# data[].attributes.body
1. Ng Wing Kei (17157732)
2. Nik Azuma Bt Nik Yahaya (17178397)
3. Muhammad Fauzan bin Miswadi (17148504)
4. Muhammad Syahmirul Rais Bin Md Said (17060550)
5. Mazlin Aida binti Museh (17164356)
6. Muhamad Amir Azry bin Mohd Jamshary
(17110815)
7. Muhammad Akmal Afif Bin Fadli (17070023)
8. Muhammad A'zmuddin Bin Paiman (17103317)
9. Lee Wei Kit (17136054)

# data[].attributes.body
1.	Design a cover page, Executive summary, List of content(Amir) 

2.	Intro, objectives, background- Wei Kit

3.	Vision and mission, goals, core value - Akmal 

4.	SWOT, Overall strategic direction, strategy plan - kei

5.	 Product description, target customer - juma

6.	Create social media (fb, ig , whatsapp) Fauzan

7.	manage and screen shot, Copy writing (semua) - mazlin

8.	Simple financial report (income, balance, cash flow) – 2 ppl Syah

9.	testimonial, Conclusion, BCM - az

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Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel numbers fall below certain limits. The abbreviation "SME" is used by international organizations such as the World Bank, the European Union, the United Nations and the World Trade Organization (WTO).

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Please Kindly Leave Your Opinion/ Feedback/Suggestion

# data[].attributes.subject
Please Kindly Leave Your Opinion/ Feedback/Suggestion

# data[].attributes.body
Hello group 5, I would like to ask how can you make sure your marketing technique succeed? Thanks for answeringgggggg

# data[].attributes.body
First we will create a marketing plan that include market analysis, target audience, goals and strategies and also the budget we need. This help to describe how our company approach the market such as we use 7ps (product, price, promotion, process, place, people and physical evidence).

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hello group 5 !
1.What might convince your current customers to switch to one of your competitors?
2. How can you continue to replicate your best performing content in your social media?

# data[].attributes.body
HI !

1. I think is because our product Only selecting the best author and reviewer from the best universities.

2. We will ensure the usability and viability of the ideas and content that will be applied to our product.

# data[].attributes.body
1.why did you choose whatsapp instead of a telegram application.

2. how do you want to make sure your social media company is defferent from everyone else?. in terms of promoting your pruduct

# data[].attributes.body
1. WhatsApp have many users compared to Telegram. This means most of our customers  are more likely to have WhatsApp rather than Telegram. So, by using this apps, it will help us to comunicate with each other well.

2. We actively engage with our client in through our social media such as Whatsapps, Facebook, and Instagram. We will always reply any dms, any comment, or any suggestion from everyone on our social media account. This is because for us, by using social media we can build stronger connection, trust and engagement, and that’s the only way we can foster the relationships that we want to build with our customer.

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Cover Page

Objective of Business pitching

Summary of Business pitching Screenshot of how the team members are collaborating in answering the questions.

.Screenshot of the discussion between team member in preparing the online business pitching

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Summary

Target customer / market

Customer needs / problem

Solution (VPS)

Marketing strategy

Overview of the competition (uniqueness of our product compare to competition)

Implementation plan (Business Model /Unique Selling Proposition / Key revenue stream)

Financing

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- self-recording
- PPT
- Live session
- Powtoon?

# data[].attributes.body
Its easy to used and comaptible for all devices

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1. choosing pitching method

2. Business pitching flow & outline

3. Stage 1 & 2

4. Follow the rubric file

5. Prepare 2 question

6. Answer 20 questions

7. Rehearsal (mentor mentee with GROUP 6)

# data[].attributes.body
Hi 👋
1.How do you test the quality of your product?
2. Why did you choose student, teacher and parents as your target customer?

# data[].attributes.body
We are the WISOM APPLE <3

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1. The quality of the books are tested throught who the author is, types of printing that we used, and the amount of knowledge that our customer can get from this book.
2. The books are suitble for teachers and parents because they canused it as a tool to teach them. Beside the activity that are stated in this book are fun and easy to run by children. They can learn in a fun and better way.

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We are Genius 20s..I would like to know about your product..will u share what kind of your product?

# data[].attributes.body
We will make sure that our customer is always satisfy with our product and always choose the right advertising methods to promote our product. We always striving to improve our products and business to make it more competitive.

# data[].attributes.body
Wisdom Apple is a company that promotes and uses activity books for STEM subjects mainly via online platforms.

# data[].attributes.body
what are your plan for the video?

# data[].attributes.body
for the video we still discuss about what to do and how flow of the video...so w dont decide yet..how about you guys?

# data[].attributes.body
Hihi, we still haven't discuss for it but probably not for the live session  because of the internet problem.

# data[].attributes.body
Hey would you mind share with us about details of your product?? maybe the price or the promotion?

# data[].attributes.body
can i know what the contents of the book activity?

# data[].attributes.body
the price is RM 45 nett and for those buy two STEM book from us will get a limited edition t-shirts.

# data[].attributes.body
The table of contents of our product.

# data[].attributes.body
wow, it seems like your promotion is great. It makes everyone likely to buy two instead of one...great promotion!!!

