# data[].attributes.headline
What do we know about the problem or phenomenon?

# data[].attributes.subject
What do we know about the problem or phenomenon?

# data[].attributes.body
- We know that Facebook is the most frequently used platform during the lockdown and that consumers tend to make transactions there more often than other social media apps based on our survey.

# data[].attributes.body
- We would like to know the marketing strategy or valorisation tool that is most trusted for online businesses, specifically on Facebook during a lockdown.

# data[].attributes.body
- It’s important because it determines whether a certain business is trusted by consumers online and their marketing strategies/valorisation tools are effective in hooking more buyers to their business.

# data[].attributes.body
- It occurs because there are certain situations such as a quarantine or lockdown where people tend to make purchases online rather and it is necessary for businesses to know how they’ll reach out to consumers by implementing necessary marketing strategies and valorization tools.

# data[].attributes.body
- It's not yet solved since determining the effective marketing strategies and valorization tools are challenging especially for researchers and there were no researches conducted that was sufficient enough to solve our problem

# data[].attributes.body
- The people who are involved are the business owners and
consumers who like to go online shopping.

# data[].attributes.body
- The situation that we have right now is the pandemic, which means that everyone are advised to stay in their homes. Everyone is affected by the situation because this is a global crisis. Businesses are also affected because not much people can go out and buy the items that they want.

# data[].attributes.headline
Who is the decision maker/main mover in the situation?

# data[].attributes.subject
Who is the decision maker/main mover in the situation?

# data[].attributes.body
- It is recommended for businesses to switch to an online platform instead of the traditional setting for them still continue despite the lockdowns.

# data[].attributes.body
People would want to see the results when they want to know which platform they can and should use to reach their consumers and buyers.

The people would also want to see the results so that they would know which platforms to use, to know whether it is efficient and can be trusted.

# data[].attributes.headline
How can this investigation be an opportunity?

# data[].attributes.subject
How can this investigation be an opportunity?

# data[].attributes.body
This investigation may turn into a great opportunity especially for small or new businesses in order to market and promote their product and brand to more customers and possibly, their target audience. This will also serve as an avenue to connect with their audience, understand consumer needs and wants, and create a bond with their consumers.

# data[].attributes.headline
How could it be solved or investigated? (phenomenon)

# data[].attributes.subject
How could it be solved or investigated? (phenomenon)

# data[].attributes.body
This will be solved through the help of a group of consumer from different age groups, grouping them per age will indicate certain trends and factors that may help us in formulating the most effective and trusted combination of a marketing strategy and valorisation tool that will assist business owners how to market their product in Social Networking Sites, specifically, Facebook. We will be conducting interviews, surveys, and the like in order to acquire the said data.

# data[].attributes.headline
What has already been done to solve the problem? Or what has already been done to address the phenomenon?

# data[].attributes.subject
What has already been done to solve the problem? Or what has already been done to address the phenomenon?

# data[].attributes.body
The best evidence as to the solution right now is how small businesses are able to acquire more customers and have an increase in their sale and profit. There already are many businesses using Social Networking Sites such as Facebook and Instagram, to create brand awareness, however the goal of this paper is to find the best, most effective, strategy and tool to use in specifically in Facebook in order to maintain and gain customers.

# data[].attributes.headline
Where does the problem occur? Where does the phenomenon occur?

# data[].attributes.subject
Where does the problem occur? Where does the phenomenon occur?

# data[].attributes.body
Recently, due to the pandemic, multiple governments around the world decided to conduct and implement social distancing, quarantine, and lockdown for the safety of the people. With this, businesses and such couldn’t operate like they used to (i.e. in malls, shopping centers, etc.). As of the moment, here in the Philippines and some affected countries, most businesses proceed online, to Social Media Platforms and E-commerce in order to safely operate their businesses.

# data[].attributes.headline
Where was it solved or addressed before?

# data[].attributes.subject
Where was it solved or addressed before?

# data[].attributes.body
It is and was addressed in majority of the countries who went through quarantine and lockdown just like the Philippines and India. In a research paper conducted by Usman Bello Balarabe entitled “Impact of COVID-19 and Pandemic Lockdown in India: Role of Media during Lockdown”, Mr. Balarabe, Indian, discussed the impact and effect of the worldwide health crisis in multiple aspects of their country, Commercial and Business Activities included.

# data[].attributes.body
Similar situations exist in Zimbabwe, presented in a research paper conducted by C. Parwada entitled “COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe”. The research discussed the impacts of the COVID-19 outbreak lockdown to marketing in Zimbabwe with a main focus on local farmers.

# data[].attributes.body
This phenomenon happened because of the pandemic, since people are not allowed to go outside to not get affected the lockdown was placed, with no ways to buy and sell outside, people used online platforms to reach the people outside without actually having to meet them personally or go outside at all.

# data[].attributes.body
Parwada, C. (2020). COVID-19 outbreak lockdown and its impacts on marketing of horticultural produces in Zimbabwe. International Journal of Horticultural Science, 26. doi:10.31421/ijhs/26/2020/6178

# data[].attributes.body
Bello Balarabe, U. (2020). Impact of COVID-19 and Pandemic Lockdown in India: Role of Media during Lockdown. In Impact of COVID-19 & Pandemic Lockdown in India: Ramification in Environment and Human Life (pp. 176-184). Eureka Publications. Retrieved September 16, 2020, from https://www.researchgate.net/publication/342787067_Impact_of_COVID-19_and_Pandemic_Lockdown_in_India_Role_of_Media_during_Lockdown.n

# data[].attributes.headline
What are the assumptions about this problem/ phenomenon that should be considered or scrutinized? 

# data[].attributes.subject
What are the assumptions about this problem/ phenomenon that should be considered or scrutinized? 

# data[].attributes.body
- Assumptions about this problem is that the Facebook marketplace can be sketchy and others would consider making transactions on different platforms such as Instagram and Twitter. Despite it being widely used, there are still many negative assumptions towards Facebook.