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The creator of this poster is ZHIHONG WANG.As a new generation designer in Taiwan, China, he focuses on book binding design and typesetting design, and integrates Taiwan, China, China, Japan and Western culture Yuantai together to form his own unique design style combining classical and modern. In design, he focuses on font design, and strives to balance text elements and image elements.In his words, sometimes I see books as a person, and he has some established nationality settings. In the design process, I don't try to erase the original cultural sense too much. Especially for foreign language parts, I don't deliberately eliminate and "clearly" Chinese culture, which is not my habit. Chinese culture is about content, not appearance. Through language and design, preserving its original temporal and spatial background is a unique feature that helps readers enter the context and is eye-catching.

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This is a work by Matt Vlach. The poster gives people a relaxed and interesting feeling. The hand-made little sun has a childlike sense of fun. The n on the right is like a picture formed when I was a child, and the text almost runs through the whole poster and is distributed in almost every corner. Highlights are highlighted in bold

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1. I don't think so, it was designed by Yaan W in 2020 2. Probably? 3.No, but this work seems to be exhibited in the exhibition hall 4.informational 5.readable 6. It's not 7. There are sentences, there are words 8. is a pair in a series

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This layout is probably composed of some small animals, which are experimental and individual fonts. I don't think it's particularly easy to read because everyone can read different letters.

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This artist, Fred Eerdekens uses copper and nickel to manipulate light and shadow to produce text.

I think is not historical but very experimental

Can't be found every day because it needs an appropriate light.

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The Designer：Song Zhengjie

Just as the teacher said, typography can be used to describe language work, and the design of text also needs to be legible. How can typography make people understand the meaning of a text intuitively? I think this artist can make people understand the meaning of the words most intuitively by combining the words with the animals they represent, and at the same time it is very interesting

In addition, I think this type of font can be used in the design of packaging or advertising brochures. Besides, it can intuitively see the design concept, and its unique interest can attract readers' attention. In font design, people tend to pay too much attention to overly abstract design methods, but ignore the text itself should have the utility of transmitting information and easy to understand, so such font design is undoubtedly a great innovation and a good attempt

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It’s using calligraphy to design the different Chinese character of the 24 Traditional Chinese Solar Terms. It’s not made by a famous designer instead just by an internet user sharing his design.

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Here's an image I found on pinterest, I don't think it's historical a piece, but it might come up in everyday life, as a pattern for merchandise or something. It's got a clear message, and the typography of the text on the pattern of the IP image of Mario makes it very easy to read the message.

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《Berlin Typeface》is a book from Jesse Simon, This book collects the best of these images and shows how walking through Berlin can be like a stroll through a living art gallery. In this book, you can see many different typefaces, and layouts used on the city’s public transport systems, different buildings, and so on.

In my opinion, this typography had a lot of experimental, it is informative and we can find it in the everyday. To be the sign of public systems and buildings, there is no doubt that it must be legible.

For instance, you can see the previous image, those are some logos from public buildings in Berlin, typographer combined a light background color, and a clear font that uses the color contrast of the background to let people know the function of those buildings or shops, which are easier for people to read and understand.

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1. Layout the words in small borders without serifs.

There's white space, there's a picture. Not so monotonous, the letters are more simple, and different fonts are used to emphasize the title.

2. The words form a gradual line like a person walking in from a distance.

3. It taught me to combine words and images.

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He created the "Ahnsangsu style", which broke through the square frame of the font, or elongated or left blank, and refreshed the Korean font, which was regarded as a revolutionary breakthrough in Korean font design.

And I think he did a lot of experimentation and experimentation, he combined patterns and words, and broke the design of more square fonts, so that the text is full of vitality and story.

In the previous image the meaning of the word itself is clear at a glance in Chinese, and he combines graphics to transform the original fonts into patterns (eyes), which are easier to read and understand. So that expressed the typography.

