# data[].attributes.body
TikTok is promoting the format

Strong performance at scale

Slideshows outperformed split screen repurposed videos in testing

# data[].attributes.body
Impressions will continue to increase. We fully expect these numbers to continue to reach the desired $5 CPM.

$5 CPM through Parallel = 130,000 average daily impressions

We are confident this can be achieved in short order

# data[].attributes.body
We've tested a variety of different strategies to increase follower counts as quickly and as efficiently as possible.

Outcome: We've found a method for getting accounts shoppable and currently have one shoppable account ready to begin producing content.

# data[].attributes.body
1. Maximize views

Next 30 days: $5 average CPMs + 5 shoppable accounts

2. Focus on shoppable accounts/videos

Next 30 days: 20+ shoppable accounts

Moving forward: 25+ shoppable accounts per month

3. Split focus on impressions and shoppable accounts

Next 60 days: $5 average CPMs

Next 30 days: 10+ shoppable accounts

# data[].attributes.body
1. Summary of work

2. Questions we have

3. Options on how to proceed

# data[].attributes.headline
Our goal: Produce content that performs well and promotes Mary Ruth's 

# data[].attributes.subject
Our goal: Produce content that performs well and promotes Mary Ruth's 

# data[].attributes.body
Maximize reach through organic content while maintaining strong CTAs