make it difficult to stand out in the market and compete effectively with larger producers or brands.

Shelf life and storage requirements: Honey has a long shelf life, but improper storage conditions can affect its quality and marketability. Ensuring proper storage facilities and managing inventory effectively are critical challenges for honey producers to maintain product freshness and quality.

OPPORTUNITIES

Innovation in Product

Flavoured Honey: Customers seeking for distinctive flavour sensations may be drawn to the introduction of new flavours.

Products Made with Honey: expand product line by using honey as an ingredient in a variety of goods like granola, energy bars, sauce.

Partnerships and Advertising

Partnerships: Working with someone can help the honey brand get awareness and interest.

Events and Farmers Markets: Direct interaction with consumers and brand exposure can be achieved by taking part in regional events, food fairs, or farmers markets.

Market Growth:

E-commerce: Selling honey goods online allows to reach a larger customer base outside of local market.

Health and Specialty Stores:Acquire more exposure and access to target consumers by forming partnerships with markets, health food stores, and specialty merchants.

THREATS

Varroa Mites: These tiny parasites feed on bee pupae and larva, transmitting viruses and weakening developing honey bees.

Tracheal Mites: Found on every continent except Australia, these microscopic mites live in the adult honey bee’s tracheal system, feeding off their blood.

Wax Moths: These pests infiltrate hives, destroying comb and causing chaos. The greatest threat to honey bees comes from us. Pesticides, urban expansion, and habitat loss endanger their survival.

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Definition:

-It's a naturally occurring sweet material that Honeybees make from blossom nectar.

-Honey is a sticky liquid rich in sugar.

Substances are contained in Honey:

-vitamin & minerals

-amino acid

-antioxidants

-iron

Type of Honey:

1.Tualang Honey

2.Stingless Bee Honey

3.Forest Honey

4.Acacia Honey

5.Cider Honey

Process of Honey Production:

1.Nectar Collection

-Bees produce honey from nectar,which is a type of liquid released by plans/flower.

-Using its proboscis, bees suck nectar from flowers & store it in their stomachs.

2.Nectar Process in the Beley of Bees

-When in the bees stomach, a replace process will occur where enzymes will breakdown the complex sugars in the nectar into simple sugar forms.

-The bees will return to their hive and regurgitate the digested nectar into the th hive cells.

3.Honey Production in the Hive

-Inside the hive, the water evaporates from the nectar, mauing it a more concentrated liquid.

-Bees will turn the nectar mongering by flapping their wings on the nectar.

-This adhesion process makes honey produced.

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This is not just another hair product; these are the qualities of the Amber Elixir Honey Hair Serum. It is a beauty potion that only has elite organic honey is added to it, which is renowned for its properties to soften and nourish the skin. This particular proposition sets it apart from other products in the market since it targets all hair needs in a variety of ways.

Deep Hydration

Then the serum pierces the cuticle layer of hair and gets deposited into the hair shaft to replenish the required moisture. It provides deep hydration, gives hair shine and makes it as soft as silk, thus reviving dry and dull hair. It is not a mere rinse that alters the exterior; it is a wellness enhancement process that improves hair from the core.

Natural Repair

Honey is also having enzymatic and nutritional components that will help in healing damaged hair and reducing breakage. It is a natural growing process that helps improve the interior surface of your hair, which in turn reduces formation of split ends and also the touch of your hair. It is a natural solution for hair problems, one that can probably be better than chemical treatments applied to hair.

Scalp Health

According to its uses, one of the most effective uses of honey is in the eradication of scalp build up and inflammation, which leads to dandruff. The scalp is also very important in the growth of hair and this serum will be very useful in properly taking care of the scalp.

Lightweight & non-greasy

As profound as the moisturizing capabilities of this formula are, we guarantee that your hair’s texture remains airy and buoyant without the sticky feel. It provides hair with a natural luster while moisturizing it, so it can be used regularly.

Hair type: Universal

Irrespective of the type, texture or density of your hair, curly or straight, thick or thin, our honey hair serum is tailored to improve the hair and protect it as well. And it is helpful for people with different hair types because it provides treatment for all of them.

Natural Nourishment

This honey hair serum is made of 100% organic honey, which is rich in nutrients and is used for moisturizing the hair. It restores damaged hair to retain natural moisture, making it silky, shiny, and healthy. Unlike most of the expensive products in the market, this natural nourishment provides permanent solutions to your hair problems.

