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Business name : SUGAR BUZZ

Motto: "Sweet Energy, Anywhere You Go - Keep Your Day Powered!"

Introducing Sugar Buzz, the candy that not only satisfies your sweet cravings but also helps you stay awake and fresh during long classes.Each bite of Sugar Buzz gives you a quick boost of energy, thanks to its sweetness, so you won’t feel sleepy or bored. It's perfect for students who need a little pick-me-up during lectures or study sessions.

Inside each Sugar Buzz pack, you’ll find five different types of candy, so there's always something exciting to try. Plus, we’ve added a fun sticker in every pack! You can stick it on your books, phone, laptop, or anywhere you like to show off your style.

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List members of Group 3 :

1. OLLIVER ANTHONY LEE ANAK FRANCIS (97766)

Electrical & Electronic Engineering Student

Media and Publicity Manager

2. DIONYSIUS SIGOM ANAK PETER (97369)

Electrical & Electronic Engineering Student

Logistic and Stock Storage Manager

3. HEON TA ANAK KELINAH (97443)

Electrical & Electronic Engineering Student

Secretary

4. CHRIST MARDIEGO ANAK CHRISTUS (97318)

Mechanical Engineering Student

Treasurer

5. LUVLEROY FELLI ANAK LIYAP

Civil Engineering Student

Sale Assistant

6. IZZUN HASIF BIN JUSMA (97464)

Civil Engineering Student

Sale Assistant

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Motto: "Sweet Energy, Anywhere You Go - Keep Your Day Powered!"

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1. Location/address of business

Location (Unimas college and outside Unimas)

Online business (Instagram, Whatsapp, Google form)

2. Type of business

Food & Beverage (sweet candy)

3. Operating hours

Monday-Friday (delivery & open orders)

Saturday-Sunday (open orders)

4. Instagram link

https://www.instagram.com/sug.arbuzz?igsh=MXhrdXh3N21mNnE1aA==

5. Customer problem

Customer state that the candy had melted after delivering.

The candy inside the packet is not in consistent (sometime got 2 same type of candy).

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List of product (RM1 per packet)

Candy( sweet&sour candy, Relaxa, Dynamite candy, Hitto and Bento).

Sticker

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Group 3 Business Model Canvas

1. Customer Relationship

Sugar Buzz builds strong relationships with students by offering affordable prices and promotions like "Buy 2, Get 1 Free." Direct communication with customers makes the experience more personal. We also use a feedback form, allowing students to share their thoughts on the candy, packaging, and stickers, helping us improve and make them feel involved.

2. Customer Segments

Sugar Buzz caters to students and lecturers/staff. Students need a quick energy boost during classes or study sessions, while lecturers and staff enjoy sweet treats to stay energized during work or meetings. By offering affordable and easy-to-eat candy, Sugar Buzz helps both groups stay alert and productive.

3. Value Propositions

Sugar Buzz offers three key benefits: a quick energy boost to keep students and staff alert, a variety of five different types of candy in each pack, and a fun sticker that adds a playful touch. These features make Sugar Buzz a tasty and enjoyable way to stay energized throughout the day.

4. Channels

Sugar Buzz reaches students through two main channels: on-campus stores and social media. Selling at campus convenience stores, like the FENG stall, makes it easy for students to buy. Social media platforms like Instagram and TikTok help connect with students and showcase the candy and fun stickers. These channels increase visibility and attract more customers.

5. Revenue Streams

Sugar Buzz makes money through direct sales, advertisement, and collaboration profit splits. Direct sales involve selling candy to customers in person or online. Advertisement promotes the brand, mainly through social media, while collaboration profit splits involve sharing earnings from joint efforts with other businesses. These methods help grow the business and increase sales.

6. Key Resources

Sugar Buzz needs RM150 to start the business, which will cover the first batch of candy, packaging materials, and supplies. Packaging workers will prepare the candy for sale, and transportation is needed to deliver the candy to stores, handle online orders, and transport products to events. These resources are essential for smooth operations and customer delivery.

7. Key Activities

Sugar Buzz focuses on key areas to run the business smoothly: eye-catching packaging, marketing through social media and campus events, distribution through on-campus stores and online orders, customer engagement via direct communication and feedback forms, sales management to track orders and inventory, and quality control to ensure fresh candy and proper packaging. These elements help maintain product quality and customer interest.

8. Key Partnerships

Sugar Buzz can partner with campus stores, like the FENG Stall, to sell candy directly to students in busy areas. This makes it easy for students to grab a quick snack between classes, helping Sugar Buzz reach more customers with minimal marketing or delivery effort..

9. Cost Structure

Sugar Buzz has two main costs: packaging and candies. Packaging costs include labels and plastic bags, while candy costs cover the purchase of various candy types from suppliers. Managing these expenses is key to keeping the business profitable.

