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Strong heritage and brand loyalty: Adidas has a long history in sports and a dedicated customer base.

Focus on design and style: Adidas is known for its fashion-forward approach to athletic wear.

Global distribution network: Adidas has a strong presence in key markets worldwide.

Successful partnerships and collaborations: Adidas has partnered with influential brands and designers.

Weaknesses:

Lower brand awareness compared to Nike: Adidas still lags behind Nike in terms of global brand recognition.

Overreliance on certain product categories: Adidas's success is heavily dependent on footwear.

Challenges in the North American market: Adidas has struggled to gain significant market share in the United States.

Opportunities:

Expanding e-commerce presence: Increasing online sales can improve reach and customer engagement.

Targeting niche markets: Focusing on specific sports or demographics can create growth opportunities.

Strengthening brand image: Investing in marketing and branding campaigns can enhance brand perception.

Geographical expansion: Exploring new markets can lead to increased revenue.

Threats:

Intense competition from Nike and other rivals: The sports apparel industry is highly competitive.

Economic downturns: Economic instability can impact consumer spending.

Supply chain disruptions: Reliance on global suppliers can expose Adidas to risks.

Counterfeit products: The prevalence of counterfeit Adidas products can harm the brand.

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Oracle Red Bull Racing vs Mercedes AMG Petronas : Paarsh

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Oracle Red Bull Racing vs Mercedes AMG Petronas : Paarsh

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Oracle Red Bull Racing vs Mercedes AMG Petronas