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- Schedule more take overs
- A life in the day of feature with our Sport Scholars
- More interaction on IG stories, use of polls, quizzes, ask a question etc
- Work with committee members for ideas of short, fun video content for Tik Tok

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Task three.

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Task three.

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Self-Study Task one.

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NBS Facebook page
Changes needed on Facebook
• Update upcoming events and reviews section.
• Upload more videos periodically to utilise this function.
• Update about info, a lot of information to digest.
• Review visitor photos.
• Potential to update header photo

Changes to Instagram
• Utilise reels to provide further content.
• Use stories more frequently.
• Add more sections to highlights
• Use more Hashtags in posts.

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Post framework for new students starting at NTU business school.

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One week lead up plan to our upcoming UG and PG virtual open events.

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FB story for ways to get to know us (live chats, campus tours, facility tours, unibuddy, VOD)

Quotes from academics about why they love their subject

FB live tour of our MAE building and CBJ building by a student

Study tips and inspirational ideas

Follow Friday for a student or academic blog/vlog

Journalism - Utilise some of the CBJNews and newsday work

History - Student quotes about their favourite person from History

English - reuse My Inkspiration videos

Creative Writing - more poetry and creative writing snippets from students and staff

Creative Writing - students' favourite books and why

Film & TV - students' most inspiring movies

Philosophy - what are the big questions our academics are pondering this week?

Museum and Heritage - the 10 best museums to visit in the world according to our academics

Media - what script-writing ideas do our students have

University Language Programme - untranslatable words (hygge, schadenfreude etc)

University Language Programme - infographic of common words and phrases in other languages

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I've put a 6 wk Clearing plan together for the School

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Short videos (TikTok style) to promote NBS facilities, events and USPs.

Work with alumni and current students to do a day in the life of videos

Experiment with using Facebook stories and also Facebook lives

Inspiring quotes from staff and students - 'what does it mean to be part of the NBS community'.

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We are currently working to identify Art & Design students who currently use TikTok and are contacting them to share their videos of work in progress etc.

As part of the Degree Show we're also contacting Alumni to take over our Instagram for the day talking about their Uni experience and wishing our current graduates luck

Trying to also develop Reels showing a really quick tour of our facilities per subject area.

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Changes needed on Facebook

Update about info

Look at different tabs such as: events, reviews

Utilise albums

Look at using video content more on the page

Review page admins

Experiment with facebook stories

Change price to not applicable

Remove old events/turn tab off for now

Turn reviews off or try and get recent reviews?

Turn off offers

Change cover photograph

Add events to the page

Changes needed on Instagram

Start to use more Instagram stories

Regularly add to highlight icons

Have a go at using ‘reels’

Post at the most appropriate time for our audience

Use hashtags effectively

Create more ‘scroll stopper’ content

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More videos on social channels - re-using facilities videos somehow doing quick flythrough style videos of facilities we did a flythrough of our new Engineering Building when it first opened and was successful.

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Ceris and Lucy Murdock Science and Technology Facebook account

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Ceris and Lucy Murdock Science and Technology Facebook account

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·  Add curated video playlists

o   By subject area? Or study level?

o   Inc student profiles

o   News and research

·    Header image

o   Add a carousel that covers different subject areas

·        Privacy policy – link to it on the NTU website

·        Add events tab

o   Integrate campus tour Eventbrite tickets

o   Add Open house

o   Add clearing events

o   As UG and PG open days

o   Add Open Dome events

·        Switch to Facebook Business Manager

·        Setting

o   Review page admins

o   Add in Lucy and Ceris and remove ‘grey’ account?

·        Facebook Stories

o   Use new Research Reimagined videos as stories?

·        Add albums

o   By subject area?

·        Apply for ‘grey tick’ verification

·        About info

o   Review

o   Include subject areas so it is clear which disciplines are covered.

·        News tab

o   Add tab and encourage reviews?

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We have stopped using Instagram for the time being as we can not resource a third channel

Update cover image to a gallery, or see if I can get a video header

Update About tab to expand the information and explain what the channel is for

Update events tab to include the live chats, open days and campus tours

Add more videos (new student profiles, John Collins, VOD webinars etc)

Test Facebook story re open days/visits

Review photos to curate albums

Add Page admins (only one admin at present)

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We have created a post framework for new students starting at NTU and the lead up to them arriving

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Starting at NTU in the School of Social Sciences social media plan

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-Short quotes with picture / quick videos of academics reacting to news stories/trends (showcase expertise), utilise hashtags

-‘Top 5 favourite things about being a student at NTU’ – short videos of students explaining their favourite things about being a student with hashtag #NTUtop5

-Videos of academics giving tours of facilities and equipment (paramedicine, nursing and psychology) ‘This machine allows us to’ and explains the science / why it’s useful. It’s less of a hard sell for recruitment and will be of interest to people who aren’t applicants too.

