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Advertising Objective: Enhance brand recognition and promote Campbell Soup Company's range of nutritious and convenient soups.

Message Strategy: Emphasize the ease, health benefits, and delicious flavor variety of Campbell Soup products, portraying them as a comforting and satisfying meal option for busy lifestyles.

Media Types:

Print Ads: Place ads in popular lifestyle magazines and newspapers, featuring QR codes or unique URLs to drive traffic to the Campbell Soup website for recipes and offers.

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"Explore natural beauty with our cosmetics products. Soft, radiant, and confident skin is just a step away. Start your beauty journey today!"

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KHÔNG CẦN NHŨ HÓA KHI SỬ DỤNG DẦU TẨY TRANG?

✨Với công nghệ BCME - hệ vi nhũ hoá 2 pha liên tục, Dầu Tẩy Trang Hoa Hồng bản thân nó đã là hệ nhũ hoá vô... | By Cocoon VietnamFacebook

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KHÔNG CẦN NHŨ HÓA KHI SỬ DỤNG DẦU TẨY TRANG?

✨Với công nghệ BCME - hệ vi nhũ hoá 2 pha liên tục, Dầu Tẩy Trang Hoa Hồng bản thân nó đã là hệ nhũ hoá vô...

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Increase brand awareness and product trial among the demographic (5-35)

Presenting Oishi as a fun, convenient, and nostalgic snack brand for busy young adults (20-35), a healthy, tasty, fun snack for teens/ kids (5-19)

Expanding customer base.

Optimize brand postioning

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Appropriate media types & media vehicles:

1. Social Media Platforms (Facebook, Instagram, Twitter): Share visually appealing images and videos showcasing the new healthy snacks, accompanied by catchy captions and hashtags promoting a healthy lifestyle

2. Online Display Ads: Utilize targeted display ads on health and wellness websites, food blogs, and recipe websites to reach health-conscious consumers.

3. Collaborations with Influencers: Partner with popular social media influencers or bloggers who resonate with the target audience. Have them create sponsored content featuring Oishi snacks in their daily routines or as part of their workday rituals.

4. Event Sponsorships: Sponsor local events, concerts, or sports tournaments where young adults gather. Set up booths or sampling stations to offer Oishi snacks, coupled with promotional materials and giveaways.

5. Outdoor Advertising (Billboards, Transit Ads): Place eye-catching billboards in high-traffic areas of urban centers and transit hubs frequented by young professionals. Use bold imagery and simple, memorable slogans to capture attention.

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Advertising Objective:Increase brand awareness and purchase intent among young, environmentally conscious adults (ages 18-30) for Cocoon's natural and vegan skincare products.

Message Strategy:

Emotional Appeal:Focus on the feeling of self-care and nurturing your skin with natural ingredients.

Sustainability:Highlight Cocoon's commitment to using vegan and eco-friendly practices.

Unique Selling Proposition (USP):Emphasize the Vietnamese heritage and natural ingredients sourced from Vietnam.

Campaign Name:"Cocoon: Nurture Your Skin, Nurture the Planet"

Media Types & Media Vehicles:

Social Media:

* Partner with Vietnamese beauty and eco-lifestyle influencers on Instagram and TikTok to create engaging content showcasing Cocoon products in everyday routines.

* Develop interactive quizzes and polls on Facebook and Instagram to educate viewers about vegan skincare and Cocoon's sustainable practices.

* Utilize eye-catching visuals featuring the natural ingredients and beautiful landscapes of Vietnam.

Short Video Ads:

* Create short, engaging videos for platforms like YouTube Shorts and Instagram Reels that showcase the transformation and relaxation achieved through using Cocoon products.

* Feature timelapse visuals with calming music and voiceover narration highlighting the natural ingredients.

Collaborations:

* Partner with Vietnamese sustainable clothing brands or eco-friendly cafes to offer bundled promotions and discounts.

* Co-host events or workshops focused on self-care and sustainable living, featuring Cocoon products.

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Advertising Objective:

The advertising objective for Cocoon brand's oil cleaning product is to increase brand awareness, educate consumers about the benefits of the product, and drive sales by highlighting its effectiveness in removing oil and grease stains.

Message Strategy:

The message strategy for the advertising campaign will focus on the key benefits of Cocoon brand's oil cleaning product, emphasizing its powerful formula that effectively removes tough oil and grease stains. The messaging will highlight the product's convenience, ease of use, and ability to deliver exceptional results, making it a must-have for households and businesses alike. The campaign will also emphasize the brand's commitment to quality and reliability, positioning Cocoon as a trusted solution for all oil cleaning needs.