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Introduction to fonts; The name of this font is Cako, created by French designers Violaine Orsoni and Jeremy Schneider. It is a modern serif font. Overall, the uniqueness of this font lies in its shape. This font style is produced during the transition from serif to non serif, with a more extreme relationship between the thickness of the lines. However, Cako font has a unique design approach in the distribution of letter thickness lines. The shapes of letters and ligatures are unique, providing a highly contrasting visual effect while also being more vivid.

The reason for choosing this font: My theme is "Over-packaging", and the content is to demonstrate the drawbacks of over-packaging to people. It is necessary to reflect the meaningless and complex decoration essence of over-packaging in the process. As a font with strong decorative properties that serves brand design, Cako has good readability and is relatively formal. However, unlike other conventional fonts, this type of font adds some decorative curved lines and geometric shapes in the handling of some strokes, and such details can express the concept of "transition" in the theme.

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This designer Svyat Vishnyakov uses different layouts and fonts on the poster to express some ideas and definitions or maybe some advertisements, maybe it is experimental but we can find many posters every day, and I think it is legible, using individual letters and a large group of letters.

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A free children's hospital in Peru, Paz Holandesa Hospital, has teamed up withStudio Rejane Dal Bello (SRDB) for an awareness campaign about spina bifida. Thisis the name of a neural tube defect in which a baby's spine and spinal cord don'tdevelop properly, creating gaps. While the exact cause is unknown, there are certainrisk factors which increase the chances of the defect. The aim is to grab the attention

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A free children's hospital in Peru, Paz Holandesa Hospital, has teamed up withStudio Rejane Dal Bello (SRDB) for an awareness campaign about spina bifida. Thisis the name of a neural tube defect in which a baby's spine and spinal cord don'tdevelop properly, creating gaps. While the exact cause is unknown, there are certainrisk factors which increase the chances of the defect. The aim is to grab the attention

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of pregnant patients attending the hospital and ultimately reduce this risk.The campaign lives through a series of eye-catching pamphlets, posters and digitalmotion assets - for which SRDB partnered with motion designer David Barnett. Thedesign from SRDB is minimal, relying on a clear black and white colour palette formessaging. The focal point is the type, which seeks to communicate the nature of the

condition and the different types of spina bifida using different letterforms.

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Type foundry Typotheque has just launched a project that aims to make it possible for Indigenous communities in Canada that use Canadian Aboriginal Syllabics (a family of writing systems) to write digitally without facing missing characters. The proposals will correct missing code points present in the Unicode Standard (the standard system that encodes writing systems for digital use), meaning that communities that use Syllabics will be able to write digitally without encountering ‘not defined’ character boxes, illegible or inaccurate characters. After rigorous research and collaboration with Nattilik and Dakelh (Carrier) communities in Canada,Typotheque has also designed three new Syllabics typefaces: Lava, November and October.

“When the Unicode Standard does not contain characters (code points for particular characters) in a given language’s orthography, it is not possible for that community to accurately use their language on digital text platforms,” says Kevin King, the type designer and researcher who led the North American Syllabics project. This means that communities can not participate “easily in sharing email”, and it also puts restrictions on who can use Twitter, Instagram and Facebook. With users often forced to switch to a “majority language such as English”, Kevin explains that it “puts that minority language at risk of digital extinction".

With usage by younger generations vital to a language’s survival, enabling ways for users to actively engage with their language on a daily basis was central to the work.

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Released today – 24 October – Centered is a new insightful book of essays, interviews and images taking a global look at design diversity. “As the design industry works to de-center Eurocentric ideologies and wrestles with its conventional practices, this book advocates to include new and diverse work in the canon,” says the book’s editor and curator, Kaleena Sales. “The essays and interviews center people, places, methods, ideas, and beliefs that have been eclipsed by dominant design movements.”

Kaleena Sales is a design educator and advocate. Associate professor of graphic design and chair of the department of art and design at Tennessee State University, Kaleena is a co-author of Extra Bold: A Feminist, Inclusive, Anti-Racist, Non-Binary Field Guide for Graphic Designers, and co-hosts a podcast about design and culture with Design Observer. When beginning the book, Kaleena says that “I envisioned a neat and streamlined series of essays, matching in length and format.” Though what instead developed was something that Kaleena describes as “much more organic”.