# data[].attributes.body
This is our latest promotion to celebrate HARI RAYA!

# data[].attributes.body
Wow nice poster!!!!

# data[].attributes.body
Hi group 6, regarding for your previous question, we choose to do live pitching during our class on google meet with the help of PowerPoint. Besides, the next column will be our pitching flow but we will modify little bit according to the rubric.

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Please kindly leave your opinion, feedback, comment or suggestion about our pitching so that we can make improvent or correction.

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Hello we are from group genius 20!. May I know the details about what kind of your product that you 're selling. And mostly what i see is the activities book for a kids. But maybe the activities to brainstorming the kids can make some funly to adventures can make kids to more explore

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Thank you for your suggestion, we will consider it in our business pitching !

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Hi group 6.

Wow! you have such a colourful poster that can attract people to see it. Do you have any social media for this product? If you don’t mind, can we check out your social media to know more about your product. I think this book was really nice and good for children to spend their time with a great activities that their learn in it.
(alya)

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🍎IG = https://www.instagram.com/wisdom.apple.co/

🍎FB = https://www.facebook.com/Wisdom-Apple-108784430845300/

# data[].attributes.body
1. Ng Wing Kei (17157732)
2. Nik Azuma Bt Nik Yahaya (17178397)
3. Muhammad Fauzan bin Miswadi (17148504)
4. Muhammad Syahmirul Rais Bin Md Said (17060550)
5. Mazlin Aida binti Museh (17164356)
6. Muhamad Amir Azry bin Mohd Jamshary
(17110815)
7. Muhammad Akmal Afif Bin Fadli (17070023)
8. Muhammad A'zmuddin Bin Paiman (17103317)
9. Lee Wei Kit (17136054)

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1. What makes your company different from others that sell the same products?
2. did your company offer any special price if we buy in a large quantity?

# data[].attributes.body
1. Compensation & Benefits :

2. Occupational Safety & Health:

3. Employment Laws:

4. Human Resources Planning:

5. Job Analysis:

6. Recruitment & Selection:

7. Training & Development:

8. Performance Management:

# data[].attributes.body
1. Wisdom Apple Sdn. Bhd is different from another company that sell the same product because our company give a reasonable price and promotion with a good quality product for our customer and we use online shop to make it easier for our customer to know information about our product and to purchase our product which is available for 24/7 hours.

2. For now, we have made a Raya Sale promotion for our customer when they buy 2 STEM books, they will get free Wisdom Apple custom design T-shirts.

# data[].attributes.body
1.Number of Employee
2
2.Description of Job Analysis
Accountant
3. Expectation of Candidates
Someone who has experienced in accountancy field more than 3 years
4. Planning and Development
We can hire them to work as "training accountant" for 2 weeks before we can hire them as our accountant officially

# data[].attributes.body
1. amount employees that are planning to hire:
- 2

2. the description of job analysis
- Public relation coordinator  (Online sales manager)
-spot trends and important information in data and statistics, and to find areas where improvements could be made to maximize sales
-find new ways to promote a product or service and create incentive plans to achieve marketing goals.
-Customer service

3. the expectation of candidates

great communicators and have strong leadership skills.

They’re also able to analyze data to formulate effective digital strategies.

a bachelor’s degree in business & marketing

4. the HR planning and development.

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1. Mount of employees that you are planning to hire.
It depends on the employer wanting to take on the number of employees and the vacancy.

2. The description of job analysis.
HR jobs include staffing managers, Payroll managers, and Labor relations directors.

3. The expectation of candidates.
-HR looks for these qualities in new hires
-Patience/Endurance
-Trustworthy
-Multi-tasking skills
-Ambitious
-Team player
-Positive attitude

4. HR planning and development.
-Find and attract skilled employees.
-Select, train, and reward the best candidates.
-Cope with absences and deal with conflicts.
-Promote employees or let some of them go.

# data[].attributes.body
1) Number of employee : 2
2) Description of job analysis:
• HR Consultant
-Business development  (growing portfolio through engaging clients and business meeting)
- Sales & Business Negotiation (negotiation business terms)
3) Expectation of candidates
• Degree in any discipline
• Have strong passion to develop a career in sales.
• Candidates with a focused and persistent mind-set.
• Good interpersonal or communication skills.
4) Training and development.
• 3 month of internship
• Guidance from experienced senior and professional
• Gain real work experiences and exposures.

# data[].attributes.body
1. 2 employees is enough.
2. -the coordinator for social media platform to promote company and products.
- the product development supervisor which helps company generates ideas to add value on original products.
3. the candidates should have IT knowledeges, responsible and being creative.
4. The HR team will provides all require training and welfare stuff for the new and old collegues.

# data[].attributes.body
1. 2 employees.
2. description of job analisys
- ´Process of gathering information about a particular job.
- Information includes: job activities, duties, responsibilities, scope, work environment, behaviours
3. expectation of camdidate
- candidate need to have a knowledge about enviromental issue
-know more about current technology.
4. the HR planning and development
- HR will planning how to strenghthen the jobs line of each employee with various of strategies.

