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Magazine: I have also used a common convention that is using a set colour scheme to follow in order to give my magazine its own identity, I  have tried to adapt the colours on the movie magazine front cover to the genre of my film and the colour theme I have already used within my print products, mainly being colours such as black and blue, setting a mysterious and eerie atmosphere for the audience.
I have also followed the conventions of adding minor information such as barcode, issue number and date which is important to make sure the viewer is aware of around which time the articles and news issue in the magazine is relevant to.

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A magazine cover has conventions of a cover line, house style fitting in with the genre , different article headlines to fit the genre drawing in the attention of the audience, including similar films to what the target audience would be interested in. Headlines, pugs for advertisement and famous actors names are also featured on the front page, which I have followed in my magazine cover.

I followed the convention on using a banner on my magazine poster, which includes famous celebrity names, to make the audience want to read the magazine articles which are based on the stars.
Cover-lines: Conventionally coverlids are essential to a magazine cover as it inform the audience what other articles are included in the magazine.Usually coverlids are based around what type of genre the magazine is based on, drawing in attention of the audience. I followed this convention and added similar horror movie coverlids, to intrude the audience, I also challenged this convention by adding a few different genre cover-lines, so keep the options open for my audience.
I have used a banner at the bottom of the age which is a common convention as it is an easy way to inform the audience who else is featured in the magazine. MY magazine would therefore appeal to my target audience as the cover is informative.

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Conventionally, film title of movie a placed on amperage scene, and usually have a background based upon the genre and or setting of the movie. As seen in the screenshot below, the existing products have a scenery background to portray what type of movie it is. I followed this convention in my trailer, after being inspired by the 'Gone girl' movie trailer title. The title page enabled me to set a mysterious and empty type of atmosphere.
Typically, a production company logo is placed at the start of the trailer, but I challenged this convention and placed my production company logo at the end of the trailer, because I wanted my trailer to get straight into the narrative, making it more exciting for the audience.

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Social Media: Conventionally adds website URLS, and social media icons for popular social medias such as, Twitter, Facebook, Instagram and youtube, to give the target audience accounts to follow and like. This encourages the audience to find out more about the film and social networking sites enable people of similar interests to talk about the movie. An advantage of adding social media to a film trailer would be that on social media the popularity increases, as people from all around the world are able to view and access these pages, which is great for the promotional campaign.

The follow image shows existing products, such as, the conjuring, perfect sister and unfriended (Horror movies) who have used social media in their trailer.

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Editing: When editing my trailer, I used non- diagetic sounds to create certain upbeat sound effects in between calm music to build tension at the beginning of the trailer. I then used slow music to set a calm mood, for the audience to understand the narrative before getting into the tension. This is a common convention of a trailer as towards the end is when the tension builds up, leaving the audience confused and interested in watching the movie.

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Locations: I used different locations for my trailer, which is a common convention of a film trailer, to make it interesting for the audience. The main location was set in Detective Lopez's office, where the detective interviews each of the characters trying to find out whats happened to the missing character of Spencer.I kept this consistent throughout the movie, so the audience would not get confused. However, another main location is Spencer and Patrik's house, which in conclusion is the crime scene. This shows the audience which are the main locations as they are seen most in the trailer. This is important as for the convention of a trailer,the location sets the scene and encourages the audience to understand the concept and genre of the movie more.

I changed the lighting throughout my filming, and included high key lighting when filming outside, and used low key lighting when filming inside, centralising the light where it is most needed. Any scenes where I wanted more low key lighting, I edited on IMovie, to portray a certain atmosphere and mood for the audience. The more eerie scenes are presented when Spencer is seen lying unconscious and being violently abused. This is used to show the contrast, creating a dark mood, which follows the convention of my genre.

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At the end of the trailer, it is a common convention to place credits at the end of the trailer, making the audience aware of who is involved in the creating and production of the movie. As seen in the image on the left, the credits and usually named with large fonts, and the role of each person is written in a smaller font. This is done so the audience could recognise names of actors and actresses and companies quicker. I followed this convention in my trailer, and I also used a common font to make the credits look professional.

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As seen in the screenshot below, I used slow music where needed then added different louder sound effects to build tension.

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- Main image
-Colour scheme
-Film title
-Actor/actress names
-Production details
-Film reviews
-Social media reference
-Release date

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- Main image
-Masthead
-House style/ colour scheme
-Barcode
-Pug
-film title featuring magazine
-Achorage text
-Website adress
-Slogan
-Coverlines

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My print products also challenge, use and develop conventions. The main conventions of a poster summed up are, Film titles, actor’s names, slogan, and production companies. The character on the image has direct address to the camera making the cover look eye catching to the audience. My posters main image is of one of the main characters, Spencer. I choose Spencer because the narrative is based around her. I challenged the convention of adding a release date on my poster as it thought it looked unprofessional, and I wanted my poster to look unique.I challenged the quotes and ratings because I feel that everyone should be entitled to have their own opinion of the film or trailer and should not follow what reviews and rating are showing.
I used conventions of real movie posters by following a colour scheme and font theme as well as maintaining the same logo for my film throughout. All of the film posters I have researched use very simplistic fonts however feature quite a powerful film logo. This is effective as the smaller text is seen as less important and the larger font is make to stand out more. I followed this convention. by making the text size of the promotional elements such a s website names, and social media names smaller. I made the names of the stars in the movie a larger font so they would be easily recognisable for the audience.
I developed conventions of real media products in my film poster as I have included social media references on my poster. This firstly is effective to use as it has allowed me to reach my target audience with greater impact so that more people will be encouraged to watch my film thus strengthening my promotional campaign. By doing this, I am able to reach my target audience more easily as the age range of my movie are people who are most likely to be in touch with technologies advances such as, phones, laptops, tablets etc.