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S3 Facebook account actions

-          Get new video cover photo of new Dean of S3

-          Remove events tab as no current events

-          Remove reviews tab or encourage newer reviews to be posted

-          Look at updating About info bio text

-          Potentially remove videos tab as they’re very old

-          Use facebook stories

-          Update header image to align with school branding

-          Add auto message response to Facebook messenger

-          Get page validated

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ARES Facebook audit actions

- Fix cover image (this was a video but has clearly broken when Facebook had issues with cover videos)
- Remove events tab as no current events
- Remove reviews tab or encourage newer reviews to be posted
- Look at updating About info bio text
- Phone number needs updating
- Utilise photo albums to collate current photos
- Think about what additional video content we want to use and make use of playlists
- Review page admins - done
- Add auto message response to Facebook messenger
- Look into getting page validated
- Try using Facebook stories
- Look at getting campus tour Eventbrite tickets integrated into page

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We have put together a post framework for the upcoming degree show in July.

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Updates to Instagram:
Instagram
- Improve and update the about/bio section to make it more engaging and punchier

- Update the image – brief into design

- Create story graphic highlights

- Do more with stories

o Facilities

o  Behind the scenes at degree show stuff

o  Experimenting with Reels and IGTV

-  Create a LinkTree

Facebook
-  Have tidied up the tabs and reordered them, removed reviews, events which were outdated

-  Will review and update the about / additional information – both currently say the same thing

- Improve video content and structure into playlists

- Photo albums – student work

- Create Facebook video header

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We have put together a posting framework to promote the NLS scholarships ahead of the application deadline.

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We have put together a posting framework to promote the NLS scholarships ahead of the application deadline.

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Updates to Nottingham Law School Facebook:
- Removed the following tabs: events, reviews, services, shop, groups.
- Updated CTA at the top of the page, removed Contact us and replaced with Learn more and link to school landing page.
- An auto message response has been created on Facebook messenger.
- Update header imagery, needs to align with the new school branding. Discover Law video.
- Get page validated.
- Put images into albums
Updates to Instagram:
- Use of more video content.
- Add more highlight content.
- Use of Linktree.
- Incorporate student takeovers.

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We focused on the lead-up to our annual Degree Show launch (something we are currently working on!)

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Changes to Art & Design Facebook

·         CTA needs to be changed to ‘Learn More’

·         Turn Events off or populate Events

·         Turn off Reviews or ask people to submit a review

·         Link to the privacy policy

·         Make sure the price range is not applicable

·         Get validated

·         Update enquiries email address – it is no longer monitored

·         Update About and Additional Information – more varied and in depth information

·         Sort out access Business Manager account and link the correct people – removing people that no longer work in Art & Design

·         Remove Iconosquare

·         Put Images into Albums

·         Switch off Offers and Shops in Settings

Changes to Instagram

·         Create a LinkTree

·         Update/Freshen up Bio copy

·         Introduce Reels

·         Tidy up Highlights – remove old ones

·         Create icons for Highlights

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Editorial planning works, I swear. When you connect all your content in an editorial calendar, you’re creating a more powerful and effective social media strategy.

HURRAY! No more random posts!

With the 5-pillar framework, which my Social Media Impact Calendar is based on, you can ensure all of your content is related to:

1. Brand: This is content that’s related to your cause, your people, your stakeholders, or your success. It’s content that shows your authentic brand, such as behind-the-scenes photos.

2. Authority: You want people to know, like, and trust you. How do you do that? Authoritative content consists of social media posts that position you as an expert in your field. This type of content shows your knowledge and expertise. For example, it could be a post sharing how many people your non-profit has helped so far this year.

3. News and community: This type of content would typically come from articles you find online. It’s a good idea to set up Google Alerts to get emails about what’s new in the community, and then share it with your followers.

4. Promotion: These social posts would promote your services or products. But you should also think outside of the box here. You could also promote an employee appreciation day or an upcoming fundraising event.

5. Inspiration: Personally, this is my favorite pillar. It’s also the easiest to incorporate into your social media strategy. It can consist of inspirational quotes, thank-you messages to your donors or volunteers, or even thought-provoking questions for your followers.

[Source: https://non-profit.today/social-media-nonprofit-best-practices-5-pillar-framework-to-take-your-strategy-to-the-next-level/]

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This task is about a big picture framework rather than a detailed content calendar - that task will come later!

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Social Media Marketing & Management Dashboard

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A social media calendar is a lifesaver for busy social marketers.

Creating and posting content on the fly is tricky. You're more prone to typos, tone problems, and other mistakes. Spending a little time upfront creating a social media calendar is much more efficient. That way, you've got dedicated time to create, tweak, proofread, and schedule posts.

