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Media effects include theories that explain how the mass media influence the attitudes and perceptions of audience members. Films, TV shows and video games all factor into audiences response to media. In worst cases, they prompt violence.
On August 3rd, 2019, a gunman shot and killed 22 people and injured 24 at a Walmart in El Paso, Texas. He made a reference to video game soldiers indicating his awareness and knowledge of violent games. Politicians were quick to blame video games for this and other mass shootings.
I do think there are flaws as not all audiences are affected by what they see in media however certain people are influenced by this behaviour  such as children or people with some sort of mental issue.
I somewhat agree with this theory as especially children do copy things they see in media as they don’t really know any better. However, for people who commit mass shootings, they may just use video games as an excuse therefore I don’t really agree nor disagree depending on who is influenced.
I don’t think  media in particular has to be more cautious necessarily. Although, I do think a closer  watch on who may be exposed to it such as children. Their access should be denied if it is deemed harmful to them mentally.

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‘The Big Blockade’ is a 1942 British black-and-white war propaganda film in the style of dramatised documentary. It is film in which the British strategy of the economic blockade of Nazi Germany is illustrated through a series of scenes and sketches, combined with documentary footage. Although released in 1942 it was largely made in 1941 so part of the story is complaint of America's non-involvement.

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An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the idea of it.

A passive audience is when the audience accept and believe all messages in any media text that they receive. They accept the preferred reading and don't question it.

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https://youtu.be/vw2FOYjCz38

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https://www.esquire.com/uk/culture/a29636081/when-is-no-time-to-die-out-james-bond-rumours-trailer-teasers-and-everything-you-need-to-know/

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BTEC Unit 6: Critical Approaches to Media

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BTEC Unit 6: Critical Approaches to Media