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Nike ad has LeBron James which is using Ethos

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Ethos: Celebrity endorses pepsi.

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shaquille oneil advertises gold bond using the ethos strategy.

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Pepsi uses and ad to say "refresh your world"

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I saw a  Star bucks ad with facts on it. Things like, "100% responsibly grown, ethically traded." I think it also uses the Z format because there is text at the top, a graphic in the middle and more text at the bottom.

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In the Coke commercials in the past they showed a group of three people smiling and sharing coke. This is pathos because it appeals to emotions because they were very happy.

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Mcdonalds

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Dove Commercial

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Ethos: Beyonce is endorsing Pepsi

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World health Organization
Pathos: Appealed to my love for helping people.