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Hi, we are from G8. Just wondering what inspire u all to sell this book and do you guys consider to produce more STEM related materials in future?

# data[].attributes.subject
Hi, we are from G8. Just wondering what inspire u all to sell this book and do you guys consider to produce more STEM related materials in future?

# data[].attributes.body
1. Amount employees that you are planning to hire
- 2

2. The description of job analysis
Recruitment and Selection
1) Fully manage the recruitment and hiring needs as per the timeline given.
2) Work with hiring managers to identify staffing needs, job specifications, duties and
responsibilities, competencies, qualifications and skills in order to get the right match for the
role.
3) To post advertisement, screening CVs, shortlisting and sending to hiring managers for further
action.
4) Participate in the interview and selection process with hiring manager including
salary/employment offer.
5) Execution of induction program and successful onboarding process for new employees.
6) Maintenance of all job description including updating records from time to time upon changes
in job scope.
7) Tracking on boarding succession within 7, 30 and 60 days for all new comers

3. The expectation of candidates
Main Responsibilities & Accountabilities

Qualification:
- Diploma or Degree in Human Resource or Management or related field
- Those without related qualification but with relevant experience/exposure can be considered.
- Possess good knowledge of labour legislation (Employment Act, IR Act)
- Hands on experience in Microsoft Word, Excel and PowerPoint
Work Experience:
- Minimum 4 to 6 years of good working experience in Human Resource and Admin.
- Has working experience in education sector preferably, or related field.
- Familiarity with Human Resource Management systems
- Self-starter and can work under minimum supervision
- Good interpersonal and communication skills
- A team player and able to work independently as well
- Well organized and can handle multitask
- Enthusiastic and open to changes/continuous improvement
- High integrity and confidentiality management, a must
- Can work well with cultural diversity

4. The HR planning and development.
Learning & Development
1) Organize and coordinate development and training initiates/programs that support
leadership initiatives and employee development within organization.
2) To handle all training and development activities including all related documentation works.
Employee Relation & Disciplinary Management
1) Support and assist on all disciplinary matters including misconduct, harassment, bully and any
other grievances in the organization.
2) Assist on counselling matters with employees.
3) Handle performance management process for the organization as per company policy.
4) Support on management of industrial labour relation matters.
Expatriate Management
1) To support on all expatriate management matters as per assigned by superior.
Compensation Management
1) To support on the attendance, leave and payroll management as per superior request.
2) To prepare all statistical data and related reports pertaining to compensation.
3) Ensure record keeping of employees’ data as per the retention period defined in employment
law.
4) Liaison person with all government bodies and external agencies.
Admin & Other Task
1) Handle all daily administrative task inclusive of managing office stock, preparing regular
reports and organizing company records.
2) Support on all reporting and lead projects as assigned by superior from time to time.
3) Organize company events/activities upon management approval.
4) Support on development/upgrading of necessary documents such as handbook, workflow,
policies and procedures.
5) Perform any other ad-hoc task & duties related to Human Resource and Admin function as
assigned by superior from time to time

# data[].attributes.body
1. Advertisement & Job Description
"We are hiring new accountant, if you are the one that we want, come and join us"
2. List of Question
-Biodata
-Level of Education
-Working Experience
-Work Portfolio

3. Expectation of Candidates

-Ready to work
-Good Charisma
-Easy to work with

# data[].attributes.body
there are many other STEM Books sold by various publishers and companies out there. What makes your product different or better that the competition out there?   Also is there any postage service or do you have stalls somewhere?

# data[].attributes.body
1. One employment advertisement with a job description.
-Proven working experience as HR Manager or other HR Executive
-People oriented and results-driven
-Demonstrable experience with Human Resources metrics
-Knowledge of HR systems and databases
-Ability to architect strategy along with leadership skills
-Excellent active listening, negotiation and presentation skills
-Competence to build and effectively manage interpersonal relationships at all levels of the company
-In-depth knowledge of labor law and HR best practices
-Degree in Human Resources or related field

2. The list of questions for your interview.
-What is [your] management style?
-As an HR Manager, how will [you] drive results?
-What do you like least about the world of human resources?
-Describe an ideal workplace for you.
-As an HR person, what is your view on job eliminations?
-Describe a difficult experience you had with an employer/manager/coworker and how you handled it.
-Tell me about a time when you didn’t follow policy or had to deviate from policy.
-How do you deal with [an] unethical situation? Any examples?
-What questions would you ask me if you were the interviewer?
-What trends will shape Human Resource departments over the next five years?

3. The expectation of candidates.
-HR looks for these qualities in new hires
-Patience/Endurance
-Trustworthy
-Multi-tasking skills
-Ambitious
-Team player
-Positive attitude

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1. Because of the lack of creativity in our classroom and the little room for creativity of our education system we have decide to open the doors on student's passion, imagination, discovery, creativity and problem-solving.

2. Yes, we do consider to produce more product as our marketing channels which is via online platform provide us unlimited market all over the world.