Social media content calendars don't just make your workday less stressful. They also make it easy to plan an effective content mix and allow you to time your posts to reach the largest possible audience.

Keep reading for your complete guide to making a practical (and powerful) social media content calendar. We've even included some free social media calendar templates to get you started!

What is a social media calendar?

A social media calendar is an overview of your upcoming social media posts, organized by date. Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies.

Social media calendars can take many forms. Yours may be a spreadsheet, Google calendars or interactive dashboard (if you're using a social media management tool).

A social media calendar usually includes some combination of these elements for each post:

The date and time it will go live

The social network and account where it will be published

Copy and creative assets (i.e., photos or videos) required

Links and tags to include

How to create a social media calendar

Follow the steps below to create a lean and efficient social media content plan.

More of a visual learner? Let Brayden, our Social Media Lead, walk you through planning your calendar in under 8 minutes:

1. Audit your social networks and content

Before building your social media posting calendar, you need a clear picture of your existing social media accounts.

Use our social media audit template to create a precise, up-to-date record of:

Impostor accounts and outdated profiles

Account security and passwords

Goals and KPIs for each branded account by platform

Your target audience, their demographics and personas

Who's accountable for what on your team

Your most successful posts, campaigns and tactics

Gaps, underwhelming results, and opportunities for improvement

Key metrics for measuring future success on each platform

As part of your audit, note how often you're currently posting on each social network. Look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions.

2. Choose your social channels and content mix

Deciding what kinds of content to post is a key part of your social media strategy - and an important step to building a social media calendar. There are a couple of standard marketing strategies for content mix that you can use to get started:

The social media rule of thirds

One-third of your posts promote your business or drive conversions.

One-third of your posts share curated content from industry thought leaders.

One-third of your social posts involve personal interaction with your followers.

The 80-20 rule

80 percent of your posts inform, educate, or entertain

20 percent of your posts promote your business or drive conversions

You'll also need to determine which social channels to use for which types of content. Some may not be necessary at all.

Don't forget to schedule user-generated content and curated content. That way, you don't get overwhelmed creating everything yourself.

3. Decide what your social media calendar should include

Your social media calendar won't look exactly like anyone else's. For example, a small business owner doing their own social posts will likely have a much simpler calendar than a large brand with a full social team.

Map out the information and functions that are most important to you. That way, you can get the most out of your social calendar.

Start with basic details, like:

Platform

Date

Time (and time zone)

Copy

Visuals (e.g., photo, video, illustration, infographic, gif, etc.)

Link to assets

Link to published post, including any tracking info (like UTM parameters)

You may also want to add more advanced info, like:

Platform-specific format (feed post, Story, Reel, poll, live stream, ad, shoppable post, etc.)

The associated vertical or campaign (product launch, contest, etc.)

Geo-targeting (global, North America, Europe, etc.)

Paid or organic? (If paid, then additional budget details might be helpful)

Has it been approved?

If you're just getting started, a simple spreadsheet works well. If you're looking for a more powerful solution, check out our top calendar tools at the end of this post.

4. Invite your team to review, and use their feedback to improve

An effective social calendar makes sense to everyone on your marketing team. Ask for feedback and ideas from stakeholders and your team to make sure it serves everyone's needs.

As you start to work with your calendar, evaluate how it feels to you, and ask the team to provide ongoing feedback. For example, if it feels onerous and finicky, maybe you want to dial back some of the detail. If it's not detailed enough, you may need to add a few columns.

Your calendar will probably continue to evolve as your business does - and that's okay!

Free social media calendar templates

We've created two Google Sheets templates for you to use as a basis for your own social media calendar. Just open the link, make a copy, and plan away.

The social media content calendar template linked above has room for the major platforms (Facebook, Instagram, Twitter, LinkedIn and TikTok). But it's highly customizable, and you're free to make it your own with the channels that make sense for you.

Make sure to create a new tab for each month, and plan out your editorial content week by week.

Among the many helpful items in this calendar, don't miss the tab for evergreen content. This is where you can keep track of blog posts or other content that always performs well on social, despite seasonality.

This template includes columns for you to track and schedule:

Type of content

Original publication date (keep track of this, so you know when it's time for an update)

Title

Topic

URL

Top-performing social copy

Top-performing image

Use the editorial calendar template linked above to plan individual content assets. Think blog posts, videos, new research, etc. This is where you plan out the content that your social media efforts will be promoting.

The template is easy to use. Just create a new tab for each month, and plan your editorial content out week by week.

This social media editorial calendar template includes the following columns:

You may want to adapt your template to include other important information, like target keyword or content bucket.

Why use a social media content calendar?

1. Get organized and save time

Social media content creation and posting take time and attention every single day. A social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your content ideas for later.

