# data[].attributes.body
The practice of managing the spread of information between an individual or an organization and the public. Google (used as a verb) & Apple (holds conferences.)

# data[].attributes.body
All types of promotion other than advertising, direct marketing, personal selling and public relations. Activities to encourage customers to buy a good or product. Publix (buy 1 get 1 free) & Sam's Club (free samples).

# data[].attributes.body
Any paid form of non-personal promotion. One way communication. Comcast corporation (TV ads) & Verizon communications (billboards.)

# data[].attributes.body
Directed to a targeted group of prospects and customers rather than to a mass audience. One way communication. Victoria's Secret (magazine ads) & Burger King (booklet ads.)

# data[].attributes.body
Makes direct contact with customer. Two way communication. Mary Kay (knock on your door) & Ford dealership (talk to you up-front.)