# data[].attributes.body
1. one employment advertisement with job description

-You thrive in the role of Online Sales Manager and enjoy producing strategically-centered work to help scale social advertising efforts geared towards growing profitable e-commerce revenue.

You have proven experience creating conversion-oriented Facebook ad campaigns and you love split testing and driving the most qualified people to campaigns.

You thrive in building, maintaining and optimizing digital advertising funnels and campaigns and have an experimental and methodological approach.

You have a solid blend of creativity, analytical skill, perseverance and results-oriented problem solving.

2.  list of questions for interview :
-Tell me about your career up to this point.
-“What is your largest responsibility in your current/last role?”
-“What do you know about this role? What made you apply to work here?”
-“What are the most important skills you have learned that you would utilize in this position?”
-“What marketing channels do you have experience with?”
-“Social media can be a powerful marketing tool as well as customer service. Describe a time when you successfully merged the two.”
-“Describe how you were able to build positive team spirit in a new group.”

3.the expectation of the candidates.

commitment

enthusiasm

dependability

honesty

willingness to learn and accept feedback

# data[].attributes.body
1. One employment advertisement with job description:

- “We are ready to hire you and willing to commit well”

Proven that sales reach through the roof with skills that you have.

“So come join us and maybe you’re the one we want”

2. The list of questions for your interview:

- Biodata

- Academic Achievement

- Past Experience Work

- Commitment to new work

3. The expectation of the candidates:

- Ready to work.
- Have enough general knowledge.
- Can commit well.
- Trust-worthy.
- Positive attitude.

# data[].attributes.body
1) Employment advertisement & job description:

“ Wisdom Apple is currently opening job opportunities for HR Consultant positions. Do you have a strong passion? Persistent mind-set? Good communication skill? What are you waiting for? Come and join us now!!!”

Job description:

-Business development  (growing portfolio through engaging clients and business meeting)

- Sales & Business Negotiation (negotiation business terms)

2) The list of interview question:

·         Tell me about yourself. (self-introduction)

·         What qualification do you have beyond academics?

·         What do you know about this company/position?

·         What interest you most about this position?

·         Tell me about a work situation you had that required excellent communication skills.

3) The expectation of candidates:

·         Degree in any discipline

·         Have strong passion to develop a career in sales.

·         Candidates with a focused and persistent mind-set.

·         Good interpersonal or communication skills.

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1. High salary! We dare you to accept the challenges in promoting and developing of our products!
2. -Do you have IT knowledges? elaborate it.
- Do you think you are responsible? Give me an example.
- How do you define creativity?
4. The candidates should be confident, be creative, be responsible and know much in IT field.

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1. Our product manage to get the review from the lecturer of the top university of Malaysia which makes our product more valuable.

2. Im sorry that we don't have stalls but just sales our products mainly via online platform. We do provide delivery service.

# data[].attributes.body
1. come and join us !! we will change your life with new normal, big salary and suitable job for you.
2. list of questions for your interview
-  share all about your biodata?
- where last you working before this?
why you make a decission to come and join us?
- what salary you need?
-  what you can give to us at here?
3. expectation of the candidates
-  punctual person
- dicipline person
- can work under pressure
-alert with any changes at company.

# data[].attributes.body
1. One employment advertisement with job description
”We hire great people, and want to keep training them. Our employees are eligible for free continuing education classes after 6 months on the job.”

2. The list of questions for your interview

What kind of education and experience would my perfect candidate have?

What particular skills or knowledge base should they have?

How would our perfect candidate help fulfill a need that currently isn’t being addressed?

How do I see this person fitting into our current team?

3. The expectation of the candidates.
- Hands on experience in Microsoft Word, Excel and PowerPoint
- Self-starter and can work under minimum supervision
- Good interpersonal and communication skills
- A team player and able to work independently as well
- Well organized and can handle multitask
- Enthusiastic and open to changes/continuous improvement
- High integrity and confidentiality management, a must
- Can work well with cultural diversity

# data[].attributes.body
“ Wisdom Apple is currently opening job opportunities for HR Consultant positions. Do you have a strong passion? Persistent mind-set? Good communication skill? What are you waiting for? Come and join us now!!!”

# data[].attributes.body
-Business development  (growing portfolio through engaging clients and business meeting)

- Sales & Business Negotiation (negotiation business terms)

# data[].attributes.headline
Interview candidate A - Section A (tell me about yourself)

# data[].attributes.subject
Interview candidate A - Section A (tell me about yourself)

# data[].attributes.body
Please included:
-Biodata
-Level of Education
-Working Experience
-Work Portfolio

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candidate A's reply
Biodata:
My name is LEE WEI KIT, i am 22 years old, and i come from Johor.
Level of education:
Degree in Business Administration UM.
Work Portfolio:
before this, i worked at a logistics company as a small worker in marketing department, i quit because i didnt got any promotion after working 2 years there... Now, i saw this hiring advertisment and i think this company has great potential in the market, and i am interesting in the given position, thats why i am here...

# data[].attributes.body
Question related to job position and skills.

# data[].attributes.body
1) What do you know about this company/position?

2) What interest you most about this position?

