# data[].attributes.body
The marketing concept we chose is production.

# data[].attributes.body
The Production Concept is a traditional marketing philosophy centered on the belief that consumers prioritize affordability and availability. Businesses that

adopt this concept focus on enhancing production

efficiency and mass production to reduce costs and offer

competitively priced products. This concept is suitable

for products with stable demand and large market

capacity, especially in markets where consumers are

highly sensitive to price.

# data[].attributes.body
Walmart achieves low operational costs and

competitive pricing through effi cient supply chain

management and large-scale purchasing

strategies. The company continuously seeks

suppliers with lower production costs to

maintain its competitive edge in the retail market.

Walmart’s success is largely due to its ability

to offer a wide range of products at low

prices, which aligns perfectly with the core

requirements of the production concept.

# data[].attributes.body
In the early 20th century, Henry Ford signifi cantly

increased automobile production effi ciency by

pioneering the assembly line, enabling mass

production of the Model T. This innovation

allowed Ford to drastically reduce production

costs, making automobiles affordable for the

masses.

Ford’s method laid the foundation for modern

mass production systems, greatly promoting

the application of the production concept.

# data[].attributes.body
IKEA designs furniture that is easy to massproduce and optimizes its entire supply chain

to reduce costs, making the products more

attractive in terms of price to consumers.

The company’s success also relies on its

unique self-service store layout and fl at pack packaging, which further reduce

transportation and storage costs.

# data[].attributes.body
Walmart Inc. ( formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas.

# data[].attributes.headline
Reasons why Wal-Mart is suitable for the production concept

# data[].attributes.subject
Reasons why Wal-Mart is suitable for the production concept

# data[].attributes.body
In the marketing strategies used by companies, they all focus on the manufacturing as well as the quality aspects of their products. Introduce and produce better products to attract customers.

# data[].attributes.body
How does Walmart meet customer needs?

Wal-Mart satisfies customers by increasing product diversification and implements a series of strategies to attract more and more products to Wal-Mart.

The increase in production lines means an increase in products to meet customers' various product needs, so that every customer can find the products they want in Walmart. Walmart also provides customers with an excellent platform to purchase products. This is undoubtedly a win-win situation for Walmart and customers.

# data[].attributes.body
WRITTEN BY ZARQOON AMIN ON FEBRUARY 16, 2024

# data[].attributes.attachment_link.readable_text
Walmart is one of the oldest and largest multinational retail corporations.

Established in the 1960s, Walmart operates over 11,500 stores in twenty-eight countries and earns billions of dollars in revenues annually.

Sam Walton founded Walmart to offer budget-friendly options to the struggling class. Over the years, it grew into an international chain, expanding its market from discount stores to supercenters.

Today, you can find pretty much anything in its stores.

Walmart has built an incredibly strong brand position in the global market with clever use of its resources. The retail giant attracts millions of shoppers with effective promotion techniques and retains them with customer-centric methods.

Let's look at some of the best marketing strategies of Walmart. Here, you'll discover the tips and tricks Walmart employs to convert leads into customers.

Walmart is best known as a discount department store. When Sam Walton started the chain, he aimed at high sales volume rather than high profit margins to attract customers and generate quick revenues.

It worked extremely well, and within a few years, the company was already earning $12.7 billion annually.

This type of retail strategy has an exceedingly high success rate. Most supermarkets' target audience falls in the middle- or lower-income group, and the best way to influence their purchase decision is through an effective price strategy.

You can easily supplement the difference in margin by selling your products in bulk.

Walmart still follows the same "everyday low prices" technique and makes steady profits.

Takeaway

Use pricing as a unique selling point to beat your competition. Retail businesses like yours can generate good sales with this tactic.

You can always distribute the manufacturing cost with bulk stock sales.

Walmart is recognizable by its solid blue and yellow logo. The typeface is basic and clean to represent practicality, and colors are chosen to convey reliability and warmth.

The retail giant has gone through several logo upgrades over the years but eventually reverted to its original color scheme.

A while back, Walmart also added a six-point spark to symbolize inspiration. The spark is displayed on the main sign, packing, and even in employees' uniforms.

The point of mentioning all the small details is to underscore the importance of well-thought-out branding.

People identify products with their logo and packaging and subconsciously associate brand designs with the company. Without that relationship, your audience may not recognize your content and feel disconnected, making your entire marketing campaign fruitless.

