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Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

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A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys.

Nike released the advert, titled Dream Crazy, in September last year. It featured the former NFL quarterback and the slogan: "Believe in something. Even if it means sacrificing everything. Just do it." In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests.

Donald Trump was among those who attacked the advert at the time of its release. "I think it's a terrible message that [Nike] are sending and the purpose of them doing it, maybe there's a reason for them doing it," the President told the Daily Caller in September last year. "But I think as far as sending a message, I think it's a terrible message and a message that shouldn't be sent. There's no reason for it."

Videos were also uploaded to social media of people burning their Nike products. Despite the blowback from some Americans, the campaign was deemed a success, and the company's stocks rose by 5% in the weeks following the advert's release.

The advert also featured other athletes active in social issues, such as LeBron James, Serena Williams and the US women's soccer team.

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Nike's 'Dream Crazy' advert starring Colin Kaepernick wins Emmy

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A Nike advert starring Colin Kaepernick has won the award for outstanding commercial at the Creative Arts Emmys

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https://goodonyou.eco/how-ethical-is-nike/

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission-supporting the work we do. Nike is one of the most popular activewear brands in the world, so just how ethical is Nike? Our research shows the brand is making a start, but the sportswear giant still has work to do across the board. In this article, we dive into the brand's "It's a Start" rating, which was published in May 2023 and may not reflect claims the brand has made since then. Our ratings analysts are constantly rerating the thousands of brands you can check on our directory. Learn more.
What's going on behind the Swoosh

Though it seems everybody has at least one pair of Nikes, that popularity has come in spite of a lot of ethical concerns raised throughout the brand's history. While it's known for its inspiring advertising that reflects the diversity of people in sports, the Just Do It brand has also come under fire in the past for links to sweatshops and unethical manufacturing.

So how does this brand rate today when it comes to its treatment of people, the planet, and animals? How ethical and sustainable is activewear brand Nike? Here's what Good On You's analysts found in their recent re-rating.

Nike sweatshops and its brand image

Nike had been accused of using sweatshops to produce its sneakers and activewear since the 1970s, but the issues really came into the spotlight in 1991 when activist Jeff Ballinger published a report detailing the low wages and poor working conditions in Nike's Indonesian factories. Soon after, the brand came under fire and became the subject of a sustained campaign by United Students Against Sweatshops .

Nike was initially slow to respond in the '90s-but under increasing pressure, it eventually made some changes by improving its monitoring efforts, raising the minimum age of workers, and increasing factory audits.

Since then, the brand has earned plaudits for many of its efforts. In 2016, for example, Business of Fashion reported that Nike has successfully transformed its tarnished image to become a "recognised sustainability leader." Morgan Stanley even ranked Nike "the most sustainable apparel and footwear company in North America for environmental and social performance, including its labour record."

While that all sounds like progress, is this actually the case?

Steps forward, steps backwards

Though Nike has successfully improved its reputation and has become a top-selling activewear brand globally, many of its practices are still problematic.

In 2017, Nike took a big step backwards, as the ). This move effectively blocked labour rights experts from independently monitoring Nike's supplier factories. In 2021 and 2022 Nike received a 51-60% score in International Labor Rights Forum reported that the company had turned its back on its commitment to the Worker Rights Consortium ( the Fashion Transparency Index (in the same scoring range as the previous year), suggested it started going in the right direction again for transparency.

But in May 2023, Nike was hit with a class action lawsuit over "greenwashed" sustainability claims. "The 47-page 'greenwashing' lawsuit charges broadly that Nike has illegally attempted to capitalise on consumers' preference for 'green' products by falsely claiming that certain apparel tagged with 'sustainable' claims and marketed as supporting the retailer's waste- and carbon-reducing 'Move to Zero' initiative are, unbeknownst to the public, made from non-biodegradable plastic-based materials," reports ClassAction.org.

It's like Nike is in an on-again-off-again relationship with doing the right thing, begging for some stability.

Environmental impact

We rate Nike "It's a Start" for the planet. Though Nike has made a few positive changes to its environmental practices and is a member of the Sustainable Apparel Coalition , it still has a way to go before it can truly be called a more sustainable brand. Nike uses some lower-impact materials, including organic and recycled cotton. The brand has also set a deadline to eliminate hazardous chemicals by 2025 and the good news is that it's on track to meet its target. But w hile Nike has set a science-based target to reduce greenhouse gas emissions generated from its operations and supply chain, there is no evidence it is on track to meet that target. And there's no evidence it's taking actions to protect biodiversity in its supply chain.

Labour conditions

Nike's labour rating is also "It's a Start". Though the brand has focused on female empowerment and inclusiveness in its advertising campaigns, the women who work for Nike-from factories to headquarters-are seemingly left out of this picture. In 2018, Nike was sued by two former female employees who accused the sneaker giant of creating a culture of gender discrimination and sexual harassment.

On a positive note, the company is Fair Labor Association (FLA) Workplace Code of Conduct certified. It also implements practices to encourage diversity and inclusion in some of its supply chain, and it disclosed adequate policies to protect suppliers in its supply chain from the impacts of COVID-19 during the heights of the pandemic (though not workers).

The Foul Play report by the Clean Clothes Campaign and Collectif Ethique sur l'Etiquette shows just how far Nike has to go when it comes to living wages. It highlights the difference between the ever-increasing amount of money paid on sponsorships to sports stars and other marketing expenses, compared to the reduction of the share of the final price of your sports gear paid to workers in the supply chain. The report calls on both Nike and Adidas to commit to paying living wages across their supply chains by a specific date and other supporting action. Read more about living wages for garment workers here .

In previous ratings of Nike, we couldn't find evidence the brand ensured payment of a living wage in most of its supply chain. When we reviewed the brand in May 2023, we found that Nike now claims to have a program to improve wages but found no evidence it indeed ensures its workers are paid living wages in most of its supply chain.

Animal welfare

Nike does not use fur or angora in its products, which may not be that surprising given its activewear category. However, it does use wool, down, exotic animal skin, shearling, exotic animal hair, and silk without specifying sources. It uses some recycled leather in its leather products. This lack of transparency is problematic as the welfare of animals and workers is unknown. Because of this, we have given the brand a rating of "Not Good Enough" for animal welfare and hope for more progress soon.

Overall rating: 'It's a Start'

So, how sustainable is Nike? Overall, we rate Nike "It's a Start" based on information from our own research. Though Nike has a few promising environmental measures in place, it's clear that the company is not doing as much as it should and needs to make serious changes in most areas. With an annual revenue of over $46.7bn in 2022 , the sportswear giant can certainly afford it.

Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand's performance. For more information, see our page and our .

See the rating.

Good swaps

If you love the Nike vibe but prefer to support brands doing "Good" or "Great", we've rounded up some more sustainable alternatives to Nike for you below.