Social media planning calendar tools even allow you to schedule social media posts ahead of time. That means you can share content every day without logging into all your social platforms every hour on the hour.

The average internet user regularly uses 7.5 social media platforms. For social media managers, the number can be much higher. When you're managing multiple accounts, getting organized is essential.

Planning your content frees up time for more strategic work, which is often more fun anyway.

2. Make it easier to post consistently

There is no hard and fast rule about how often you should post on social media. That said, there are some generally accepted best practices to use as a baseline.

The most important rule, no matter how often you decide to post, is to post on a consistent schedule.

Sticking to a regular schedule is important, so your followers and fans know what to expect. It's also a good way to make clever use of weekly hashtags like #MondayMotivation. (I prefer #MonsteraMonday, but that might not be for everyone.)

For a real-world example, take a look at the weekly content calendar for The Winnipeg Free Press. Sure, this isn't a social media content calendar, but it is a weekly plan anchored by consistent content ideas.

Content frameworks like these give you one less thing to consider as you create your posts. Scheduling posts in advance allows you to stick to a schedule while ensuring you always have quality content ready to go.

Social media calendar tools also allow you to post at the best times for your audience, even if those times don't align with your core working hours. Which leads us to...

3. You can take a real vacation

When you create content and schedule it in advance, you can actually take time off. No logging into your work accounts on Thanksgiving, late at night, or early in the morning.

For busy social media managers, creating a social media calendar is an act of self-care.

Reminder to our community, check in on your mental health. Take a break away from your screens when you can ❤️

- Hootsuite 🦉 (@hootsuite) March 4, 2022

4. Reduce typos and avoid big mistakes

Planning posts ahead of time allows you to check your work and build a safety net into your workflow. Everything's easier when you're not rushing to post.

A social media calendar - especially one with an approval process - is the best way to prevent everything from minor mistakes to social media crises.

5. Make higher-quality content and cohesive campaigns

Social media production values have skyrocketed since the early days. Today, it's not unusual for a single post to have a whole social media team of creatives behind it.

Asking your team to drop everything for an emergency Instagram Reel won't win hearts or minds. It's not going to result in your best possible content or a cohesive account either.

A social media calendar helps you distribute resources and make sure your team has the breathing room to do their best work.

Following a long-term plan also allows you to craft content that supports your social media marketing goals and beyond.

6. Time your content to important holidays and events

Planning your content in a calendar forces you to keep an eye on what's happening in, well, the calendar. This means you're prepared for everything from Daylight Savings Time to the Super Bowl. (And everything else: We're looking at you, National Pizza Day.)

we know pineapples on pizza is controversial, but how about on final score graphics since it's #nationalpizzaday? 😅 pic.twitter.com/AQ2P2P1J2v

- Seattle Kraken (@SeattleKraken) February 10, 2022

We've created a Google Calendar of holidays you can use to frame social media posts. You can import it into your own Google Calendar to give your content planning a little extra relevance.

Let's take a look at the Charlotte Parent magazine's 2022 editorial calendar. It shows how content themes and specific articles align with relevant events, like Mother's Day and Father's Day.

7. Spot opportunities for partnerships or sponsored content

Planning content in advance gives you time to think about partnership opportunities. Or to approach influencers about working together on sponsored content.

It also makes it easier to coordinate your organic and paid content, so you can make the most of your social advertising dollars.

Influencers and bloggers usually have their own editorial content calendars. This is another opportunity to compare notes and find more partnership opportunities through content planning.

8. Track what works, and improve it

What gets scheduled gets done, and what gets measured gets improved.

Your social media analytics are an informational goldmine. You can use those insights to improve lackluster results and produce more of your best content.

If you're using a social media marketing tool like Hootsuite, you can use the built-in analytics tools to capture a complete picture of all your social media efforts, so you don't have to check each platform individually.

For example, Hootsuite always makes room in our posting calendar for social media experiments. It's important for us to make sure the team is working from real-world results, not just theories.

Social media content calendar apps and tools

There are probably as many different social media content calendar tools as there are social media managers. These are our favorites.

Sure, Google Sheets isn't fancy. But this free, cloud-based spreadsheet tool certainly makes life easier. A simple Google Sheet is a good home for your social media calendar, especially if you use one (or both) of our templates as your starting point.

It's easy to share with team members and stakeholders, it's free, and it works.

We'd never knock a spreadsheet. But if you're looking for an even simpler solution, Hootsuite Planner takes your social media content calendar to the next level.

You can use Hootsuite to draft, preview, schedule and publish your social media posts. And not just for one platform, either. Hootsuite works with Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube and Pinterest. You can even use Hootsuite's Bulk Composer to schedule hundreds of posts across multiple social profiles.

