# data[].attributes.headline
Gender is a social, not biological, concept, referring to the entire array of social patterns that we associate with women and men in society.

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Gender is a social, not biological, concept, referring to the entire array of social patterns that we associate with women and men in society.

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-The Social Construction of Gender by Margaret L. Anderson

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Girls are getting the message these days just so young, that they need to be impossibly beautiful. Hot, sexy, extremely thin.

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Girls are getting the message these days just so young, that they need to be impossibly beautiful. Hot, sexy, extremely thin.

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-Killing Us Softly 4

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In this topsy-turvy, Peter-Pan mindset, young men shirk the responsibilities of adulthood and remain fixated on the trappings of boyhood, while the boys they still are struggle heroically to prove that they are real men despite all evidence to the contrary.

# data[].attributes.subject
In this topsy-turvy, Peter-Pan mindset, young men shirk the responsibilities of adulthood and remain fixated on the trappings of boyhood, while the boys they still are struggle heroically to prove that they are real men despite all evidence to the contrary.

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-Guyland: The Perilous World Where Boys Become Men by Michael Kimmel

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don't be a pussy, bitch, or virgin; and definitely don't be gay

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don't be a pussy, bitch, or virgin; and definitely don't be gay

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-social pressure to appear masculine leads straight men to have unwanted sex by Michelle J. Cera, Jessie Ford, and Paula England

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All of these expectations--communicated through parents, peers, the media, schools, religious organizations, and numerous other facets of society--create a concept of what it means to be a "woman" or be a "man."

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All of these expectations--communicated through parents, peers, the media, schools, religious organizations, and numerous other facets of society--create a concept of what it means to be a "woman" or be a "man."

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-The Social Construction of Gender by Margaret L. Anderson

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All models have paler skin tones; even the black models appear lighter-skinned.

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14 of 15 female models have skinny bodies, and women are pressured to diet and lose weight to achieve beauty.

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All 3 medication ads link to beauty and family.

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All 3 skincare ads relate women to flowers or gentleness.

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4 of 5 pet ads show women primarily taking care of pets.

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5 of 8 food ads portray food as sexual, tempting, or needed in moderation or food as something women should cook well.

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6 of 8 cleaning ads suggest that women are gentle or enjoy keeping their homes clean.

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About 63% of all models are in their twenties to thirties. Approx. 31% are children or unknown youthful hands, while the remainder are older adults.

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About 63% of all models are in their twenties to thirties. Approx. 31% are children or unknown youthful hands, while the remainder are older adults.

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There are no East Asian male models, reflecting stereotypes about them being effeminate. Some Black and Latino models are portrayed as criminal-like.

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All car ads appeal to men’s need for adventure and authority.

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All physical activity ads show men as thrill-seeking and brutish.

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10 of 14 food ads emphasize male physical strength, and 2 of 14 food ads equate women to food.

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All 18 adult male models have muscular bodies, and men are pressured to gain muscle mass through protein and work outs.

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Cleaning and food are tied as the most frequent type of ads.