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Ericsson faces problems like low budgets in EM, then maybe nowdays a competition especially from cheaper Chinese companies, unstable political situation, and weak infrastructure like poor roads.

About opportunities: Ericsson can grow by partnering with local companies, offering eco-friendly tech, and helping businesses with cloud and network solutions

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Challenges: infrastructure gaps, corruption risks, etc.

Opportunities: Low competition in rural areas, partnerships with local operators etc.

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-challenges: adapting to diverse regulatory environments and managing currency fluctuations

-opportunities for growth, including expanding mobile broadband networks and providing 5G technology

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competition from low cost local players like Huawei in EMs.

Regulatory, political instability, and currency volatility in some EMs.

Need of affordable solutions while maintaining profitability.

And Opportunities:

Growing demand for 3G/4G/5G infrastructure and digital transformation in EMs.

Partnerships with local telecom operators and governments for network expansion.

Potential to leverage Ericsson’s tech leadership in sustainable and scalable solutions.

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High Growth Potential: Rapid urbanization, mobile adoption, and increasing data demand make EMs ripe for network expansion (especially 4G and 5G).

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Infrastucture

Political enviornmwnt

Skill shortages

Opportunities

Partenrship with governments and development initiatives

Increasing demand

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Emerging markets offer Ericsson a chance to lead in digital infrastructure development, especially with rising demand for 5G and mobile broadband. With many EMs skipping legacy systems, Ericsson can directly implement advanced technologies, build long-term partnerships with governments, and shape national connectivity strategies from the ground up.

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5G Deployment>EMs are beginning to roll out 5G, especially in urban centers. Ericsson can position itself as a trusted Western supplier amid Huawei bans or restrictions.

Network Modernization>Many EMs still operate on 2G/3G infrastructure. Ericsson’s strength in 4G/5G core network solutions offers an upgrade path.

Cybersecurity and Trust>In markets wary of Chinese tech (e.g., India, Brazil), Ericsson benefits from being seen as politically neutral and EU-based, especially for governments seeking secure networks.

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Challenges could be political instability which affects to economy. For example political scandals etc.

The growth of GDP is higher than in developed markets and could offer a lot of investment opportunities.

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Challenges in infrastructure, possible corruption and enviroment. There are a lot of options for Ericsson for growth for example partnerships with local companies. Possible to expand the mobile network.

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Challenge:

Limited infrastructure in emerging markets.

Opportunity:

Rising demand for mobile data and digital services in those areas.