# data[].attributes.headline
What do we know about the problem or phenomenon

# data[].attributes.subject
What do we know about the problem or phenomenon

# data[].attributes.body
81% are specifically concerned about their personal finances.

Nearly 8-in-10 consumers are visiting fewer retail businesses

45% are now using online shopping

65% have now reduced their spending in non-essential items, and more people focused on grocery shopping and stocking up on food.

People are feeling the uncertainty, cutting back on spending and putting more towards saving. Fifty-nine percent plan to save more.

Consumers are rethinking travel. Eighty-five percent of respondents have cancelled or are considering cancelling travel abroad this year.

More than half (51%)have delayed, or are considering delaying, a vehicle purchase.

46% of the respondents are facing financial problems due to the pandemic. (Romania)

56% of the respondents are very concerned about losing their job from a survey conducted

62% of the respondents agrees that their income has had negative impact due to COVID-19

New order of demand and supply coupled with uncertainty forcing consumption rolled back to Maslow’s primary level needs, that is, need for ‘food’, ‘clothes’, ‘shelter’, safe indoors, social love and belongingness for all socio-economic classes alike, irrespective of segment type.

# data[].attributes.body
Middle to Upper class families

Middle to Upper class because they are the ones who can afford both essential and non-essential products.

# data[].attributes.body
Service industries

Beauty Salons

Gyms

Spas

Tourism industries

Travel services

Retail stores

SME’s

Small businesses

Businesses who recently opened

# data[].attributes.headline
Who is the decision maker/main mover in the situation?

# data[].attributes.subject
Who is the decision maker/main mover in the situation?

# data[].attributes.body
The business owners, are the ones who will be adjusting to the customer's need and hence will make important decisions.

Consumers, they are the ones who will be purchasing the products of the business.

# data[].attributes.body
Writer, M. (2020, July 20). How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic. Retrieved September 15, 2020, from https://martechseries.com/analytics/people-based-marketing/consumer-behavior-attitudes-reshaping-life-covid-19-pandemic/

# data[].attributes.headline
When did the problem occur? Or When does this phenomenon occur?

# data[].attributes.subject
When did the problem occur? Or When does this phenomenon occur?

# data[].attributes.body
This phenomenon occurred when lockdown started in the Philippines due to the CoronaVirus, this happened in March 2020 (7 months ago)

# data[].attributes.body
News, W. (n.d.). Consumers' online behaviour transformed by COVID-19 pandemic. Retrieved September 15, 2020, from https://www.warc.com/newsandopinion/news/consumers-online-behaviour-transformed-by-covid-19-pandemic/43498

# data[].attributes.body
Mehta, S., Saxena, T., & Purohit, N. (2020). (PDF) The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient? Retrieved September 15, 2020, from https://www.researchgate.net/publication/343328539_The_New_Consumer_Behaviour_Paradigm_amid_COVID-19_Permanent_or_Transient

# data[].attributes.body
Stanciu, S., Radu, R., Sapira, V., & Bratoveanu, B. D. (2020). Consumer Behavior in Crisis Situations. Research on the Effects of COVID-19 in Romania. Retrieved 2020, from https://www.researchgate.net/publication/341266228_Consumer_Behavior_in_Crisis_Situations_Research_on_the_Effects_of_COVID-19_in_Romania

# data[].attributes.body
Since our research has collected information from other countries, we want to find more statistics about the factors which affect the consumer’s behavior of the Filipinos.

We want to know more about the average income of families in the middle to upper class.

We would like to know more about how we can contribute to the SME’s in terms of Marketing Strategies especially if their products are non-essentials.

# data[].attributes.headline
What are the assumptions about this problem/phenomenon that should be considered or scrutinized?

# data[].attributes.subject
What are the assumptions about this problem/phenomenon that should be considered or scrutinized?

# data[].attributes.body
The consumer behavior is likely to be temporary given the circumstances

# data[].attributes.body
The group chose this problem since we knew that we had limited sources about the consumers behavior in the Philippines. We want to see results as soon as we have gathered and analyzed the data of consumers behavior in the country.

