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"As I work at my drawings, day after day, what seemed unattainable before is now gradually becoming possible. Slowly, I'm learning to observe and measure. I don't stand quite so helpless before nature any longer. - Vincent van Gogh"
Creativity is the lifeblood of any artist. It's the force that drives your art, the spark that ignites your imagination, and the wellspring from which your best work flows. However, creativity isn't a fickle muse that visits you randomly; it's a skill that can be cultivated and nurtured. One of the most effective ways to do this is by establishing daily habits that nourish your creativity. In this blog post, we'll explore some essential practices that can help you tap into your creative potential on a daily basis.

Why Is Routine Important for Artists

Routine is often associated with monotony and predictability, which may seem counterintuitive for artists who thrive on creativity and spontaneity. However, routine is not about stifling your artistic spirit; instead, it provides structure and support to help your creativity flourish. Here are some compelling reasons why routine is essential for artists:

Consistency Builds Skill: Routine practice is fundamental for honing your artistic skills. Just as musicians practice scales daily, artists need consistent practice to develop their craft. A daily routine ensures that you continually push your boundaries and refine your techniques.

Overcoming Creative Blocks: Every artist encounters creative blocks or periods of low inspiration. A well-established routine can be a lifeline during such times. With daily practice, you're less likely to be deterred by creative challenges. Routine helps you push through these blocks by reinforcing the idea that you must create, regardless of whether you feel inspired.

Enhancing Productivity: Creativity often flourishes within constraints. You create a sense of purpose and urgency by allocating specific times for creative work within your routine. This can increase productivity as you learn to make the most of the time you've set aside for your art.

Creating a Creative Habit: Building a routine around your art transforms creativity from a sporadic occurrence into a habit. When creating becomes second nature, you'll find that you're more likely to generate ideas, tackle new projects, and stay committed to your artistic goals.

Fostering Discipline: Discipline is a valuable trait for artists. A routine instills discipline by requiring you to commit to your craft, even when motivation is lacking. This discipline can help you persevere through every artist's challenges in their career.

Managing Time Effectively: Artistic pursuits often require balancing multiple responsibilities, from creating to marketing to managing a career. A routine helps you allocate time wisely, ensuring you can juggle these various aspects of being an artist without feeling overwhelmed.

Measuring Progress: Regular routines provide a natural framework for tracking your progress. By dedicating time daily or weekly to your creative work, you can more easily see how your skills are evolving, which projects are advancing, and where you need to focus your efforts.

Reducing Decision Fatigue: Routine eliminates the need to constantly decide when and how to engage in creative activities. Reducing decision fatigue frees up mental space and energy for more significant artistic decisions, such as choosing themes, styles, or directions for your work.

7 Daily Habits You Should Try

By establishing daily habits and routines, artists create a structured environment where their creative spirit can flourish. It provides the foundation upon which artistry can be built, nurtured, and sustained, allowing artists to reach new heights in their creative journey. Now, every routine is different-you'll cultivate yours!-but here are seven daily habits that can help you boost your artistry:

Morning Routine: Start Your Day Right

A morning routine sets the tone for your entire day. Consider incorporating activities like meditation, journaling, or even a short walk in nature into your morning ritual. These practices can help clear your mind, boost your mood, and provide a fresh perspective on your creative projects. Use this time to connect with your thoughts, ideas, and emotions, which can serve as valuable creative fuel throughout the day.

Regular Practice: Consistency is Key

Consistency is crucial for artists. Make it a habit to create something every day, even if it's just for a short period. Daily practice hones your skills and keeps your creative juices flowing. Don't wait for inspiration to strike; let your daily practice become the source of inspiration itself.

Diverse Inputs: Feed Your Imagination

Creativity thrives on a rich diet of inspiration. Read books, watch films, attend art exhibitions, listen to music, and expose yourself to different cultures and ideas. This diversity of input provides a vast pool of ideas and perspectives for you to draw from in your own work. Make it a habit to seek out new experiences and be open to learning from various sources.

Reflect and Document: Keep a Creative Journal

A creative journal is a powerful tool for artists. Use it to jot down your thoughts, ideas, and observations throughout the day. Document your dreams, record interesting conversations, and sketch out concepts. This journal can serve as a wellspring of inspiration when you're stuck or need fresh ideas. It's also a valuable record of your creative journey.