3) Tell me about a work situation you had that required excellent communication skills.
4)Describe how you were able to build positive team spirit in a new group.

# data[].attributes.body
answer:
1. this position usually help to promote and push the sales of product.
2. Its quit suite with my study field.
3. just like marketing presentation i had done before, we should convince the stakeholders to accept our plan.
4. Always use authoritative leadership.

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“We are hiring new Online Sales Manager, if You thrive in the role of Online Sales Manager and enjoy producing strategically-centered work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. So come join us and maybe you’re the one we want”

# data[].attributes.headline
Interview candidate B - Section A (tell me about yourself)

# data[].attributes.subject
Interview candidate B - Section A (tell me about yourself)

# data[].attributes.body
Please included:
-Biodata
-Level of Education
-Working Experience
-Work Portfolio

# data[].attributes.body
1.Public relation coordinator  (Online sales manager)
-spot trends and important information in data and statistics, and to find areas where improvements could be made to maximize sales

2.Customer service
-find new ways to promote a product or service and create incentive plans to achieve marketing goals.

# data[].attributes.body
My name is Amir Azry, i am 25 years old.  i am the oldest brother among 5 siblings. I am from Johor.

So about my education, i already graduated from Universiti Malaya in  subject Bachelor of Administration. Before i take degree in UM, I also graduated from Universiti Tun Hussein Onn. There, i take diploma on Administration of Business.

About my working experience, before this have once worked as assistant manager in my uncle bookstore. I worked there from 2017 until 2019. Now, i already quit the job because some factor like my salary. Even im a assistant manager. My salary same as factory worker. Maybe because my uncle bookstore in small and not popular. So I want to work here to gain more experience and pay. Since you are a great company, I think I will get the most from the jobs you offer. I also have experience in managing various tasks such as managing sales files, directing other staff, and I also have a wealth of experience promoting products. Furthemore, my communication skills also very good as i can talk in 3 languages. I can talk in english, malay, and also chinese. So i hope that will be great for you to take me.

# data[].attributes.body
Question related to job position and skills.

# data[].attributes.headline
1) What do you know about this company/position?          2) What interest you most about this position?              

# data[].attributes.subject
1) What do you know about this company/position?          2) What interest you most about this position?              

# data[].attributes.body
3)What marketing channels do you have experience with?

# data[].attributes.body
The company has offered public relations coordinator and customer service. So to my knowledge, both of these positions are responsible for developing and maintaining the public images of their clients or organizations. Public relation coordinator also involves issuing press releases, promoting press releases, maintaining a social media presence and arranging public appearances. While customer service plays a role in taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met.

So, look at both positions. I think I'm most interested in customer service. I really liked this position because I was previously an assistant manager at the bookstore, so I knew a little about what the client needed. With this knowledge, I may be able to provide good support to clients in the business that will be carried out. I also have good and new ideas for providing good service to clients for example using AI BOTs in company chat.

I have experience in marketing channels like direct selling. I've sold directories at my uncle's store to customers. I also used Selling Through Intermediaries where I sold this book to wholesalers for reading campaigns.

# data[].attributes.body
They have self confidence and fulfill our requirements.

# data[].attributes.body
1.Why Nokia "Dissapeared"?

One of the reasons is they over estimated their strength. They refuse to play by the market rules. They overestimate their brand and do not change. In Nokia's case, the brand was too late to step up the smartphone game. They refused to change its hardware designs and thought it could catch up with iPhone's superiority. They failed to realise that if they fall behind in the era of high technological it will result in failure.

For the second reason is they refused to change.The idea was to adapt to the changing environment. The importance of applications-led ecosystems was growing. Nokia did not have the skills to step up with the times. They did not even show the inclination to work towards it.

For the third reason is Nokia always make too much wrong decision. Eventhough Nokia controlled the supply chains by selling phones in larger numbers they still making wrong decision in their plays. They refused to come together and build an open source system (OS) which would be available on all smartphones with Google when Google  announced the “Open Handset Alliance”. As a result,  the numbers of their market share crumbled down within just two years and its put them in crisis.

# data[].attributes.body
Why NOKIA disappeared?
1.      The appearance of Apple and Android on the mobile market: Nokia’s paralysis caused by the breakthrough of the iPhone and Android since 2007 could be interpreted through the obvious features related to the culture and structure of the company.

·    Nokia looked pitifully old-fashioned, with their clumsy user interfaces and limited range of services. A Nokia mobile was durable, but cumbersome. On the other hand, Apple’s iPhone was a beautiful trendy product, which was easy to use and whose touch-screen offered many innovative ways to use the phone;

· Apple was able to offer a large amount of apps. The phone was simple to use, and aesthetically unique.

·         Nokia was unable to respond to iPhone’s challenge. It started losing market share. The selected operating system, Windows, was not as intuitive as iOS.

2.      The arrogance among top-level managers:

The middle management was scared of telling the truth because they feared being fired;

Top managers were afraid of the external environment and not meeting their quarterly targets;

Executives were afraid to publicly acknowledge the inferiority of Symbian, Nokia’s operating system.