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Not so long ago the Nike image was synonymous with sweatshops and unethical manufacturing. So how does the brand rate today? How ethical is Nike?

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Nike's 'Nothing Beats a Londoner' campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn't feel the connection between celebrity-led advertising and their real lives.

Using insights derived from extensive quantitative and qualitative research, we developed a nuanced understanding of what those lives looked like. We tailored the brand's creative strategy to the lifestyles of 16- to 24-year-old Londoners. To do this, we developed a campaign that - using a range of personalised cues - allowed each Londoner to create a multi-platform, multi-instalment story unique to his or her location in and on their journey through Britain's capital.

Our content campaign engaged millions of young Londoners - with 29 million completed views - with a storytelling journey unique to each user, their location and their preferences. We amplified this tailored content with a range of social and other assets, including brand-new sticker-packs on Snapchat, Nike London Avatars in Xbox and endorsements from icons such as Skepta and Mo Farah. The result was an uplift of 7% in brand awareness, 7% in brand closeness and 3% in brand sentiment.

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Nike's Nothing Beats a Londoner, Mindshare UK | Campaign Media Awards

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Nike's 'Nothing Beats a Londoner' campaign took on a problem that many advertisers find difficult to deal with: wavering brand affinity. Nike was still the best-selling sportswear brand with young Londoners. But the audience didn't feel the connection between celebrity-led advertising and their real lives.

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https://blog.oxfordcollegeofmarketing.com/2018/06/25/how-to-use-the-5-ms-of-marketing-to-review-internal-resources/

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Tax on test: do Britons pay more than most?

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We examine how the average burden on British people earning £25,000, £40,000 and £100,000 compares with taxes paid by similar earners in Europe, Australia and the US

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As of July 1, 2019, the current living wage is $13.32 per hour. Effective July 1, 2020, the living wage will increase to $13.62 per hour.

The living wage is adjusted annually on July 1 based on the prior calendar year's Consumer Price Index. A citizen sponsored initiative to have a Living Wage was passed by voters in November, 1999.

Following passage, the City Council developed implementing language, adopted as Corvallis Municipal Code chapter 1.25. The basic concepts of the Living Wage are:

The Living Wage was set at $9.00 per hour in wages or wages plus medical benefits, with an annual inflator tied to the Consumer Price Index.

The Living Wage applies to most contracts for service that the City of Corvallis enters into that exceed $10,000 per year.

The Living Wage applies to most employees of the contractor, with exceptions identified in section 1.25.050 of the Municipal Code (attached).

Voluntary compliance is expected from all vendors, but a complaint process was developed to allow employees to seek an investigation by the City if they believed that they were entitled to earn the Living Wage but were not paid a Living Wage.

Employee Sign Notification

Employers are required to post information about the Living Wage in an area where employees may easily review the information.

Employee Sign notifications are available in Adobe PDF format below in both English and Spanish for the current Living Wage:

Living Wage Bid Certification

If a company successfully bids on a city contract, that firm will be required to sign a contract that states that it agree to comply with the Living Wage in the following manner (mark all that apply):

________ All employees who will work on the City's contract earn more than $13.32 per hour in wages.

________ All employees who will work on the City's contract earn more than $13.32 per hour in combined wages and medical benefits.

________ The bidding firm qualifies for an exception to the Living Wage ordinance (please specify)

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As of July 1, 2019, the current living wage is $13.32 per hour. Effective July 1, 2020, the living wage will increase to $13.62 per hour. The living wage is adjusted annually on July 1 based on the prior calendar year's Consumer Price Index.

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Please click here if you are not redirected within a few seconds.

Oregon is a coastal U.S. state in the Pacific Northwest known for its diverse landscape of forests, mountains, farms and beaches. The city of Portland is famed for its quirky, avant-garde culture and is home to iconic coffee shops, boutiques, farm-to-table restaurants and microbreweries. Highlights include the Native American art in the Portland Art Museum, the Japanese Garden and the Lan Su Chinese Garden.

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Please click here if you are not redirected within a few seconds. Oregon is a coastal U.S. state in the Pacific Northwest known for its diverse landscape of forests, mountains, farms and beaches. The city of Portland is famed for its quirky, avant-garde culture and is home to iconic coffee shops, boutiques, farm-to-table restaurants and microbreweries.

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This timeline depicts the number of Nike's employees worldwide from 2009 to 2019. In 2019, there were approximately 76.7 thousand Nike employees worldwide.
Nike
Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed over 70,000 people and operated more than 1,000 retail stores worldwide in 2017. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.

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Nike: employees worldwide 2019 | Statista

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This timeline depicts the number of Nike's employees worldwide from 2009 to 2019. In 2019, there were approximately 76.7 thousand Nike employees worldwide. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon.

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If you are a California resident, please click here to view the categories of personal information that we collect about you and the purposes for which we use such personal information. For more information please see our Privacy Policy.

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Gen Z Spending Power Tops $143 Billion Annually

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5 Stats on Gen Z Spending Habits Marketers Should Know | Khoros

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Uncover key insights about Gen Z spending habits so you can tailor your marketing strategy to help your brand connect with this audience.

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The information provided on this website does not, and is not intended to, act as legal, financial or credit advice. See Lexington Law's editorial disclosure for more information.
Generation Z-the 18 to 24 year old digital natives born who can't recall a world without smartphones and rapid technology-now make up 20 percent of the U.S. population. Born after 1997, this cohort is making their mark in the economy as they spend an estimated $143 billion per year. The eldest members are in their early 20s, graduating college and entering the workforce for the first time.

This generation differs greatly from their predecessors in saving, spending and overall money management habits, as well as what they value most in the brands they interact with, the type of jobs they're after, and their goals for the future.

Here are a few key characteristics of this generation:

Their ability to find answers quickly by accessing information online enables them to make informed decisions and become smart shoppers.

Many have called this generation the most financially savvy because of their keenness for saving paired with their thrifty, entrepreneurial spirits.

Their sense of independence and self-reliance is partially because of the digital world they grew up in-many received their first mobile device by the age of 10.

Read on to learn more about Generation Z's spending habits and their other financial patterns as we enter 2021.

How Generation Z Shops Online and Offline

Generation Z is known as the first digitally native generation and does not differentiate between online and offline channels. Having grown up in a hyperconnected world, they expect the same quality and speed of an online channel to translate to the physical stores they visit. They're also much savvier with online shopping channels than their predecessors and aren't easily swayed by gimmicks or celebrity influencers. Take a look at how Gen Z shops.

Online Shopping Habits

Since this generation never knew a world without the internet, they have high expectations for online channels and a low tolerance for any slowdowns or glitches. Members of this cohort place a high value on technology and having the information they need at their fingertips.

They're also skeptical about giving away their information since they've grown up in an age of high-profile data breaches for major brands. Read through our stats below to learn how Gen Z behaves online:

Brick-and-Mortar Shopping Habits

Contrary to what you might think, the majority of Gen Z prefers to make purchases in store. One reason could be that they lack access to credit cards to make online purchases (although they do use debit cards.) We may see this preference change over time.