Media Types & Media Vehicles:

1. Television Commercial: A 30-second television commercial showcasing the before-and-after results of using Cocoon brand's oil cleaning product on various surfaces such as kitchen countertops, clothing, and car interiors. The commercial will highlight the product's effectiveness in removing oil stains quickly and effortlessly, appealing to a wide audience of consumers.

2. Social Media Advertising: Utilize platforms such as Facebook and Instagram to run targeted ads promoting Cocoon brand's oil cleaning product. Create engaging video content, carousel ads, and sponsored posts that showcase the product in action and highlight customer testimonials to build credibility and trust among social media users.

3. Print Advertising: Place advertisements in home and lifestyle magazines, newspapers, and online publications to reach a broader audience of consumers interested in household cleaning products. Develop visually appealing ad creatives that emphasize the product's benefits and features, along with a strong call-to-action to encourage readers to try Cocoon brand's oil cleaning product for themselves.

4. Influencer Partnerships: Collaborate with lifestyle influencers and cleaning enthusiasts on platforms like YouTube and TikTok to create sponsored content that demonstrates the effectiveness of Cocoon brand's oil cleaning product. Partnering with influencers who have a strong following in the home and cleaning niche can help increase brand visibility and drive product awareness among their dedicated audience.

5. Outdoor Advertising: Getting the product image on crowded places like mall or plaza could really help with emphasizing the brand popularity and prestige.

By utilizing a mix of traditional and digital advertising channels, Cocoon brand can effectively communicate the benefits of its oil cleaning product to a diverse range of consumers, ultimately driving brand engagement and increasing sales.

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Select the appropriate media types & media vehicles

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Select the appropriate media types & media vehicles

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1. Television Commercials: Produce visually appealing and mouth-watering television commercials showcasing Oishi products in various snacking and dining scenarios. Air the commercials during prime time slots on popular TV channels to reach a wide audience.

2. Digital Marketing: Utilize digital marketing channels such as social media platforms (Facebook, Instagram, Twitter), YouTube, and display advertising to engage with consumers online. Create engaging and interactive content, including video ads, sponsored posts, and snack recipe tutorials, to generate buzz and drive traffic to Oishi's website or online store.

3. In-Store Promotions: Implement in-store promotions and point-of-sale displays to attract shoppers' attention and encourage impulse purchases of Oishi products. Offer product samples, discounts, and bundle deals to incentivize trial and repeat purchases.

4. Outdoor Advertising: Place billboards, posters, and digital signage in high-traffic areas such as shopping malls, bus stops, and subway stations to increase brand visibility and remind consumers of Oishi's delicious snacks and beverages while they are on the go.

5. Product Placement: Collaborate with popular TV shows, movies, and influencers to feature Oishi products in their content. Product placements in entertainment media can help Oishi reach a captive audience and create positive associations with the brand.

6. Event Sponsorships: Sponsor food festivals, culinary events, and community gatherings to showcase Oishi products and engage with consumers in a live setting. Set up sampling booths, interactive games, and photo opportunities to create memorable brand experiences and foster brand loyalty.

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Company: TopCV

Advertising Objective:

+ Positioning TopCV as the leading provider of professional CV writing and career consulting services in Vietnam, targeting job seekers at all career stages who want to advance their careers in addition to new students Graduates have difficulty finding jobs and reducing unemployment.

Message Strategy:

"Elevate Your Career with TopCV"

+ Emphasize the importance of a well-crafted CV in making a positive first impression on employers.

Highlight TopCV's team of expert writers who specialize in optimizing CVs to showcase individuals' skills, experiences, and achievements effectively.

+Communicate the message that partnering with TopCV can significantly increase job seekers' chances of landing interviews and securing their dream jobs.

Media Types & Media Vehicles:

1. Digital Advertising:

+Google Ads: Run search ads targeting keywords related to CV writing services, job search tips, and career advancement. Utilize Google Display Network for banner ads on relevant websites.

+LinkedIn Ads: Target professionals and job seekers on LinkedIn with sponsored content promoting TopCV's services. Utilize LinkedIn's targeting options based on industry, job title, and location.

2. Social Media Advertising:

+Facebook and Instagram Ads: Create visually engaging ads showcasing success stories of clients who landed interviews with the help of TopCV. Target audiences based on demographics, interests, and job titles.

+Twitter Ads: Promote tweets highlighting TopCV's expertise in CV writing and career coaching. Utilize hashtags relevant to job seekers and career advancement.

3. Content Marketing:

+Blog Posts: Publish informative articles on TopCV's website blog addressing topics such as CV writing best practices, job search strategies, and interview preparation tips. Optimize content for relevant keywords to improve search engine visibility.

