# data[].attributes.body
In this advertisement, it shows the rhetorical appeal of pathos. A young boy is shown being suffocated by smoke. This explains how second hand smoking around anyone can cause health problems for anyone around a smoker. This shows pathos because it uses the young boy to make the reader feel sad and  concerned about his health.

# data[].attributes.body
In this advertisement, it shows the rhetorical appeal of pathos. It shows that the water in the fish tank is running out, which symbolizes the water and fish in the ocean. So it appeals to a readers emotions to save water.

# data[].attributes.body
In the photo with the dog and the caption that states "in a violent family anyone can be a victim" appeals to a persons emotions which is pathos. It comes off sad and makes you feel sympathy for the dog.

# data[].attributes.attachment_link.title
Rhetorical Device for Argument: Pathos - Ms. Morningstar-Gray

# data[].attributes.body
This advertisement uses pathos to create the emotion of fear. One may become fearful of being eaten by the animals shown in the ad. However, if you buy the timberland shoes that are being advertised then that fear becomes empowerment as you see the human in the front  faster than the animals. In addition, the timberland brand is emphasized as it creates ethos and is the center of the advertisement

# data[].attributes.body
This advertisement uses ethos to convince any athletes that like drinking Gatorade should buy this specific drink just because the best basketball player in the world, Michael Jordan, says that it is good for all athletes. The advertisement says that it's a brand new Gatorade so when people hear that Michael Jordan approves that it is good for a recovery drink, people are going to believe it and start buying the drink.

# data[].attributes.body
This advertisement uses pathos in order to convince the audience to adopt a dog. This is evident by the close human-dog contact, which personifies the dogs emotions as a human, in turn instilling empathy within the audience.

# data[].attributes.body
This advertisement uses pathos to convince you not to text and drive by using a child in the morge and then covering her face to apply the allusion of this being anyone's child.

# data[].attributes.body
This advertisement uses pathos to convince the intended audience to stop smoking or to not even start on it. The ad targets those that are about to start smoking and represent the bullets that are being loaded into the revolver are cigarettes which represents that the cigarettes are going to be killing themselves pretty much. It also lists all of the negatives about smoking which drive the point home about to avoid smoking.

# data[].attributes.body
This advertisement use pathos to make you feel sympathy for the children and worry for their safety. The advertisement makes you question which of the two is banned and why. This ad seems to target parents and even gun owner to question children safety.

# data[].attributes.body
This advertisement uses pathos to make the intended audience feel guilt, and to reconsider their choices of smoking. This ad targets moms who smokes and telling them that kids follow their parents. Not only are the parents killing themselves by smoking but they are also killing their kids by influencing them to smoke. This ad shows the cigarettes as crayons, making their point clear how much kids follow their parents.

# data[].attributes.body
This advertisement uses the Rhetorical device known as pathos. Which appeals to the emotions. For this advertisement it specifically appeals to sympathy and sadness through the kid being choked by words in the shape of hands.

# data[].attributes.body
The advertisement presented uses the rhetorical devise such as ethos to persuade the audience to buy their product because it would help protect your teeth than any other leading product. Also they want the reader to brush their teeth with their product because it would perform better than any other brand used on your teeth.

# data[].attributes.body
This advertisement utilizes the rhetorical device of ethos to persuade consumers to purchase Vitaminwater. In this ad, Kobe Bryant is used as the credible source meant to lure people into viewing the ad/buying the product. Although most celebrity ads are not "true" ethos, this advertisement briefly lists some of Kobe's achievements in the NBA, which, accompanied by his stardom and recognized talent, ultimately make him a reliable source and allow consumers to believe they can be as good as him on the court or in any sport in general.

# data[].attributes.body
This advertisement uses pathos and logos as the rhetorical devices to grasp the audience. The logos aspect comes with the logical assumption viewers make that children should not smoke as it endangers their health. The pathos aspect comes from showing viewers a child smoking to bring out the viewer's caring emotion for children

# data[].attributes.body
This advertisement uses pathos to appeal to the audience that you should always ask your doctor before taking any type of medication. As you can see from this picture, the pills are actually bullets, implying that pills are a cause of death. This ad makes people fear being poisoned by over the counter drugs.

