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Intro

Explain about the marketing channels

risk of opening an italian food

target market

Body

manufactured in Italy/ transportation used from italy

Sea

time consuming

Air transport

Expensive

uses a warehouse in order to keep the supply in a temperature control to keep the freshness of the product.

Once it reaches warehouse, it will be distributed by trucks to retails and wholesalers.

Conclusion

every transport has its downside, and in mainly depends on the product transported

for recommendations, in order to improve the marketing channels we should manufacture the product in malaysia, but import the raw materials from italy

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Introduction
-Customer's AIO towards exotic Italian food,
-Market Segmentation
-What should be the best segment to cater(target market) ( Klang valley consumers), shopping mall

Content
- Food Critics
- Free samples
- High end grocery stores
- Italian restaurants
- Transportation
- import restrictions
- Warehousing, using fridge to store the food , warehouse placed strategically  in KL To reduce cost

Conclusion
- Risk of opening an Italian restaurant in an Asian country esp Malaysia
- Malaysia is a  Developing nation, national income will drive a high income in consumers
- Malaysia is a good market because consumers would eventually have a high income
- Omni Channel approach
-

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- Types of basic and traditional marketing channels that are in use
- growth of exotic Italian food market
- up to trend marketing channels that will improve the process
Body
- SEO marketing (staying in trend and living habit of target market)
- Social media marketing ( convenient digital word of mouth)
- Display marketing ( due to the product being exotic Italian food, graphical ads will allow customer to understand the product beforehand )
-direct marketing channel (opening restaurant in the heart of KL)
Conclusion
- problem recognition by testing which strategy has the highest percentage of sales boost
- determine if strategy can be modified to better suit the situation
- in conclusion, selecting the right channel will achieve better result overall

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Intro

Explain about the marketing channels

risk of opening an italian food

target market

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Intro
- Define marketing channels
- Specify the chosen Italian food product
- Current trend of marketing channels of food product in Malaysia

Body
- Factors affecting the distribution channels (e.g transportation from Italy)
- Risks of Italian's offerings in Malaysia (e.g customer preference)
- The preferred food product marketing channels for Malaysia's customers
- Perishability of the food will determine the choice of mean of transport
- Analysis of the target market and where they buy food products (e.g KL residents are mostly high income earners)
- The location of the warehouse should be located near KL to facilitate the logistic process

Conclusion
-

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Intro
-define marketing channels
-up to trend of marketing channels affect malaysia economy
-the population of Kuala Lumpur and how many Italy restaurant in KL
-target market (dinkys)

Body
-set up the retail shop at premium area(such as pavilion, klang valley, Italy restaurant etc)
-food delivery service( ex: food panda, makanla, etc)
-discuss the advantage and disadvantages
-packaging it and sell them at hypermarket such as Hyper Aeon, Hyper Gaya Grocesser isetan japan
-the important of halal license
-marketing mix strategy
-depend on the amount of foods to chose the right transportation
-keep the food fresh( temperature control)

Conclusion
-supply chain risk
-negotiations
-developing nation( economy is going up and Malaysian can afford the Italian foods)

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You have decided to sell an exotic Italian food product in Kuala Lumpur.  Discuss what Marketing Channels you will use to reach your chosen target markets

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You have decided to sell an exotic Italian food product in Kuala Lumpur.  Discuss what Marketing Channels you will use to reach your chosen target markets

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-define supply chain management,logistic,distribution(draw a diagram)
-problem definition
-the important of the weight and distance

Body
-mention the main markets place
-the distance between manufacture and warehouse and customers
-draw a diagram(cost going up) briefly explain
-risk(out of stock, external and internal problem)
-transportation

suggestion
-build the right place(manufacture) to save cost and time
-use the right transport to deliver the products

Conclusion
-longer distance the risk will get higher
-save cost is not consider as customer satisfaction
-objective is more important (efficiency and customer satisfaction)
-minimize the cost

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Define the supply chain manegement
Manufaturer / Warehousing / Distribution

Important of the location of warehousing
Cost efficiency / lower risk / save time / Green housing

BODY

Make sure the location of Manufature is near the warehouse,

As reason it cost efficiency / lower risk / save time / green housing

3 option
Set at Johor
Singaupre
China
Alor setor

The way

Conclusion
Suggest use another warehouse
For example set at Alor Setar / Perak

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Intro
-

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Introduction:
- The expenditure made by this brother of Managing Director is debatable a mistake.
- The logistics process will be costly and time consuming as distance needed to travel between the warehouse and market is very far
- A capital expenditure as such would prompt a revamp of company's supply chains, the new warehouse is place at a rather disadvantageous location given the main markets are in KL and Thailand.
*SCM PROBLEM* (input map of KL, Johor, Thailand)
*include definitions