Unlike a static spreadsheet, the social media calendar you can build with Hootsuite's Planner is flexible and interactive. If you want a post to go out at 3PM on Wednesday instead of 9AM on Saturday? Just drag and drop it to the new time slot, and you're good to go.

Hootsuite even suggests the best time to post for each social media account.

Once you've planned your social media content calendar, use Hootsuite Planner to manage your social media posts, engage with your followers, and track the success of your efforts. Sign up for a free trial today. Get Started

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How To Create a Social Media Calendar [2023 Guide]

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A social media calendar is a lifesaver for busy social marketers. Creating and posting content on the fly is tricky. You're more prone to typos, tone problems, and other mistakes. Spending a little time upfront creating a social media calendar is much more efficient.

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52 social media post ideas

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For a marketer, there's nothing worse than struggling with a creative block. When you're pressed to create on a deadline, but you just can't think of something original for a post or campaign, it's easy to fall into despair.

In fact, that's probably why you're here. It's okay, though. We all need some inspiration now and then to help us shake off the rust and get back to creating awesome stuff.

If that sounds like something you need, scope out this enormous list of social media post ideas. There's inspiration here to cover every social network, too. No matter where your audience is most active, you're sure to find something you haven't shown them before.

First, Here Are Some Super Useful Social Media Resources

If you're going to succeed on social media, you need the right tools. These downloadable templates and resources will help you do something with the inspiration you'll get from this post.

Social Media Calendar Template: Plan all your posts ahead of time.

How Often to Post On Social Media Infographic: Learn exactly how to map out your posting schedule.

Social Media Strategy Checklist: Build out a comprehensive strategy for your social media content.

Or Become A Certified Social Media Strategist

Enroll in Actionable Marketing Institute's Social Media Strategy Certification course to unlock exclusive video tutorials, templates, and even more tips to brainstorm more effective post ideas that will stop the scrollers & improve your engagement.

Earn your Social Media Strategy Certification today. This course is jam-packed with 6 lessons and 8 premium templates to help you create a more effective social strategy from ideas to measurement (and everything in between).

Not Sure Which Social Media Network to Choose?

Before posting to any social network, it's worth considering how each one is used. Here's a quick reference sheet:

How Do You Actually Put These Ideas Into Practice?

If you're searching for social media ideas, you might be experiencing a few different problems:

Lack of creative inspiration. Sometimes, you just don't feel like you have anything kicking around in your head.

Constant fire drills to find content to share. You might also be scrambling day-to-day to find enough content to share.

Content that isn't getting results. In this case, it might be time to try something you haven't thought of before.

Sound relatable? Keep these solutions in mind:

Plan Ahead With a Social Media Calendar

The best way to keep social media posts organized is with a calendar. In fact, that's why we've included a free calendar template in this post.

Here are some of the benefits of using a calendar:

They give your team full visibility into your social media schedule.

They make it easier to plan posts ahead of time, and make sure you're posting at the best times.

They make it possible to plan content and social promotion in one place. No more switching between tabs and tools to map out your publishing schedule.

Plan Cohesive Campaigns

The best way to drive a message home is to build a complete campaign.

Oftentimes, brands struggle to keep up with their social posting schedule because they're too reliant on one-off posts. This makes staying organized difficult. Plus, it's tough to always be writing posts on the fly without much thought ahead of time.

Plan campaigns. These can be around:

Campaigns to promote events.

A series of posts promoting a single piece of content.

A string of branded posts carrying a consistent message or hashtag.

Schedule Ad Hoc Posts

In addition to your planned campaigns, mix in some ad hoc posts. These are spontaneous one-off posts that aren't necessarily connected to a broader campaign, but they still reinforce your overall brand message. This leaves some flexibility in your schedule - making it easier to react to trending topics and hashtags, which you can capitalize on for added brand exposure.

With these three tips and all of the following ideas, you should have no trouble staying inspired and keeping your posting schedule full.

52 Content Ideas For Businesses to Post on Social Media

There's an endless possibility of content to share on social media, but these are the types of content your audience will appreciate.

1. Your Company's Blog Posts

Does your business have a blog? The best way to get your blog seen is to share it on your own social media platforms. You know it's relevant to your business because it came from your business.

Be sure the content you're writing for your business blog is valuable and will connect with your audience.

2. Posts Showing Your Company's Culture

What better way to showcase your business than by sharing a culture post?

A culture post is an image or article that highlights what your business is all about. It could be a behind-the-scenes image of your employees doing something quirky, or an article about how your business does something a certain way.

3. Industry News

In raw numbers, news articles get more social shares than any other type of article.

Most businesses that produce content are focusing on deep, long-form content rather than as-it-happens breaking news.

Create a list of news sources in your industry. This could include trade publications or websites. Then, find those sources on Twitter and follow them. When they share something interesting, retweet it to your followers or share it on another social network, like Facebook or Google+.