Antioxidant-Rich

Our serum is rich in antioxidants, and this assists in shielding the hair from environmental conditions or free radicals. It facilitates growth of hair and, at the same time, strengthens the roots of hair to increase their volume. Infused with powerful antioxidants this lotion works like a shield that protects your hair from the harm outside.

To sum up, Amber Elixir Honey Hair Serum stands out positively in the hair care product market due to the benefits the product offers. Moreover, its natural character along with many possibilities of use proves it to be an effective solution for different hair needs. If you are looking for a product to hydrate your hair, to fix damaged hair or for hair protection from the harsh weather this serum does it all. That in itself is not just a product, but a total care solution for hair.

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Beige Simple Minimalistic Pitch Deck Presentation (2)

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Beige Simple Minimalistic Pitch Deck Presentation (3)

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The financial plan is an important section that will determine whether the AmberElixir business will profit or not. It should demonstrate that the proposed business is viable and will enough revenues to be able to meet its financial obligations. Here, the information contained in the financial plan includes sales planning and a cash flow. Expectation for pro forma is one year planning period.

The initial production output for launching AmberElixir products in January was 450 units. Initially, we only produced 450 units of Honey Hair Serum as this product was new in the market and not well-known among customers. However, there was an increase in February by 15 units compared to the previous month. Subsequently, from March to June, production increased by 20 units each month for these four months. One of the factors contributing to this was that customers started to recognize our product, leading to increasing demand month by month. Lastly, the increase from July to December was by 30 units. This was because sales of Honey Hair Serum received a warm response, and customers who purchased our product in previous months began to reorder due to growing trust in our product sales.

From this cash flow statement, it can be concluded that AmberElixir company is profitable despite incurring significant production costs.

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In conclusion, Honey Hair Serum provides a safe, all-natural answer to a range of hair care issues. This serum boosts overall hair health, adds shine, and delivers intense hydration by utilising the healthy qualities of honey. It is a great option for people who want to improve the health and appearance of their hair. Honey Hair Serum is a great complement to any hair care treatment since it can make hair stronger, smoother, and easier to manage with regular use. Honey Hair Serum is a highly adaptable and advantageous product that can be used for a variety of purposes, including hair repair, hair prevention, and general maintenance of healthy locks.

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2. PRICE

Create a pricing strategy that takes into account competitive pricing, perceived value and manufacturing expense. As part of your promotional pricing plan, use coupons and discounts, to entice customers to buy. our Honey Hair Serum offers several advantages in one product like hydration, gloss, frizz control, heat protection, and repair for reasonably priced.

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1. FOUNDER ( AFIF DANIEL)

-Developed the perfect formula for honey hair serum with cosmetic chemists.

-Designing the serum bottle packaging symbolizes the purity and natural essence of honey

-pay employee wages

2. MARKETING MANAGER ( ARIF NAIM )

-Do strategies marketing and campaigns to promote our honey hair serum.

-Experiment with a variety of organic and paid acquisition channels like content creation, content curation and publicity social media

3. FINANCE MANAGER ( AINUL INSYIRAH )

-responsibilities that include financial planning, analysis, reporting, and strategic decision making.

-use software and tools to monitor our finances

-assistantance with routine financial activities such as managing payroll & bill payments

4. SALES MANAGER (NUR NABILAH)

-make strategies to reach our sales target & successful market our market

-find the target market for our honey hair serum (individual who have damaged or dry hair)

- establish our product sales goals, monthly and quarterly

-engage participate in sales activity like pitching and negotiating

5. CUSTOMER SERVICE - AIN ATIQAH

-build and maintain strong relationships with consumers

-create a guideline on how to interact with customers like responds and offer assistance

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1. PRODUCT

Honey Hair Serum is a nourishing and hydrating hair care product that improves hair health and appearance. Serum infused with honey for deep moisturization, smoothness and shine, it controls dryness and damaged hair. Our product is easy to use. We use glass bottles and dropper caps to preserve the serum's effectiveness and shield it from light and air and make it easy application for the user

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3. PEOPLE

Our Honey Hair Serum's target market is mostly adults between the ages of 18 and 45, with a preference for women but also including men who are concerned about the health of their hair. The target market looks for quick, efficient hair care products because they lead busy lives. The Honey Hair Serum brand prioritizes client happiness and loyalty by emphasizing a nice and encouraging customer experience.

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4. PLACE

The distribution channel for our Honey Hair Serum caters to diverse customer preferences through a combination of physical and online stores. Physical stores offer convenience for those who prefer face-to-face purchases, allowing them to see and touch products. An online store for busy customers who prefer to shop exclusively online, providing the convenience of browsing customer reviews and saving time. this is to ensure we meet the needs of all customers, whether they enjoy shopping in person or the efficiency of online shopping.