They knew it would take several years to develop a better operating system that could compete with Apple’s iOS;

Top executives were afraid of losing investors, suppliers and customers if they acknowledged their technological inferiority to Apple;

Top managers intimidated middle managers by accusing them of not being ambitious enough to meet their goals;

Top management was lied to by middle management who felt telling the truth was useless;

Top managers lacked technical competence which influenced how they could assess technological limitations during goal setting; by comparison, the top engineers at Apple were all engineers;

Instead of allocating resources to the achievement of long-term goals such as developing a new operating system, Nokia management decided to develop new phone devices for short-term market demands.

# data[].attributes.body
why NOKIA disappeared
* Nokia also became more distrustful regarding external stakeholders, particularly the subcontractors that seemed to have betrayed the company in 1995.
* Apple’s management model is completely different compared to that of Nokia. Apple has no official strategy. Nokia, in turn, has articulated its strategic plan meticulously. Neither has Apple formed a traditional divi- sional structure, which often leads to turf wars between different fields of business.
* a rigid, finance-oriented consensus system, with the main focus on avoiding mistakes. After 1996, the visionary aspect was replaced by verification or audit culture, which was led by finance- and calculation- oriented people. The engineers’ creative ideas were buried under a multi- layered bureaucracy, which was apparently intended to ensure that all operations would be tied to the rest, proving to be sensible with regard to long-term performance

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Nokia miss consumer trends because they are unable to respond and compete to the new challenge of other companies. They have a clumsy interfaces and a limited range of services, it is different from Apple's services which is become more preferred by consumer. Apple's skill of combining a physical device, software and user experience was too challenging for Nokia.

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- Nokia’s mobiles were reliable, and always advanced technologically, but now they looked pitifully old-fashioned, with their clumsy user interfaces and limited range of services. A Nokia mobile was durable, but cumbersome.

- Companies like Samsung and Motorola starting to build bigger phones and taking advantage of Qualcomm’s really cool chips and put bigger batteries in durham so they could do more than nokia.

- More interesting games and playing the internet on mobile phone (iPhone and android) and the opputinities goes to these companies for building the android operating system to serve better besides in Nokia.

- Nokia did not have a similar visionary leader and Nokia’s paralysis caused by the breakthrough of the iPhone and Android since 2007 could be interpreted through the obvious features related to the culture and structure of the company.

-Nokia would no longer be a venturous champion, but rather a careful slow bulldozer, resolutely slogging along the chosen path.

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1.     From your point of view, what are the new entrepreneurs’ needs from the lessons of

“Why Nokia disappeared”. Explain it with the concepts of entrepreneurship that you

have learned. (5 marks)

From my point of view:

i.                 Nokia’s management not dare to take risk to innovate according to the changing world. As we can see in the case study: In later years, when

the company (Nokia) expanded, it continued on the course of a risk-averse culture.

ii.                The Vision of Nokia was too narrow and short if compared to main competitor, Apple. Then, the bureaucracy in Nokia making the information cannot flow smoothly inside the it, its blocking creativity and innovative. As we can see in the case study: Apple’s approach in commandeering mobiles as a part of the integrated, user-friendly world of devices, digital services and software highlights Nokia’s weaknesses in responding to this new challenge. Nokia did not have a similar visionary leader. The top management of the Finnish company consisted mainly of finance experts. Entrepreneurial experience in product development by staying close to R&D teams, physical prototypes and their applications was unfamiliar. Due to rigid performance monitoring and an isolating organisational structure, different divisions and functions were unable to communicate with each other.

iii.              Nokia underestimate its competitor and did not update their products. As shown in case study: Nokia’s mobiles were reliable, and always advanced technologically, but now they looked pitifully old-fashioned, with their clumsy user interfaces and limited range of services. A Nokia mobile was durable, but cumbersome. On the other hand, Apple’s iPhone was a beautiful trendy product, which was easy to use and whose touch-screen offered many innovative ways to use the phone; for example, for gaming. The Android OS provided a strong basis for new smartphones, while the capacity of Nokia’s own Symbian was starting to reach its limits in its current format.

iv.              Nokia is too hubris and arrogant after being praise and recognize. As stated in case study: Nokia had become extremely egocentric and arrogant. Business success had gone to their heads. As Laamanen et al. (2016) observed, during the years of success, Nokia was constantly praised without any criticism in management publications and business studies. This, of course, set the stage for a dangerous sense of pride, as executives from little remote Finland suddenly discovered themselves in the global limelight.

v.                Nokia’s management did not realized and admitted their problem after make some wrong decisions. As stated in the case study video: The CEO of Nokia crying and said “you know we didn’t do anything wrong, and somehow we lose” in the press conference that marked the end of Nokia in 2014.

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1. Always research the products and markets you want to sell in the business because we need the perspective of others other than ourselves to make decisions. This is important because other people's eyes open our eyes to the reality of the business.
2. For example, Nokia failed to do more in-depth studies when they released their products. When they release new product innovations that are simply adding color or changing shape with the resources they have, they should be able to produce more creative and innovative products.
3. Nokia is in a comfortable position with 52% of the market share. This allows Nokia to monopolize the telecommunications market. Indirectly this has put them in a comfortable zone. When they are in a comfortable position and their usual innovations make it possible for other telecommunications companies to pursue them in the telecommunications industry. Moreover, Nokia is in a position to underestimate other companies and therefore they are unaware that they are lagging behind compared to other companies.

