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Campaign Target Audience:

Families with Kids: Parents looking for fun, festive activities and treats to share with their children during the holiday season

Nostalgia Seekers: Adults who grew up with classic candies (such as the ribbons) and traditional holiday flavors from their childhoods

Holiday Shoppers: Any gift giver seeking unique, locally made, and high-quality treats for family and friends

A More National Audience: People intrigued by vintage candy

Retail and Grocery Stores: Buyers and managers interested in stocking holiday-themed candies to attract seasonal customers

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25 Days of Joyful Bites Advent Calendar Press Release (2)