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5. PROCESS

Key Ingredients / Vitamins:

Sugar Cane Derived Squalane: Conditions and protects hair.

Honey: Adds shine and heals strands.

Marula Oil: Nourishes and replenishes.

Watermelon Seed Oil: Provides glossiness.

Vitamin E: Antioxidant benefits.

Purpose / Key Benefits:

An all-in-one hair elixir that protects, conditions, and heals hair, leaving it glossy and lustrous

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6. PROMOTION

it is important to use a promotional strategy that is attractive and relevant to target customers. For example, giving a special discount for students, buy one free one, or holding a contest with attractive prizes to attract students' attention and encourage the purchase of products. Creative and effective promotions can help increase product awareness and increase sales. So, it is important to plan the promotion carefully to achieve marketing goals.

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7. PHYSICAL EVIDENCE

the serum is not sticky or greasy, making it attractive to those who avoid oily hair products while providing essential nutrients without excess oil. The serum delivers up to 4X less damage, 20X more moisture, and 6X smoother hair almost instantly, demonstrating its effectiveness. It also provides Heat Protection. It offers a high level of protection, essential for maintaining healthy hair and preventing dryness and damage. for the packaging, it is an elegant, eco-friendly design that reflects the premium quality of the product and is easy to use.

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Title: BCM Amber Elixir Honey Hair Serum

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Title: BCM Amber Elixir Honey Hair Serum

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The various honey-containing products include the BCM Amber Elixir Honey Hair Serum, and the following are the strategic benefits to achieve the market requirements. The discussion of this essay will therefore seek to address the following issues in so far as the business model for this particular product line is concerned.

Key Partners

To emphasize the evaluation of key partners that contributed to the BCM Amber Elixir Honey Hair Serums’ success, the following partnerships can be identified: These are the mass merchandisers, local stores for honey, groups and clubs of vet specialists in bees, salesmen, and dealers in health and beauty centers. This is why these types of partnerships are much sought-after by consumers: Factors can include raw, organic, and locally produced honey. Local sourcing of honey also entails the development of a good relationship with the beekeepers and suppliers to ensure that there is a sufficient supply of fresh honey.

Key Activities

These are the marketing activities of the product, which include informing people of the various health uses of honey, which include the use of it in the treatment of coughs and sore throats and boosting the immune system. These are innovations in honey products, apiculture, rearing, and management of bee colonies, as well as innovations in crop production, honey sourcing, extraction, and purification.

Key Resources

They consist of the beekeepers in the region, technologies, and farmers’ markets. The best source of honey harvested within the exercise of harvesting is from the apiculturist particularly beeswax, propolis and royal jelly. Honey is the sugary substance that is changed from nectar, which is the food requirement of honeybees, and these are flowers. As we have learned, flowers produce flowers of different types of nectar that, in turn, produce all forms of honey. Another very helpful tool is farmers’ markets situated within the proximity of your region; here one can buy several honeybee products, including, but not limited to raw honey, beeswax candles, pollen, and other essentials.

Value Propositions

The local resources of the product are pure honey, folk remedy, customer' relations and learning associated with the BCM Amber Elixir Honey Hair Serum. With regard to flavor, we are not at a disadvantage because our product is associated with honey produced by farms close to us. This is appealing to the customer with healthy lifestyle preference, sustainability, and locally sourced products. Thus, we do our best to advertise our honey as natural as it can be without any interference of processing at all. This positions it as a natural and organic kind of honey that is way better than the processed honey available in the markets. We also have services which include beekeeping, or live physical demonstration of bee-keeping that can be done by paying us a visit to our apiary. This way, the customer gets to ‘touch and feel’ bee keeping and understand the effort that goes into production of honey.

Customer Relationships

Feedback from customers and letting customers know about new products, additions and any other special offers is incorporated in our customer relationship management, as communicating with the customers about honey and its health benefits to the body and satisfying the customers’ needs and wants by offering excellent services to the customers. Further, people’s own feedback about the honey hair serum is welcome and appreciated in order to improve the product and consumer interest. Occasionally, we keep clients updated on new release, latest promotionsor enhancements on honey hair serum. This is to ensure the customers trust the product and also to inform them that honey is beneficial for hair since it contains natural ingredients for hair maintenance. We reply promptly, politely, and with a smile in order to make the customer satisfied and come back to use the honey hair serum.