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PROMOTE YOUR BUSINESS ON SOCIAL MEDIA TO GAIN MORE VIEWERS                          ( AMIR 17110815) 

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PROMOTE YOUR BUSINESS ON SOCIAL MEDIA TO GAIN MORE VIEWERS                          ( AMIR 17110815) 

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There are dozens of social media platforms that have been developed today to facilitate communication and social interaction between people around the world. For example, Facebook, Whatsapp, Instagram, Twitter, LinkedIn, and so on. This social media can also serve as a platform to promote your business because of the high volume of views. As we can see, LinkedIn has 400 million members, Instagram 400 million and Facebook has 1.59 billion members. With high volume of viewers, surely by advertising our business on social media. Our business will be easy for people around the world to recognize. Unfortunately, not everyone knows the best way to integrate it into their strategy. While there are dozens of social media platforms to choose from, the key is picking the ones that make the most sense for your target audience and marketing goals. For example, if your company has a lot of interesting visual content to promote your product, Instagram is the best platform. By working on the right platforms, you can easily reach your target audience and make the most of their targeted advertising services.

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Using Chatbots to Engage Customers and Provide Efficient Customer Support - AI and Machine Learning 

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Using Chatbots to Engage Customers and Provide Efficient Customer Support - AI and Machine Learning 

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(AMIR 17110815)

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A chatbot is a program, powered by rules and AI, which simulates a real interaction with users via a chat interface. In other words, a chatbot is a service that can have a conversation with you just like a real person. With the chatbot in our business platform, many things can be simplified and improve the quality of our business. For example, chatbot improve customer service. Half of the online shopper has problems in the process of buying, obtaining information and finding out about a product for sale, their rating status and more. In all these situations, chatbots can provide real-time assistance like a sales person in a real store. So they can ask chatbots questions no matter what time it takes to get an answer. Moreover, chatbots can offer an interactive communication where they also ask questions to understand the real problem. Furthermore, along with text and voice, they can present customers rich content with product pages, images, blog entries, tutorial videos based on their responses that can help them through their journey. Don't forget, Since chatbots are automated solutions, they allow organizations to handle many customers at once, and simultaneously. By “employing” chatbots that complements human agents, you will not only save on employee costs but you will also avoid the problems caused by human errors. Lastly, because customers can easily access chatbots within seconds and start interaction immediately, user acquisition is also associated with lower cost.

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We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game.

Content is King

Ever since the digital marketing powerhouse, Hubspot, introduced the industry to inbound marketing, more and more businesses have come to realize the importance of producing regular, high-quality content. This could be blogs, whitepapers, e-books and guides, digital reports or infographics – the main takeaway is that providing great content portrays you as an expert in your field to potential customers while giving them a reason to continue engaging with you. By monitoring who engages with what, it can make it a lot easier for your sales team to qualify leads and target them with specific products and services – not only does this increase your conversion rate and revenue, but it also gives the customer a much more enjoyable buying experience, increasing the chances of them buying from you again.

Utilizing Big Data for Predictive Analysis and Insight into Market and Customer Behavior

Today, we have access to more data than ever before, but the more we have, the harder it can be to process it into something useful. This is why the field of big data has emerged – because we needed better ways to analyze the vast amount of information available to us and turn it into something we can act upon and use to generate more profits. Using big data to your advantage means allocating resources to finding out what data you should be gathering, which analytical tools you should use, and how to turn that data from raw information into insights, and from insights into impactful, measurable marketing strategies. But what sort of insights do we hope to gain from pursuing big data?

Firstly, big data will boost our ability to successfully engage with customers; we won’t just know who they are, but also what they want, where they are, and how they’d prefer to be contacted. We can also discover what it is that influences our customers’ loyalty, building on it to ensure repeat business time and time again. Lastly, big data can help us figure out how to spend our marketing budget across different channels to maximize our ROI and consistently target the right people, as well as allowing us to continuously optimize our marketing strategy based on testing and analysis.

Marketing Automation

As with almost every industry, automation is viewed as the key to increasing productivity and accuracy while reducing costs, and many insiders see marketing automation as the next big piece of technology to really change the game. CRO (conversion rate optimization) and SEO (search engine optimization) are both processes that can be streamlined with automation and, when combined with AI and machine learning, will see new tools that only become more powerful in the future. On a more fundamental level, you can automate almost every part of your marketing campaigns to your own specifications – sending emails automatically when potential customers engage with you in a certain way or presenting customers with specific deals or posts based on their purchase or browsing history. For smaller businesses that don’t have the money to invest in all-in-one CRM and marketing systems, automated integrations make it easier than ever to utilize various business software, giving you high functionality and flexibility without the massive price tag.

