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The second Colour Palette is for when the hacking starts and the CEO dies. The tone is dark and scary. I picked colours which were used for the MS-DOS operating system which was Green and black.

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As my video Starts off in one tone and then shifts I wanted to create two colour palettes.
The first coloud palette, is for when the ad is all about the futureistic high tech brain + device, so I picked colours which match the futuristic tech I used whites and blues.

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For the paragraph text I will use the fort Courier. Courier is used in many programming software and is softer on the eyes. It fits the theme of hacking and programming.

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Font will be shown at the end of the video. The text appears after the tone shifts to the serious and dark tone. I want the text to appear as the hacker typing in their programming software, so I will use fonts typically used in programming software.  For the title and subtitle I will use the fort Terminal, Terminal is the font used for MS-DOS operating system in the 1980s. Terminal is raw and hard on the eyes and I find it very serious.

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The target audience are people who are computer illiterate so I am assuming they have no prior knowledge of cyber security. I want them to feel scared that they are at risk of a cyber crime and improve their passwords. I want the tone of the video to be fun and humorous to keep the viewers attention, until the end where it turns dark and serious to scare the viewer into taking action.

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The advertisement will start off with the CEO of Brain + (brain implant product) showing the top half of his body, being cut out of frame. He lowers his chair slowly so his bottom half is cut off and his top half is in frame. He is wearing colourful shorts (as they weren't meant to be visible) and a more professional shirt. He introduces himself and explains that the viewer will now watch a live demonstration of Brain + new cybersecurity. The CEO wheels himself over to the demonstration and explains that a professional hacker will try to hack into his Brain + implant.

Intense music starts playing and we see a close up of the hacker pushing his sunglasses up and stretching his hands. The hacker then starts hacking into the CEO's Brain +. The hacker then stops when he is asked for a password. He stops for a second and then he enters the Password as 1234. Suddenly we get a shot of the CEO as his Brain + malfunctions and electricity sparks and the CEO dies. The hacker is gasping as he didn't expect the CEO to have such a weak password.

The advertisement will then cut to text which reinforces the message. The text will say:  Technology is part of our lives, Don't let a weak password ruin yours.

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Attention

I will keep the viewer's attention by having a short humorous moment at the start of the advertisement to stop people from skipping the advertisement. If the viewer is bored in the first five seconds they will not stay around to view the message. I want to use humor because I think my target audience of people with low computer literacy skills aren't going to want to watch a video telling them statistics, they are likely to lose interest or feel like they're being talked down upon.

Interest

I will keep my target audience of people who don't understand the risks of having weak passwords by keeping the message easy to understand and have the message portrayed in a humorous tone.

Desire

I will use humor and fear to convey my message. Humor to keep the message enjoyable and memorable and fear to create a strong desire to change their behaviour and use a strong passwords.

Action

I will motivate my audience to take action by adding an end card which reinforces the message in an understandable manner and gives clear directions on how they can take action to protect themselves. The tone will shift to be more serious at the point of the call to action to scare them into changing their password.

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After creating my mind map it helped me to define exactly how I want my promotion video to feel and target audience. I want my video to be humorous as the advertisements I remember the most are the ones which use humor. If an advertisement is humorous and enjoyable to watch people are less likely to skip the advertisement. Because my advertisement will only be thirty seconds in length I want to make the message on cyber security to be simple so I will focus the foucs on how you shouldn't use weak passwords. I want to scare the viewer into taking action by using a worst case scenario as a result for using a weak password.

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2015,

Unskippable  Family Long Form 01 - GEICO Cannes Lions 2015, Video, Youtube, 25/06/2015, 3/04/2021, https://www.youtube.com/watch?v=4fVLpyA50DY&ab_channel=ToddNasca

I chose this advertisement because I thought it was funny and shows how you can attract the viewers attention and still have an unbroken shot of your logo for the majority of the add.

2006,

CareerBuilder.com: Monkey Business (Up - Down Profitability), video, Youtube, 30/05/2006, 3/04/2021, https://www.youtube.com/watch?v=M1owcncKCHg&ab_channel=Mariano

I selected this advertisement because I really enjoy it and think its pretty funny and monkeys are cool too.

