# data[].attributes.body
- new fabrics and techniques we invented
- tiny waistline became a popular style
-full skirts to ankle length
in late 1950s, women started wearing more comfortable clothing
in1959, the sack dress was created with necklines becoming more three-dimensional by folding the fabrics and creating geometric shapes around the shoulders.

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- A new revitalized American dream was present, including hardwork and patriotism.
- The american dream pre - war involved men working hard to provide for their families and rise above the depression. Whilst the post war american dream involved consumerism, feminism and the ideas of the future and opportunity
- During the war, women were being sent to factories while men were sent to war. Women in the workplace was a big stepping stone towards feminism
- After the war women began to take more jobs in the workplace until the got married
-  The desire for the "perfect american household" was present, including a house in the suburbs, a steady job, being married and having a few kids.

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- squared shoulders, narrow hips, and skirts ending just below the knee was the height of fashion
- utility clothes produced during war rationing
- tailored suits : dominant form of utility fashion
-blouses with padded shoulders frequently worn with skirts
-pants gained popularity for women during 1940s
- after WW2, the "New Look" replace the wartime utility fashions.

embraced femininity with rounded shoulders, shapely bust lines, closely-defined waistlines, slightly padded skirts that hung just below the calves

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-End of World War II in 1945
Because of this industrial revolution took place between the 20's-40's.
-Automobile revolution (assembly line)
-Growth of cities and highways (Cars made it easier to get places faster)
-Baby boom
-American consumerism increased. (washers, refrigerators, shopping malls, television)
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1940s and 50s

1950's
-During the Fifties, mass culture began to dominate in the United States. This accounted for much of the blandness that critics lamented.

-American consumerism increased. (washers, refrigerators, shopping malls, television)
-Television was widely popular.