The 4.0 era is upon us and, when it comes to technology-driven marketing strategies, it’s adapt or die; while not every one of these will be an all-in-one solution to your business’ needs, they’re all worth spending the time researching to see how they can help you compete and grow in the future.

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Advice &  Solution for case study  1,2 & 3?

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Advice &  Solution for case study  1,2 & 3?

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case study 1.
Fiona should have been more aware of the environment surrounded by scammmer especially in finance. This is because she became a victim of the inhuman scoundrel she had to bear the penalty that himself had done nothing wrong. This is totally unfair to her. However, we should always be careful and have to make arrangements for ourselves especially on the property side so that such problems can be controlled.

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Jamie and mum Anita should not have put their debt problems in the last place as this could cause them financial distress.  They should find a way to clear the forest first and renovate the restaurant gradually so that the economic downturn can be controlled.  They should also reduce workers and take other initiatives to stabilize the business economy.  Because of the attitude of the people who put the debt behind them, the business is in a more critical condition.

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CASE 1 FIONA
Fiona should be more careful about managing her credit card. Fiona also has to plan her expenses well to keep herself from debt. Even though Fiona has a stable financial background, she still has to manage her finances well. Fiona should not exchange credit cards because it is not an act that should be done. This is because it will cause its financial problems to worsen.

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Akmal Afif (17070023)

CASE 1
Fiona should be aware the use of her credit card. Fiona should think about her debt when she want to change credit card. She has a stable income but she also need to manage her finances well. Fiona should do a good arrangement on her income stable for settle down her debt wisely first and then maybe she could change her credit card but still with the right choice of changing her cards.

CASE 2
Jamie and his Mum Anita should prioritize their debt before making any changes to their restaurants as their economy will not stabilize if they continue to value restaurant jewelry more than their economy to maintain rent payments first. Possibly to restore their economy to a stable state, they may be able to reduce the number of workers and overtime to find customers who want to come to their restaurant. If they think about their debt as well as improve their restaurant performance in terms of quality, they can better manage their debt and restaurant. Thinking about the current arrears and then moving on to something else.

CASE 3
Adrian can also earn extra income besides doing his current job. This way, he no longer has to rely on his credit card to pay back the arrears but he can also arrange and maybe the money from his side income can help him pay the arrears as well. Adrian can continue to work as a sole trader. However, he needs to tell people that he is a bankrupt, OR change his business name to include his full name so that no higher-level view of his work is taken. Don't risk it if we ourselves feel we can't afford it.

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(MUHAMAD AMIR AZRY - 17110815)

I.          CASE 1

Based on Fiona's case, she should have been cautious in this era as scammers are getting smarter and wiser to retrieve personal information. So, Fiona should take care of her personal and financial information by not filling out any personal information on illegal websites. Fiona also needs to register with a legitimate credit card company to avoid being fooled by credit card scams. If Fiona wants to make a financial decision but is not sure of the consequences, Fiona should seek the advice of a financial expert so that she does not eat at her own expense.

II.          CASE 2

With regard to the case of Jamie and his mother, they should have been concerned about the fixed expenses that must be borne in the business. Among these are fixed costs such as debt. This is because debt is a fixed cost to pay regardless of whether your business is profitable or not. What Jamie and his mother did was irrational because they put debt as the last thing to think about. They value customers more than themselves making their finances unstable by spending money on less important things like branding cafés and adding in-store decor. This should be avoided and they may try other things to attract customers such as promoting an online store or making home-to-house food delivery.

III.          CASE 3

In Adrian's case, the act of meeting his accountant was a wise move. Because they are more specialized in finance. If he only thought about paying the debt by getting money from someone else. It must have been worse. According to the registered trustee's actions to make Adrian a bankrupt he was very good even though it looked bad. This is because he can free himself from debt beyond his income that year! He can also keep his car and equipment to continue his business. So, I don't think it's wrong for him to be embarrassed to tell others that he's gone bankrupt. As long as his life is not working just to pay off debt.

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Differences between M'sia & US (business entities).

business entities in Malaysia

Sole proprietorship

Partnership

Limited Liability Partnership, also known as LLP

Private Limited Company, commonly known as Sendirian Berhad or Sdn Bhd

Public Limited Company, locally known as Berhad.

business entities in us

General partnership

Limited partnership

C-corporation

Professional corporation

Nonprofit

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what is sme
A small to mid-size enterprise (SME) is a business that maintains revenues, assets, or number of employees below a certain level. The criteria for determining an SME varies among countries and industries. SME make up the vast majority of businesses in most countries.SMEs out number large companies by a wide margin and also employ many more people.

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US business entities
* Sole proprietorship
* Partnerships
* Limited Liability Company (LLC)
*  Corporation ( C-Corp, S-Corp, B-Corp, and Non-profit)
Malaysia business entities
* Sole proprietorship
* Partnerships
* Limited Company:
- Private limited company (Sdn Bhd), Public Limited Company (Berhad)
- Limited by shares, Limited by guarantee, Unlimited Companies
*Foreign Companies
* Limited Liability Partnership (LLP)

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Business Language
1.Official language (Malaysia): Malay, with English as a second language
2.Official languages (US): English