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Factor: Entrepreneurship

Andy Dunn and Brian Splay created Bonobos. It started as just a mens pants line.

Source: https://www.tradegecko.com/blog/small-business-growth/how-bonobos-went-from-dnvb-startup-to-310m-acquisition-success

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Factor: Land

Their friend actually created the pants using elastic for the flexible waistbands, and several different patterns of fabric for different looks. Dunn and Spaly turned the idea into a company.

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Factor: Labor

Andy Dunn though of the idea to sell his clothing online. (At the time not many people sold clothes online)

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Factor: Labor

After 6 months of selling pants, Dunn and Spaly had to hire 5 employees to help with packaging and shipping.

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Brian Spaly left the company.

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Factor: Capital

Dunn and his team focused on opening stores all over the US. They ended up opening over 50 stores.

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Factor: Entrepreneurship

Walmart announced that they were acquiring Bonobos for $310 million.