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LEGO is a name recognized by almost all. This name is associated with childhood memories, excitement, and creativity. The name LEGO is a combination of the two Danish words "Leg Godt" translating to "Play Well".

Short and easy to pronounce

Legally protected

Memorable

Holds a positive and nostalgic connotation

Recognizable

Consistent

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Imagination

Free play is how children develop their imagination. Imagination is the foundation of creativity.

Fun

Fun is joyful enthusiasm. Fun occurs when one is engaged and their abilities are balanced with the challenge at hand, and progress is made toward a goal.

Caring

Caring is the desire to make a positive difference in life. On an individual level, LEGO cares about the children, their colleagues, their partners, and the world we all live in.

Creativity

Creativity is one's ability to come up with NEW ideas. New ideas should also be surprising and valuable. LEGO uses systematic creativity to combine logic and reasoning along with playful imagination.

Learning

Learning is done through collaboration, expanding our thinking, doing, experimenting, being curious, and developing new insights and skills. LEGO provides the opportunity to learn through play.

Quality

For LEGO, quality means "the challenge of continuous improvement to provide the best play material". LEGO has a reputation for manufacturing excellence. LEGO quality speaks for itself and has become a trusted brand.

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MISSION

"Inspire and Develop the Builders of Tomorrow"

VISION

"A Global Force for Learning-through-Play"

BELIEF

"Children are our Role Models"

IDEA

System-in-Play

SPIRIT

"Only the Best is Good Enough"

PROMISES

Play Promise

play well

People Promise

succeed and grow together

Planet Promise

positive impact

Partner Promise

mutual value creation

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Sincerity

LEGO is a sincere company. They are genuine, consistent, authentic, and honest. They have genuine care for their customers.

Excitement

LEGO is a brand that promotes imagination, creativity, learning, and most importantly fun. All generations recognize and have fond childhood memories associated with these colorful bricks. LEGO is an exciting company.

Compassionate

LEGO believes in its listed purposes. LEGO is consistent and constantly acting on their mission of "Inspiring and Developing the Builders of Tomorrow".

Sophistication

LEGO is not a sophisticated brand. They are not flashy, luxurious, glamorous, or upper-class. LEGO does have a wide price range on their building sets.

Ruggedness

LEGO is not a rugged company. LEGO is not adventurous, tough or athletic.

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LEGO exemplifies the importance of storytelling. LEGO evokes emotions and builds strong brand connections. LEGO has created a world of imagination and creativity. This resonates with customers of all ages.

LEGO is now more than just bricks and building sets. LEGO has partnered with popular brands such as Star Wars, Fortnight, Adidas, Levi's, and IKEA.

LEGO has four films that are produced.

LEGO has become more than just a toy. LEGO now has home decorations along with collector-building sets.

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Founded: August 10, 1932, Denmark.

LEGO was passed down from father to son. LEGO is still family-owned. The owner is grandson Kirk Kristiansen.

On average, every person on earth owns 86 LEGO bricks.

LEGO is a private company. You can not invest in them.

The LEGO 2x4 brick was patented in 1958. The bricks are still manufactured with the same dimensions and design today.

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LEGO's marketing strategy is through storytelling. Whether they are telling a story through a film or a social media advertisement. Even the reference photo above tells a story. The simply combined bricks have a shadow of a more complex figure. This shows a child's imagination while playing with LEGO.

Television Commercials

Digital Marketing

Social Media Campaigns

Collaborative content with popular franchises

Expanding their presence far beyond the bricks

LEGO spends over $100 Million on advertising. This includes advertising in;

Digital

Print

National T.V.

Media

Products

Photo advertisement above:

This simple advertisement is clear and shows LEGO's message as a brand. It shows a child's imagination. A simple structure made out of LEGO bricks is more than the literal shape. It demonstrates the endless play possibilities and how it can strengthen creativity. This advertisement promotes and shows the endless possibilities and importance of "Play".

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The manufacturing of the bricks to the distribution of LEGO only takes 10 days.

Plastics and rubbers are imported from places such as Thailand and Saudi Arabia. The materials are delivered to the Denmark headquarters or other factories around the world.

The machines at these factories can turn out 500 bricks per second.

After the bricks are painted and packaged they are shipped to their primary distributor in Prague.

From Prague, the bricks are sent to warehouses around the globe and distributed to resales such as Target and Amazon.

In addition to resales LEOG also has their own LEGO brick and mortar stores along with online shopping.

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LEGO competes against other popular toy companies such as Mattel and Hasbro. Through the distribution process of the products between these companies, LEGO seems to come out ahead. LEGO has become more than their physical building bricks. LEGO sets alone brought in 27.4 billion dollars in the first six months of 2023. LEGO has expanded its brand into movies, apps, and theme parks. Another aspect LEGO has over its competitors is its theme park. LEGO is a specified type of product while its competitors have different lines of toys. For example, Mattel has Barbie, Hot Wheels, and Thomas the Train while LEGO has different categories for their LEGO sets, but the concept behind each set is the same.

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LEGO has its own YouTube channel with 17.6 million subscribers. They have posted 36K videos.

In addition to LEGO's YouTube channel, they also have ads.

In 2019 Lego created a series of commercials like this one. LEGO simply showed a child's imagination. In a short 20 seconds, LEGO caught the attention of an audience of any age because a horse jumping on a trampoline is not natural. The answer for this unnatural event was simply shown by a child using her imagination to create her world while playing with LEGO.

I chose this commercial because it was simple and effective. I rate commercials based on whether I can understand the message and know the brand without having to listen to the audio. LEGO did this well. The few words that are spoken in this commercial is not even in English, yet I understood the message. Then the commercial ended with LEGO's slogan "Rebuild the World"

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LEGO reclame 2019 -Rebuild The World - Paard - Reclameregister

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Like most brands, LEGO has turned to social media to reach their audience. LEGO is on Facebook, Twitter, Instagram, YouTube, and even linked in.