For Walmart, branding is specifically important because it keeps a diverse collection of third-party products. To represent the company, Walmart has created its own unique branding and applied it to all its stores and websites for recognition.

Takeaway

Branding is the core component of a marketing strategy. Without a solid identity, you'd find it hard to compete with other companies.

Create an identity that's easy to remember and use a consistent theme to make it memorable.

Apart from the brand Identity, Walmart also focuses on its marketing content. Its branding and promotional content are related and tailored to attract blue-collar workers.

Take its slogan, for example.

Walmart's business model revolves around its pricing strategy. With discounted prices and bulk offers, it sells a variety of products at affordable rates.

This message is reflected in its tagline, " Save Money. Live Better." And if you look back at its historical slogans, almost all of them deliver the same message.

Walmart's other marketing content is also geared toward its targeted market. For instance, in 2020, it engaged Lamar Advertising Company to put up several digital billboards. The message contained words like delivery service and free pickup to target working moms.

Takeaway

Optimized content marketing can help you create brand awareness and attract the right audience.

With related content, you can reach several goals, including sending targeted messages to solidify the company's image.

As a retail chain, Walmart's primary marketing channel is its brick-and-mortar store. 58.8% of Walmart's revenue comes from groceries, and in-person purchases account for nearly 87% of its total sales.

To make the store experience better for the customers, Walmart continuously brings innovations and upgrades.

For example, recently, Walmart announced sensory-friendly hours for people who typically feel overwhelmed by noise. With a simple adjustment in in-store music and lighting, Walmart plans to create a quiet ambiance to help customers shop comfortably.

Walmart's layout alteration during the pandemic is also a good example of in-store optimization. It used bold signage and self-checkout kiosks to discourage proximity.

Pickup and delivery options may have grown significantly in the last few years, but the statistics show people still prefer to buy groceries in person. Walmart is aware of it and ensures the store design is optimized for shopping.

Takeaway

Focus on your store layout. You can utilize wall color and shelf placement to make your products visible and navigation easier.

Accessibility is a main component of Walmart's distribution strategy. The company has established several types of stores and multiple sales channels to simplify product distribution.

For instance, Walmart runs neighborhood markets besides large discount department stores to offer easy access to pharmacy, grocery, and consumable items in small quantities. These are small 38,000 square feet shops designed to handle small traffic.

To make shopping even more convenient, Walmart delivers online purchasing options with delivery and pickup services. 79% of its buyers go for home delivery, and 24% of customers choose the pickup option.

Walmart has built over 200 distribution and fulfillment centers in prime locations to manage distribution. These centers help speed up product delivery and reduce transportation costs.

Takeaway

Today, 70% of customers want immediate service, they often choose the most convenient option.

Optimize your buyer's purchase journey to make your products and services reachable.

A common promotion technique that most brick-and-mortar retail businesses often employ in their stores is POP marketing.

It's a product display tactic that involves strategically placing promotional items or advertisements to make them more visible.

Walmart, like other supermarkets, uses this technique generously to trigger impulse shopping and sell targeted products. Through checkout counters, in-store demos, and special deals, it creates brand awareness and draws eyes to new products.

A classic example of its POP marketing is the signage. The store places bold price signs, specifically during Black Friday, to grab visitor's attention.

Takeaway

Utilize your store space to promote particular products.

You can add a pop-up cart, use display windows to highlight certain items, or place samples at the checkout cart to advertise new products.

Walmart is a customer-centric brand, and it keeps its customer base strong via various retention strategies.

Using loyalty programs, promotional deals, and seasonal campaigns, Walmart nurtures existing buyers and converts them into repeat customers.

Some of the notable retention tactics it has applied in the past include Walmart cash, checkout points, premium subscriptions, and communities.

There's also an entire division (Sam's Club) made specifically for the members, allowing B2B and B2C customers to buy items at wholesale rates.

Takeaway

Customer retention drives better results than generating new leads from scratch.By targeting existing buyers, you can build connections with repeat buyers and stabilize your monthly sales.

Walmart leverages almost every advertising channel for promotions. You'll often find its advertisements on billboards, TV, digital platforms, and print media.

In 2023 alone, Walmart's total ad spend was around 4.1 billion dollars. It capitalizes on store location to drive traffic and runs multichannel campaigns to influence the buyer's purchase decisions.

The company also knows how to apply different elements effectively to grab attention.

Look at its loyalty programs, for example.