4. Curated Content

Content curation is simply sharing the content of others in your niche. Sometimes, the things you want to share with your audience have already been written. Rather than spending the time crafting an in-depth post, you can quickly share one that's already been written (by giving them credit, of course).

At CoSchedule, we use our handy-dandy Chrome Extension tool to help with our content curation. Here's an example of a post we shared from Kissmetrics:

5. Question Posts

Not everything you share on social media has to be a blog post or article. Get your audience talking and engaging with one another by asking a burning question. For example, you could ask, "What sort of content should I blog about next?"

It's the best way to know what your audience really wants to read.

Asking a fun question or creating a Twitter poll is a good way to get your audience's insights.

6. Product/Company Videos

Visuals are eye-catching when your audience is scrolling through their news feed. It's been proven time and time again that visuals help improve engagement, but what about videos?

Research shows that videos have a 135% greater organic reach compared to photos. That's a crazy high number.

Take advantage of this organic reach opportunity by sharing videos about your company or a new product you have.

7. Customer Reviews and Testimonials

Does your company have dedicated fans? Let their voices be heard and share their thoughts on your social media.

You can do this by retweeting their kind words or creating a graphic with their testimonial directly on it. Don't forget to include their name/handle!

8. Quick Tips and Advice

Aside from sharing an entire "How to" post giving in-depth tips and advice, you can share a few tips that you think are the MOST important.

Sharing a simple tidbit is an easy way to share valuable information with your audience.

Here at CoSchedule, we call them "Pro Tips".

9. Memes or GIFs

Aside from sharing images to your social media, you can use memes and GIFs when publishing your content. This adds a fun spin to your plain post and will be too irresistible for your audience to scroll past.

GIFs are a great way to showcase your brand's personality, stay trendy, and have fun. - HeyOrca

Memes and GIFs are extremely popular on social media, even among top companies. At CoSchedule, we've recently started using memes and GIFs on Twitter and have found that they receive far more likes and retweets than regular images.

Make sure to "pin" the answer to the top of your social media page, so your audience can easily see it. Here's how to pin posts on Facebook and Twitter.

14. Share Infographics

Infographics are a fantastic way to show a step-by-step guide, especially on Pinterest (hello, DIY). Infographics allow you to share a ton of information with the use of visuals. They make boring statistics look appealing!

Whether it be your own or a curated infographic, your audience will be drawn to the visual aspect and be sure to keep reading.

15. Start a Conversation With a Leader In Your Industry

Cross-promote yourself by getting your name out there. The best way to do this is to start a conversation with somebody in your niche.

Twitter is a great way to start up a conversation your audience will see. Find an industry leader's Twitter handle and make the first move!

This presentation from Jay Baer explains the importance of connecting with influencers and how to find them.

16. Links to Free Resources

Who doesn't love free stuff? Whether it be ebooks, white papers, or other downloadable content, your audience will appreciate the free resources.

Put together a content bundle or a downloadable infographic, so your audience can use it for reference.

You can get all of our bundles for FREE here!

17. Podcast Episodes

Sometimes reading content can be time-consuming, so give your audience's eyes a break and share a podcast episode. Even better; start your own!

We recently started our own podcast and have had great success with it! We cover topics and challenges our audience faces.

If you decide to start your own podcast, check out this post to help get you started.

18. New Job Listings

Is your team expanding? Let your audience know! Who better to work for your company than a dedicated fan who's watched your company grow? Maybe they have a friend who would be interested in working for you.

Be sure to list what positions are open, like Built Visible does in this example:

19. Hiring Announcements and New Team Members

After posting your job listing, you're likely going to find the right candidate. Once you've found the right candidate(s), take it a step further and show them off to your audience. Let everyone know that you're excited to have them be part of your team.

20. "On This Day In History" Posts

The Huffington Post shares " on this day in history" articles every day. Take this approach and use it in your own social media strategy. Find something interesting that happened in your town or city, and let your audience know!

You can also share "National Day" posts. Check out NationalCalendarDay.com to find things like National Coffee Day - and tons of other days you probably never knew existed - and create some posts for ones relevant to that day.

21. Event Promotion

If an event happens and nobody hears about it, did it really happen?

You can create an Event Page on Facebook to make your event feel more personable to your audience. Then promote the heck out of it on your social media channels!

22. Live Videos

Live videos have become huuuuge on social media recently. Facebook, Twitter, Instagram, AND Snapchat have options for going live. Find the right platform that works best for you and where you will get the most views from your audience.

Try to make it a weekly video. For instance, "Tip Tuesday" or "Fun Fact Friday". This way your audience will be sure to tune in on those days.

