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a philosophy prioritizing customer satisfaction above all else, emphasizing proactive problem-solving, empathy, and a genuine desire to exceed expectations

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a potential customer who has expressed an interest in a product or service, but hasn't yet made a purchase

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assessing a potential customer to determine if they are a good fit for a product or service, focusing sales efforts on those most likely to convert

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a cloud-based platform that helps businesses manage their interactions with customers, track leads, and automate sales and marketing processes

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a structured, repeatable series of steps that a sales team follows to move prospects from initial contact to a successful sale

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concerns or hesitations expressed by a potential customer, indicating why they might not be immediately inclined to buy a product or service

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a technique where a seller recommends additional or complementary products or services to a customer to enhance their primary purchase