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NB Studio and Jonny Hannah celebrate the quirkiest British folk traditions in stamp form

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Title of work：風，wind
Artist: yoichiro otani
I think this encompasses both experimental and informational in typography. 
Yoichiro otani's works combine Chinese and English, also express the meaning of the text itself in a static way to express a dynamic mood, which is used in many of his works. In addition, he integrated the structure of the font and the meaning of the text itself into typography, which has a stronger message and rich visual language.

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This is an art piece that I like, using keyboard cleaning glue to pinch typography, and then pouring it into CAD. I think it's very shiny and it's easy to see what the word is.

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1. For 2020, the Spanish Ministry of Education, Culture and Sport is focusing on the "Reading Promotion Programme" and therefore asked Two Points.Net to design a visual identity. They presented the client with a proposal: "This system can generate different logos and its own visual language" and can be promoted in four Spanish languages.

2. experimental:As a result, TwoPoints.Net began to spread the tentacles of its activities further and wider, seeking to communicate with people of different ages and understandings of literature. (3. found in everyday life) above all in graphic design that "associates reading with interesting things" and "establishes a wide range of contacts with different target groups". Based on the Spanish catchphrase "Leer te da vidas extra" (which translates as "Reading gives you extra life"), its visual concept is centred on games, in particular the video game aesthetics of the 80's and 90's, in which games were visually associated with "light-hearted fun", which was then formalised in a flexible typographic system made up of pixels that enabled the studio to able to create many versions of the logo, "monogrammed, horizontal and vertical - so customised typography can be created," the studio says. This customised typeface was then paired with the Times LT Std font as a secondary typeface for displaying the tagline in the phrase "Leer te da Vidas Extra" above. (4.informational)

The campaign launched by the studio portrays reading as more "carefree and playful" and is represented through a variety of visual devices such as tote bags, social media and print. (5. Legible readable)

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This is my favorite layout design artist Fletcher, many of his designs revolve around font handling, and Reuters logo is one of the most famous logos. It uses dots to form letters, paying homage to the holes punched in the tape of the automatic receiver originally used for sending news. This logo was created in 1965 and was in use until 1996. After working in the design industry for nearly forty years, Fletcher became tired of corporate clients and suddenly left the consulting company he founded years ago. He focuses on creating personal project days, and concurrent consultations will never work for boring people.

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I think these fonts, although scattered, can clearly express their themes

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The new font created by the human body dynamic simulating the letter, this picture is the effect of printing the font you created on the clothing, which is very fluid.

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I like how the story takes the shape of letters, and those form another message. I could incorporate th… | Typography magazine, Typography design, Typography layout

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Jan 17, 2020 - I like how the story takes the shape of letters, and those form another message. I could incorporate this into my magazine by kind of combining a feat... -  I like how the story takes the shape of letters, and those form another message. I could incorporate this into my magazine by kind of combining a feature story in the small text, but an ASF with the larger letter outlines.:  Informations About I like how the story takes the shape of letters, and those form another message. I could incorpora

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What catches my eye most about lex wilson is that his fonts are not just a flat surface, but three-dimensional space, which not only allows me to create fonts from more angles, but also enables me to have more diversified thinking. In my opinion, there are also more combinations for the arrangement of fonts, including the hollow structure lex uses in his works and the combination of fonts and planes, so that they are smooth and convex. Of course, my favorite is this work, which has a certain representative role. Because the words in this work seem to float in water, which is very interesting. For me, I am looking forward to what kind of chemical collision will occur when such fonts are applied to life.

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The other artist must be Miss Paula, who I really like very much. Take this poster for example, I fell in love with it at the first sight. I don't know why, but the important information in this poster was enhanced with boldness and blackness, and the font at the top was different from the slanted font. Besides, small characters with colors beside the main character were added to enrich my visual senses, without large white space and comfortable color matching. I think we can try that. Of course, there is also a small point that gives me a feeling of novelty is that the very small text at the bottom of the poster is not black like I have seen before, but uses the color of the above small text, which is quite interesting.