We want to see the results after 2 months. For the first two weeks, we will be giving out the surveys and analyzing how this could help us answer our research problem. And for the rest of the following months we want to be able to apply the gathered data for our business to improve on its marketing strategy and with the relationship we build with consumers.

# data[].attributes.body
He, H., & Harris, L. (2020, May 21). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Retrieved September 15, 2020, from https://www.sciencedirect.com/science/article/pii/S0148296320303295

# data[].attributes.headline
Where does this problem/phenomenon occur?

# data[].attributes.subject
Where does this problem/phenomenon occur?

# data[].attributes.body
Since Covid-19 was declared a pandemic, it is prevalent everywhere around the world today.

# data[].attributes.headline
Where was it solved or addressed before? (referring to countries or situations where phenomenon was investigated or described)

# data[].attributes.subject
Where was it solved or addressed before? (referring to countries or situations where phenomenon was investigated or described)

# data[].attributes.body
It is dependent on our articles, however most of it was addressed in the USA, India and Romania.

Through our observation we have realized that there are insufficient research articles about the consumer behavior during the pandemic in the Philippines.

# data[].attributes.body
Similar situations exist in different continents/countries like the USA, India and Romania wherein they are greatly affected by the pandemic.

Another similar situation could be the 2014-2015 Ebola outbreak which began in West Africa that spread throughout urban areas and further reached other parts of Africa, Europe, and the United States within weeks. Thus becoming a global epidemic. It may not be as severe as Covid-19 but it made great changes between economic and environmental sustainability that affected businesses to go through recession.

# data[].attributes.headline
How can investigation into this be an opportunity?

# data[].attributes.subject
How can investigation into this be an opportunity?

# data[].attributes.body
Through this investigation, we can get statistics and evaluate the current habits of a consumer during this pandemic that can help us strategize marketing for businesses that are currently struggling because of the new changes. In this way, we can help give businesses a new opportunity to flourish in our trying times.

# data[].attributes.headline
How could it be solved or investigated (phenomenon)?

# data[].attributes.subject
How could it be solved or investigated (phenomenon)?

# data[].attributes.body
We will be using a survey to give to the consumers, the survey will be consisting of the following questions;

What is your monthly income? (On average)

Have you recently bought any non-essential products? (ex. Clothes, Shoes, Makeup, etc.)

How is the purchase decision made?

With this, we can get statistics of the consumer’s spending habit that can help us evaluate their purchasing decision which can be a benefit when coming up with a marketing strategy for the business.

# data[].attributes.headline
What has already been done to solve the problem? Or What has already been done to address phenomenon?

# data[].attributes.subject
What has already been done to solve the problem? Or What has already been done to address phenomenon?

# data[].attributes.body
Through our observation there has not been sufficient research studies that addressed the research problem or phenomenon since everyone is still adjusting with the virus COVID-19 and is still coping up with the new normal.

# data[].attributes.body
This problem is important since this pandemic is relevant today as it affects the lives of hundreds of people including consumers and in addressing this issue we can help businesses and enterprises adjust to their new priorities, needs and wants based on the changes in their behavior.

# data[].attributes.headline
Why does it occur? (ask this question at least 5 times to try to get to the bottom of the phenomenon)

# data[].attributes.subject
Why does it occur? (ask this question at least 5 times to try to get to the bottom of the phenomenon)

# data[].attributes.body
The changes in the consumer behavior occurs because it is dependent on their current environment hence, throughout the years it may evolve or change.

An example of the change in the consumers behavior is when the lockdown took place wherein people started purchasing essential items instead of non-essential items.

# data[].attributes.body
Since the virus COVID-19 occurred during the late 2019 to the current year now, 2020, everyone and every business is still in shock and is still adjusting to the “new normal” that is why the problem has not yet been solved especially here in the Philippines.

Another reason could be because there are no concrete plans provided by the government that focuses and prioritizes the pandemic. Instead they become more proactive to irrelevant issues.