23. Promote Email Sign-Ups

If you want your audience to attend a webinar or demo, you'll need to let them know by promoting the sign-up link on social media. Promote signup forms for webinars, demos, email newsletters, and so forth.

24. Image Scrambles

You'll have your audience scratching their heads in no time when you post image scrambles. Image scrambles can be posts where an image is scrambled up or zoomed in, so your audience has to guess what it is.

This is a great way to get engagement from your audience.

What is this a picture of?

Answer: It's an orange crayon!

25. Inspirational Quotes

Okay, I know. Inspirational quotes can be cheesy, but if done correctly, they can be effective. At CoSchedule, we use quotes from industry leaders that we know our audience will find relatable.

Find quotes from leaders in your industry or testimonials from your audience that will resonate with your target audience.

26. Company Accomplishments

Believe it or not, your audience cares about you, and they want to see you succeed. Share your successes with them on social media and celebrate together!

Whether it be awards you've won or reaching a certain number of customers, let your audience know!

27. Host a Twitter Chat

What is a Twitter chat? It's a conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

When hosting your own:

Decide on a clear and brief hashtag that represents your brand.

Choose a day and time that you can consistently hold Twitter chats.

Come up with an appropriate topic and questions.

Plan and promote your chat via Twitter.

28. Ask For Customer Feedback

Not sure how your audience will respond to a new feature, event, or your next post? Find out how they will respond before it happens by getting customer feedback.

"Would you be interested in a social media event?"

"Would you like if we created a custom label feature?"

"Would you like if we wrote a blog post about email marketing?"

You can even do this via Twitter poll to get your answer.

29. How-to Videos

Aside from going live, you can create simple and short how-to videos explaining how a feature or tool works. These videos will give your audience an inside look, and make them more likely to try out your tool after seeing how it works.

30. Product Reviews

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Many people read online reviews before deciding to buy something. I'm guilty of this, too!

This is a great tactic if you're working in e-commerce. Try sharing reviews of products you carry.

You could also review a tool that your company uses or integrates with to help drive sales.

31. Images or Videos of Your Product

The best way to show how something works is through visual representations. You would never buy a car without test-driving it first, just like you wouldn't buy an online tool or product without seeing how it works first.

Give your audience a firsthand look at how your product works, and maybe even throw in a cool tip they might not know if they didn't see the image or video.

32. Twitter Q&A Sessions

Sure, you could do a Twitter chat, but your topic has to be relevant, PLUS there's a great deal of planning involved.

By simply hosting a Twitter Q&A session, this allows your audience to ask a variety of questions. Your audience can finally get their burning questions answered, and you can interact with your audience in a new way.

Check out this post from Passion Digital on how to host a Q&A session.

33. Spotify Playlists

If you want to share music or whole playlists with friends, posting a Spotify playlist is the way to go. Sharing music with friends is a time-honored way to discover new bands, talk over your music tastes, and learn a bit more about the bands that you love.

Spotify has fun and useful playlist sharing features. You or a friend can build a playlist packed with your own music or music you've discovered through Spotify's massive music library, and you have the option of sharing that playlist directly with others by passing around the playlist URL or Spotify link.

Let your audience know what you're listening to and get them inspired!

34. User-Generated Content

We know you have super fans out there. Don't be afraid to show them off by posting fan-worthy content.

Here at CoSchedule we send out 'swag' to those that grab our attention on social media or leave killer product reviews. Those people often share pictures of themselves decked out in our swag, and it's so awesome to see!

I LOVE my new Coschedule swag. Thanks, @CoSchedule! #happybirthdaytome pic.twitter.com/JNkXCvhs41

- Amanda Huggett (@AmandaHuggett) October 10, 2016

If a fan shares anything noteworthy about your company, give it a share!

35. Posts Showing Off Your Company History

Has your company been around longer than microwave popcorn? Then you have some history to share! It's always fun to see how far a business has come and where they started. Sharing a quick tidbit or piece of history is sure to intrigue your viewers.

At CoSchedule, we are a start-up company, which means we're constantly changing, evolving, and even getting new space!

New office decor arrived at @CoSchedule today!
Thanks @jnhartford 😊 pic.twitter.com/UpvrgfznpH

- Ashton Hauff (@ashtonhauff) March 23, 2017

36. Company News Announcements

Speaking of sharing your history and getting a new space, let your audience be in the loop. Getting a new space? Launching a new product? Just have big news in general? What better way to get the word out than by sharing the news with the people who care.

Make it fun, and make it big. Get your audience as hyped about the news as you are.

37. Create a Regular Series

Here's a great way to use live video on social media: create a weekly series or show. There are a few ways you can do this.

Use a traditional talk show format.

Have a guest each week.