# data[].attributes.body
This advertisement uses pathos to make the intended audience feel sympathy for the tiger and feel guilt for simply using these animals for entertainment. As a society, zoos are seen as entertainment however, it is actually disrupting the animals natural and instinctual nature. By hanging the tiger as if it was a puppet, we see how we abuse the tiger's natural behavior and use it instead for our own gain

# data[].attributes.body
BMW is presenting that drinking and driving is not worth a human life. Car pieces are easily replaceable but human parts are not. This ad is an examples of pathos because when the audience view the advertisement they will feel sorrow, heartbreak, and guilt. The message of this ad is to keep the audience aware that you shouldn't be drinking and driving, risking other people lives and even your own. One decision can change your entire life, so don't drink and drive.

# data[].attributes.body
The Unicef advertisment shown below applies pathos to ignite one's sympathetic feelings for those who live in third-world countries. Living in a country where we are privileged to have the basic necessities of life, it reminds us that there are people of all ages who struggle with just finding water or food. Just by the ad, the child and the "get to the point" statement motivates us as a society to donate in order for that child to
have a better life.

# data[].attributes.body
This advertisement is from Honda reminding everyone that texting while driving can kill you and other people. This ad is an example of appeal to pathos because it evokes emotions like sadness and solemnity. The purpose of this ad is to raise awareness that texting while driving can lead to death. It also portrays an idea that a text could be your last words. This ad make the readers to feel worry, shock, and sad. It's sad to see that they never got to say goodbye to their loved ones, but it also conveys a message that people should not text while driving.

# data[].attributes.body
Guilt is expressed throughout this advertisement, and with the use of the rhetorical appeal of pathos. People usually tend to care more about cute, cuddly animals in a zoo or as a pet rather than sea animals living in the ocean. By putting a panda mask over the face of a shark, it causes the reader to feel guilty realizing that the little things we do on a daily basis puts other animals lives we don't normally think about at risk.

# data[].attributes.body
This advertisement is an example of pathos because in the ad you can see a little boy smiling as he has a spoonful of ravioli. It shows how happy and delighted he is probably eating one of his favorite meals. Parents will see this ad and be attracted to it because if they buy Chef Boy-ar-dee Ravioli for their children, they will enjoy their meal, put a smile on their face and their children will be looking forward to their meals everyday.

# data[].attributes.body
This advertisement using pathos. It shows out on the picture that environment is going down if we keep using paper. This ad is telling other people save paper by using the  green paper towel on the wall, and The continent is turning to dark. it shows if we not saving paper, the tree will been trop down and environment will be destroyed. This ad using a Image of expression to convince people save paper.

# data[].attributes.headline
Sadness is expressed within this ad, this is an example of the use of pathos. Making the audience feel sympathy towards sheltered dogs. They give a short description of what goes on in Otis's life. How he gets excited when he meets new people but they always end up leaving. This brings the audience attention about opening up and giving him a steady home. 

# data[].attributes.subject
Sadness is expressed within this ad, this is an example of the use of pathos. Making the audience feel sympathy towards sheltered dogs. They give a short description of what goes on in Otis's life. How he gets excited when he meets new people but they always end up leaving. This brings the audience attention about opening up and giving him a steady home. 

# data[].attributes.body
This ad is an example of the use of pathos. Th purpose of the ad is to evoke fear in the minds of the people; its shows the affects that smoking can have on one's appearance. These are effects that people don't want, therefore they will think twice before smoking.

# data[].attributes.body
The ad I chose is a little boy smiling because he is eating bread with Skippy. This ad is an example of pathos because the emotion evoked from this ad is delight and joy based on the use of a smiling kid and the diction, "love" and "heart." The main audience is parents and the ad attracts them to buy Skippy peanut butter. The word choice of "love" and "heart" persuade parents that in order to show their love for their child they should buy Skippy. The ad makes parents believe if they buy Skippy for their child's lunch, their child will be just as happy and satisfied as seen in the ad.