However, it's important to note that members of Generation Z are not blinded by technological "bells and whistles" with any shopping channel. Their priorities lie in the basic retail experience: product availability, quality products and efficient service. While they may be swayed as long as any addition enhances the shopping experience, they have a low tolerance for negative or inefficient experiences while they shop. Read on to see what expectations Gen Z has for their brick-and-mortar shopping trips:

66 percent of Gen Z said they'd be inclined to shop at physical stores offering technology that enhanced their shopping experience. [Source: Kearney]

72 percent of Gen Z want retail technology that can lessen the time they spend standing in line. [Source: Kearney]

61 percent of Gen Z would like retail technology that streamlines the process of finding the products they're looking for in stores. [Source: Kearney]

58 percent of Gen Z said they use shopping in-store as a way to disconnect from social media in 2019. [Source: Kearney]

How Gen Z Views Brands

Members of Generation Z expect brands to be transparent, ethical and responsible in all aspects of their business. Neglecting to do so can result in a lost opportunity to collect information or lost business altogether from this generation.

Generation Z cares far more about the value and quality of their purchases than their loyalty to the brand that makes them, so brands need to work extra hard to keep Gen Z's business around. Take a look at the different brand preferences Gen Z has and what they expect from today's brands:

Financial Habits

Despite their young age, Generation Z holds $34 billion in buying power alone in 2020, and influenced household spending to the tune of $600 billion. In addition to their own dollars, they also exercise a lot of influence over their households. Their digital savviness comes into play once again in this area. Their expertise enables them to guide their families through different purchase phases, from initial product evaluation to the final purchase itself.

Members of Gen Z are also financially savvy and keen on earning money, even at their young age. Freedom and flexibility at work are key values of this generation, and the job opportunities they flock to will be those that offer work-life balance and some level of autonomy over their schedule.

Gen Z vs. Millennials

Millennials have been center stage for many years, and understandably so-they recently became America's largest generation, reaching 72.1 million, surpassing the 70 million Baby Boomers living in the U.S. As Millennials begin to age out, however, Generation Z is beginning to capture the world's attention with their different spending, saving and earning habits.

Millennial spending habits differ quite a bit from their Gen Z counterparts. This is partially because Gen Z is very price conscious and focuses on overall value when making buying decisions. We can see these differences when comparing preferences and priorities with different products and services.

While 55 percent of Gen Z said they planned to do their holiday shopping at brick-and-mortar stores, 32 percent of Millennials said they planned to do their holiday shopping through their mobile phones. [Source: Shopkick via Retail Dive]

75 percent of millennials are willing to pay more for great customer experiences compared to 69 percent of Gen Z. [Source: Salesforce]

While 76 percent of Millennials cited natural or organic ingredients as important in the products they purchase, only 71 percent of Gen Z said the same. [Source: IBM]

While 79 percent of Millennials cited sustainability as important in the products they purchase, only 75 percent of Gen Z said the same. [Source: IBM]

While 81 percent of Millennials cited purchasing "clean" products as important to them, only 75 percent of Gen Z said the same. [Source: IBM]

While 78 percent of Millennials cited purchasing products that support recycling as important to them, only 72 percent of Gen Z said the same. [Source: IBM]

Millennials and Gen Z share similar habits when it comes to data privacy: 31 percent of Millennials and 33 percent of Gen Z said they used a VPN or Proxy Server in the last month at the time of being surveyed in 2020. [Source: Global Web Index]

Similarly, 45 of Millennials and 46 percent of Gen Z said they used an ad-blocker in the last month at the time of being surveyed in 2020. [Source: Global Web Index]

The 67.7 billion members of this generation are a group to watch as they grow up and enter the workforce. Their financial management looks to be off to a strong start thanks to their frugal mindsets and entrepreneurial attitudes. They've proven so far that they're ready to responsibly make and manage their money, and that they have high expectations when it comes to what they spend it on.

Teens and young adults who are after a financially successful future should not only make plans to keep down debt, but also learn how to build and manage their credit. This includes applying for credit cards, keeping payments down and checking your credit report often to make sure everything is accurate. If you do find any inaccuracies on your credit report like an account you don't recognize, you can call to learn about how Lexington Law's credit repair services can help clean up your credit report.

Related Links

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The information provided on this website does not, and is not intended to, act as legal, financial or credit advice. See Lexington Law's editorial disclosure for more information. Generation Z-the 18 to 24 year old digital natives born who can't recall a world without smartphones and rapid technology-now make up 20 percent of the U.S.

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Banking & Payments for Gen Z Report: The winning strategies for attracting the next big opportunity — Generation Z

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Business Insider Intelligence uses a six-point framework to explain the core attributes that Gen Z values in a banking and payments product.

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If you think you've begun to understand Millennials, then good news - there's another generation of shoppers to get your head around. Generation Z (defined loosely as those born after 1995) are digital natives with their own preferences, own habits, and increasing spending power.

Fortunately, it's not hard to accommodate the needs of Generation Z in your ecommerce offering.

Read on to learn how to cater to Generation Z in online retail.

The new kids on the block

Customer behaviours are changing. In a mobile-first world, customers are more connected and demanding. Some of the best-known, longest-surviving brands on the high street are struggling, while significant momentum gathers for digitally-native, online-only brands and fast fashion disrupters.

The changes facing retail are manifestly represented by the behaviours of Generation Z. In understanding this group's consumer behaviour, retailers arm themselves with the ability to bring about more effective content strategies.

While they may lack the disposable income of their millennial and baby boomer predecessors, brands should not underestimate Generation Z's spending power. Indeed, a US-based DWW survey found that 70 per cent of parents consult their Gen Z children in deciding what to buy. More directly, fashion retailers that cater solely for under-20s have delivered impressive growth in recent years.

It may be tempting to adopt the same approach as for Millennials when delivering on the needs of Generation Z customers. After all, the oldest Gen Zers are in their early twenties and have moved firmly into adulthood. However, Generation Z behaviour is substantially different from those who came before.

While most Millennials can remember a time before reliable internet connections and smartphones, Gen Zers have experienced little else. As such, their relationship with retailers has moved decisively online and a significant part is mediated through mobile. Instore remains important to them, but 24 per cent strongly prefer to purchase online and 13 per cent through mobile. Furthermore, over 40 per cent of Gen Zers purchase more than half of their clothing items online.

The message for retailers are these: Channels must be fully optimised and the mobile shopping experience is of increasing importance. Retailers must ensure that they have the tools to plan, schedule and deliver content, but also the ability to be more dynamic when reacting to fast-changing trends which require immediate content changes. We also know that Rich media, customisable product previews and video content are particularly effective at keeping Gen Zers engaged, and their language of choice is predominantly visual. The quality of product imagery is now of paramount importance, and visual storytelling throughout the shopper journey is key.

