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Connects financial success with competence and masculinity.

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Achieving fitness and health is a priority for men, associated with masculinity and physical performance.

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The ad features a man that can be described as: Male, White, Athletic, 30s

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Equates having a sculpted body with social approval and readiness for leisure activities.

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Promotes the idea that a toned physique is essential to male desirability and self-worth.

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Encourages self-reflection but subtly links emotional well-being to external measures of success.

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Highlights bonding and adventure as central themes in male leisure activities.

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Links grooming and appearance to self-confidence and professional success for men.

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Aligns masculinity with utility and functionality in everyday tools.

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Links responsibility, financial planning, and ownership of vehicles to male identity.

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Positions dietary choices as part of a man's commitment to health and performance.

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Challenges traditional measures of health and advocates for broader, more inclusive definitions of health.

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Promotes the idea of domestic comfort and care, reinforcing traditional gender roles.