On Instagram LEGO has 10.3 Million followers and 4,946 posts.

This particular post has 52.6k likes and 127 comments.

LEGO uses Instagram to promote their new building sets and collaborations. LEGO's target audience on Instagram is geared more toward young adults aged 18-35.

In the post above LEGO is showcasing one of their new building sets. This is LEGO's new "Kingfisher Bird" set. LEGO had high-quality professional photos taken in nature to show off this set. LEGO made this LEGO bird come to life. They photographed the Kingfisher bird as if it were a real and natural sighting in the wild. This was a creative way to clearly show the set in a way that was appealing to the eye and had more depth than a plain colored background. Photographing the set in its so-called natural habitat is a nice contrast to what you see when shopping on the website. On LEGO's website, all the sets are shot against a white background.

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In addition to presenting the release of new building sets, LEGO also promotes their collaborations. In this recent post, LEGO has collaborated with Dune. Dune is a book series that is releasing its second movie. LEGO recreated the movie's cover with LEGO people. In addition to the LEGO characters, LEGO changed the Dune front to look like LEGO hands. This is a smart business move from LEGO. Dune has a rising fan base. By promoting the release of this new movie LEGO is also showcasing itself. LEGO has a successful history of collaborating with brands such as Star Wars.

This particular post has 282K likes and 565 comments.

The comments are full of people who support Dune and are requesting LEGO to come out with sets that are from the books/movie plot and characters.

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About Suffolk Construction:

Founded in 1989 in Boston, MA

Single owner, John Fish

Privately held national enterprise

2,600 Employees

More than $5.5 Billion in annual revenue

National Company

Offices in Boston (headquarters), New York, Florida, Texas, California, and Montana

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Service Approach:

Innovation, Plan & Control, Safety, Design Management, Sustainability

Work Sectors:

Affordable Housing

Assisted Living

Aviation & Transportation

Distribution

Entertainment

Federal Government

Gaming

Healthcare

Higher Education

Hospitality

K-12

Life Sciences

Mission Critical

Nonprofit

Office

Residential

Retail

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Suffolk takes pride in being an All-American Contractor. With this pride comes care for its community. Suffolk takes part in a wide variety of service projects. Suffolk has its own nonprofit within the company. It is called Suffolk Cares. This allows employees to donate a small amount of their weekly paycheck to nonprofits in need. The donation can be as little as $0.25 per week. Suffolk also hosts site tours for local Girl Scout troops. This allows the younger female generation to become exposed to the construction world. Suffolk strives to build an inclusive culture within the company and their community. Suffolk will also donate money and their employees' time to help in nonprofit home building.

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Instagram:

337 Post

10.6k Followers

Suffolk uses Instagram to showcase their employees, national pride, and community service. Suffolk is currently creating a post series called "Forty Stories". Suffolk is taking the time to showcase forty different employees from different backgrounds, ranks, and roles. Suffolk also showcases new innovative technology and its community projects. This helps give Suffolk a connection with the viewers. They make their Instagram page more than just construction. It is about its people.

Linked In:

109K Followers

LinkedIn is a more professional form of social media. On Suffolk's Linked In page, they showcase their construction stats, building projects, time laps, newly awarded projects, employee promotions, community events, and new construction technology being used. LinkedIn gives employees and others the opportunity to repost Suffolk's posts. Employees will also share their own posts that are linked to Suffolk. This can range from one's personal experience or promotion to a milestone in their project.

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Suffolk does not have a newsletter that one can subscribe to. They do have an easily acceptable contact page available. One can simply go to the website and start a communication thread with someone Suffolk's info team. While Suffolk does not have an emailed newsletter if you follow them on LinkedIn or Instagram these platforms are frequently updated and used.

Suffolk is a large national construction company. They have started calling themselves "Americas Contractor". Most of their marketing is reputation-based. When a Suffolk job is in construction, the scrim on the fence enclosing the project is filled with the Suffolk Logo. Suffolk has built an impressive resume over the years. They are known for the "Hard Rock Café" building in Florida, the Encore casinos, many higher education projects, and skyrises in cities.

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Suffolk is a uniform company. They are uniform in their employee appearance, the scrim, and branding on job sites, the red white, and blue logo that is often seen along with the American flag.

Suffolk is now calling themselves "Americas Contractor"

Uniforms:

Suffolk field employees must wear khaki pants and a white-issued company shirt. In addition to this specific attire, Suffolk employees must have a clean look. The office employees are seen with clean haircuts and appropriate business attire and or Suffolk apparel.

Suffolk Jobs:

There is no confusion if Suffolk is building a Job. When passing a site the fence is covered with the logo. Suffolk will often issue a T-shirt that is specific to the job being built to the subcontractors and laborers. This helps work morale and pride, but it also becomes a walking billboard.

Once a project is complete the building is a standing showcase of Suffolk's work. These buildings are large-scale and seen every day. This is a constant reminder of what Suffolk is capable of.

On SUFFOLK's website, the employee list is easily accessible. All the employee headshots and information are professionally done uniformly. This helps give the visual approval that the company is well-managed, professional, and ready to build your project. SUFFOLK also runs its projects with the same software, communication expectations, and tidiness.

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Donated: $3.5 million

Donated to 140 Organizations by Suffolk Cares last year

$600,000 was distributed by the giving circle to more than 100 families last year

5 states where "Build with Us" is offered

List of Nonprofits that Suffolk participates in:

Suffolk Cares

Statement impacts are on the website

Giving Circle

Community Initiatives

Food Drives