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Wholesalers:

Advantage-

Reduce storage cost for the retailers and producers

Reduce transportation costs

Small retailers can buy small bulks from wholesalers so products don’t expire

Disadvantages-

The wholesaler may not sell every product

Might take a long time for products to reach customers which is bad for fresh products

The price is higher for small retailers

Example- Costco because they buy from manufacturers then sell to retailers.

Retailers

Advantages-

Able to get large quantities of the product being sold as it is directly taken from the producer

The distribution chain is much shorter so the process of getting the products is much more efficient

No liability as a problem with the product is the responsibility of the customer

Reduced distribution costs compared to selling directly to customers

Disadvantages-

The price is higher than direct selling

No direct contact with the customers

Requires a good location (to attract customers) which may be too hard to rent

Examples of Retailers:

Walmart, Cosco, Amazon

All three companies get their products straight from the producers. It provides a variety of goods. They sell their products in

Agents

Advantages-

Offers a range of products

Easy to recruit agents

Specialists in selected business

Disadvantages-

No control over the agent’s activities

Can be expensive due to commission

Example- Travel agent: People contact travel agents to get the best experience when travelling somewhere because the agents have the best knowledge in that field.

Direct sellers:

Advantage-

Very simple process

Costs less to sell directly to customers as it cuts out wholesalers or retailers

Products can be sold straight through sources such as the internet and magazines

Disadvantage-

May be impractical if consumers live far away

Not suitable for all products

Can be expensive to send the products by post (cost ineffective)

Example and why-

Apple because they produce and sell their own products; you can buy it directly from their website and have it shipped to your house.

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Tanisha, Chloe, Reva and Katelyn
Tanisha, Chloe, Reva and Katelyn 
Wholesalers:
Advantage- 
Reduce storage cost for the retailers and producers
Reduce transportation costs
Small retailers can buy small bulks from wholesalers so products don’t expire
Disadvantages-
The wholesaler may not sell every product
Might take a long time for products to reach customers which is bad for fresh products
The price is higher for small retailers
Example- 
Retailers 
Advantages- 
Able to get large quantities of the product being sold as it is directly taken from the producer 
The distribution chain is much shorter so the process of getting the products is much more efficient
No liability as a problem with the product is the responsibility of the customer 
Reduced distribution costs compared to selling directly to customers 
Disadvantages- 
The price is higher than direct selling 
No direct contact with the customers 
Requires a good location (to attract customers) which may be too hard to rent
Examples of Retailers:
Walmart-
Agents
Advantages- 
Offers a range of products
 Easy to recruit agents
Specialists in selected business
Disadvantages-
No control over agent’s activities 
Can be expensive due to commission 
Example- Travel agent: 
People contact travel agents to get the best experience when travelling somewhere because the agents have the best knowledge 
Direct sellers:
Advantage-
Very simple process
Costs less to sell directly to customers as it cuts out wholesalers or retailers
Products can be sold straight through sources such as the internet and magazines
Disadvantage-
May be impractical if consumers live far away
Not suitable for all products 
Can be expensive to send the products by post (cost ineffective)
Example and why- 
Apple because they produce and sell their own products; you can buy it directly from their website and have it shipped to your house. 

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Group 5- Katelyn, Reva, Tanisha, Chloe
Group 5- Katelyn, Reva, Tanisha, Chloe
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Group 4
Group 4
Wholesalers(Justin):
Advantages 
-
Disadvantage


Retailers(Adrian):
Advantages 
- the advantages of being a retailer is you sell to the regular consumer and buy from the wholesaler this allows you to skip the paperwork and buying in excessive quantities 
Disadvantages

Agents(Haye):
Advantages 
Disadvantages

Direct selling(Andrew) :
Advantages 
- can avoid expensive overhead 
- reduce advertising cost
- can run business flexibly
Disadvantages
-
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Group 3
Group 3
Wholesalers (Benjamin)
Advantages: 
- Able to sell to a large variety of customers, different groups such as ( Age, Gender, lifestyle)
-  Can sell to with low price and able to reduce the handling time, shipping price. This reduces the cost overall

