# data[].attributes.body
- Active
- Less active
- Historical
-Archive

# data[].attributes.body
- accessed
- transformed
- moved around & archive

# data[].attributes.body
Generic Lifecycle definition includes stages/discrete states of a process/objective, and describes these stages over time

# data[].attributes.body
- Increases in upfront cost & complexity
- lack of standards & confusion in the marketplace
- Required up-front investments in data, applications and storage hardware

# data[].attributes.body
- Quick Information retrieval
-Managed effeciently
- Maximizes storage  utilization
- Ability to manage information in business value chain context
- Data is well utilized from start to finish
Long term cost savings
- Regulatory concerns limiting liability, compliance with data retention regulations.