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Safeguarding Co Brief

You’re responsible for building a website that informs and raises awareness of apprentices across England in the following:

How to stay safe during their apprenticeship (Safeguarding)

Raises awareness of the Prevent Strategy

EDI

Project Overview:
Safeguarding Co. is an organisation dedicated to raising awareness of safeguarding, the UK Prevent strategy, and Equality, Diversity, and Inclusion (EDI) specifically within the apprenticeship industry. As a marketing apprentice, your task is to build a website that informs and educates apprentices and apprenticeship training providers about these topics.

Your website should provide valuable information and clear guidance on how safeguarding, Prevent, and EDI practices can be integrated into apprenticeship programs to ensure a safe, inclusive, and supportive environment for all learners.

Key Objectives

1.Raise Awareness in Apprenticeships: Highlight the importance of safeguarding in apprenticeship programs and work-based learning.

2.Educate on the UK Prevent Strategy: Explain the relevance of the Prevent strategy in apprenticeship settings, focusing on how training providers can support apprentices who may be vulnerable.

3.Promote EDI in Apprenticeships: Emphasise the importance of fostering Equality, Diversity, and Inclusion in work-based learning environments.

Target Audience

1.Apprentices

2.Apprenticeship training providers

3.Employers and workplace mentors

4.Assessors and apprenticeship coordinators

5.Other stakeholders in the apprenticeship and work-based learning sector

Website Structure & Content Guidelines:

Homepage, Safeguarding, Prevent Strategy, EDI

Homepage

Introduction to Safeguarding Co. and its mission within the apprenticeship industry

Overview of safeguarding, Prevent, and EDI tailored to apprenticeships

Engaging visuals and calls-to-action (CTAs) encouraging visitors to explore resources for providers and apprentices

Safeguarding

UK Prevent Strategy for Apprenticeships

EDI

Requirements of the website

Playful, and approachable design, reflecting the apprenticeship industry

Simple navigation with distinct sections

Mobile-responsive design to cater to apprentices accessing the website from different devices

Optimised for SEO such as keywords

Use a maximum of 4 colours

Pass all the tests on Website Devs

Accessible to all

Compliant

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Attach website evaluation slide decks here

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Attach website evaluation slide decks here

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12 point check list -

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the 5 websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation which contains a slide on each website, giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than 5 slides - no more than 5 minutes.

https://pagespeed.web.dev/

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

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Find keywords which can help your website rank

Keywords must be related to:

Safeguarding

EDI

Prevent Strategy

Deliverables:

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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At the end of the training you will be able to:

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At the end of the training you will be able to:

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•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

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5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

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What types of email marketing are there?

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What types of email marketing are there?

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What we do monitor on a website?

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What we do monitor for our email marketing?

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What we do monitor for our email marketing?

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What is the objective of Google and other search engines?

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b) What types are there?

c) What are their purpose?

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Project Report on the wordpress site you created:

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

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Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

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Having a website allows a company to reach a wider audience and is a tool where you can show off everything about your company and what you offer.

Types: E-commerce, Non profit, News, Business, Portfolio

Purpose: Branding, build an online presence, Sell online, inform people about your company

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It serves as a central hub for your brand, allowing you to showcase your products or services.

A website increases your visibility, enabling you to reach a global audience.

Without a website, potential customers may question your legitimacy, as many consumers expect businesses to have an online presence

Websites provide information and are good platforms to share information on products, services, company history, and contact details.

Another key purpose is to showcase and promote products.

Making Sales - Streamline the buying process - easy to purchase online.

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why do we need a website?

information sharing

communication

marketing and sales

online presence

what types is there?

personal

business

educational + learning

blog writing

social media or news

what is their purpose?

attract visitors

raise awareness

community building

informative

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A website’s purpose is to share information, or provide services online. Types include informational (eg. Wikipedia), e-commerce (eg. Amazon), personal (eg. blogs), social media (eg. Instagram).