In 2020, Walmart introduced a membership program called Walmart Plus, offering free delivery and other benefits for $9 a month. To create product awareness, it ran a 60-second UGC-style commercial featuring 22 families in a home environment.

The advertisements targeted a diverse group, capturing attention with emotional elements. To make the deal more attractive, Walmart applied sales techniques, like signup discounts and referrals.

Takeaway

Use different marketing channels to increase your reach. You can optimize your ads with visual elements and emotional triggers.

Walmart might be a retail chain, but it hasn't limited its revenue opportunities to B2C sales.

Aside from the retail products, it also offers B2B services to third-party vendors, generating revenues from both sides.

If you are a supplier, you can sign up for the Walmart marketplace and list your products on the e-commerce website. You'll get access to advertising opportunities to post display banners and run promotional deals.

With B2B products, Walmart has created an entire ecosystem for the vendors. By providing better deals, it attracts suppliers and extends the retail product line.

One other good example of a diverse product line is Walmart Business.

The retail giant has set up an e-commerce platform for companies, offering bulk office supplies and services at discounted rates.

Takeaway

Extend your product lines to find more business opportunities. This way, you can target more markets and create multiple revenue streams.

The retail market is highly saturated, and competition is fierce.

To keep up with the current trends, Walmart periodically integrates cutting-edge technology into its operations to make shopping hassle-free.

Plenty of examples are available for inspiration.

In 2016, it launched Walmart Pay, allowing customers to pay from their smartphones. In 2018, it introduced a "Scan and Go" in-app service that has helped millions of people buy groceries without in-person contact.

In 2021, it invested in the logistic tech, deploying drones and auto-vehicles for shipments.

Walmart works with a dedicated team of tech experts and associates to optimize the retail shopping experience.

Takeaway

Technology can help you improve your operations and customer service. You can use tech to power up your marketing campaigns and make processes more efficient.

Walmart frequently collaborates with third parties to target new markets or introduce product lines.

The strategic partnership with other brands helps Walmart scale its advertisement range and meet specific goals.

Here's one example. Last year, Walmart patterned with Duo Dave and Jenny Marrs to promote their outdoor living collection. The other party enjoyed brand coverage, and Walmart found the perfect way to compete with leading supermarkets, like Target.

Walmart also works with influencers to launch private labels. It has connected with well-known artists in the past and leveraged their celebrity status to boost its product worth.

Takeaway

The best way to expand your reach is by collaborating with other brands. It's not only efficient but also cost-effective.

As a retail chain, Walmart manages a wide network of touchpoints and employs a large number of people from diverse backgrounds.

And like any multinational brand, it faces considerable criticism and backlash from customers, vendors, and associates over ethical and social issues.

To address those problems, Walmart periodically participates in environmental and social campaigns.

In 2006, Walmart committed 18 million dollars to help hurricane victims. Following that, it offered financial support to promote sustainable agriculture.

Last year, it launched Project Gigaton to reduce its carbon footprint.

These are just a few examples. Brands like Walmart use factors like social responsibility, sustainability, and ethical marketing to appeal to socially conscious individuals and improve their public image.

Takeaway

Direct marketing generates new leads for you, while indirect marketing helps you nurture those leads. Use both to strengthen your customer base.

Conclusion

Walmart's case study offers deep insights into strong retail practices and good marketing tactics.

The company has been running successfully for fifty years and has built a solid reputation with a customer-centric approach.

Take inspiration from Walmart and use its marketing strategies to grow your business. Good luck!

# data[].attributes.attachment_link.title
12 Best Marketing Strategies of Walmart (2024)

# data[].attributes.attachment_link.description
Walmart started out like with a single store. With effective marketing, it grew into a multinational chain. Find out Walmart's core marketing strategies.

# data[].attributes.body
Ren junqi: 0367114

Zhang minghe: 0368257

Xu minhao：0368036

Wang jingfan：0367849

# data[].attributes.body
Here are three companies for your reference, but we will use Walmart for detailed explanation.

# data[].attributes.body
The marketing concept of production is: focus on product quality, reduce production costs, and let customers know about the products through some means.

# data[].attributes.body
What did Walmart get?

Through these efforts, Wal-Mart's sales are increasing every year. At the same time, it also gained more customers and room for development.

# data[].attributes.attachment_link.title
Walmart’s global net sales by division 2024 | Statista

# data[].attributes.attachment_link.description
Walmart U.S. was the division that brought in the most net sales for the retail giant, followed by Walmart International.