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Varies from town to town

Some towns are progressive, in that they are willing to adopt new technologies, and others are not. Those that are not means we have to work harder to get them to use our product. We might be able to introduce and incentive by saying that it can intigrate easily with their old systems.

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Primarily from advisement boards, organizations, and/or the state.

This is important because, as seen in the text conversation, advertisement will be most effective if done through some already existing organization

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Low

They have general computing skills, but not enough to set up a complicated service. Our product has to be easy for them to setup and use

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They want something to take the stress away from managing the logistics themselves. This is explained thoughly in text conversation and KEY.

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Fairly Sized Communities: 377 Million Per Year
Large Communities:
2.146 Billion Per Year

Town income varies drasticly, this is why (as explained in the KEY),  the fees we charge will be tailored to fit a towns budget.

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Mostly Males

Males have an overwhelmingly dominant role in town management

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>30
These people typically already have a background in management from a previous occupation.

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Town Board
Town Health Officer
Community Planners
Community Managers

Mainly people who handle the logistics and inner workings of a town.

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Allowing citizens in the town to have access to an app to track the progress of the town is a neat feature. It could also speed up the recovery process if citizens find that the towns pace is too slow, and they encurage the town to do a better job of slowing down COVID.

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The cost of our service would be tailored for the community. This ensures that we're always charging something reasonable.

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It is true, this is the highlight of our service. It does not only keep track of your progress taming COVID, but also the progress (or lack of progress) of other communities, and alert you ahead of time if danger is coming your way!

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Advertisements would primary be "word of mouth" through health organizations dedicated to providing relef support to communities during COVID. Good+Foundation is an example of one.

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It's definitely a challange for both small and large communities to handle the COVID situation on their own. A program (our service) to do all of the dirty work for them would be great for them.

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EXPLAINATION THAT SHOWS THAT BY KNOWING THE TARGET DEMOGRAPHIC A PRODUCT CAN BE CREATED TO MEET THEIR SPECIFIC NEEDS

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Whoops, posted a cat

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What follows is how a (text message) conversation between governing members of a town (our main demographic) might go when talking about our service.

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No worries.

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Yes! That would be fantastic, thank you!

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Also, if we pay a little bit extra, they offer a phone app that citizens in our community can use to also track the spread of COVID. Should I tell them we're intrested in that as well?

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Yup, implementation is breeze, it is all done remotely and takes less than a week. I'll get on it.

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That's awesome! Can you get on it? I'll talk to my fellow board members, but I definately think that this is also something they want implemented ASAP!

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Nope, in fact they work with you to come up with a financal plan that works with your towns budget! It's really great, I've heard that the towns that have implemented it have had great success in managing and mitigating the spread of COVID.

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That is really great! Though, I'm not sure if it would fit in our budget... It sounds like it costs an arm and a leg.

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Yup, and it doesn't just manage passively, it's smart. It can track the spread of COVID and advise you ahead of time if a certain strain is coming your way, letting you get prepared with proper vaccinations before hand.

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Wow! This is exactly what I want! It manages everything for me!

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Check your email.

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Yeah, I heard about it from that Good+Foundation meeting I attended the other day. Give me a second and I'll send it to you...

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You have, Really! What is it?

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Hey.. You know, I think I heard something that solves your problem

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This COVID situation, it's too hard to keep track of all these new strains, which vaccinees to use, who we should giving them to.. I wish there was a tool out there that could keep track of all of this for me...

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What is?

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This is getting out of hand...