Disconnect and Unplug: Embrace Solitude

In our hyperconnected world, it's easy to get overwhelmed by constant notifications, social media, and information overload. Dedicate some time each day to disconnect from digital distractions and embrace solitude. This quiet time allows your mind to wander, daydream, and explore new avenues of thought that can lead to creative breakthroughs.

Collaborate and Share: Expand Your Horizons

While solo creativity is essential, collaborating with other artists can also be incredibly stimulating. Join art communities, attend workshops, or simply engage in conversations with fellow artists. Sharing your ideas and receiving feedback can provide fresh perspectives and inspire new directions for your work.

Self-Care: Nurture Your Well-Being

Creativity flourishes when you're in good physical and mental health. Make self-care a daily habit. Prioritize exercise, maintain a balanced diet, get enough sleep, and manage stress through mindfulness techniques. A healthy body and mind provide a strong foundation for creative endeavors.

Embracing Routine: The Backbone of Artistic Success

Nurturing your creativity is an ongoing journey, and daily habits play a vital role in this process. By incorporating these practices into your everyday life, you'll find that your creativity flourishes and becomes a more reliable companion in your artistic endeavors. Remember that creativity is a muscle that grows stronger with use, so keep these habits in your toolbox as you explore the boundless world of artistry.

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Establishing Daily Habits to Nourish Your Creativity

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"As I work at my drawings, day after day, what seemed unattainable before is now gradually becoming possible. Slowly, I'm learning to observe and measure. I don't stand quite so helpless before nature any longer. - Vincent van Gogh" Creativity is the lifeblood of any artist.

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What is the creative process in advertising, and why is it important? The creative process is a phrase you might think of when it comes to drafting novels, designing clothes, or painting a masterpiece. It is also the same process that applies in business, branding, advertising, and marketing. The definition of creativity is " the use of imagination or original ideas to create something; inventiveness ".

When it comes to advertising, creativity is required to get the cut-through on your business or product. It's also the creative process that brings the fun and joy to advertising and marketing. Creativity is what will grab people's attention, and also get them to take action.

There's various identified processes to follow, as well as different frameworks and theories, but many share the same characteristics. The social psychologist Graham Wallance outlined a creative process framework that many creatives, advertisers, and marketing agencies use today.
The creative process in advertising

1. Preparation - market research and brainstorming ideas

2. Incubation - taking space from the ideas and letting them unfold and mold

3. Illumination - the moment you land on the idea

4. Evaluation - thinking critically about the idea and weighing it up against other solutions

5. Verification - bringing the idea into fruition

The creative process in advertising involves finding new ideas and inspiration, exploring new perspectives, and then using marketing strategies to launch your idea into the market, to connect with your audience and inspire them to action.

While there's a process to follow, the trick with creativity is tapping into imagination. There's a lot of other strategies which draw on logic and data, to get your business and products into the world. However, this phase of advertising and marketing is all about creativity. It might not even seem like work, and that's the point. The closer to play and fun it feels, the closer it will be to a truly imaginative and creative idea, that will be memorable and evocative to others.

Creative market research: understanding your target audience's mind

Phase one, the preparation phase of the creative process, is to undergo creative market research. Creative market research can be the most overlooked aspect of the creative process in advertising, but it is research that fuels the best campaigns and marketing strategies. It can also be the make or break between advertising and marketing success, or even the entire success of your business. Many businesses and products have been launched, and have failed, because they hadn't tapped into the target audience's mind.

Market research is about understanding your target audience's mind and how likely they are to react to your advertising and marketing. This is clearly fundamentally important, as the goal is to elicit an action from your audience, whether it be brand engagement, attracting new audiences, or a purchase. Every type of advertising campaign can benefit from the creative process, and all you have to do is ensure that you follow it.

It's pivotal to develop a clear and in-depth understanding of how your target market thinks, what problems they have, and how you can help solve them. Various people across the globe, and even your target audience who you might assume think one specific way, may have different preferences when it comes to language, imagery, problems, desires, and needs. Data is required to bust through stereotypical assumptions about your target audience.

How to undertake creative market research

Many creative advertising and marketing agencies will have specialist knowledge of how to best undertake creative market research. Creative market research is a set of techniques used to gather information for understanding, which makes up a core part of the creative process in advertising. Some of the most common types of market research include surveys, interviews, focus groups, and observing the customer.

