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She doesn't overpower her fans with her merchandise but subtly does it.

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Everything you see on the menu tab seems to be all on the first page, there is just a direct link to its position on the page.

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It has all of Ariana's social platforming at the top of the site. This allows her fans to feel more connected to her.

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The first thing that you see on the homepage is her new music video; which helps to promote her new song. You can then slide left or right to see her previous music videos.

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All of Grande's albums are shown here. Personally I would rather be able to play the music straight away than click on a link.

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If you press the pink part again it links the fans to the tour dates on the website and allows them to buy tickets.
She follows the three click rule. Everything is easily accessible in three clicks. Thus keeps the viewers interest.

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Her colour scheme is very feminine with the baby pink. She uses the traditional black and white to make her site look sophisticated. I expected her site to be more over the top to be honest, rather than simple with a hint of pink.
Her block writing makes it easy for her mass audience to read, showing a good understanding of her genre and audience.

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If you press on the enter site button, this is what appears. The enter site button is quite small and not that notice able. This may have been a clever trick to draw your attention to her products.

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When you first go on to the site this layout appears. I didn't realise what the North America Europe writing meant at first until I randomly pressed it, the third time I went on the site. The next picture is what appears next, which shows all of Ariana's tour dates.

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The shop part is on bottom of the homepage. In contrast when you press the shop on the menu bar at the top, It opens a new window and the layout is a little different.