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A powerful way for change agents to affect the diffusion of innovation is to affect opinion leaders attitudes. Exchanges about the innovation with peers and opinion leaders have greater effectiveness in dealing with resistance. Persuading opinion leaders is the easiest way to create positive attitudes toward innovation.

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5 Categories of System Member Innovativeness:

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5 Categories of System Member Innovativeness:

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1) Innovators

2) Early Adopter

3) Early Majority

4) Late Majority

5) Laggards

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5) Confirmation

Finally, the person evaluates the results of the innovation-decision already made.

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4) Implementation

The person then puts the innovation to use.

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3) Decision

Next, the person engages in activities that lead to a choice to adopt or reject the innovation.

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2) Persuasion

The person then forms a favorable or unfavorable attitude toward the innovation.

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The Innovation System follows a five-step process:

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The Innovation System follows a five-step process:

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1) Knowledge

The person becomes aware of an innovation and has some idea how it functions.