# data[].attributes.headline
lower frames are what the audience doesn't notice.

# data[].attributes.subject
lower frames are what the audience doesn't notice.

# data[].attributes.headline
Upper frames gives means what's important in the frame 

# data[].attributes.subject
Upper frames gives means what's important in the frame 

# data[].attributes.body
shows what important in the frame. where it is shows domiance.