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Print advertisement created by FCB, New Zealand for Home Safety New Zealand | Typography ads, Home safety, Creative ads

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Sep 19, 2018 - Print advertisement created by FCB, New Zealand for Home Safety New Zealand, within the category: Public Interest, NGO.

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puala scher.Paula's work has always fascinated me, and I've used her ideas in many places. This feeling of surrounding the font is like a protective cover, always feel that it will make children more partial.

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This Voyagetypeface Font family was designed by Paris Parcete's graphic designer Violaine & Jeremy in 2019.

The shape of this font is romantic and charming.

Voyage typeface font is very suitable for the title or a short article, and it has delicate thin lines, and the details are very finely processed.

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Typography is both an art and a science He also touches on this aspect in his work, and typography is somewhere between art and science. Therefore, I think this requires an understanding of the relationship between the science of typography and the readability of the design, as well as the sensitivity to aesthetic art. The subject of his works is often landscapes and natural climates, and he endows words with the function of dynamism and information transmission, and uses typography to present the aesthetic conception of oriental ink.

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This one is a Dahlia flower typeface, a 1910's Italian lake poster and an Art Nouveau feel. It interprets a sense of perfect balance between quirkiness and sophistication. It was designed by Jeremy Schneider for VJType in 2021. The Dahlia font is a display-serif font that is suitable for headings or short- and medium-length text. It is available in 3 weights, normal, medium, and bold, and 2 widths, normal, and concentrated. I think this font has historical, and in the flower font, the readability is not very weak. So I think it was very appealing to me in the poster.

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Unlike the previous photo, this one is a promotional poster for the album in Japan. Typography is everywhere around the city, and it's also an important process for idols to propagandize.

Through comparison, it can be seen that the posters in Japan are not as colorful as the fan meeting announcements poster in Korea, and there is no strong contrast of color in the Japan poster. It gives me a very lithe feeling. Adding different flourish letters to display the names of the groups will give people a jumping, lively but refreshing feeling. The pink and white gradient is also girly. The color of the laser decoration star on the poster is mainly white, and the decoration placed around the figure does not steal the focus of the figure, while the decorative color will be heavier at the bottom so that the poster does not feel top-heavy. Seeing this poster on the street will not feel heavy color, but feel very light, just in line with the concept of the group.

The fonts of these two posters are historic because it can be seen that the first one is more American style, and American style gives people the feeling of freedom. The first picture is a kind of y2k (year of 2000), which was favored by young people at that time, and posters with y2k decoration would express the feelings of "young people". The group uses cute font letters(Japanese) and some hard American lettering(Korean) to convey the concept of a vibrant, free-spirited group of girls.

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A 'table', showing some of the most often used typefaces (100).

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Annotate your example Write notes underneath. Answer the following questions in your annotations (just making brief comments on the padlet, to give a sense of what you’ve found out about your chosen example, just by looking. We will take 20 minutes to do this.  Ask yourself… is your typography:Historical?Experimental?Found in the everyday?Informative/informational?Legible/readable?Individual letters?Larger groups of letters (sentences/paragraphs)? Part of a system?

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Both fonts are non-serif, and I would like to use #1 as the headline and #2 as the body font. This is because I think the headline font should be clear and obvious to stand out, and as a body font it should be extremely readable.

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Mini-Assignment: Apply your new knowledge about the importance of legibility of typefaces to a piece of text of around 200 words. This includes choosing an appropriate typeface in relation to readability. It can be about your typographer, or you can write the text which you work with, based on a favourite memory, If you prefer, you can find a short piece of writing from a favourite reading. Please upload this to the padlet by next Saturday, March 2nd.