The quick and the dead

However, while appearances matter to Gen Zers, retailers cannot afford to neglect site perfomance. An app or website might contain engaging relevant content, but 60 per cent will refuse use it if it is slow to load.

For Generation Z, speed is of primary essence. They are a generation of impulse purchasers, with almost 60 per cent admitting they have made non-planned purchases 'in the moment '. In the age of fast fashion, Gen Z shoppers expect the latest styles to be accessible immediately, and they will choose the brand that can provide the fastest. To keep up, retail content has to move even faster, and reactive content strategies work best.

Fast fashion brands such as Boohoo and Missguided are adept at speaking to Generation Z and winning their favour. Their success stems from their business model - centered around the speedy production and delivery of the latest fashions - and their ability to provide a visual, experiential customer experience online.

Yet by their very definition, fashions come and go quickly. Young customers increasingly see clothing as disposable - worn today and shelved tomorrow. They're also less loyal to brands, with only 16 per cent shopping at a single store for their fashion. Even the most on-trend brands of today are in danger of seeing their young customer base quickly drift away.

To avoid the fate of so many before them, brands must be able to deliver diverse, inspirational and multi-channel customer experiences at scale and at pace. To achieve this, the production of online content must be as lean as possible.

NELLY, a pureplay clothing retailer that caters exclusively to young shoppers, achieved this through smart content management. It centralised all of its online assets in the cloud where they could be easily accessed and quickly repurposed for multiple use. The brand also used a content management platform to automate the delivery of these assets, in the right format, to the customer's chosen device. This ensured that the customer received the same fast, high- quality customer experience regardless of the device on which they were browsing.

Inclusivity matters: from products to participants

The rise of Generation Z marks a decisive shift in customer priorities. While the quality of products still matters a great deal, today's young customers are driven at least as much by their experience with the retailer. However, increasingly Generation Z is seeking an added social aspect to their engagement.

Unlike past generations, Gen Zers have grown up alongside social media. For them, sites/apps such as Facebook and Snapchat are not only used to communicate occasionally with friends and family, they are an integral part of their daily lives and provide a means of expression and inspiration.

The accessibility of social media is heavily influencing their relationship with retail brands. Social media provides a sense of belonging, a community of opinion, and the vindication of choice.

Young shoppers value the opinions of their peers, and social media offers a tool to solicit immediate opinion, and research recommendations. It is easy to understand how the number of 'likes' or the tone of the comments beneath a product post would make or break a purchasing decision.

As retailers cannot control the court of social media opinion, they should do their best to leverage it. Positive customer sentiment can be collected and integrated into the retailer website as user-generated content (UGC).

Positive, authentic customer content gives products valuable credibility and generates positive emotion by making the customer feel a sense of belonging. For Generation Z, peer affirmation is an essential part of the customer journey, and UGC helps satisfy this need.

Generation Z will challenge brands to provide faster, richer and more inclusive customer experiences. The scale of demand for timely, diverse content and community-driven engagement is unprecedented. Delivering this content can only be satisfied using the right tools.

By: Dave Brewis, CMO, Amplience

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What Generation Z expects from the online retail experience

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If you think you've begun to understand Millennials, then good news - there's another generation of shoppers to get your head around. Generation Z.

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Generation Z and the Future of Retail

Driven by new technologies and the changing buying behaviours of younger consumers, the retail industry is undergoing a monumental transformation. Most retailers have focussed on the demands of millennials, but the younger Generation Z (born post 1995) have come into spending power, and now represent the future of retail. By 2020, Generation Z will account for 20% of working adults.

We took part in a research project with students at Nottingham Trent University - 'University of the Year' in the Times Higher Education Awards 2017 - to find out more about the Gen Z buying habits in retail.

Retailers must face the reality that there is a significant sales uplift when consumers are offered an omnichannel experience: where they can start shopping in one channel, browse in another, and complete the journey in either, with their basket history and previous purchases remembered.

One survey found that 69% of customers who entered a store to pick up an item they ordered online bought additional products. Younger consumers also want more transparency where inventory is concerned, so they know if a product is available, and if not, where else they can get it. This gives rise to the first trend identified: convenience.

Generation Z and convenience

It came as no surprise that the focus group preferred brands like Asos, that sell multiple brands in one place, with a powerful search function that finds exactly what Gen Z are looking for.

Not only does this a) negate the need to physically walk around different shops to browse products from different brands but b) negates the need to do the same virtually. This example is a clear feature of Gen Z shopping and buying habits: convenience is king.

Generation Z like to shop, but the experience needs to be centred completely around them. We still have a way to go in the "final mile" in retail: delivery. However, Gen Z do not expect a product to be delivered to their home, nor to a store - not to an exact address, but to themselves as the location, wherever that may be.

Although delivery speeds have increased in recent years, location-based delivery should invite similar attention if Gen Z's demands are to be fulfilled.

Generation Z and experience

"We grew up with technology; we'll try anything".

Generation Z multitask across 5 screens on average, and spend a staggering 10.6 hours a day consuming digital content.

As digital natives, Gen Z are natural information-seekers. They know how to locate the information that they're looking for - so if they can't find it, that's a big turn off. This means that ecommerce must be easily searchable to ensure that the most relevant products are displayed. Visual search technology was an innovation made for Gen Z.

If a Gen Z consumer is struck with inspiration - a celebrity outfit, a product on screen, or on another real-life person - they want to be able to shop it, now. Visual search enables their shopping journey to be completed faster than ever.

About the Generation Z 2018 Research

Retail Assist carried out Generation Z research at Nottingham Trent University's annual Thinkubator Challenge.

The Thinkubator Challenge, now in its fifth year, sees undergraduate students split into 'thinking hubs' to focus on solving business challenges. Retail Assist's cohort of Gen Z consumers were challenged to present the Future of Retail as they would want to experience it.

Thinkubator is the only event of its kind in Europe and since its launch in 2013, students have addressed nearly 200 challenges submitted by businesses from across the UK.

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Generation Z Shopping and Buying Habits - Retail Assist

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Driven by new technologies and the changing buying behaviours of younger consumers, the retail industry is undergoing a monumental transformation. Most retailers have focussed on the demands of millennials, but the younger Generation Z (born post 1995) have come into spending power, and now represent the future of retail.

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You've been there before. You start a big project, and at first, everything seems to be going fine. The project roadmap is detailed and comprehensive. Your milestones are set. Team morale is high. Executive stakeholders are pleased.

But soon, things start to fall apart. Deadlines are missed. Tasks are forgotten. And suddenly, your whole project is off track.

What went wrong?

Chances are, you didn't clarify project roles and responsibilities in your roadmap. Clear roles and responsibilities are a critical success factor for any project. Without them, projects can quickly derail and stakeholders are left trying to pick up the pieces.