+Guest Blogging: Partner with career and job search websites to contribute guest posts on topics related to CV writing and career development, with a byline promoting TopCV's services.

4. Email Marketing:

+Targeted Email Campaigns: Send personalized email campaigns to subscribers offering discounts on TopCV's services or sharing valuable career advice. Segment email lists based on job title, industry, and career stage for better targeting.

5. Partnerships and Sponsorships:

+Industry Events and Conferences: Sponsor career fairs, industry conferences, and networking events where job seekers gather. Set up booths to offer CV consultations and distribute promotional materials.

+Collaborations with Recruitment Agencies: Partner with recruitment agencies to offer discounted CV writing services to their clients. In return, recruitment agencies can promote TopCV's services to job seekers.

6. Broadcast Advertising:

6.1:Television Commercials (TV Ads):

+Create visually engaging TV commercials showcasing before-and-after scenarios of clients' CVs to highlight the transformational impact of TopCV's services.

+Feature testimonials from satisfied customers sharing their success stories and how TopCV helped them land their dream jobs.

+Utilize a mix of animation, graphics, and real-life scenarios to capture viewers' attention and communicate TopCV's value proposition effectively.

6.2.Radio Commercials:

+ Develop engaging radio ads that focus on the importance of a professionally written CV in today's competitive job market.

+Use a combination of storytelling and persuasive language to convey how TopCV can help job seekers stand out from the crowd and secure job interviews.

+Include a clear call-to-action prompting listeners to visit TopCV's website or call a toll-free number to learn more about the services offered.

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Advertising Objective: The advertising objective for company Xanh SM could be to increase brand awareness and promote its eco-friendly products and services to a target audience interested in sustainability and green living.

Message Strategy: The message strategy could revolve around the theme of environmental sustainability and the benefits of choosing eco-friendly options offered by Xanh SM. The message should highlight the company's commitment to reducing environmental impact while providing high-quality products and services. It should emphasize how choosing Xanh SM contributes to a healthier planet and a better future for generations to come.

Media Types & Media Vehicles:

-Digital Advertising:

Social Media Marketing: Utilize platforms like Instagram, Facebook, and Pinterest to showcase Xanh SM's sustainable fashion line through visually appealing posts, stories, and sponsored ads targeting fashion-forward and eco-conscious audiences.

Influencer Marketing: Partner with influencers and eco-conscious fashion bloggers to promote Xanh SM's clothing lines through sponsored content and product reviews.

Email Marketing: Send out newsletters to subscribers featuring updates on new collections, sustainability initiatives, and exclusive promotions from Xanh SM.

E-commerce Platforms: Optimize Xanh SM's presence on e-commerce platforms like Shopify or Etsy, highlighting the brand's sustainable ethos and eco-friendly products to online shoppers.

Fashion Events and Pop-Up Shops: Participate in fashion events, eco-friendly markets, and pop-up shops to showcase Xanh SM's clothing lines, engage with potential customers, and build brand awareness within the fashion community. Fashion Magazines and Blogs: Advertise in fashion magazines and eco-conscious blogs that cater to audiences interested in sustainable fashion and ethical lifestyle choices.

Public Relations (PR): Pitch Xanh SM's sustainability initiatives and ethical practices to fashion journalists and media outlets for coverage in print and online publications.

Collaborations and

Partnerships: Collaborate with other eco-friendly brands, sustainable fashion designers, and environmental organizations to amplify Xanh SM's message of sustainability and reach a wider audience through joint campaigns and partnerships.

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Message from Oishi : “With Oishi the more you eat, the more pungent”

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Message from Oishi : “With Oishi the more you eat, the more pungent”

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Delicious Flavors: Discover a world of exciting and unique flavors that stimulate your taste buds.

Snacks for fun: Convenient and mess-free snacks for spontaneous adventures and everyday fun.

Unleash your inner child: Reconnect with your playful side and create lasting memories.

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Blue Modern Brand Promotion Strategy Presentation Template

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i will use internet advertising for Cocoon. The objective is the company can build a selective demand for customer.

mesenger strategy

Headline : experience natural Bliss: Essentials for Cocoon Wellness"

Ad copy "Naturally, find your equilibrium. The creative designs from Cocoon create harmony in your environment and improve each minute spent self-caring.

Images from a lifestyle show how Cocoon blends in with everyday activities to encourage rest and wellbeing.

Media types and media vehicles

Email :

send email about new products by email which the customers signed in .

social media

Paid serch ads on facebook, ins to adv new product

Partner with some KOLs, Celebrity on youtube or Tiktok

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Informative

To call attention to our range of herbal hair care products

Scientific Evidence

Our newly formulated range of products are made from African shea butter, palm produce, and 100% human effort, with 0% chemical additives. We care about your hair health and your overall wellbeing, which is why our scientists took their time and made this wonders in jars. Available in stores Nationwide.

