# data[].attributes.body
Standard Covered:
6.2.5 — Describe the importance of branding in marketing strategies.

Target Students: 11th Grade

Subject Area: Business and Marketing CTE

# data[].attributes.body
Activity: Show students logos of famous brands (Apple, Nike, McDonald’s, etc.) and ask:

What do these logos make you think of?

How do they make you feel?

Why do some brands feel more powerful than others?

Learning Objective: By the end of this activity, students will be able to identify at least three recognizable brands and describe one emotion or perception each brand evokes in consumers.

# data[].attributes.headline
Explore (10 min) – Investigating Branding

# data[].attributes.subject
Explore (10 min) – Investigating Branding

# data[].attributes.body
Activity: Small group (3-4 people) discussion

Give each group a famous brand (e.g., Disney, Coca-Cola, Netflix, Instagram, Google, Ford, Costco).

Have them analyze and find key branding elements: logo, slogan, and colors. They will create 1 slide with these findings.

After finding branding materials and creating 1 slide full of brand elements (logo, colors, slogan) then have them write 3 to 4 sentences describing why this brand helps or hurts the product or service they are trying to sell.

Learning Objective: By the end of this activity, students will be able to describe the branding elements of one well-known company and summarize their findings and it's impact on marketing to consumers.

# data[].attributes.headline
Explain (15 min) – Direct Instruction & Concept Clarification

# data[].attributes.subject
Explain (15 min) – Direct Instruction & Concept Clarification

# data[].attributes.body
Mini-Lecture on Branding: Cover the role of branding in marketing strategies.

Key Points to Cover:

What branding is and why it matters.

Branding’s impact on consumer perception and loyalty.

Examples of strong and weak branding.

Activity: Pair-Share

Students turn to a partner and explain/teach the role of branding in marketing to each other.

Learning Objective: By the end of this part of the lesson, students will be able to explain the role of branding in marketing and describe at least two ways branding impacts consumer behavior in a paired discussion.

# data[].attributes.headline
Elaborate (15 min) – Branding Impact Survey

# data[].attributes.subject
Elaborate (15 min) – Branding Impact Survey

# data[].attributes.body
Activity:

Conduct a quick class survey on brand perception (e.g., Do you value Princeton more than the University of Idaho? Why? What's the difference in brands?).

In small groups, students analyze the survey results and identify key branding impacts.

Discussion: What three major ways does branding influence consumers? (Students write responses with explanations.)

Learning Objective: By the end of this section, students will be able to identify and describe three major ways branding influences consumer behavior, as well as, use survey data analysis to support their explanation.

# data[].attributes.headline
Evaluate (10 min) – Mock Branding Strategy

# data[].attributes.subject
Evaluate (10 min) – Mock Branding Strategy

# data[].attributes.body
Activity: In small groups, students create a branding strategy (name, logo idea, slogan, and target audience) for a new product.

Each group presents their strategy in a 2-minute pitch.

Product that needs to be branded:

The SmartBottle is a self-cleaning, temperature-controlled water bottle designed for people on the go. Using sterilization technology, it kills 99.9% of bacteria inside the bottle in just 60 seconds. The built-in LED screen displays the exact temperature of your beverage, ensuring your coffee stays hot or your water stays ice cold for up to 24 hours.

Discussion Question: What does that brand look, sound, and feel like? Who is their target audience?

Learning Objective: By the end of the lesson, students will be able to create a basic branding strategy for a new product and present their idea in a 2-minute pitch to show their understanding of the impact of good branding on marketing.