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1.. to provide information on products/services

2. News, Blogs, Ecommerce, interactive

3. Their purpose is to build a community, sales and branding

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Blue Host - Bluehost offers a free domain for the first year, a free SSL certificate, and easy 1-click WordPress installation. It provides expert 24/7 support and reliable, secure hosting. Bluehost offers hosting at £1.59/month for the first term (regularly £6.19/month with a 12-month commitment).

Fasthosts - offers easy hosting with essential features like a free domain for 1 website, 100GB SSD storage, unlimited bandwidth, and 1 email address. For the first 3 months, the price is £1 per month, then £5 per month, with a 30-day money-back guarantee.

GoDaddy's Web Hosting Economy plan costs £3.99/month with a 1-year term (50% savings), renewing at £170.87/year. It includes 1 website, 25GB NVMe storage, 10 databases, a free domain (£8.99/yr value), free email, and a free SSL certificate (£74.99/yr value) for the first year. The plan also offers shared resources, a free WordPress migration tool, and a 30-day money-back guarantee.

Bluehost is the best option due to its comprehensive features, including free domain for the first year, free SSL, 1-click WordPress installation, and 24/7 expert support. It offers reliable hosting, making it ideal for both beginners and those seeking seamless website management.

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Price (in Pounds)

SiteGround: £3.99/month

Bluehost: £3.99/month

A2 Hosting: £7/month

Ease of Use

SiteGround: User-friendly interface and tools for easy management.

Bluehost: Known for its intuitive control panel and seamless WordPress integration.

A2 Hosting: Offers a straightforward experience with cPanel and 1-click installations.

Convenience

SiteGround: Automatic updates and backups included.

Bluehost: Free domain name for the first year and easy WordPress setup.

A2 Hosting: 1-click app marketplace with over 450 applications.

Customer Service

SiteGround: 24/7 phone and chat support with quick response times (Trustpilot).

Bluehost: 24/7 phone and chat support available (Trustpilot).

A2 Hosting: 24/7 support via phone, chat, and email (Trustpilot).

SSL

SiteGround: Free SSL certificates included.

Bluehost: Free SSL certificates provided.

A2 Hosting: Includes free SSL certificates.

CDN

SiteGround: Offers CDN integration (Cloudflare).

Bluehost: Information not specified in search results.

A2 Hosting: Free Cloudflare CDN included.

Flexibility with CMS

SiteGround: Optimized for WordPress and other popular CMS options.

Bluehost: Specializes in WordPress hosting.

A2 Hosting: Supports various CMS platforms, including WordPress.

Scalability

SiteGround: Scalable hosting solutions available.

Bluehost: Different hosting plans cater to various needs.

A2 Hosting: Offers scalable hosting options as well.

Reputation and Reviews

SiteGround: Highly rated (4.8/5) on Trustpilot.

Bluehost: Solid reputation with a rating of 3.6/5 on Trustpilot.

A2 Hosting: Highly rated (4.6/5) on Trustpilot.

Specialist Features

SiteGround: Staging environments and Git integration available.

Bluehost: Marketing credits and website builder tools offered.

A2 Hosting: Turbo servers for enhanced performance and developer-friendly tools available.

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GoDaddy: is designed for users of all experience levels, featuring a drag-and-drop website builder

GoDaddy provides an all-in-one solution that combines domain registration, web hosting, and website building tools. This integration allows users to manage all aspects of their online presence from a single dashboard, enhancing convenience.

GoDaddy offers 24/7 support via live chat and phone.

However, many users report long wait times and inconsistent service quality, with some experiencing delays in response times.

Scalability- GoDaddy offer various hosting plans to cater for all sized businesses.

On Trustpilot UK, around 75% of customers rate them as excellent, indicating a significant number of satisfied users. However, negative reviews mention issues with customer support and upselling tactics.

Bluehost: Pricing

Basic Plan: Starts at £2.30/month for a 36-month term

Plus Plan: Starts at £3.08/month for a 36-month term

Choice Plus Plan: Starts at £3.86/month for a 36-month term

Ease of Use

Bluehost offers a user-friendly interface with a custom dashboard based One-click WordPress installation and a Drag-and-drop website builder.