Usually, the process starts with developing a marketing persona, a fictional representation of the type of buyers you might have. This can be fun, as you can give these personas a name, images and develop a picture of their life. This process helps connect to your audience as real people, rather than numbers, or an idea or assumption of who you think they might be.
Brainstorming and ideation is a key part of the creative process
You can brainstorm how your business or product helps solve their problem, and the barriers that keep them from taking action. What does your audience need to know to take the action that the creative advertising campaign asks them to take?

After developing personas, the next phase is to conduct research. There's many ways this can be done, and it depends on what's right for your product or business, though direct feedback from your target audience, as well as observation, works well. Once the target audience is clearly defined with personas, and the data has been gathered via research, it's then time to analyse the data. From there, you can develop a customer journey map, which is the framework for your creative advertising campaigns and marketing strategies.

This is all part of the overall creative process in advertising, and it's the step that is the most important for success. It's also the step that's often overlooked. Once you understand exactly who the person is that you're marketing to, including how they think and what evokes them emotionally, you can develop excellent creative ideas to market to them via creative advertising campaigns.

Creativity in marketing: a key to grab people's attention

A fun part of the creative process is ideation via inspiration. With the ground work complete, you can develop creative ideas on how to share your product or service via marketing and advertising. This is the time to tap into the source of creativity, the same type artists use. The great news is everyone can do this, as all humans are inherently and innately creative. If you've ever had an idea, no matter how big or small, that's creativity in action.

A great way to do this is an old-fashioned brainstorm, coming up with many different ideas, no matter how strange or implausible they may sound. This can be done in a team where people can bounce off others' ideas, or through individual ideation sessions. In the brainstorm phase, don't impose limits, as that will come later on, when testing out the top ideas. The aim here is to play with creativity, and have fun with your imagination to come up with original ideas without restraint.

After the brainstorm, take some time to process the ideas. When you come back to them, rather than choosing during the same creative brainstorm session, it will become clear which one is the ideal for your next creative advertising campaign. Test the idea out with strategic thinking, such as thinking through different scenarios and possible problems. Include restrictions at this part of the process, including resource, time and budget. Then, it's time to bring your creative advertising campaign to life with marketing.

Evoke emotional reactions with attention grabbing creative ideas

Creative agencies commonly facilitate this process, or they can do this for you, and present you with the top ideas for you to choose from, for your creative advertising campaign. Implementing creativity in marketing includes the entire creative process outlined, and fusing the ideas into your marketing strategies.

The idea itself is the key to grabbing people's attention, and the way it's best delivered depends on your uniquely individual business situation and offering. Campaigns need to be creative because we are constantly bombarded with online and offline messaging, and there's only a few seconds we have to invoke a reaction in your target audience.

Once attention is grabbed, an emotional response needs to be evoked. This is why it's so important to know your target audience, as the more you understand their minds, the more you will understand how to grab their attention and elicit an emotional reaction.

Tapping into creativity has been proven to help your marketing, and business, succeed. Often the success comes down to a variety of elements, and getting it right involves following the creative process in advertising, as well as applying data-proven marketing strategies and techniques.
When it comes time to launch your creative idea, consider utilising a full-funnel marketing strategy. You can also apply the creative process to re-branding your business.

Do you want to tap into the creative process for marketing success?

We are here to help. Get in touch today and book a call with us. We're happy to assist you in further growing your business with creative digital marketing backed by data-driven methods.

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Creative process in advertising: marketing strategies | Mowgli

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The role of creative advertising is also about creating useful solutions: learn the strategy to grab people's attention and evoke emotional reactions!What does creative process mean in business? What are the types of creative process?

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1. Why did you select this source?;

I selected this source because I really believe that movies and series that are popular amongst the teens of this generation influence a lot in fashion and what they think is cool and "aesthetic".

2. What key concepts are worth holding onto?;

The fact that this series is not so new but it is still a very famous influence and reference when it comes to fashion.

3. What connections can you take from this source?;

Fashion, my target audience and how to attract my public.

4. How did this source extend and/or change your thinking?;

This source extended my thinking because it helped me think about how I can use famous shows, series and movies as references for inspiration and also fashion related things can help me attract my target public.

5. Did this source generate any ideas? If so, what?

It didn't exactly generate any specific ideas, but it influenced me on how I can use many things such as shows in my favor.