Paste does this well, hosting musicians in their studio to perform on

Rainbow Kitten Surprise live at Paste Studio NYC

38. Repurpose Blog Graphics

Creating new visual content for every social media post can be resource-intensive. Why not create blog graphics with social sharing in mind?

To do this, create versions of your blog graphics correctly proportioned for your chosen social network:

Then, create social media posts or even entire campaigns around those posts, reusing their inline graphics.

39. Share How-to Videos

Social media is great for sharing quick videos showing people how to get something done. Here's a fun example from the DIY Network:

40. Share Your Company's Financial Earnings

For large, publicly traded companies, your followers might be interested in knowing how you're performing financially. Consider creating an engaging GIF or video to accompany your earnings page on your website, or a blog post announcing your quarterly earnings.

Here's an example from Home Depot:

41. Share a Case Study On One of Your Customers

Do you have a customer that you know has had success thanks to your company or product? Get them involved in a case study! Then, share it on social media:

42. Share a Survey

Check out this example from Case Study Buddy:

43. Promote a New Product or Event

Here's another example from Case Study Buddy:

44. Share a Fill-in-the-Blank Post

Asking your audience to finish a sentence can be fun, and it definitely encourages engagement.

Think something like this:

"What's your favorite ___________________?"
"Fill in the blank: my favorite thing about [YOUR BRAND] is [ANSWER]."
"When I need to [SOLVE PROBLEM], I use [PRODUCT/TACTIC]."

Get creative with it, and see what you can come up with.

45. Share a Statistic

This tweet from the CoSchedule Twitter accounts shares a snippet about Starbuck's marketing strategy that people might not have known:

46. Reshare Your Top Performing Posts

You don't always have to reinvent the wheel. If a post did well once, what's to say it won't do well again?

In fact, according to research from CoSchedule, there's data backing up the idea that it might even do better the second time around.

The easiest way to identify top performing posts and automatically reshare it is with CoSchedule.

Use social analytics to discover your best-performing posts.

Then, use ReQueue to create an intelligent queue of social posts to reshare automatically.

47. Promote Your Partners

Add some positivity to your audience's feed and shout out a company you work with that's killing it out there.

Wow, what a lovely post to read. Thank you @Sally_Newm for nominating me and for everything you said. I honestly appreciate it so so much.

Thanks @rustybrick for pulling all these together, it is a lovely idea and really shows how much our industry value each other. https://t.co/ir9nazs4kD

- Samantha Noble (@SamJaneNoble) April 30, 2018

48. Share Some Interesting Industry Research

In a lot of industries, having the latest knowledge and research is key to maintaining a competitive advantage. Tap into that by sharing stats and snippets of industry research reports, either ones you've created yourself or ones you've curated around the web.

49. Use Paper.li to Share News Roundups

Ever since Storify closed its doors, marketers have been searching for a replacement. Paper.li is a great stand-in, making it possible to create custom social media-driven online newspapers. By creating an account, you can curate content from different social media networks and present it all in one place.

Here's a look at how it works.

50. Preview a New Product or Event

Everyone loves being first to see new stuff. By consistently sharing previews of new products or features, your audience will know to go to your social channels to find your latest developments.

This example from NAMM, a major musical instrument expo, uses a GIF to promote an exclusive events.

51. Get Creative With Emojis

Love them or hate them, emojis can add fun and flash to your social media posts. Make sure you're using them appropriately, and in conjunction with other guidelines, by following this infographic.

52. Give Away Something Free

Who doesn't like free stuff? By offering your audience an incentive to take action to get a freebie, you can drive some strong engagement and help promote your products.

Here's an example from PlayStation. In exchange for pre-ordering a game, fans can get a free customized theme for their console, which the video demonstrates.

What Will You Post on Social Media?

Phew! That was quite the list we ran through. Hopefully, you can implement these tactics into your own social media strategy, but those aren't all the things you can share with your audience.

Do you have something you like to share on social media? Let us know down in the comments!

Unlock Exclusive Tutorials & Templates To Take Your Social Media To The Next Level!

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This post was originally published on May 16, 2018. It was updated and republished on June 29, 2020.

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52 Effective Social Post Ideas and Examples to Fill Your Calendar

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For a marketer, there's nothing worse than struggling with a creative block. When you're pressed to create on a deadline, but you just can't think of something original for a post or campaign, it's easy to fall into despair. In fact, that's probably why you're here. It's okay, though.

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Facebook - Review page info (page settings)
Review Page roles
Turn off unused tabs on Facebook
Review current page admins
Look at video playlists for Sport

Instagram - look at linking stories to Facebook stories
Review reels Vs IGTV
Look into verified status
Review page highlights
Quality check of current links on Link Tree

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I have been working on a 12 month content calendar for Sport on the platform Trello. Detailing key days, membership campaigns and important events. I have  shared a screen shot of the Trello board.