Enter the RACI matrix. The RACI matrix helps project managers streamline their processes by ensuring each team member and stakeholder understands their specific roles. Learn why the RACI matrix is so important and how you can take advantage of it in your next big project.

RACI Chart (Click on image to modify online)

What is a RACI matrix?

A RACI matrix is a chart that defines and documents ownership and responsibility at each stage of your project. Within the matrix, every task, milestone, and decision in the project is mapped out.

The term RACI is an acronym that designates four primary roles within a project:

Responsible: One person (or a few people) who are responsible for completing the assigned task or function. They are responsible for finishing the work or making a decision. They are the "doers."

Accountable: The person who is accountable for the successful completion of the work (i.e., the "owner" of the work). This person approves the final work completed. The responsible party is accountable to this person. This role is usually filled by the project sponsor.

Consulted: The people who provide necessary input and information on the project and tasks. They are usually subject matter experts and play an active role in the process.

Informed: The people or stakeholders who need to be kept in the loop with progress reports and updates. They don't contribute directly to decisions but need to be aware of them.

Benefits of the RACI model

The value of the RACI model is that it is both quick and easy to create and also a powerful tool to maintain expectations, organize roles, and streamline processes from project start to finish.

All within a straightforward, at-a-glance chart!

The RACI model has several key benefits that make it especially valuable for project managers. This visual:

Clarifies roles and eliminates confusion

Keeps projects on track and ensures nothing falls through the cracks

Ensures smooth transitions and handoffs when there is turnover

Prioritizes communication between teams and stakeholders

Besides clearly designating roles, the RACI matrix encourages greater communication at every level. By giving equal weight to the "Informed" role, stakeholders who may otherwise have been excluded from the conversation are brought into the loop.

While "Informed" stakeholders typically don't provide insights or direction, they can operate more effectively in their spheres of responsibility when they know what's going on. The RACI matrix improves project efficiency and effectiveness across the board.

RACI Matrix Template (Click on image to modify online)

How to create a RACI matrix for your project

The beauty of a RACI matrix is that is simple to create. Follow these four steps to strategically allocate project roles and assignments.

Step 1: List project tasks

Meet with key stakeholders to identify every task, milestone, or decision within the project. The list should include both deliverables (such as products) as well as activities like meetings.

List these project items in order of completion on the left-hand side of the matrix (the y-axis).

Step 2: Outline project roles

Identify all the project roles-typically job titles-along the top row (the x-axis) of the matrix. For example, the x-axis might include roles such as project manager, business analyst, developer(s), technical architect, and CTO.

You may discover additional tasks to add to the y-axis as you uncover all the relevant stakeholders in the project. Add those to the matrix as needed.

Step 3: Assign RACI responsibilities

Next, go through each cell of the matrix and fill in the appropriate RACI role (responsible, accountable, consulted, informed).

Work your way down the task list until the whole model is filled out. Keep in mind that tasks may have more than one responsible stakeholder, but there should only be one accountable person per task.

Step 4: Finalize and approve

Once your RACI matrix is filled in, share the chart with all the project stakeholders and solicit feedback. Iron out any conflicts or issues with the assignments and then get final approval on the model.

Be sure to approve the model before the project begins so that everyone is on the same page.

Considerations

For the RACI matrix to be most effective, there are a few things to consider.

First, make sure each task has both a responsible and accountable role assigned to it. Watch out for tasks that have multiple "responsible" stakeholders though. Too many responsible parties can slow down the process. Assign only as many people as necessary to avoid inefficiencies from "too many cooks in the kitchen."

Second, keep in mind that occasionally there are roles that don't fit the mold. For instance, while each task will need a responsible and accountable party, it may not be necessary to inform or consult on the work. And that's okay! Especially in large projects with many moving parts, reducing clutter can improve efficiency and clarity.

In this case, an alternative model, called RACIO may work well. RACIO includes an "Omitted" or "Out of the Loop" designation for those roles that don't align perfectly in the RACI model.

So, if a task doesn't require every stakeholder to take an active role, you can add an "O" to the stakeholders who can ignore that task. This designation frees them up to focus on the most relevant work to their role. By strategically assigning roles within the RACI matrix, you can optimize the model for greater project efficiency.

Create a RACI matrix in Lucidchart

Lucidchart is a cloud-based diagramming platform that helps busy project managers create valuable charts and process flows, including RACI matrices.

The real value in a RACI matrix comes through clear communication. But if your project stakeholders don't have easy access to the RACI assignments, they'll have a difficult time staying on task.

Lucidchart unlocks that power by making it easy for managers to share their RACI diagrams with their team members at the click of a button. Because Lucidchart operates on the cloud, your resources are always available no matter where (or when) you want them.

Ideally, your project will go exactly to plan. But unfortunately, that's not always realistic. When changes need to be made, a flexible RACI chart is a must. Lucidchart gives you the flexibility you need to adjust roles and assignments without starting over. And when changes are made, users can instantly see the updates so they don't miss a beat.

Use Lucidchart to create clear RACI models with ease and never fall behind on a project again.

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How the RACI Matrix Will Streamline Your Project Lifecycle

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You've been there before. You start a big project, and at first, everything seems to be going fine. The project roadmap is detailed and comprehensive. Your milestones are set. Team morale is high. Executive stakeholders are pleased. But soon, things start to fall apart. Deadlines are missed. Tasks are forgotten.

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Last week, you all played inside for the world and made it the most active week ever on NTC. Ready to see what we've got in store for you this week? It's you against the pros in The Living Room Cup as some of the greatest athletes of our generation challenge you to beat them. Get involved.

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Last week, you all played inside for the world and made it the most active week ever on NTC. Ready to see what we've got in store for you this week? It's you against the pros in The Living Room Cup as some of the greatest athletes of our generation challenge you to beat them.

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Discover Balenciaga's collections for Women & Men and shop shoes, handbags and ready-to-wear online.

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This promotion is online only and not available in stores. Valid from 07/04/2020 at 00.01 until 13/04/2020 at 23.59. Use voucher code "SHOP25" in the cart or at the checkout. Spring Shopping Event also includes adidas Outlet articles, providing an extra 25% off the already reduced prices.

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Patagonia Outdoor Clothing & Gear | Patagonia UK

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Patagonia makes high-performance outdoor clothing and gear for climbing, surfing, skiing and snowboarding, fly fishing, trail running and mountain biking.

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Shop Men's Clothing, Shoes & Accessories - Official Champion Store

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Shop authentic men's Champion clothing with the new collection and exclusive Reverse Weave styles. Free Standard Shipping over £90/€100.

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Topman at ASOS. Discover easy-to-wear, on-trend clothing, shoes and accessories for men, and stock up on this season's staples from Topman with ASOS.

