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As a woman in today's society I can for surely say we live in an ‘anti-aging’ society.  The beauty industry creates thousands of products and regimens directed to middle age women on how to conceal the signs of aging and wrinkles.  However, the beauty industry hit a jackpot when they started catering to a younger generation by encouraging the importance of anti-age prevention to maintain their youthful complexion. Within fairy tales it is most common to see the description of the protagonist as youthful, beautiful and glowing which is the societal standards seen in today's beauty industry.  Disney films capture the outer beauty of their princesses to influence the ideology that beauty is defined in terms of physical appearance.  From what is being embedded at a young age companies market and manipulate that ideology further making us believe we need their products because they'll make us feel good.

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Personal and Psychological Factors-Does It Impact the Choice of Advertising medium?(Report)
By: Idris, Izian, et al.

https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=gale_ofa208209134&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,journal%20of%20social%20sciences%20idris&offset=0

__________________________________ Neuroethics of Neuromarketing
By: Murphy, Emily R., et al.

https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=wj10.1002%2Fcb.252&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,neurotics%20of%20neuromarketing%20murphy%20emily&offset=0

____________________________________

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response modeling.(Report)

By: Venkatraman, Vinod, et al

https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=gale_ofa428829193&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,venkatraman%20predicting%20advertising%20success%20beyond%20traditional%20measures&offset=0

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Beauty... and the beast of advertising

By: Kilbourne, Jean

https://books.google.ca/books?hl=en&lr=&id=N6fLCgAAQBAJ&oi=fnd&pg=PA183&dq=beauty+industry+advertising&ots=mHslphyy6J&sig=W0_Ed7PKojHf9JMyP-rNiy4gKqE#v=onepage&q=beauty%20industry%20advertising&f=false

__________________________

Gender Role Portrayal and the Disney Princesses.

By: England, Elizabeth Dawn

https://link.springer.com/article/10.1007/s11199-011-9930-7

__________________________

YOUNG GIRLS’ PERCEPTION OF BEAUTY IN DISNEY

PRINCESS MOVIES.

By: Jijidiana, Azmi N, et al.

http://www.aessweb.com/html/4214#heading-2

__________________________

The Heteronormative Objectification of Women in the Disney Princess

Films: A Study of Brand Advertising and Parents' Perceptions.

By: Greenblatt, Melanie

https://surface.syr.edu/honors_capstone/85/

__________________________

The Disadvantage of A Good Reputation: Disney as a

Target for Social Problems Claims.

By: Best, Joel, and Kathleen S Lowney

www.tandfonline.com/doi/full/10.1111/j.1533-8525.2009.01147.x.

__________________________

Disney's Female Gender Roles: The Change of Modern Culture.

By: Barber, and McKenzie.

http://scholars.indstate.edu/xmlui/handle/10484/12132

__________________________

The Market Child and Branded Fiction: A Synergism of Children's

Literature, Consumer Culture, and New Literacies

By:Sekeres, Diane Carver

https://ila.onlinelibrary.wiley.com/doi/abs/10.1598/RRQ.44.4.6

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Barber, and McKenzie. “Disney's Female Gender Roles: The Change of Modern Culture.”

Disney’s Female Gender Roles: The Change of Modern Culture, Scholars Home, 1 Dec.

1970. http://scholars.indstate.edu/xmlui/handle/10484/12132

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England, Elizabeth Dawn “Gender Role Portrayal and the Disney Princesses.”(2011) https://link.springer.com/article/10.1007/s11199-011-9930-7

Greenblatt, Melanie. “The Heteronormative Objectification of Women in the Disney Princess

Films: A Study of Brand Advertising and Parents' Perceptions.” 5 Jan. 2013, surface.syr.edu/honors_capstone/85/.

https://surface.syr.edu/honors_capstone/85/

Jijidiana, Azmi N, et al. “YOUNG GIRLS’ PERCEPTION OF BEAUTY IN DISNEY

PRINCESS MOVIES.” Asian Economic and Social Society, International Journal of Asian Social Science, 10 July 2018, www.aessweb.com/html/4214.      http://www.aessweb.com/html/4214#heading-2

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https://books.google.ca/books?hl=en&lr=&id=N6fLCgAAQBAJ&oi=fnd&pg=PA183&dq=beauty+industry+advertising&ots=mHslphyy6J&sig=W0_Ed7PKojHf9JMyP-rNiy4gKqE#v=onepage&q=beauty%20industry%20advertising&f=false
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https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=gale_ofa208209134&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,journal%20of%20social%20sciences%20idris&offset=0

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vol. 7, no. 4‐5, John Wiley & Sons, Ltd., July 2008, pp. 293–302, doi:10.1002/cb.252.

https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=wj10.1002%2Fcb.252&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,neurotics%20of%20neuromarketing%20murphy%20emily&offset=0

Sekeres, Diane Carver. “The Market Child and Branded Fiction: A Synergism of Children's

Literature, Consumer Culture, and New Literacies”

International Literacy Association (ILA), 9 Nov. 2011.

https://ila.onlinelibrary.wiley.com/doi/abs/10.1598/RRQ.44.4.6

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no. 4, American Marketing Association, Aug. 2015, pp. 436–52  doi:10.1509/jmr.13.0593.

https://ocul-yor.primo.exlibrisgroup.com/discovery/fulldisplay?docid=gale_ofa428829193&context=PC&vid=01OCUL_YOR:YOR_DEFAULT&lang=en&search_scope=MyInst_and_CI&adaptor=Primo%20Central&tab=Everything&query=any,contains,venkatraman%20predicting%20advertising%20success%20beyond%20traditional%20measures&offset=0

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The psychology behind the feel good factor companies use to manipulate our decisions into purchasing their products.  How do they grab our attention? What processes goes inside our brain when we believe that this $90 serum will reduce the look of wrinkles in 30 days? The main part is understanding how children classify beauty at a young age and is it influenced by childhood fairy tales and animated films? Lastly understand why Disney and the beauty industry work hand in hand, is it because disney lays the foundation of what society classifies “true beauty” and does that allow an open door for the beauty industry to capitalizes on those conceptions?