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An authors appeal to the readers' emotions like pity, compassion, and sympathy.
Ex: "You’ll make the right decision because you have something that not many people do: you have heart."

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The authors appeal through concrete facts, statistics and voices of authority.
Ex: "The algorithms have been run in a thousand different ways, and the math continues to check out."

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The authors ethics, character, and credibility that he or she establishes.
Ex: "You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many summers."

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An extreme exaggeration for effect.
Ex: ''I'm so hungry i could eat a horse''

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A shift backward in time to reveal an earlier scene of some importance.
Ex:

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The repetition of a word or phrase at the beginning of a successive phrases or sentences.
Ex: "It is too rash, too unadvised, too sudden, too like the lightning.''

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A reference to historical or fictional characters, places, or events, or to other works that the author assumes the reader will recognize.
Ex: “Chocolate was her Achilles’ heel.”