Body:
- get a long deal (5 years) sign a lease for a long time with no increase in rate (negotiate with MANAGING DIRECTOR BROTHER)

-transportation cost,
-maintenance of inventory cost, shrinkage,
-SC RISK- risk of stocking out ( warehouse placed in an isolated area)
cant compromise to meet demand
*3 diagrams* for extra marks

Conclusion:
- Not interested in saving cost but to maintain customer satisfaction while minimizing total cost ( total cost of ownership rather than just warehouse cost)
-we advise for the warehouse in Iskandar to be rented to other businesses.
-New warehouses can be placed nearer to the market that the business is serving.

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You are the Marketing Director for a Malaysian Widget manufacturer whose main markets are KL, and Thailand

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You are the Marketing Director for a Malaysian Widget manufacturer whose main markets are KL, and Thailand

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The Managing Director's brother has just bought a huge warehouse in Iskandar, Johor and wants you to use it to save costs.  Advise

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Intro
- Define supply chain
- define risk
why is it important to think of risks (upside and downside)

Body
- Start off with the beginning

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- definition of supply chain risk
- cannot eliminate the risk
- statistic of supply chain risk leading to negative results
- disagreeing with the statement
- the current trend of supply chain management
-- increase complication due to globalization so increase risk
- possible supply chain risk in:
---logistic
---distribution
---transportation
---management

Body
- importance of supply chain management
- transportation
---delivery risk: hijacked, damaged goods
---shipment and delivery accuracy
- logistic
--- environmental risk: natural disaster, green warehouse
- management
---lower cost
---warehouse management
---labor strikes
---monitoring system

Conclusion
-contingency planning: having several backup plans
-mitigation planning: lowering probability of risk happening
---insurance
---reserve inventory
---disaster planning

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Intro
1. Whats supply chain
2. Supply chain risk
- Definition
-Types (up side risk and down side risk)
3 SC Risk Management
-Definition
-Importance

Body
Globalization, supply chain are becoming more complex as big brands are selling their products in foreign markets
- men/people in the process are complicated, hard to work well with everyone
-customer could go bust
-transportation risk (hijack, blow up, sink)
-insurance, even if your product is compensated, your customers will buy similar products somewhere else, thus losing a customer forever.
-risk of stocking out
lv1 Inventory Risk
- accuracy, make sure inventory are at right time with correct amount
-forecast sales to avoid inventory because is very very bad and evil, they depreciate, they occupy space, they are expensive and they spoil/corrode
-some inventories are fragile and need careful handling.
-SO, it is really important to plan logistics process (contingency plans like alternative suppliers incase the main supplier cease to operate) to mitigate the risk

-
Lv2 Asset and Infrastructure Dependencies
-capital expenditures are risky as it might be a wrong investment which could cause losses e.g.( opportunity cost, economic cost and etc)
- plants, equipments and transport are vital in supply chain.
-If machinery assets as such were to break down, a company will inevitably fail to deliver the products to end consumers/wholesalers/retailers

So
-maintenance, supply chain managers ought to maintain equipments to avoid malfunctions

Lv3 Management Risk
-Due to globalisation, more and more brands are selling their product in foreign markets, thus the supply chains are more complex and complicated
- People from different countries are working in interrelated organisations to pass products throughout the supply line.

Lv4 Macro-Environment Risks

Conclusion
-need to be flexible, leanagile
-DRP, disaster recovery plan
- Every company should not neglect risk management in supply chain.
-It its important for companies to have the ability to adapt to the ever-changing global environment,

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'Supply Chain Risk is not something that my company needs to worry about very much'.   Discuss

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'Supply Chain Risk is not something that my company needs to worry about very much'.   Discuss

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Can each Group map out a bullet point answer to this question clearly divided into 3 distinct sections (Intro, analysis, conclusion) and post on this Padlet.

It would be handy if you could use your Group names so that I can reply effectively.  Cheers Michael

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Transportation is the means to carry goods from one place to another. Transportation has contributed much to the development of economic, social, political and cultural fields and uplifting their condition. Business will need to understand the risk of transportation and be responsible of the risk. It is important for each business to decide the most appropriate mode of transport by considering the efficiency, delivery time, speed and safety of the products. The most common mistakes in transportation is unable to deliver on time. Therefore, Just-In-Time strategy can be implemented as it guarantees the delivery speed and time of the product. Also, with modern technology, business is now possible for tracking and checking the goods to predict and aid delivery. Therefore, this can minimize risk when transporting a product.