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If you love sweets, cutting them out completely when you're trying to lose weight is a recipe for failure: You'll always feel deprived, and even if you make your goal, you're likely to dive back in to sweets-eating without having learned about controlling portions or your cravings.

There's always a way to enjoy something sweet and stay on track. These seven decadent desserts are each 200 calories or less per serving-and they're easy to make.

The trick, as with any treat, is to make it a treat and make it satisfying. To help with this, try eating any of these desserts mindfully: Sit down away from distraction, and concentrate on the sensations and flavors as you eat it. In numerous studies, eating in this way has been shown to increase feelings of satisfaction and fullness.

1. Make your own chocolate candies with bananas and dark chocolate.

A banana dipped in chocolate is a classic dessert, but cutting the banana into coins does it one better-they're easy to portion control, you can stash some for later, and it increases the chocolate-to-banana ratio.

To make it, you'll need:
1 medium banana
Two 1/2-ounce squares of dark baking chocolate (or equivalent amount of dark chocolate)

How to do it:
1. Slice the banana into 1/2- to 1-inch-thick coins.
2. Line a baking sheet with parchment paper.
3. Using a metal bowl on top of a pot with a small amount of water (or, if you have it, a double-boiler), melt the chocolate squares.
4. Place a dollop of chocolate onto the parchment paper, just smaller than a banana coin.
5. Top the dollop with the banana coin.
6. Dollop more chocolate on top to cover the coin. Repeat for the remaining banana pieces.
7. Put in the refrigerator until the "candies" cool and the chocolate hardens. Store the leftover serving in the freezer.
Optional: Stick toothpicks into your "candies" for a fun and mess-free way to enjoy them!

Servings:
Makes 2 servings

Counts as:
1 serving counts as 1/2 SmartCarb and 2 Extras. (Enjoy with a half cup of fresh strawberries, and you've got yourself 1 full SmartCarb).

Tasty Tip #1: Kiwis taste delicious coated in chocolate as well! Two kiwis count as one SmartCarb on Nutrisystem.

Tasty Tip #2: Roll your chocolate bananas in crushed peanuts for an added crunch. Two tablespoons of peanuts count as one PowerFuel on Nutrisystem.

Read More

2. Wake up wanting something sweet? Try this filling chocolate-coconut toast.

You like something sweet in the morning? No judgment here: That's why donut shops have flourished for a zillion years. But your start-your-day dessert can do more than just spike your blood sugar: With this simple chocolate-coconut-peanut butter toast, it can fill you with some whole grain fiber and healthy fats.

To make it, find a multigrain (or, better yet, whole grain) bread that has about 80 calories per slice Put it in the toaster. Once it's toasted to your liking, top it with one tablespoon of a dark chocolate-flavored peanut butter (like the incredible "Dark Chocolate Dreams" from Peanut Butter and Company). Sprinkle on one tablespoon of unsweetened flaked coconut, and enjoy.

Servings:
Makes 1 serving

Counts as:
1 SmartCarb, 1 PowerFuel and 1 Extra (flex snack appropriate)

3. Make cookies with light whipped topping.

Light whipped topping (like Cool Whip Lite) is already a low-calorie miracle: The entire eight-ounce tub has just 500 calories, so pairing 1/5 of the package (or about a half cup) with one cup of fresh strawberries or blueberries is an easy, guilt-free dessert.

But you can also use it to make light, fluffy cookies that cut way back on calories. Oh, and there are only three ingredients, meaning they're crazy easy.

You'll need:
8 ounces of light whipped topping thawed but not melted
One 18.25-ounce box of lemon or other fruit-flavored cake mix
2 large eggs

To make them:
1.Preheat the oven to 350 degrees.
2. Mix the whipped topping and the eggs in a bowl.
3. Once combined, add in the cake mix little by little, and keep stirring until you get a thick dough.
4. On a parchment-lined baking sheet, dole out 18 teaspoons of dough.
5. Bake for 8 minutes.

Counts as:
1 cookie counts as 1 SmartCarb

4. Make the world's easiest peanut butter cookies.

Here's another three-ingredient cookie that's nothing but peanut butter, sugar and egg-all real stuff that can only come out delicious.

You'll need:
1 cup natural creamy peanut butter
1 cup granulated sugar
1 large egg

To make them:
1.Preheat the oven to 350 degrees.
2. Mix the three ingredients in a bowl until smooth.
3. Line a baking sheet with parchment paper.
4. Place 12 dollops of the dough onto the baking sheet, then press each down with the tines of a fork to make those fancy-looking peanut butter cookie lines.
5. Bake for 6-8 minutes, or until they're just brown on the bottom. Each cookie is less than 200 calories. Makes 12 servings.

Servings:
Makes 12 cookies

Counts as:
1 cookie counts as 1 PowerFuel and 2 Extras

5. Make peanut butter banana pops-the perfect summer treat.

Yes, more peanut butter: It's sweet, has protein, and the natural kind has healthy fats that studies have shown may help decrease belly fat. The recipe is below, or check out this video to see how they're made.

You'll need:
1/4 cup creamy peanut butter
2 medium bananas
3/4 cup water
1 Tbsp. honey
Popsicle molds

To make them:
1. Put all the ingredients in a blender. Blend until you get a nice, creamy texture.
2. Pour the mixture into 4 popsicle molds. Freeze overnight. Each popsicle is less than 200 calories!

Servings:
Makes 4 servings.

Counts as:
1 PowerFuel, 1/2 SmartCarb (pair with ½ cup of fruit for a full SmartCarb) and 1 Extra (flex snack appropriate)

Read More

6. Try a skinny spin on a childhood favorite.

If you've ever paid a visit to the "Happiest Place on Earth," you know just how delicious Pineapple Whip can be. Make your own healthy version of this sweet treat with this simple (and delicious!) recipe that's under 200 calories:

You'll need:
4 cups frozen, unsweetened pineapple
1 cup unsweetened almond milk

To make it:
1. Combine ingredients in a high-speed blender.
2. Blend until the mixture achieves a sorbet-like consistency.
*Note: if saving for later, just re-blend when you're ready to eat.

Servings:
Makes 4 servings

7. Make your own healthy ice cream.

Bananas, fruit and liquid. It's all you need to create a mouthwatering treat that's fewer than 200 calories and packed with indulgent flavor. Click here to learn how to become an ice cream-making superstar!

On Nutrisystem, Count As:

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7 Sweet Treats Under 200 Calories | The Leaf Nutrisystem Blog

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If you love sweets, cutting them out completely when you're trying to lose weight is a recipe for failure: You'll always feel deprived, and even if you make your goal, you're likely to dive back in to sweets-eating without having learned about controlling portions or your cravings.

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Chocolate Dipped Tangerines, finished with a little sea salt, are a quick, easy and elegant dessert or snack. They require less than 5 ingredients and less than 30 minutes of hands-on time. Sweetness from the chocolate and a little bite from finishing salt compliment the sweet and tart flavors of the tangerines. And you can't beat the presentation!