Disadvantages: 
- Need big storage room
- Competition
- May have lower quality

Direct selling (Yoshi)
Advantages: Flexible working hours, Direct contact with buyer, reduce advertising costs

Disadvantages: Hard to reach new customers, spend a lot of time with customers to make sales

Retailers (Calvin)
Advantages:
 - Producer for products sells larger quantities to retailers, meaning that they can have more products to sell out. Example: A producer for football shoes sells large quantities for retailers including sporthouse, gigasports and others allowing them to sell more products to the consumers

Disadvantages :
- No direct contact with customers 
- Price is higher than direct selling, this is because the retailer has to cover its price and if it is low it cannot gain profit

Agencies: 
Advantages:
- The best way to distribute the product
- Are aware of local conditions and know the best place to sell produces

Disadvantages:
- Producer has less control over the way the product is sold to customers
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Bernice, Ariana, Lois
Bernice, Ariana, Lois
Wholesalers  
Advantages :
- offers a wide range of products, and stock can be broken up to fit the needs of customers
- saves storage space for small retailer and reduce storage costs. also small retailers can purchase fresh products like perishable food in small quantities
Disadvantages : 
- the wholesalers will have to deal with the distribution problems 
- More expensive for small shops to buy from wholesaler than if straight from manufacturer. wholesaler may not have the full range of products to sell. consumer price is often higher than direct selling as both wholesaler and retailer have to cover costs and make profit

Retailers 
Advantages : 
- producer sells large quantities to retailers and reduced distribution costs compared to selling directly to consumers 
Disadvantages :
- No direct contact with customers and the price is often higher than 'direct selling' as retailer has to cover its costs and make profit

Agents
Advantages : 
- specialised in the field that they are in 
- they are able to offer a range of products from a variety of suppliers 
Disadvantages : 
-  Agents will charge commission so it may be more expensive than the initial price of the product 
- producer has less control over the way the product is sold to customers
Example and Why? : 
Travel Agent - cu

Direct Selling 
Advantages : 
- there is a lower price if the products are sold directly to the customers 
- suitable for perishable products 
Disadvantages : 
- usually impractical for most products because consumers probably do not live near a factory 
- they normally sell in big batches only 
- very expensive to send products by post and therefore not cost effective


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Michelle, Family and Stacey
Michelle, Family and Stacey

# data[].attributes.body
Wholesalers(Justin):
Advantages
- advantage of wholesalers. Small retailers can gain get accurate amount of stock without buying too much goods

Disadvantage
- disadvantage sometimes the quality is not as good

Retailers(Adrian):
Advantages
- The advantages of being a retailer is you sell to the regular consumer and buy from the wholesaler this allows you to skip the paperwork and buying in excessive quantities
Disadvantages
-

Agents(Haye):
Advantages
- An advantage of commercial agents are that there are lower overhead costs. Agents do not need to pay for the salary or things like the office. These commercial agents are also easier to find and are easier to recruit agents than experienced executives or specialists.
Disadvantages
- A disadvantage is that it could be difficult to control agent activities and to make sure they continually work hard. Another disadvantage is that agents might not completely understand your product or service and having hands-on control could be a better alternative to agents.

Direct selling(Andrew) :

Advantages
- can avoid expensive overhead
- reduce advertising cost
- can run business flexibly
- convenience(customers)
Disadvantages
- hard to reach new customers
- need to spend a lot of time on single customer to sale the product (not a good time efficiency)

# data[].attributes.body
Wholesalers (Benjamin)
Advantages:
-  Able to sell to a large variety of customers, different groups such as ( Age, Gender, lifestyle)
-  Can sell to with low price and able to reduce the handling time, shipping price. This reduces the cost overall

Disadvantages:
Need big storage room, a large amount of products
- Competition, many other retailers may sell higher quality
- May have a lower quality, gives people the though of large amount produce is lower quality