Convenience - an all-in-one solution for domain registration, hosting, and website building.

Customer Service 24/7 support via live chat, phone, and ticketing system with mixed reviews on support quality.

Performance - Reliable uptime

Suitable for growing businesses

Reputation and Reviews - 3.1 stars out of 5 21,509 reviews

Wix: Pricing

Free Plan: £0/month

Light Plan: £13.60/month (billed annually)

Core Plan: £23.20/month (billed annually)

Business Plan: £28.80/month (billed annually)

Business Elite Plan: £127.20/month (billed annually)

Ease of Use- Drag and drop

Convenience All-in-one solution for website building, hosting, and domain registration

Integrated tools for site management and marketing

Customer Service

24/7 support available

Support options include live chat, phone, and ticketing system

Specialist Features

Free SSL certificates

SEO tools and marketing suite

Ecommerce capabilities on higher-tier plans

Website analytics

Automatic backups

Video storage options

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GoDaddy

plans start at $2.99/month. It's easy to use with a beginner-friendly interface and offers a range of hosting options. Customer support is available 24/7, but it receives mixed reviews for responsiveness. GoDaddy provides solid security features like SSL certificates and domain privacy, but some additional security tools come at an extra cost. It offers good performance, though higher-tier plans might offer better speed. GoDaddy’s reputation is strong for small businesses, but users sometimes complain about upselling tactics.

Bluehost

plans start at $2.95/month. It’s user-friendly with a simple control panel, making it a great option for beginners. Their customer support is highly rated and available 24/7. Bluehost provides strong security features like free SSL and CDN. It offers good performance, although shared hosting may experience slower speeds under higher traffic. Bluehost is known for its scalability, offering easy upgrades to VPS or dedicated hosting. It’s a reliable option for both small and growing websites.

Hostinger

plans start at $1.99/month. they are Known for its affordability, Hostinger provides an easy-to-use control panel and reliable 24/7 customer support. Security features include free SSL, daily backups, and advanced tools like BitNinja security. With strong performance. Hostinger is a good choice for budget-conscious users. It’s highly scalable, allowing easy upgrades. their reputation is very strong, especially for its cost-effective hosting options, although some users report that higher-tier plans can be more complex to maintain.

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Blue Host includes these factors

Price- Free Domain for the first year, Starts at £2.29 a month

Security- Free SSLs,

Customer Assistance- 24/7 Expert Support, marketing services

Free Domain for the first year, Starts at £2.29 a month

Performance- cloudflare CDN

Scalability- Scalable Plans

Reputation- 4.2 out of 5 stars on Trust Pilot

Specialist features- Ai Powered Assistance

IONOS

Price- starting from $2

Security- Full data sovereignty

Customer Assistance- Personal consultant

Performance-

Scalability- Highly scalable

Reputation- 4.6 out of 5 on trust pilot

Specialist features- user friendly with latest AI tech

Price- 2.59 a month

Security- auto-enabled sFTP

Customer Assistance- 24/7 expert advice

Performance- fast and reliable

Scalability- several scalable hosting options

Reputation- N/A

Specialist features- AI Website builder

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A website is judged on factors like speed, design, user experience, and content quality. To ensure fast loading, optimise images, use a reliable hosting provider, and regularly check performance using tools like Google PageSpeed.

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How do I Judge a website:

Page load time - I am likely to click off if it doesn't not load quick.

Mobile Responsiveness - 99% of time I use my mobile to scroll websites and purchase off.

A good contact us page on e-commerce should anything be wrong - I do like to have access to an email and contact number not just a form.

Ease of use- having a menu and a search bar - so I can quickly and easily find what I am looking for.

How to achieve a fast loading website:

Optimize Images by compressing using appropriate formats - JPEG for photos PNG for graphics.

