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Assume your are the CEO of the company, choose your target market, how you export your product to global and how you licensing your product and franchising it .

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Exporting

-currier

-cargo

-post

Licensing

-kastam

-SSM

Franchising

-target kt area yang tk banyak pesaing tapi ramai orng

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1. Target Market

-Identify what products I want to sell and choose the right target customers in terms of age, gender, ethnicity, culture and religion.

-Choose the target customer that is most suitable for the product and has the most potential to bring the most profit to the business.

2. Export

-Register my business with MATRADE to export goods out of the country.

-Having to adapt to changes abroad in terms of laws, cultural differences and consumer behavior

3. License

-Register property rights through MyIPO such as trademarks and product design

-So that others cannot copy our products because there is legal protection.

4. Franchise

-Appoint agents abroad to develop business there through global marketing techniques

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CEO of FloraScarf

-target market

Women aged 20-40

-export

Cooperative exporting

Strategic Partnerships

Partner with local distributors or retailers in target countries

-licensing

Patent licensing

Local countries

-franchising

Kuala Lumpur (flagship store)

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EXPORTING

-> understand export rules

->prepare my product

->choose how to ship my product such as sea,air and land

->complete payment and follow up

LICENSING

->register through the MyIPO

-> find local partner

-> follow the rules

FRANCHISING

->create a franchising package

->register my franchise

->find people that interested in my business

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company name : Pureglow Organics

product : face creams , oils and cleansers

headquarters : kuala lumpur

target market : 20 - 45 years old

demographics: Middle to upper-middle class women and men concerned about skin health and sustainability

﻿﻿psychographics: Environmentally conscious, willing to invest in organic, cruelty-free skincare

﻿﻿Geographic Focus for Export:

﻿﻿Asia: Singapore, Indonesia, Japan, South Korea

﻿﻿Middle East: Saudi Arabia

﻿﻿Europe: Germany, UK, France

﻿﻿North America: USA, Canada

Export

- using courier for medium-sized international orders .

- cargo ( air / sea freight ) for large sale and orders .

- post ( pos Malaysia ) for budget-conscious markets or small packages.

﻿﻿useful in early-stage testing of new markets.

Licensing

- Register with SSM (Suruhanjaya Syarikat
Malaysia):

﻿﻿ensure our company to legally established and compliant.

﻿﻿apply for Export Licenses through Kastam (Royal Malaysian Customs Department)

﻿﻿to necessary for customs clearance and compliance with Malaysian export regulations.

﻿﻿partner with local businesses:

﻿﻿sign licensing agreements with vetted distributors or retailers in target countries.

﻿﻿provide training, marketing support, and strict quality guidelines.

Franchising

- Franchising Steps

﻿﻿Develop a Franchise Package:

﻿﻿Brand Guidelines

﻿﻿Training Manuals

﻿﻿Marketing Materials

﻿﻿Product Supply Chain Support

﻿﻿Find Master Franchisees in Each Country:

﻿﻿Target experienced beauty or retail entrepreneurs with local market knowledge.

﻿﻿Legal and Regulatory Checks:

﻿﻿Ensure franchise agreements are adapted to local laws.

﻿﻿All franchisees must register their operations locally and comply with both Malaysian and foreign business regulations.

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Anyone can be our target market, but we specifically focus on students and parents. We export our products through indirect exporting. We sell frozen, ready-to-heat traditional food boxes, which can be easily reheated using a microwave or directly in a pan.

We are registering with SSM to obtain the necessary certification for our company and to secure patent licensing, ensuring that our recipes cannot be used by others. For franchising opportunities, we are considering neighboring countries such as Indonesia, as there is a large consumer base that appreciates traditional foods.

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Products: premium chocolate

Target market : teenagers - adults

Export strategy : cooperative exporting / cargo curriers jnt ninja van post laju

License strategy: license the recipe and brand and logo and design (trademark licensing ) (trade secret licensing)

Franchise strategy: open in malls across malaysia and in worldwide airports

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exporting

ship our product internationally

example: selling my product to japan

licensing

letting another company use my product

example: a company in japan uses my product under license and pays me monthly

franchising

letting another company open a copy of my company

example: someone in japan opens a business with my name,using my style and SOPs

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CLOTH DESIGN

-Target market

Target people that comfortable to wear the design without any bad motifs design,

-Exporting

Registered to export the product to foreign countries to expose the design to another level

-licensing

Registered copyright licensing for people unable to copyright the design without company approved

-francising

Will be franchise to make a lot more exposure and will be at big market

- licensing which is registered in SSM

Copyright licensing

Don't want anybody to copy the design

-Franchising

Open franchise when demand is high

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NIKE

Target market

- Suitable for all age groups

Exporting

- DHL Express (courier services for international shipping)

Licensing

- in malaysia - MyIPO

- in overseas- must be registered with the IP authority of that country

Franchising

- The location is selected in strategic spots such as shopping malls, city areas, and places with high foot traffic.

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Target Market : sells products to people who care about the environment, animals, and using natural ingredients.

Exporting : Exports finished products to international franchise locations

Licensing : Licenses product formulas, branding, and ethical standards

Franchising : Grants franchise rights to

local partners across countries to open and operate stores

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Target Market

• for women between 15 and 30 years old

Export

• indirect exporting ( personal shoppers)

Licensing

• Copyright Licensing

Franchising

• target area KL

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1. Target Market: Athletes and active individuals aged 18–45 who prioritize performance and comfort.

2. Exporting: Products are sold internationally, particularly to the US and Europe, through e-commerce platforms such as Amazon.

3. Licensing: MYIPO

4. Franchising: Franchising is implemented selectively with strict control over store design, marketing, and service quality in strategic locations.

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-Use marketing strategies to introduce our products internationally. This can attract the attention of foreign companies and build business relationships. We can then export our products to them. Allowing foreign companies to use our brand can also help expand and grow our business. Additionally, offer special discounts to those interested in franchising our brand

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-Use marketing strategies to introduce our products internationally. This can attract the attention of foreign companies and build business relationships. We can then export our products to them. Allowing foreign companies to use our brand can also help expand and grow our business. Additionally, offer special discounts to those interested in franchising our brand

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export

-cargo

-jnt

-ninja van

-dhl

licensing

-miti

-kastam

-ssm

franchising

-Additionally, offer special discounts to those interested in franchising our brand

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shawl buds

~ target market

for women between 18 - 45 years old

~ export

indirect exporting like a personal shooper

~ licensing

copy right licensing

~ frenchising

target area kl dan yang terdekat

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Target market

focus on adults ( 18 - 30 years old )

Exporting

through online platforms ( amazon )

work with local partners in different country

Licensing

tegister through legal company (MyIPO)

MyIPO avoids other companies cant copy your products or action will be taken

Franchising

choose a strategic location to run a business

such as capital city (KL) , or an area that is commonly used as a tourist destination