Direct selling (Yoshi)
Advantages: Flexible working hours, Direct contact with buyer, reduce advertising costs

Disadvantages: Hard to reach new customers, spend a lot of time with customers to make sales

Retailers (Calvin)
Advantages:
- Producer for products sells larger quantities to retailers, meaning that they can have more products to sell out. Example: A producer for football shoes sells large quantities for retailers including sporthouse, gigasports and others allowing them to sell more products to the consumers

Disadvantages :
- No direct contact with customers
- Price is higher than direct selling, this is because the retailer has to cover its price and if it is low it cannot gain profit

Agencies:
Advantages:
- The best way to distribute the product
- Are aware of local conditions and know the best place to sell produces

Disadvantages:
- Producer has less control over the way the product is sold to customers

# data[].attributes.body
Wholesalers
Advantages :
- offers a wide range of products, and stock can be broken up to fit the needs of customers
- saves storage space for small retailer and reduce storage costs. also small retailers can purchase fresh products like perishable food in small quantities
Disadvantages :
- the wholesalers will have to deal with the distribution problems
- More expensive for small shops to buy from wholesaler than if straight from manufacturer. wholesaler may not have the full range of products to sell. consumer price is often higher than direct selling as both wholesaler and retailer have to cover costs and make profit
Example and Why? :
Costco - they buy the products directly from the manufacturers and sell to retailers.
Marks is a wholesaler of cosmetics, fast moving goods and leader goods. It buys these products in bulk and distributes them to retailers. They have warehouses all over the world to store these products and to ensure quick delivery to retailers.

Retailers
Advantages :
- producer sells large quantities to retailers and reduced distribution costs compared to selling directly to consumers
Disadvantages :
- No direct contact with customers and the price is often higher than 'direct selling' as retailer has to cover its costs and make profit
Parknshop - products bought in from wholesalers or manufacturers and then sold to customers

Agents
Advantages :
- specialised in the field that they are in
- they are able to offer a range of products from a variety of suppliers
Disadvantages :
-  Agents will charge commission so it may be more expensive than the initial price of the product
- producer has less control over the way the product is sold to customers
Example and Why? :
Travel Agent - clients contact them to look for the best deals for them as they are experts in the field

Direct Selling
Advantages :
- there is a lower price if the products are sold directly to the customers
- suitable for perishable products
Disadvantages :
- usually impractical for most products because consumers probably do not live near a factory
- they normally sell in big batches only
- very expensive to send products by post and therefore not cost effective
Example and Why ? :
Coca Cola Vending Machine - their coca cola product is directly sold from their brand to the consu,ers

# data[].attributes.body
Wholesalers
Advantages:
- Diverse range, larger customer base
- Saves storage space for small retailer, reduces storage costs
Disadvantages:
- Capital, expensive to buy such a large quantity
- wholesaler might be a long way from the small shops
Example and Why?
Costco because it bulk buys from manufactures and has a large amount of storage. They then sell the bulk items to retailers and uniquely, directly to the customers.

Retailers
Advantages:
- Independent resellers?
- Large number of retail outlets
- Less shipping
- Non specific
- No liability
- Less capital
Disadvantages:
- No direct contact with customer
- Price often higher than direct selling as retailer has to cover its costs and make a profit
Example and Why?
7-Eleven because it buys from a wholesaler and sells different brands

Agents
Advantages:
- agents aware of local conditions, will be in the best position to select most effective places in which to sell
Disadvantages:
- producer has less control over the way the product is sold to customers
Example and Why?
Real Estate Agent - because people contact them to be the middle man to buy a house or estate, they know the local neighborhood well.

Direct selling
Advantages:
- easy and fast
- time efficient
- lower price sold to customers, cuts out wholesaler/retailer
Disadvantages:
- impractical for most products
- expensive for products sent by post
- hard to buy products
Example and Why?
Apple Store - Apple directly owns the store and sells their products like iPhones..