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In both ‘Kidulthood’ and ‘Adulthood’ the films explore an urban environment than my trailer, using characters from all ethnic backgrounds, like my trailer does, and using settings that look extremely working class. The characters costumes, props and settings are the most interesting aspects to the film as it portrays the social realism genre to the Nth degree. Due to me living in a busy area, I was able to do most of my filming on busy roads, at quite times, and a normal house setting, because of the interesting camera shots I used and the mise en scene I did include I think it works particularly well.

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Theorists that had a big influence on my trailer is Levi-Strauss's narrative theory. Levi-Strauss's theory consists of binary opposites, and my narrative followed this through the opposites of truth and lies, as the detective in the trailer wants to know who is lying and who is telling the truth. As characters such as Sally and Craig try and tell the truth but lies are presented through the character of patrik, and this creates emphasis, confusion and thrill for the audience. Barthes theory is also used on my trailer through open and close characters. Open character being Patrik, who is a bad character, but is presented to be good in some ways in the trailer but in certain scenes, it shows a confusing and weird version of the character which could suggest he is a bad character. The shot where Patrik is standing by the window looking confused and has a straight face- linking to psychological theme. An example of a closed character is Detective Lopez who is a good character , having clear positive motives to do her job and find the innocent character, Spencer. Following these theories helped me stick to my genre conventions of needing drama and tension to keep the audience intrigued. Todorov's narrative theory influenced my trailer as most film trailer conventions follow his theory of the 5 key narrative sequences when creating a trailer: Equilibrium,  Disequilibrium  and New equilibrium. In my trailer the equilibrium, which Is the  start of the trailer, sets the scene of what the narrative is based around, Spencer going missing. The Disequilibrium, the middle of the trailer, builds tension for the audience revealing characters- follow conventions of a typical trailer and letting the audience know what the movie is about. And the  New equilibrium is challenged in my trailer as it is not shown in the trailer to leave the audience confused and to not reveal what actually happens.

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For my 'Think Twice' I used a cannon camera which gave me results of high quality filming, making my scenes look very profession and clear. The camera was light weight so it was easy to get some steady shots for my trailer,and it was easy to move around with it, when changing locations and taking hand held shots. For most of my shots, I hand held the camera, this was useful as it created suspense and it as effective to make my audience feel  like they re witnessing the scene. For some I used the tripod, giving me a range of different shots to include in my trailer. Also using a tripod resulted in steady shots.

The most dramatic part in the trailer is where I have included a variety of different small timed shots, with past pace music to excite the audience by using 1 to 2 second shots creating a fast montage. the is typically called 'The rise', which ultimately builds fast pace towards the end of the trailer. 'The Button', is a scare immediately after the pace, and I followed this by adding a scene of one of the character saying "I told you I dont know". I did this to leave the audience confused and intridgued to watch the movie. This is a common convention of trailers, as seen in the trailer 'Split', the rise at the end brings tension to the audience, leaving them feeling excited and curious.

Overall, the timing of the trailer is 1:51 seconds, which follows the convention of movie trailer, which is usually in between 1:30-2 minutes. I followed this convention to make sure the trailer does not drag, and does not begin to disinterest the audience.

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Character Introductions: Important feature of film trailer is character introductions to make the audience understand who each character is, and the role of that character. I have followed this convention in my movie trailer by adding inter titles with names of the characters, and a scene showing that character. At the start of the trailer I also added a voice over of Lopez telling another character who she is, but the main purpose of this was to make the audience be aware of one of the main characters.

Music and Voice-Overs: Music is a key feature in trailer, as this sets the scene of what type of genre the trailer fits into. The show of the pace is shown through the music. Voice overs are also important as it make the Audience what is going on in the trailer. External voiceovers are added on top if the footage , or the vote over can be sections of dialogue from the actuals scenes in the trailer. In Think Twice trailer, I have added both external and dialogue as it make the trailer more interesting and helps the audience understand the narrative.

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Previous examples of existing products promotion 

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Previous examples of existing products promotion 

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Codes and conventions of trailers usually include production company logos. This is done to create a a reputation for the company, and can benefit the trailer as if the target audience are aware of the production company they might want to watch more films of that company. I have followed this convention in my trailer,but adding my production company logo as seen in the screenshot.

The film titles in every trailer, is known to be placed at the end of the trailer so that the target audience is aware of they are already interested in the film, they are most likely to remember the titles name. The title also usually reflects the genre of the movie, as for my Think Twice title, I used a simple font to make it look effective, and then I placed it on a eerie type setting of the sky, connotating emptiness and isolation.