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The inspiration for the inside was actually a front cover of Krept and Konans' The Long Way Home that features the song Fell apart. As you can see the two are very similar showing a downward pose of emotion.

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The main inspiration for the advertisement was wretch 32 magazine advertisement as it is with the same genre grime and he shows an expression of neutrality as he looks away similar to the advertisement i produced

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Inspiration for the front cover was SremmLife by Rae Sremmurd as the duo are featured together on the album cover and our the main focus of the front cover by keeping the background clear and simple

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This video uses a lot of camera, this is a connotation of the grime genre the camera movements shows the flow of the music and adds elements of structure to the video , this relates to Vernallis theory. The camera movement is to addrpk

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Repetition of close ups add an emotional element to the video, it allows the audience to  for the artist in question. Often at times close ups repeated show emotion, in the gif below you can clearly see emotion.

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This is a real example of similar editing, the obvious editing , this obvious editing is to break the continuity in a music video continuity is not suppose to be followed according Vernallis. The obvious editing also gives the expression of emotion as the outline goes around the artist showing the embodiment and "energy"

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Famous Dex - Hit Em Wit It (Shot by @_ColeBennett_)

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Shot, Edited & Animated by Cole Bennett (@_ColeBennett_) Subscribe for more! Video inquires: cole@lyricallemonade.com (email) Song produced by Kera Beatz (@kerabeatz) lyricallemonade.com (@lyricalemonade)

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Slow motion is used in videos to create emotion between the viewers and the artists in the video. Slow motion is used often when the artist is trying to establish a subject or show an emotion within the song.

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This video show obvious editing as there are special effects throughout the video, the special effects conotate the power beaming of the duo. The special effects are there to engage the viewer and keep there interest throughout the video. The purpose can also be to represent a different vision so it can look different when compared to other music videos. The obvious editing breaks the continuity editing. According to Carol Vernallis when a video for a song is created the continuity of editing is broken. Obvious editing is a clear application of the Vernallis theory.

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Carol Vernallis believes base tracks are used to give structure to a music video and camera will always be moving and not static. The Movement of the camera can clearly be seen in This Gif. The element of the camera movement also increases the audiences attention span i realised this after reviewing the audience feedback after the cinema viewing. The moving camera element was created by using technology. The device is a DJI gimbal a gimbal is an electronic 3-axis stabilisation what allows the us