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Through the use of rhetorical strategies, power that authoritative figures have over their citizens is effectively reinforced through the use of propaganda.

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SAYS- "Our Leader, Comrade Napoleon," announced Squealer, speaking very slowly and firmly, "has stated categorically — categorically, comrade — that Snowball was Jones’s agent from the very beginning — yes, and from long before the Rebellion was ever thought of.""Ah, that is different!’ said Boxer. ‘If Comrade Napoleon says it, it must be right." (33)

MEANS- Squealer makes a claim that Snowball was Jones's agent from the very beginning, and backs that claim with no evidence except that it was also stated by Napoleon.

MATTERS- This rhetoric skill is effective since people do not usually challenge a person of high authority. If a person of such knowledge and authority says it, people will believe they have no right or power to challenge that respected individual. This rhetoric skill is use to help back up claims with no evidence what so ever. Propaganda uses this rhetoric skill as an attempt to hinder any statement from potential critics and citizens, rendering their criticism less effective.

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SAYS: "...work on Sunday afternoons...was strictly voluntary, but any animal who absented himself from it would have his rations reduced by half" (Orwell 54).

MEANS: Although the extra work is supposedly optional, the only other option, besides the work, is to go hungry.

MATTERS: The word "voluntary" implies that no adverse consequences will come out of opting out of the work, contradicting the latter part of the statement in which a slow starvation is promised. This rhetorical strategy leads citizens to believe that their work is done completely by choice. This illusion of choice imprints citizens with an image of a tolerant, generous leader, effectively helping said leader rise to power.

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“There comrades is the answer to all our problems. It is summed up in a single word-Man. Man is the real enemy we have. Remove Man from the scene, and the root cause of hunger and overwork is abolished forever” (Orwell 28-29)

MEANS: Old Major declares his thought to the other animals, stating boldly that if Man is gone, success is inevitable. Although there is no evidence to back up this far fetched claim, all animals, including Old Major himself, firmly believes that it could happen.

MATTERS: Old Major manipulates the respect other animals to convince them of his ideals. He speaks of assured success in the absence of Man, although his claims are improbable. Animals are strongly moved by his words due to his use of authority (as the oldest and most benevolent pig on the farm), and therefore do not doubt his words, but follows it blindly.

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SAYS: "For the time being, certainly, it had been found necessary to make a readjustment of rations (Squealer always spoke of it as a 'readjustment', never as a 'reduction'" (98)

MEANS: While it's true that the animals are losing rations because of the impending famine, rather than having it removed from the diet, they're simply "adapting" to the new living conditions.

MATTERS: This was uttered by Squealer (the spokespig of the presiding dictator) as words of consolation during their perilous period.  Telling the truth in a manipulative manner decreases the negative connotation of the words; it is evident that this an example of euphemism. By "changing" the severity of the situation through the misty facade of inaccurate language, faith in a steadfast and capable leader is preserved, reducing the followers to nothing but literal blind sheep who constantly believe in their ruler.