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In conclusion for every transportation there is a downside, so in order to transport our shipments smoothly, we have to consider the characteristics of the shipments such as the weight, materials, legal fees and amount of time needed to transport the product.

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Transportation refers to the movement of product from one location to another as it makes its way from the beginning of a supply chain to the customer's handle. It is part of the distribution channel, which determines how a product reaches its consumers.

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Transportation is defined as the action of transporting someone or something or the process of being transported. Transportation also part of distribution channel, while distribution is considered as the logistics. Logistics can be defined as the activity of organizing the movement, equipment, and accommodation of troops. In Malaysia, logistics industry is most crucial sector among other industry. Malaysia’s logistics industry is forecast to grow 9.5 percent to total RM139.7 billion ($46.4 billion) this year, with trade also set to surge by some 6.5 percent to $471.6 billion. Logistics typically refers to activities that occur within the boundaries of a single organization and Supply Chain refers to networks of companies that work together and coordinate their actions to deliver a product to market.

# data[].attributes.subject
Transportation is defined as the action of transporting someone or something or the process of being transported. Transportation also part of distribution channel, while distribution is considered as the logistics. Logistics can be defined as the activity of organizing the movement, equipment, and accommodation of troops. In Malaysia, logistics industry is most crucial sector among other industry. Malaysia’s logistics industry is forecast to grow 9.5 percent to total RM139.7 billion ($46.4 billion) this year, with trade also set to surge by some 6.5 percent to $471.6 billion. Logistics typically refers to activities that occur within the boundaries of a single organization and Supply Chain refers to networks of companies that work together and coordinate their actions to deliver a product to market.

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Malaysia is a country that famous of logistic because of it location. As an example, the location of Malaysia is easily transport the product to many countries such as China, Vietnam and Thailand. Based on the Malaysia' GDP report in 2017,

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Malaysia is a country that famous of logistic because of it location. As an example, the location of Malaysia is easily transport the product to many countries such as China, Vietnam and Thailand. Based on the Malaysia' GDP report in 2017,

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To ship 10tons of steel to bangkok by ship. Since 10tons is a large amount of productsis, if by using the plane,the cost will too high,by using the ship ,eventhouhh will take a longer time to get the product ,but if have a good time management ,it can solve the problem of the delay.

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You have been asked to ship 10 tons of steel to Bangkok
10 kilos of clothing for a fashion show in Melbourne
50 cases of wine from Chile to Kuala Lumpur
A legal document from KLCC to Bandar Sunway

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Bao bei

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It’s good because we get to share and receive every single ones opinions. Moreover, it can improvise team members from time to time.

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Great experience but it's hard getting together because everyone has different timetables

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1.Get an informal agreement with creditors
2.Gain better relationship with suppliers
3.Make employees feel secured about their jobs

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1. Secure supply chain
2. Increase market share by going online
3. Improve consumer behaviour insight

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1. Focus and improve on their online retail
2. Take good care of both their employees & supplier
3. Implement membership benefits (eg. merchandise/toys) to encourage subscription

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1) Negotiate payment terms with supplier to ensure liquid cash flow (Credit term)
2) Create and maintain good relationship with suppliers and employees
3) Restructuring strategy and finance for peak seasons (Christmas) to avoid shortage of supply

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1. increase sales in the upcoming Christmas shopping season
2. restructure the company viable over the period.
3. moving online to secure the company in the future.
4. build & secure the relationship with the suppliers

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-Ensure employees, customers and suppliers satisfaction are reach.
Provide confident and sweet talks that the company is going to survive. Build relationship with suppliers before the announcement of bankruptcy is announced.
Calm employees, customers and suppliers so they trust the company

- Informal Agreement with creditors

- Company Voluntary Agreement

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The COO of the European Operation should start keeping up the new trend of buying habits and reduce the operating cost by using an online platform as part of their distribution channels .

Besides that, the COO of the European Operation should also start to build a stronger rapport among suppliers of Toys 'R' Us to ensure a smoother supply chain management.

Moreover, the COO of the European Operation may also provide consoling prep talk to their employees to ensure good morale for the upcoming seasons to maintain employees performances

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1.Get an informal agreement with creditors
2.Gain better

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ChinChin

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What are the short term and long term prospects for Toys R Us?

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What are the short term and long term prospects for Toys R Us?

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What immediate actions should the COO of their European Operation take?

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1) Go online
2)Boost morale
3) Cost Reduction by laying off some workforce AFTER Christmas and terminating under performed outlets.
4)Persuade creditors  by offering other incentives (informal agreement)