Homework: Start reading  the short book‘ Detail in Typography’ by Jost Hochuli. A PDF will be been provided. It can also be downloaded from this link: https://jarrettfuller.com/Graphic-Design-Readings/PDF/hochuli-Jost-H-Detail-in-Typography%20scribd%20-%2064-page.pdf

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Lecture 2, Post-Lecture Seminar/activity:  February 25th

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Lecture 2, Post-Lecture Seminar/activity:  February 25th

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Look around on the internet and refer back to the lecture, then choose a typeface which fits with the choice of typographic practitioner or topic you’ve decided to work with for your project. You need to choose one for any titles (short) and one for the main (longer) text. This can be the same typeface or a different one for each. The main thing is to consider why you’ve chosen that typeface, and not another one. What qualities and characteristics of that typeface are important in your decision to use it for your particular content? I’d like you to upload your typeface to the padlet and write a short explanation of your choice. You can choose more than one typeface if you like, but will need to explain the decision in each case. Take 45 minutes to do this. I will make notes on the padlet as you upload your text.

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Song Dynasty culture is the concentrated manifestation of the brilliant cultural charm and spiritual heritage of the Song Dynasty, and is an important cultural symbol with Chinese style and recognition. This topic focusses on the daily activities and hobbies of the characters of the Song Dynasty in ancient paintings (such as folk opera performances, the elegant things of literati listening to the piano and drinking tea, and the respect for mythology and religion), and produces a series of posters. I observed the expression in ancient paintings and found that the more important thing was the appropriate white and coordinated soft colours. I will also apply this to my design.Unlock the aesthetics of the Song Dynasty, and create with the people of it. The following is the reference I found.

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The typeface I choose is called slab serif. Slab serif typefaces became popular in the 19th century for advertising display. These typefaces have very heavy serifs with minimal or no bracketing. Generally, changes in stroke weight are imperceptible. To many readers, slab serif type styles look like sans serif designs with the simple addition of heavy serifs.

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Both fonts are non-serif, and I would like to use #1 as the headline and #2 as the body font. This is because I think the headline font should be clear and obvious to stand out, and as a body font it should be extremely readable.

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The reason I chose this group of fonts is, first of all, it's a set of sans-serif fonts, and then, I think this set of fonts can highlight an artistic atmosphere, I can think of music, piano or gothic style or some Halloween feeling, likewise, the arrow in each letter, I can think of cupids, or penetrating objects, etc., and I like this group of fonts because it wants to be very complex, I think the font has a sense of design, has a complex feeling and is not messy, which can better highlight the theme or other images。

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a free display font created as a set of various unique glyphs united by one theme - gothic. Saint was inspired by elements of gothic architecture (stained-glass windows, buttresses, pinnacles etc.), transitional serif fonts (like Baskerville) with its high contrast and closed aperture and contemporary metatypefaces with its revelious, experimental character.

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Legibility of fonts

In the beginning of the class, the professor began with the history of characters. As the carrier of human language, character is an important tool to connect human communication and record history. It has been invented, improved and widely used by human beings. Later, when aesthetics was born, people increased their pursuit of art in their cognition and judgment of things, and at the same time, people made great changes in font design. From the beginning, the scribbled text symbols used for recording evolved into a structured, unified and formal font. At the same time, such a standardized font can make people easier to read and understand, thus improving the efficiency of communication and having a better "legibility". However, with the development of The Times, people's concept and understanding of aesthetics are more and more extensive and diverse, which makes more and more people begin to pursue novelty. At this time the concept of typeface design also officially became part of art. People put a lot of experimentation into font design and create a lot of different fonts and use these fonts in different scenarios. However, back to the beginning of the creation of the text, the essence of the text is still a tool for communication, a large number of gorgeous font design let people gradually forget this essence, at the same time, the word "legibility" began to be paid attention to. "Legibility" is the character itself must have some characteristics, human font recognition has a clear range, if a certain type of text design "legibility" is very small, then this set of text design basically has no great use.

In very formal occasions, such as bills, documents, test papers and other places that need very clear handwriting, those "legibility" weak fonts will affect people's understanding and judgment. Therefore, it can be found that "legibility" is the basis for improving people's understanding and processing efficiency of documents, and in all cases that need to have these conditions, very regular fonts are necessary. However, in poster design and advertisement design, the importance of "legibility" is second to artistic, because people will pay more attention to the few distinctive sentences of the font to increase the impression of these advertisements. The "legibility" of different fonts is different, but I think the basic importance of good font design is the "legibility", because in essence, fonts only serve the daily life of human beings, and human beings need to understand things through words.

