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1. Quality-driven consumers (mainly women) seeking exclusivity

2. Millenials with a relatively high income

3. High fashion/Heritage related

4. Age group 25 and 50+

OBJECTIVE

Brand awareness : Strengthen Dior's image among Gen Z consumers (collab with Mbappe e.g.)

Brand perception : position Dior as a Heritage driven and modern brand

Social media/Offline :

Instagram

Tik Tok

Youtube

Magazines

Message :

"Embody French excellence and craftsmanship through fashion"

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1. Persona

18-30 Years old

student, urban & active

Interested in fitness, fashion, and social media

Values self-expression and sustainability

Buys stylish, functional sportswear

2. SMART Objectives

+15% brand awareness (6 months)

+20% social media engagement (4 months)

+10% online sales (6 months)

3. Campaign Message

“adidas stands for confidence, movement, and self-expression in everyday life.”

4. Creative Concept / Big Idea

“Move Your Way”

Sport as part of daily lifestyle

Focus on individuality and urban life

5. Media Choice

Social Media (Instagram, TikTok)

Outdoor Advertising

Events / Influencers

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STRATEGY:

Engage most popular content creators to encourage children to focus on engaging with physical LEGO products

TARGET MARKET

Age group: 6-14 years

Avid consumers of Youtube and Twitch content

Middle schoolers

Middle Income Parents

OBJECTIVE:

Expand reach to younger audiences to encourage buying LEGO through collaborations with popular content creators.

Increase sales by 20% within the campaign period

CHANNELS:

In-store/Window display

Social Media promotion

Website

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Main Message:

“Disney is returning to the storytelling quality you grew up with.”

Objective: Restore Disney’s identity as a premium storytelling brand, not a high-volume content producer.

Target Market

Primary Segment:

Young Adults (18–30)

Demographics:

Age: 18–30

Location: Urban/suburban

Occupation: Students / early career professionals

Psychographics:

Value quality over quantity

Seek authentic, emotional storytelling

Nostalgic connection to Disney from childhood

Objective 1:
Increase the percentage of viewers who associate The Walt Disney Company with “high-quality storytelling” by 15% within 12 months, measured through brand perception surveys.

Objective 2:
Increase completion rates of new premium releases on Disney+ by 20% within 9 months.

Objective 3:
Increase viewership of curated “premium titles” by 25% within 6 months of campaign launch.

Channels & Strategy

Digital & Social Media

TikTok / Instagram:

Behind-the-scenes content

Cinema & YouTube

Original "Cinderella Castle" in the cinematic trailers before films

YouTube long-form storytelling previews

Replay old Disney movies in cinemas

Platform Strategy

Featured “Premium Originals” section on Disney+

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TARGET MARKET – L’Oréal Paris

Beauty-conscious consumers

Urban young professionals (25–35 years old)

Digital-native social media users (TikTok, Instagram, YouTube)

Wellness & self-care oriented individuals

Mass-market beauty consumers

OBJECTIVE

Increase awareness of a new L’Oréal Paris beauty line in key markets

Drive sales through retail and e-commerce channels

Strengthen engagement among 25–35-year-old consumers

Reinforce L’Oréal Paris as a leading accessible luxury beauty brand

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Target market

Traditional performance enthusiasts who value engine sound, driving emotion, and heritage

Next-generation buyers (25–40) who prioritize luxury lifestyle, innovation, sustainability, and digital experiences

Customers expect both emotional driving experience (performance, sound) and modern, sustainable mobility solutions

Objective

To balance traditional brand identity (engine, sound, emotion) and future-oriented innovation (EVs, sustainability).