I came up with this quick, easy dessert when I had to bring a snack to a childbirth preparation class. I agonized over what to bring. Do I bring something healthy that we should all be eating? Or....do I bring something that pregnant people actually want to eat? I think these refreshing, sweet, and tangy chocolate dipped tangerines are the best of both of those worlds. There were only 4 segments left by the end of the night, so I assume many pregnant ladies would agree.

The most time-consuming part here is peeling tangerines, to be honest. Especially if you're me. My family used to tease me whenever I peeled an orange. They said I looked like I was doing surgery. I obsessively remove any sign of white pith. It can take me up to 30 minutes or more to eat an orange! Luckily, I bought a brand of tangerines that are easy to peel. Another option is to outsource this job to a willing helper.

Otherwise, all you need to do is melt the chocolate of your choice in a double boiler and mix in a little oil to smooth and stabilize (I choose coconut oil, but you can use vegetable oil instead). Dip half of each segment in then line onto wax paper. Sprinkle with some finishing salt and cool until hardened. That's it...done!

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Chocolate Dipped Tangerines with Sea Salt ⋆ The Sunday Glutton

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Chocolate Dipped Tangerines, finished with a little sea salt, are a quick, easy and elegant dessert or snack. They require less than 5 ingredients and less than 30 minutes of hands-on time. Sweetness from the chocolate and a little bite from finishing salt compliment the sweet and tart flavors of the tangerines.

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40 Healthy Dessert Ideas That Will Satisfy Your Sweet Tooth

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Don't miss our favorite guilt-free dessert recipes and healthy desserts! They're as light and figure-friendly as they are delicious, plus super easy to make.

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nike air force 1s, brand new in box, ordered the... - Depop

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nike air force 1s, brand new in box, ordered the wrong size! would be equivalent to a women's size 7 #nike #sneakers #airforce1 #brandymelville... - Sold by @jess_ap

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Released in 1994, the Air Max² was Nike's latest running innovation. Now coming in at a full ounce lighter than Nike's previous running models to earn the 'Light' post-nominal addition, the model features Nike's pinnacle Air Max technology, utilising a four-chambered Air Max unit and two different pressure systems for a hyper-responsive in-flight experience.

To mark the re-launch of this OG 90s Air Max icon, END. has teamed up with Nike to celebrate the legacy of Air Max tooling and the lightness of the Air Max² through the nostalgic medium of neon lighting.

Invented in 1917, the unmissable neon glow is the result of pumping pressured gas through a sealed tube with an electrode placed at each end. A craft of its own, neon light bending is an art form that requires skill and patience. Paying homage to the resurgence of this 90s icon, END. and Nike commissioned neon iterations of the 2 OG colourways reissued this month: the 'University Gold' and the 'Blue Lagoon'.

Placing a spotlight on the retro runner in this work-in-progress editorial, the next chapter of the Air Max² saga is written.

The Nike Air Max² Light 'Blue Lagoon' is now available for registration on END. Launches.

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END. Features | Take A Closer Look at the Nike Air Max² Light In This Workshop Editorial

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Released in 1994, the Air Max² was Nike's latest running innovation. Now coming in at a full ounce lighter than Nike's previous running models to earn the 'Light' post-nominal addition, the model features Nike's pinnacle Air Max technology, utilising a four-chambered Air Max unit and two different pressure systems for a hyper-responsive in-flight experience.

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The SDGs set out a positive vision for the future, but it will need collective action to get there. It is in the interest of business, government and civil society alike to accelerate progress towards this vision.

We have identified the areas where Nike has the biggest potential to contribute to the SDGs, given the nature and scale of our business.

SDG 3: Good Health and Well-being

SDG 8: Decent Work and Economic Growth

SDG 12: Responsible Consumption and Production

SDG 17: Partnerships For the Goals

We will look to collaborate and drive progress on these six areas of impact.

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Nike Purpose: Sustainable Development Goals (SDGs)

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The SDGs set out a positive vision for the future, but it will need collective action to get there. It is in the interest of business, government and civil society alike to accelerate progress towards this vision. We have identified the areas where Nike has the biggest potential to contribute to the SDGs, given the nature and scale of our business.

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Nike's new ad campaign celebrating the 30th anniversary of "Just Do It," which features former NFL player Colin Kaepernick, has been at the center of controversy this week.

Kaepernick was the first NFL player to kneel during the national anthem before games in protest against racial inequality and police brutality. Some have accused him of disrespecting the American flag and military.

This week, some have threatened to boycott Nike and destroyed its products in images posted to social media.

This isn't the first time Nike has made a social statement in an ad.

Nike's new campaign celebrating the 30th anniversary of "Just Do It," which features former NFL player Colin Kaepernick, has been at the center of controversy this week.

On Monday, Kaepernick shared an image of his face on Twitter with the words "Believe in something. Even if it means sacrificing everything." Nike retweeted the image, which reportedly kicks off a new multiyear deal between the former NFL player and the sportswear company.

On Wednesday, Nike released the full version of the commercial, which is narrated by Kaepernick and features a range of athletes including inspirational amateurs, Serena Williams, and LeBron James.

Kaepernick was the first NFL player to kneel during the national anthem before games as part of a protest against racial inequality and police brutality. Some have accused Kaepernick and players who followed in his footsteps as disrespecting the American flag and the military, and quickly began threatening to boycott the brand in response to the ad, with some even going so far as burning their Nike shoes.

Nike has a long history of using its ads to make a social statement. The "Just Do It" campaign, created by the Wieden+Kennedy agency, launched in 1988. The first commercial in the campaign featured 80-year-old Bay Area icon Walter Stack, who ran approximately 62,000 miles in his lifetime.

See some of the other important ads from Nike's history:

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Nike's Colin Kaepernick ad isn't the first time the brand's commercials have made a social statement. See some of the most memorable campaigns in its history.

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Nike's new campaign celebrating the 30th anniversary of "Just Do It," which features former NFL player Colin Kaepernick, has been at the center of controversy this week. Nike has a long history of using its ads to make a social statement.

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This holiday season, I have an early New Year's resolution for the sake of Planet Earth: let's all become radical environmentalists.

This sounds like a big leap-but it's not. All you need is a sewing kit and a set of repair instructions.

As individual consumers, the single best thing we can do for the planet is to keep our stuff in use longer. This simple act of extending the life of our garments through proper care and repair reduces the need to buy more over time-thereby avoiding the CO ₂ emissions, waste output and water usage required to build it.

Why is repair such a radical act? Fixing something we might otherwise throw away is almost inconceivable to many in the heyday of fast fashion and rapidly advancing technology, but the impact is enormous. I tell you this as CEO of a clothing company that, despite a deep commitment to responsible manufacturing, still takes more from the earth than it returns.