2012, Dumb Ways to Die, video, Youtube, 15/12/2021,  3/04/2021, https://www.youtube.com/watch?v=IJNR2EpS0jw&ab_channel=DumbWays2Die

I chose Dumb Ways to Die as it uses a similar style I want to use to express my message. Basically telling people don't die like this - it is dumb. My add will also tell people they are dumb for using a weak password.

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Craigen, DC, Defining Cybersecurity, Technology Innovation Management Review, 3/04/2021, https://timreview.ca/article/835

Defines what cybersecurity is and aims to provide a wider and more descriptive definition of cybersecurity. I chose this source because it will help me understand the issue of cybersecurity and select a topic apart from cybersecurity.

Florencio, DF, A Large-scale study of web password habits, Digital Library, 3/04/2021, https://dl.acm.org/doi/abs/10.1145/1242572.1242661

Statistics about people's password habits that put them at risk such as using the same password multiple times and using passwords that are easier to guess. This will be useful as I am thinking my add will be about risky password habits.

Hanson, SH, Implant ethics, 3/04/2021, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1734218/pdf/v031p00519.pdf

Discusses the ethics of brain implants. This will be useful as I am using brain implants as a metaphore for technology being our life.

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Identify and profile your target audience

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Identify and profile your target audience

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People who have low computer literacy skills and are ignorant or unaware of the risks of not treating their cybersecurity seriously.

I want to target the people who don't understand the  importance of their cybersecurity because these people have the highest risk of being affected by cyber crimes like scams or stolen bank details.

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Summarise the message you wish to promote

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Summarise the message you wish to promote

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An advertisement using brain implants as a metaphore for technology being part of our lives to promote cyber security.

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1 Tall Car
2 Graveyard at the bottom of the ocean
3 Underground plane flight
4 Underground airport
5 Upsidedown house
6 bed that comes out the floor
7 Luxory nuclear bunker
8 anti gravity pond
9 interdementinal house
10 protion of video games made in adelaide
11 compactable stool
12 interdementional bin
13 popup monitor
14 popup chair
15 popup walls
16 popup couch
17 popup furniture
18 pocket dymentional house
19 retractable windows
20 infinite tape
21 resyclable staples
22 resyclable printer ink
23 indie video games from adelaide
24 trailer for my game design game
25 mario 64 paintings
26 personal pocket dymentional
27 adopt cats dont breed
28 idea machine
29 brain extention
30 blender program brain implant
31 automatic cat patter
32 jet propelled laptop
33 flying microwave
34 brain thoughts to code
35 air graveyard
36 graveyard skyscraper
37 flying car park
38 flying macdonalds
39 glass train tunnel under ocean
40 wood chipper that prints paper
41 6 whealed car
42 fast growing tree
43 ear muffs that only block the sound of mums voice
44 art solvent dispenser
45 Stop texting and driving
46 don't stop at a T junktion and go on your phone
47 better society
48 how a nuclear apocalypse will improve your life
49 better society
50 disapearing cuboard
51 experiment to remove emotions
52 plants that change colour
53 plants which rapadly change to differnt plants
54 infinite stapler
55 graveyard in space
56 float coffin in space
57 hardrive that connects to your brain
58 device which converts your memorise into images
59 converts your thoughts into text
60 device connected to the brain which read books
61 dodarant refill station
62 underground bus
63 layered citys
64 under ground city
65 digital 3d chess
66 flying urns
67 mass burial ground
68 music playing microwave
69 balencing chair
70 sanitizer refill station
71 child oven
72 Brain Implant
73 Cyber security
74 Weak passwords
75 information downloder
76 thing that reaserches for you
77 PC computer with wheels
78 explosive door
79 internet scams
80 cave house

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Record your initial thoughts and feelings about the course and this task.

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Record your initial thoughts and feelings about the course and this task.

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I am a bit overwhelmed with the amount of idea's I need to produce, I am current finding it difficult to think of a few ideas let alone 80 ideas.  I'll need to come up with around 11 ideas a day.