Marketing Objectives

Preserve emotional brand identity (performance, sound, driving experience)

Increase adoption of electric models without changing the brand perception

Strengthen customer experience across all touchpoints

Improve brand perception among younger, sustainability-oriented audiences

Strategy

1. Combine heritage and innovation → performance + electrification

2. Maintain emotional brand elements (design, driving dynamics, sound engineering)

3. Use customer feedback to refine both traditional and electric models

4. Deliver seamless, premium customer journeys across all touchpoints

5. Position sustainability as an extension of performance, not a replacement

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Target Market

1. Middle class individuals

2. Gen Z and Millennials

3. Trend setters

Objective

To create awareness on the diversity of American Eagle. Generate a following

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OBJECTIVE

-target more of a male audience

TARGET MARKET

-men

-18-34

STRATEGY

-target the new audience by utilising famous musicians (e.g. Central Cee=> viral matcha trend for men)

-Central Cee's target audience is 16-35

-Central Lee shows the omni-channel and in-store experiences

CHANNELS

-YouTube (vlogs)

-Instagram posts

-TikTok posts

MESSAGE

-"skincare is for everyone"

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TARGET MARKET

1. wealthy parents and their children

2. existing Hermès costumers

3. key markets: Europe, Middle East, US, Asia

OBJECTIVES:

1. Extend Hermès into family lifestyle

2. Build early brand connection with the next generation

STRATEGY:

focus on heritage and emotional storytelling

MESSAGE:

“Timeless elegance for the next generation”

CHANNELS:

High-end parenting & lifestyle magazines

Private in-store events / posters

Billboards in big cities

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Marketing Communication Campaign / Adidas 

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Marketing Communication Campaign / Adidas 

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Target Market : Persona

18 - 30 years

Student and young working professionals

Interested : fitness, fashion, social media

Values: Self-expresion, sustainability

SMART Objectives

+15% brand awareness (6 months)

+20% social media engagement (4 months)

+10% online sales (6 months)

Campaign message

"Adidas stands for confidence, movement, and self-expression in every day in life"

Creative Concept / Big Idea

"Move your way"

Sport as a part of daily lifestyle

Focus on individuality and urban life

Media Choice / Channels

Social media (Instagram, TikTok...)

Outdoor Advertising

Events and Influencers

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INTEGRATED CAMPAIGN – LEGO

TARGET MARKET

• Creative young adults (18–35)

• Design, art & DIY lovers

• People seeking mindfulness & offline hobbies

OBJECTIVE

• Increase brand relevance among young adults

• +30% social engagement

• Position LEGO as a creativity & wellbeing tool

MESSAGE

“Build to feel better. Create without limits.”

#BuildYourMind

CHANNELS

• Instagram & TikTok (short creative videos)

• Influencers (artists, designers, creators)

• Pop-up creative workshops

STRATEGY

• Influencer collaborations (creative + mental wellness)

• #BuildYourMind challenge (user-generated content)

• Relaxing / aesthetic LEGO content (ASMR, timelapse)

SLOGAN

“Build. Relax. Create.”

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Target Market

1. Young - middle-aged

2. fashion-conscious

3. adventurous

4. Entry-level / luxury desire

Objective

1. Increase sales (15%)

2. Increase awareness

Strategy

1. Focus on roots/heritage

2. less focus on minimalism

Message

1. Back to roots

2. Classical timeless adventurous

3. brand to be desired

medium

1. fashion shows

2. magazines

3. social media

4. celebrities

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Target Market

1. Enjoyer of video Games

2. Technology User

3. Age group 15-40

Objective:

Cross-Selling: Encourage PlayStation users to buy Sony cameras or headphones.

Brand Loyalty: Positioning Sony as the "all-in-one" ecosystem for a creative lifestyle.

Engagement: Increase mentions of Sony gear on TikTok and YouTube by 20% over 4 months.

Core Message:

Play Without Limits

Experiential (Retail Pop-ups): "Play & Create" stations in major electronics stores where users can test how easy it is to stream high-quality audio and video using Sony gear.

Social Media (TikTok & Instagram): A hashtag challenge where creators show their "Sony Setup," moving from gaming on a PS5 to filming a vlog with a Sony Alpha camera.

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1. Collaborate with influencers like April Han

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1. Reach 200k views on Youtube through launch campaign by collaborating with a fitness influencer.

2. Achieve 60% brand recognition in target markets within the first six months.

3. Increase social media engagement by 5% by sharing interactive content by six months

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TARGET MARKET

1. Health Conscious Consumers

2. Young Working Professionals

3. Fitness Enthusiasts

4. Age group of 25 - 35

OBJECTIVE

To generate €500.000 in revenues for our new "light" craft beer