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This font is called Tartuffo, and I want to use this font in the title. I found it on this website https://www.lift-type.fr/shop/typography/tartuffo/

It's an elegant and serif font, I want to use Medium italic or bold italic because It will be showy as a title. In response to my theme, I'm going to add some lines at the beginning and end of these fonts to make the font more flexible. This can express the girl's lively and the maturity of immediately becoming an adult. This font will make some different designs on some letters, such as "w" and "x". These designs make the font less rigid and more unique. This font also works well on book covers

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This is the font that I'm going to use in the body, this is a sans serif

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This is the font that I'm going to use in the body, this is a sans serif

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This is the font that I'm going to use in the body paragraph, this is a sans-serif. It is very readable, the author named Christian Robertson

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I'm interested in the design of the idol, the typography of the idol's poster or photobook is very interesting. Because the letter and the color express different feelings of the group. So I did some research on the feeling of fonts and colors. How they express their feeling and concepts through typography.

This poster is from Ador Studio, designed by Hwgyousun. this is a Korean girl's group named Newjeans. The main concept is the "Natural growth process". They are currently in adolescence, their body exudes lively, upward, and sunshine.

The poster is readable, bunnies is the name of the group's fans, we can see that this poster is about a fan meeting notice, and the time is marked at the bottom of the poster. The poster is also experimental, using bright colors and contrasting colors to create a jumpy and lively atmosphere. Some graffiti and collages are used to express the concept of youth.

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The theme I chose is Jiangnan architecture. I like the quiet and gentle feeling brought by Jiangnan architecture very much.

Jiangnan architecture contains the cultural heritage of the present Jiangand Zhejiang region, and the Taihu Lake basin as the center (lower Yangtze River), including Shanghai, southern Jiangsu, Zhejiang and so on.

Jiangnan rainy season, the air is humid, so the structure of Jiangnan buildings is extremely space-saving, pay attention to ventilation and moisture-proof. The building generally adopts the perforated wood structure, the roof structure is thin, the wall is painted white, and the top is stacked by layers of black bricks. And that's what makes me really interesting, is that these blue bricks are arched, stacked on top of each other on the roof. From a distance, the roof of each house is stacked with different shades of tile, which looks like a lot of random lines, echoing each other.

The shape of Jiangnan architecture itself is very similar to plate design, and the concrete is also very similar to constructivism. The design inside itself, such as stone lions, patterns and gardens, is very similar to the combination of text and pictures used in our usual design, which is somewhat similar to the combination of minimalist and extremely complex. So I was wondering whether I could make a three-dimensional book to show the architectural culture of Jiangnan, and the layout and text layout in the book should follow this design, so as to reflect the combination design of cultural architecture and fonts.

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I think it should be good in both short texts or title, but if there are too many words, it may look too complicated (maybe because the lines are too thin, and if the fonts are thicker, it may improve，as the picture shows).And considering its "romantic" feeling, I think it may be suitable for the traditional, elegant content，such as poetry and invitation.

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Lulu, have you chosen a topic yet? A typographer or a typographic subject area?

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Olivia, did you choose a typographer or typography subject matter to make your poster about?

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I chose a topic about my own daily life will be affected by the outside world, because I eventually want to use the form of fault representation, make a poster, I think use fault performance, because the fault first appears in the electronic product is affected by the outside world, and then the error occurs, so I think that I myself am affected by the outside world, and then I feel that I am more likely to be led astray by others, and then maybe other people say a point of view, I will be affected, I will feel that I am wrong, I would like to start with this phenomenon that happened to me, and then go deeper to explore and analyze why this is the case, what are the specific manifestations, and why it is easy to be persuaded.Then I will investigate and find a social event that may be relatively controversial, and different media reports on such a social event are mixed (some may be very radical, some are neutral, and some are supportive).So I want to express such emotions through glitch art.