Channels

Some are direct selling channels, cafe franchises, social groups, school or other campus activities, and e-business websites. In this regard, my team employs the use of our website as an effective means of showcasing the honey and therefore the proposition through products and content. The kind of relationship that we have used with the cafes and coffee shops is that we have offered to supply them with honey to be used as a sweetener for the various consumables. For instance, we employ social media handles such as Instagram & Facebook accounts to market the honey products as well as other related information. Our honey products are usually taken to school or campus-based events, the students can interact with the organizations/club. You engage in automated marketplaces such as Shopee and Lazada.

Customer Segments

Our target markets are customers who are interested in healthy living, food lovers, grocery stores, gift givers, beauty and skincare product users, and bee farmers. These segments include those consumers who desire natural and organic food for health purposes, professional cooks and people interested in quality cuisine and using honey as an exquisite ingredient, grocery stores, delicately specialized stores, and online platforms that sell honey directly to the end consumers, customers who are looking for gifts, such as gift sets of honey, companies that purchase honey as an ingredient to their organic cosmetic products, and other beekeepers who may need honey or any related products.

Cost Structure

Also, we have costs that entails packaging and labelling the product, as well as the inventories to be bought and stored and locally expense to run the social media accounts and other administrative and general expenses. The cost of packaging for raw materials and the packing of hair serum are generally based on the type of material used between glass or plastic, size and design of the package. Similarly, the machine labeling is also used in semi-supervised learning. To be more specific, concerning labelling of products which we use in the market, we customise and purchase mostly from authorised suppliers. Such product labels are produced as a result of stock availability of the particular product within any given society. As for the needs of the inventory control program, it is necessary to enter the costs of purchasing inventory managed and stored by us to track stock amounts, order points, and suppliers. Yes, there is budget allocation for posting copy about our product which is hair serum and honey, on social media accounts which include Instagram, Facebook and Twitter. This is usually in the form of expenditure such as managerial overheads, cost of administration, and other operational costs. This mainly includes costs such as the cost of obtaining other necessities for bee farming, such as the hives and frames, cost that beekeepers undergo, and other costs which may include training and development cost for bee farming. Overhead costs involve all expenses that are incidental to business carryings no relation with product manufacturing including hire/rent for other office space and utilities, wages/salaries of the workers, expenditure incurred on software/hardware used in business and its maintenance etc. Cost of sales are more general costs that include costs that are likely to be incurred in processing, packaging, marketing, selling and in making promotions and advertisements for the honey products. A vital aspect of assessing the profit-making potential and the operating efficiency of an organization is costs; hence, they ought to be well controlled and reduced to the barest minimum in order to sustain the existence of the business.

Revenue Streams

Our main revenue streams include honey, other produce from bees, income from fees for pollination services, sale of beekeeping equipment, beekeepers’ education and business consulting. This is widely adopted method of earning revenues in most of bee production companies, hence it is deemed as the most important source. Moreover, honey can be commercialized as either natural or pure honey, that is, either filtered or not, and may be marketed as a spread or condiment food product or incorporated in other food products. Apart from honey, other bee products that can be marketed include bee Wax, royal jelly, propolis and pollen. Selling honey can bring a lot of money to the company, while leasing bees for pollination to farmers can also be forms of revenues. On their own behalf as well as on behalfof other beekeepers, for restocking their supplies of equipment and consumables. To create its revenue source, money may be made through the provision of workshops, courses, and tours, with a view of creating awareness about bees. There may also be consulted services from the experienced beekeepers to the novices as well as business organizations that may wish to make these changes.

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Benefit:

-A honey hair serum might change your routine for taking care of your hair. Your hair will become shinier, smoother, and easier to handle as a result of its moisture, nutrition, and strengthening effects. Furthermore, dandruff can be avoided and scalp health can be promoted by its natural antibacterial qualities.

Price:

-The price we offer for our hair serum products is very reasonable and affordable because the price for our hair serum is RM25.00 per bottle (15ml). In addition, we also use premium ingredients in the manufacturing process of this hair serum such as pure honey. Thus, our selling price reflects to the quality and quantity of product produced.

Packaging:

1.Choose the right packaging materials

2.Primary packaging: This includes the bottle or container that directly holds the serum.

3.Label Design: Front and back label.

How to use:

1.Prepare your hair

2.Apply to hair

3.Avoid scalp

4.Style as desired

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BOTTLE OF AMBER ELIXIR HONEY HAIR SERUM (15ML)

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BOTTLE OF AMBER ELIXIR HONEY HAIR SERUM (15ML)