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The ONLINE MARKETING ACTIVITIES that we do are using

1. Instagram

https://www.instagram.com/sug.arbuzz?igsh=MXhrdXh3N21mNnE1aA==

It was used to display the poster and share information about our product.

2. Google Form to take customer's orders

https://forms.gle/6EGctYxthVZaEnVc8

3. Whatsapp

We promoted our product, Sugar Buzz, in WhatsApp groups within UNIMAS.

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Cash:

Haiqal-rm2

Wendy-Rm 1

Tun- Rm 1

Wilsa-rm 3

Stephen-rm3

Reycha-rm 1

Claudia-rm4

Phina-rm 2

Mr dalvin-rm 1

Florio-rm 3

Lexluthor-Rm4

Liz lizzie -Rm 1

Cyntia-Rm2

Kendrik-Rm 1

William Tan- Rm 1

Rafellino- Rm2

Darren-Rm 1

Ryan-Rm1

Roy-Rm1

Eric-Rm1

Raikkonen-Rm1

Brandon ijau-rm2

Nabil-rm1

Bryan-rm1

Vong-rm2

Aidil-rm1

Christiano-rm1

Barth-Rm1

Ting -Rm1

Zedek-Rm1

Filbert-RM1

Chin-Rm1

........ Many more

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Olliver Anthony Lee Anak Francis

(Media & Publicity)

By using different media channels like social media, Sugar Buzz can reach many students, who are the main customers. This helps more people learn about the product and its special features.

Heon Ta Anak Kelinah

(secretary)

Plays a crucial role in supporting Sugar Buzz’s sales operations by assisting customers, managing product inventory, and ensuring smooth transactions. By engaging with students, helps promote the different candy packages, offering personalized recommendations based on customer preferences. Besides, ensuring that each package is properly prepared and delivered, reinforcing Sugar Buzz's commitment to customer satisfaction.

Luvleroy Felli Anak Liyap

(sales assistant)

The role is to help promote and advertise the candy through whatsapp and to all friends. Selling and delivering candy bought by customers. Communicate and provide a recommendation for customer.

Dionysius Sigom Anak Peter

(Logistic and stock storage)

Plays an important role in transportation to sorts materials needed for the product and ensure the product supply, storage and inventory are in excellent condition for efficient business operations.

Christ Mardiego Anak Christus (97318)

(Treasurer)

Play as a role for creating a gform for our product to be blast to the customers. Respond to customer inquiries via phone, email, chat, or in-person. Keep update on customer order via gform or chat or in person. Make sure customer satisfied with our services. Resolve customer complaints and issues effectively and efficiently.

Izzun Hasif Bin Jusma (sales assistant)

Promoting the candy to customer via social media. Selling and recommending candy based on customer's input

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Olliver Anthony Lee Anak Francis

Working on the Sugar Buzz project was a great experience that taught me a lot about creating a product and working as a team. I learned how to make a product match what people need, while keeping it fun and practical. Working with my team to improve ideas, solve problems, and come up with ways to market the candy helped me get better at talking and working with others.

Heon Ta Anak Kelinah

Working on the Sugar Buzz project has been an invaluable experience that has allowed me to develop effective communication and leadership abilities. This project gave me the opportunity to apply theoretical knowledge in a practical setting, gaining insights into entrepreneurship, market dynamics, and the value of innovation.

Luvleroy Felli Anak Liyap

As a sales assistant, when I look back at the journey I went through with my business team, there are many lessons I learned from them. For example, I learned how to attract customers' attention with a unique and creative design. As a businessman, understanding customer demand is very important because without them this project will not be as successful as it is now. The most difficult thing during the implementation of this project is to ensure that the quality of the sugar is in good condition and built the customer's trust regarding this business by not harming the customer and not scam the customer. Therefore, I will not forget the efforts done by the team in running this business.

Christ Mardiego Anak Christus

As a customer Sales Representative, I have met a lot of type customers and make me feel very confident when i talk to peoples. I have gained a lot of experiences with this course about business and how to talk with people and strategy for marketing. This project give me a knowledge about entrepreneurship which i will use it on my future. Lastly, I have also sale my products with my friends, lectures, and my relatives. They said they like our products.

Dionysius Sigom Anak Peter

As I in charge in logistic parts, I had learned how to manage the product to maintain the quality in good conditions and it is not easy as there are 288 goods that need to be oversees so that our customers bought and received the goods in excellence condition. Other, than that I also learned how to communicate with the supplier about our products and sorts the materials from the supplier warehouse with our own transportation. Last but not least, I also sell some of our products to the customer and gained a lot ideas of strategy in marketing.

Izzun Hasif Bin Jusma

As a sales assistant, I take pride in delivering excellent customer service, meeting sales targets, and building strong relationships with clients. I continuously reflect on my communication skills and product knowledge to improve customer experiences and contribute to the team’s success. Adaptability and a positive attitude drive my growth.