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One of the first inspirations that came to my mind regarding my app was the closet from clueless, that's a virtual closet that choses the outfits for you. It was one of the first ideas that were connected to the part of my app that you upload the clothes you have, and then you use AI to help you chose your outfit. I think that inspiration is very valid also because most people from my target audience know what it is, and at some point wish they had it, so making something similar to it will help me attract users and they will definitely connect the idea of my app with the show clueless, because of that closet, that is a very similar idea to mine.

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1. Why did you select this source?;

I selected this source because it is a partnership that I have ade inside of mastery class. It is very important because it is advertising hair clips which is connected to clothing and fashion and while I am helping Debbie with her business, I am also being able to make good partnerships and have my first business connection inside my app.

2. What key concepts are worth holding onto?;

The fact that this is going to help me with getting more people to be my partners and it will also help Deborah with her sales.

3. What connections can you take from this source?;

Clothing, fashion and accessories market.

4. How did this source extend and/or change your thinking?;

It helped me think more about what I want my app to sell and show my customers as well and also made me think more about what I want to advertise.

5. Did this source generate any ideas? If so, what?

This helped me generate ideas about how I can partner with many small business and also gain a lot from it but at the same time help them a lot to grow.

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I should make sure that my app really has its brand and that every time someone looks at something related to it, or a page in my app they already know it's easy fits just by the style of it. Therefore, making sure i am always using the same fonts, the same color pallet, the same style of organization in the app etc will make it more aesthetically pleasing as well as creating a path to making it a well known brand.

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Instagram has a lot of great small shops that could be useful for my app later on as I can advertise those little shops in it and recommend them for people using algorithms. That would not only help me because I could get commissions for it, but it can also help a lot the shops by making them get more clients and get advertised.

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1. Why did you select this source?;

Apple vision pro is a new technology that has been trending a lot lately. With the development of advanced technologies and VR, I believe that it could be something I could later on implement in my work; and VR version of my app to make the best experience possible for the users who have the apple vision pro.

2. What key concepts are worth holding onto?;

VR development and trend

More possibilities for my app

More users

Attract people

3. What connections can you take from this source?;

The development of VR and people being each day more and more interested on it opens a door for my app that could make it even more unique.

4. How did this source extend and/or change your thinking?;

this source extended my thinking about possibilities for different tools in my app that could improve it and my user's experience.

5. Did this source generate any ideas? If so, what?

It helped with an idea already existent of my app involving an interactive avatar on it, as well as being able to project the people's clothes on them so they have a better idea of it.

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Pinterest as we all know is a great place to see what outfits are trending at the moment, and as my app is very connected with outfits and the target audience is around 14 - 20 years old, pinterest is a great source to see what is trending and how I can better show suggestions of advertisement.

1. Why did you select this source?;

I selected this source because it is a very popular source for outfits that are trending currently for people on my target audience, so I believe that it will help me better understand their taste and how can I better get their attention.

2. What key concepts are worth holding onto?;

Target audience is the same;

most popular source for outfits and aesthetics;

3. What connections can you take from this source?;

outfits, aesthetic and the same target audience (14-20yo)

4. How did this source extend and/or change your thinking?;

It extended my thinking and understanding about how can I best target my audience and show them what they like the most in my app.

5. Did this source generate any ideas? If so, what?

It was one of the first sources that inspired me to do my app, as pinterest is a social media for fashion but at the same time many other things, which made me start thinking about creating a place focusing only on fashion.

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Tik tok is also a great source to see what is trending at the moment. Considering all of the "aesthetics" and "get ready with me" I can also have a clear idea of what is trending. Additionally, it is a great place because my target audience is very targeted on tik tok, so that will also make it easier for me to understand what I should recommend for them.

1. Why did you select this source?;

I selected this source because, as a user of it, I know that it attracts a lot of teenagers, and I can eventually use it to advertise my app, as well as get ideas of what I can inspire to do my app.

2. What key concepts are worth holding onto?;

current trends;

what people from my target audience are wearing;

3. What connections can you take from this source?;

The idea of the get ready with me that is a very popular trend that has been going on tik tok for a while is a great connection to my app, as it has an idea of outfit creations very similar to it.

4. How did this source extend and/or change your thinking?;

it was also one of the first sources that inspired me to do my app, after seeing many videos of people choosing their outfits of the day and also after seeing what could possibly help them share those outfits and their closet with their followers, as in most videos people keep asking them about it in the comment section.

5. Did this source generate any ideas? If so, what?

It generated my idea of making your closet in my app sharable with other people, which means that the people can upload their clothes and then share it with their followers through a link, also making people want to download the app.