Reduce Redirects

Enable browser Caching

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A website can be judged on: Content, Security, Design/layout, Loading Speed, Accessibility, Ease of use (Navigation), Mobile friendly

To achieve a fast loading website: Ensure the sizes of images on the web pages aren't too big, Choose a reliable domain hosting platform, Manage/assess plugins added to the website

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what do you judge a website on?

design

content

performance

navigation

user engagement

customer service access

mobile friendliness

fast loading website

using images that don't have a large file size

only loading images when they need to appear

reducing redirectness

using a reliable hosting provider

compressing files to reduce size for faster loading times

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1. If the website has the lock icon in the domain, SSL. The performance, If its slow or fast to use. If the site looks updated or outdated.

2. With CDN function and if not, limited imagery MB.

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Safeguarding

1. Protection

2. Vulnerability

3. Welfare

4. Risk Assessment

5. Policy

Prevent

1. Awareness

2. Intervention

3. Risk Management

4. Education

5. Early Detection

EDI (Equality, Diversity, and Inclusion)

1. Equity

2. Representation

3. Inclusion

4. Accessibility

5. Anti-discrimination

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1. Safeguarding

"child safeguarding policy,”

“online safeguarding training,”

“importance of safeguarding.”
1,000 - 5,000 searches.
High traffic, especially for content targeting education and healthcare sectors.

2. EDI

"EDI training for workplaces,”

“importance of diversity in leadership,” “EDI strategies.”
500 - 3,000 searches.
Moderate traffic - these keywords often perform better when combined with long-tail phrases like “free EDI tools for small businesses.”Targeting phrases like “EDI training” can draw HR professionals

3. Prevent Strategy

“what is the Prevent Strategy,”

“Prevent Duty training,”

“Prevent Strategy in schools.”
800 - 2,500 searches.
Moderate to High traffic depending on the specificity.

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https://safeguarding--co.xyz/

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Prevent Strategy

The search volume is 2400

Safeguarding

the search volume is 60,500

EDI

Search volume of 18,100

Wincher and answer the public state i need to pay to use it any longer, so i can't finish it.

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Safeguarding:

Prevention

Protection

Vulnerability

Prevent:

Education

Awareness

EDI:

Inclusion

Equity

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Safeguarding: Protection, Employee Welfare, Risks and Hazards, Laws

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https://wellbeing-co.xyz/

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https://edi-blog.xyz/

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https://safeguardingengland.xyz/

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https://wellbeingengland-xyz.preview-domain.com/

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LILY & ROO | Stunning Pearl, Wedding and Personalised Jewellery

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The home of pearl wedding jewellery, stylish personalised necklaces and pavé set bracelets, rings and earrings.

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https://www.priorshalldental.com/

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Priors Hall Dental | Dentist in Corby, Northamptonshire

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Private Dentist, Corby, Northamptonshire | Priors Hall Dental

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Welcome to Priors Hall Dental, a leading private dental practice in Corby. Click to discover more about our cosmetic and restorative dental services.

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https://geosmartinfo.co.uk/

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Environmental Reports & Consultants | Geosmart Information

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GeoSmart Are Specialists in Flood Risk, Drainage, Groundwater and Contaminated Land. Give Us A Call Or Enquire Online Now.

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https://www.rugbydoubleglazing.co.uk/

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Rugby Double Glazing | UPVC Windows & Doors, Conservatories & more

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Specialists in the supply and installation of windows, doors and other glazing solutions in Rugby.

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https://www.howdeninsurance.co.uk/

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Howden Insurance - Personal & Small Business

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Car Insurance, Home Insurance and much more from your local insurance broker

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Howden Insurance Brokers will help find you the right cover, at the right price. Contact us today or visit your local insurance specialist at a Howden branch near you.

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https://www.freshwipes.co.uk/

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FreshWipes™ | Biodegradable Body Wipes & Rinse-Free Shampoo Caps

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Stay clean and fresh with FreshWipes™ biodegradable body wipes and rinse-free shampoo caps. Perfect for travel, camping, post-surgery, and everyday use. Our wipes are antibacterial, vegan, and plastic-free. Shop now for free UK delivery and a money-back guarantee.