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"The Psychology of Color in Marketing"

Every year,psychologists make amazing discoveries about the ways the human brain works.Specialists have revealed numerous correlations between an individual´s behaviour and ways of thinking.One of the discoveries is the influence of color on the human mind-in particular,on the decision making process.

Science has provided numerous confirmations to this thesis.A study reveals that the first impression a customer makes about a product is based on the product´s color in 90% of cases. Many famous brands keep using the same colors in their logos to catch the customer attention because of their popularity.

Psychological mechanisms underlying this correlation are rather interesting.The human brain identifies colors as informational clusters,each conveying its own message.Warm bright colors are active and eye catching while cold bright colors are calmer.

It can be seen that colors are used in branding for a solid reason.The majority of customers influenced by a brand´s coloring when deciding wheter to buy or not to buy a certain product.

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Zika, not a new endemic microorganism, is a danger for pregnat women and it can damage the unborn baby, making the depelopment of this hard. Is trasmitted by mosquitoes and the symptom last seven days in the worst cases. Mild fever and conjuntivitis can be fund between the sumptoms. This disease has no cure yet.

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"Digital Slang"

Digital slang are abbreviations of words that are used in comunication most often.The most abbreviations are used in electronic messaging, this is common among students and it has moved from online comunication to student assignments.
This is becoming a problem becouse many students are using these words to write, so is negatively affecting linguistic and writing capabilities.

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EDGAR CARRANZA                                                                "The Problem of Teenage Gangs

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EDGAR CARRANZA                                                                "The Problem of Teenage Gangs

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Adolescence is a difficult period in which teenagers make decisions about life, and unfortunately can join a gang. The main reason of this is to gain authority and respect between people of the same age. The majority of kids who decline criminality, see gangs as social clubs.
Yet, there is still a high number of young criminals. Even the most passive gang members or the ones who quitted the gang have the risk of being involved in illegal issues in the future, as well as having problems in their daily life.
As a conclusion, parents have to be conscious that if their child changes drastically friends, environment, clothes, attitude and behaviour, he or she could belong to a gang.

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Who are Generation Z?

Generation Z are people born between 1990 and 2000. This generation has been in contact with internet since they have born and they cannot imagine their lives without internet access or social media services.
This has its advantages and disadvantages. On the one hand, they surf easily in the internet, so they can found information faster and they have diverse personalities. On the other hand, they cannot use their long term memory, they have short concentration spans and they have access to any Internet content.

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"The Problem of Teenage Gangs"

Teenage is a very difficult period in the life of parents and kids. Sometimes teenagers join gangs and try forbidden substances though they don´t want to become criminals. For them it´s like becoming part of a usual social club. Nevertheless some of them will commit criminals acts in adulthood.

So parents must be aware if their child wears special symbols, has too much money and so on because he/she might be a member of a gang.

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Digital Slang
Slang is the abbreviations of words or phrases that nowadays are used in messages. Many students are affected because in their studies don't know how to write many of the words because they are used to write many words with abbreviations and then they don't know how to write them in exams.

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Downshifting as a considerable living option
A downshifter is a person who prefers to live well rather than earn much money. There are two types: downscalers, who just want to work less  and earn less, and mold melters, who are more radical and they break their routine.
Downshifting is an alternative for all those people who want to change their lifes and focus on what they really like.

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"The Zika Virus"
In 2016 the WHO has announced a new danger: The Zika Virus. The Zika is an endemic microorganism in Africa and Asia. This virus is usually transmitted by mosquitos,in humans this virus was first discovered in 1954(Nigeria).
The Zika symptoms include skin rash, conjunctivitis, mild fever, and muscle and/or joint pain that begins approximately after 2-7 days after contamination (PAHO).
There exists no cure for the virus, the best way to deal with it is: drink water and tea to prevent dehydration, and take acetaminophen or other pain-relieving medicines.

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"The Zika Virus"

Recently media-sources like newspapers and medical websites around the world have been informing about new viruses and illnesses, but the most recent one is the Zika virus. The virus was discovered first in Africa and Asia and it seems to have a kind of similarity with the Dengue virus.
Zika virus isn´t dangerous for adults,but, it is dangerous for pregnant women, because it can produce defects on the unborn babies. Unfortunately  there isn´t any cure for the virus.Doctors recommend a lot of rest in order to deal with the virus

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''The Zika Virus’’

Like every year, informational campaings give us new diseases information. In 2016, sciencists have discovered the Zika Virus, a new danger disease around some sites of the world.
The Zika is an endemic microorganism in Africa and Asia, and its usually transmited by mosquitoes. This virus develops some symptoms: skin rash, conjunctivitis, mild fever and muscle or joint pain. Adults can be affected easily, but the most affected are the pregnant women.
There is no cure for Zika Virus, so to prevent the infection is good to drink water or pain-relieving medicines.

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"The Psychology of Color in Marketing"

Since psychologist discovered that color has a huge influence on the human mind, companies started to take it into account while creating their marketing campaigns.
Each color transmits different and unique feelings that are the key for making customers decide , subconsciously, if they should buy or not buy some products.

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The Psychology of Color in Marketing.
For businesses, the colors that are chosen to represent a company are done very carefully.
The strategic "Impact of Color in Marketing"  is the influence of color on the human mind.
When color is used correctly, it can impact and clarity to your message and highlight important points.