Media Type and Media Vehicle:

Digital, Mobile and Social Media.

Products are targeted at Humans of all ages.

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Highly recommend outdoor advertising

1. Billboards:

• Design: Elegant and eye-catching billboards featuring a stunning image of a Linh Nga Bridal gown with the tagline “Discover Your Dream Dress with Linh Nga Bridal – Timeless Elegance for Your Perfect Day.”

• Locations: High-traffic areas near wedding venues, shopping centers, and popular wedding photo spots.

• Duration: Maintain visibility for at least three months to ensure consistent brand exposure.

2. Transit Ads:

• Bus Shelters: Advertisements on bus shelters with images of Linh Nga Bridal’s dresses and a call-to-action like “Book Your Appointment Today!”

• Subway Stations: Posters in subway stations targeting commuters with elegant visuals of the bridal gowns and information on how to visit the bridal boutique.

• Duration: Rotate ads every month to keep the content fresh and engaging.

3. Street Banners:

• Design: Vertical banners featuring beautiful images of Linh Nga Bridal’s dresses, hung in popular shopping and dining districts.

• Locations: Streets with high foot traffic, near cafes, restaurants, and shopping centers where potential customers frequently visit.

• Duration: Display banners for at least two months leading up to peak wedding season to capture the attention of brides-to-be.

4. Mobile Billboards:

• Design: Mobile billboards featuring images of Linh Nga Bridal’s dresses with the message “Visit Linh Nga Bridal – Your Dream Dress Awaits!”

• Routes: Plan routes that cover wedding venues, event spaces, and popular wedding photo locations to maximize visibility.

• Duration: Operate mobile billboards during weekends and peak wedding planning days for maximum impact.

5. Interactive Bus Wraps:

• Design: Eye-catching bus wraps with a QR code or NFC tag that directs viewers to Linh Nga Bridal’s website or appointment booking page.

• Locations: Buses on popular routes in the city to reach a broad audience of potential brides and wedding planners.

• Duration: Implement bus wraps for at least one month during peak wedding planning season.

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Indentify the advertising objective of Linh Nga Bridal 

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Indentify the advertising objective of Linh Nga Bridal 

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Bridal advertising goals. Common advertising goals for bridal businesses include increasing brand awareness, promoting new products or services, driving traffic to a website or physical store, generating leads , increase sales and build customer loyalty. focus on brand awareness and customer acquisition, focus on customer retention and repeat purchases).

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1. Brand Essence: Linh Nga Bridal Brand exudes elegance, sophistication, and timeless beauty. Emphasize these qualities in all messaging to create a cohesive brand identity.

2. Target Audience: Identify the ideal customer profile for Linh Nga Bridal Brand. This might include modern brides who appreciate traditional craftsmanship, luxury, and personalized service.

3. Brand Story: Share Linh Nga’s story, weaving in its heritage, craftsmanship, and dedication to creating dream wedding attire. Highlight any unique inspirations or values that set the brand apart.

4. Quality and Craftsmanship: Position Linh Nga as synonymous with exceptional quality and craftsmanship. Highlight details such as hand-sewn beading, luxurious fabrics, and couture finishes.

5. Personalization: Emphasize Linh Nga’s commitment to personalized service. Whether it’s bespoke designs, custom fittings, or one-on-one consultations, communicate how the brand goes above and beyond to fulfill each bride’s vision.

6. Emotional Connection: Weddings are emotional milestones, and Linh Nga’s messaging should evoke feelings of joy, romance, and anticipation. Use storytelling to connect with brides on a deeper level, showcasing real brides’ experiences or the emotional significance of Linh Nga’s designs.

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LINH NGA BRIDAL

INTERNET ADVERTISING

1. Advertising post on Facebook:

Design: Elegant and eye-catching post featuring a stunning image of a Linh Nga Bridal gown with the tagline " Discover Your Dream Dress with Linh Nga Bridal - Timeless Elegance for Your Perfect Day."

Locations: On Facebook, specifically, post ads in groups with high interaction and make them public.

Duration: Can maintain visibility for at least 5 months and can update posts to ensure brand visibility.

2. Advertising video:

Design: Short video introducing Linh Nga's wedding dress with beautiful images. Along with that is information about wedding dresses and how to schedule. Finally leave a message " Visit Linh Nga Bridal - Your Dream Dress Awaits" includes QR code to go to the main website to book the appointment.

Locations: In ads on Youtube or websites. In addition, it can be posted on Internet devices in large commercial centers.

Duration: Operate advertising video during weekends and peak wedding planning days for maximum impact.