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Target market for Bailey James Racing Ltd

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Target market for Bailey James Racing Ltd

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The target market for Bailey James Racing Ltd will have to be mainly volunteers, people aged 10, and donors. The target market might also share common characteristics that will make them feel attracted to and interested in this organization. This will help us to understand our potential consumers to help us plan our marketing strategies. Understand the demographics, interests, and behaviour's of your target audience on social media platforms. This will help you tailor your advertising content and targeting to effectively reach and resonate with your audience. My target are 10 year olds who also share a passion of F1 driving and want to become professional F1 drivers and need motivation guidance on how to become one. We need volunteers to volunteer so that we wont have to pay anyone as of now to help out with events, social media promotion and so on. The donors will have to be over the age of 18 where's any children that would like to donate will be able to through their parents or guardians. Local businesses might donate so that they can promote their brands.

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Promotional Campaign Method (Advertising Method)

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Promotional Campaign Method (Advertising Method)

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For my promotional plan for Bailey James Carting, I have chosen to use the advertising method as it has a broader range of aspects to choose from and use in the campaign to achieve the objective. I will use TikTok as my social media platform that is most relevant to the target audience and campaign goals. Popular platforms for non-profit organizations include Facebook, Instagram, Twitter, LinkedIn, and YouTube. I will develop a TikTok page engaging and visually appealing content that tells the organization's story, communicates its mission, and inspires action. I will use a mix of, videos, infographics, testimonials, and storytelling to capture attention and evoke emotion.

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Legal and ethical  requirements linked to the Campaign 

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Legal and ethical  requirements linked to the Campaign 

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For this campaign, the legal and ethical requirements that we must consider are privacy, Law fairness, transparency, equality, and diversity. We have to abide by these laws because breaking the law can lead to serious trouble, like getting fined a lot of money or even getting sued. If a company doesn't follow advertising rules or lies to customers, it can cause big legal problems. So, by following the rules and being ethical in promotions, companies can keep customers' trust, avoid big problems, and show that they care about doing the right thing. It's not just about following the law; it's about doing what's fair and honest for everyone involved. Social media marketing is governed by various rules and regulations that ensure transparency, privacy, and ethical behavior. These regulations can vary by country and platform, but some general principles apply globally. Here are some key rules and regulations that we must follow when creating social media marketing campaigns.

1. Disclosure and Transparency:

ASA Guidelines (UK): The Advertising Standards Authority requires clear labeling of paid promotions to prevent misleading consumers.

Data Protection

GDPR: The General Data Protection Regulation mandates explicit consent for data collection, and transparency about data usage, and provides rights for users to access, correct, and delete their data.

. Intellectual Property

Copyright and Trademark: Respect and do not infringe on copyrighted material and trademarks. Obtain necessary licenses for using third-party content.

Advertising to children raises several ethical issues due to their impressionability and vulnerability. Here are some key ethical concerns:

Concerns about Privacy /Data Collection

There are serious privacy concerns when personal information about children is gathered without the parents' express consent. Targeted Advertising: It might be considered intrusive and unethical to use data to show certain advertisements to youngsters.

Age-Inappropriate Advertising Content:

Children's development can be harmed by advertisements that feature violence, sexual content, or other mature topics.
Gender Stereotypes: Children's conceptions of gender roles and potential can be restricted when gender stereotypes are reinforced through targeted advertisements.

For my promotional campaign, I will be using TikTok for my social media campaign. TikTok enforces several rules and regulations to ensure user safety, privacy, and legal compliance. These include adhering to Community Guidelines that prohibit harmful content, protecting minor safety, and ensuring transparency in sponsored content and advertisements. Privacy regulations like COPPA and GDPR require explicit consent for data collection, especially from minors. Users must be at least 13 years old to create an account, and specific features like live streaming have higher age restrictions. TikTok also complies with copyright laws, requiring respect for intellectual property, and publishes transparency reports on content moderation. Additionally, TikTok must adhere to local laws in each operating country and provide mechanisms for reporting and appealing content decisions. By following these guidelines, TikTok maintains a safer and more compliant platform for its users.

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The full cost of the promotional campaign and method

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The full cost of the promotional campaign and method

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When coming up with a promotional campaign, we have to consider multiple factors such as the choice of marketing target audience and the scope of the campaign. The methods that I have recommended are the most affordable advertising methods for a non-profit organization these include, social media, email campaigns, and partnerships. For my promotional campaign, I will be using TikTok, and making a TikTok page and a TikTok video will be cost-free meaning they won't have to spend any money on the actual campaign. It will be free at the start but later on, if they decide to hire a social media manager they will have to pay them the minimum wage depending if they working full-time or part-time or if they find someone willing to volunteer as a social media manager they won't have to pay them anything as voluntary work is not paid for.

In the UK, the cost of paid advertising on TikTok can vary significantly depending on several factors, including the type of ad format, targeting options, campaign objectives, and competition for the audience.

Here are some general estimates and considerations for TikTok advertising costs in the UK:

1. In-Feed Ads

Cost: Typically ranges from £10 to £100 per CPM (cost per thousand impressions). The actual cost can vary based on targeting and competition.

Pricing Model: Cost-per-click (CPC) or cost-per-mille (CPM).

2. TopView Ads

Cost: Starting around £30,000 to £50,000 per day.

Description: These are the first ads users see when they open the TikTok app, offering high visibility.

3. Branded Hashtag Challenges

Cost: Usually between £100,000 to £130,000 for a 6-day campaign.

Description: Encourages user-generated content by challenging users to create content around a branded hashtag.

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P5, P6, M3 achieved

More information to support on observation record