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Worn Wear: Better Than New - Patagonia.com

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This holiday season, I have an early New Year's resolution for the sake of Planet Earth: let's all become radical environmentalists. This sounds like a big leap-but it's not. All you need is a sewing kit and a set of repair instructions.

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It's a 2.5 trillion dollar industry and society is consuming it at a rate like never before.
Meet Fast Fashion.
The model relies on brands churning out new collections every month, sometimes every week, or in the case of fast fashion giants such as H&M and Zara, new styles land on the shop floor almost every day.

But what exactly is fast fashion?

FAST FASHION

Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends.

"Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed." - Good On You

Being trend driven, fast fashion plays on our insecurities of wanting to look good and 'keep up with the Joneses.' It's a toxic industry where the people who are making the clothing and the environment are paying a high price.
Hopefully, these facts about the fast fashion industry that will inspire you to embrace the slow and sustainable fashion movement.
1. "Eighty billion pieces of clothing are consumed globally every year." - 1 Million Women

2. "Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before." - Ellen MacArthur Foundation

3. "Australian's are the world's second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year." - ABC

5 ."Nearly 70 million barrels of oil are used each year to make the world's polyester fiber, which is now the most commonly used fiber in our clothing. But it takes more than 200 years to decompose." - Forbes

6. "Globally, we now consume about 80 billion new pieces of clothing every year-400% more than we were consuming just two decades ago" - University of Queensland

7. "Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt." - Oxfam Made in Poverty Report

8. "Fast fashion companies design clothes that fall apart quickly. They pursue a strategy called 'Planned obsolescence'. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes." - Be Global Fashion Network

10. "In Australia, where the demand for textiles is one of the highest per capita in the world, the fast fashion sector grew by 19.5 percent over five years to $AUS1.8 billion ($US1.4 billion) in 2017-18." - SBS

11. "20,000 LITERS. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans." - WWF

12. "Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill - and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down." Textile Beat

13. "Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing." - What She Makes

15. "One-in-six people work in the global fashion industry." - 1 Million Women

16. "250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand." - The True Cost

17. "The fashion industry is designed to make you feel "out of trend" after one week. Once upon a time, there were two fashion seasons: Spring/Summer and Fall/Winter. Fast forward to 2014 and the fashion industry is churning out 52 "micro-seasons" per year. With new trends coming out every week, the goal of fast fashion is for consumers to buy as many garments as possible, as quickly as possible." - Overdressed: The Shockingly High Cost of Cheap Fashion

19. "Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years)." - Sustainable Fashion Matterz

20. "On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five garment factories in Rana Plaza all manufacturing fast fashion for big global brands." - Fashion Revolution

21. "More than 90% of that cotton is now genetically modified, using vast amounts of water as well as chemicals. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use." - The True Cost

22. "A single t-shirt takes 2,700 liters of water to make. The same amount of water an average person drinks over the course of 900 days." - Better Cotton Initiative

24. "Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill." - 1 Million Women

25. "85% of the plastic pollution in the ocean is due to microfibers from synthetic clothing." - Dr. Mark Browne

26. "Clothing made from polyester can take up to 200 years to break down."- ABC

27. "The average woman has $550 of unworn clothing in her closet having never worn at least 20 percent of the items in their wardrobes." - Huffington Post Survey

28. "On current trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes - about two-thirds of the plastic-based fibres currently used to produce garments annually" - Ellen MacArthur Foundation

29. "Farmers in China close to garment factories 'joke' about being able to tell what colour will be 'in' next season by looking at the shade of their rivers." - Refinery29

30. "When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. But unlike banana peels, you can't compost old clothes, even if they're made of natural materials." - Newsweek

31. "Fast fashion garments, which we wear less than 5 times and keep for 35 days, produce over 400% more carbon emissions per item per year than garments worn 50 times and kept for a full year." -Forbes

33. "Only 9 percent of Australian fashion brands pay their workers a living wage." - Baptist World Aid Report

34. "Australian charitable recycling organisations are spending a staggering $13 million per year sending unusable donations to landfill. About 60,000 tonnes." - ABC

35. "Fashion brands continue to use far more virgin resources than recycled ones." - Quartz

36. "Fashion's consumption of resources - especially water and oil - is projected to double by 2030." - Common Objective

Kira Simpson is a sustainability activist, climate optimist and founder, and editor of The Green Hub. Her own sustainable living journey began five years ago when she realised our choices matter. What we eat, where we shop, what we wear, how we live, these choices have the power to shape the kind of world we want to live in. Since launching The Green Hub in 2016 she has grown the blog to become a platform for sustainable fashion and conscious living helping people make lifestyle choices which are kinder to the planet.

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36 Facts About Fast Fashion That Will (hopefully) Inspire You to Embrace the Slow Fashion Movement | The Green Hub

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It's a 2.5 trillion dollar industry and society is consuming it at a rate like never before. Meet Fast Fashion. The model relies on brands churning out new collections every month, sometimes every week, or in the case of fast fashion giants such as H&M and Zara, new styles land on the shop floor almost every day.

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Styled in the latest grails, END. caught up with @gullyguyleo in London to talk plans for the future, cancel culture, and the craziest person who follows him on Instagram.

Leo Mandella can't drive a car. He can't legally drink in his hometown. He has never voted because he's not allowed to yet. On the edge of his 17th birthday, there are many things that Leo Mandella can't do. But having spent a day with him, walking the shopping streets of Soho, it's clear that Leo has never been worried about the things he can't do.

So what can Leo Mandella do? Better known by his Instagram handle @gullyguyleo, he has catapulted himself from DIY fit pics outside the Peter Street Supreme store to sitting front row in Paris and Milan. Commanding the attention of nearly 1 million Instagram followers, Leo can make or break streetwear trends; effortlessly mixing pieces into a special kind of personal style that many strive for years to achieve without success. He can collaborate with one of the biggest footwear institutions of all time and have his image plastered across busses and billboards throughout central London. He can be flown first class from New York to Tokyo to DJ at some of the industry's most exclusive events. He can drop his favourite designer a text and expect a response.

With all this success under his belt at such a young age, it's easy to make assumptions about Leo. I won't pretend I didn't harbour a few myself. But within just a few minutes of meeting him, it's clear that Leo Mandella is not what you'd expect. Passionate, authentically knowledgeable, and completely humble, Leo is surrounded by an earnest 'can't-quite-believe-it-himself' aura that makes it impossible not to like him. In fact, by the end of our day together not only do I understand exactly why he's managed to achieve all that he has, cementing himself as a global streetwear icon, but I find myself actively rooting for him. Because at the end of the day, what's better than seeing an ambitious superfan working hard to live out their own dreams? Despite having grown up with his head in the clouds, Leo Mandella has managed to keep his feet planted firmly on the ground.

Over the course of an afternoon, END. breaks down the rumours and assumptions to find out where @gullyguyleo has come from, where he is now, and where he plans on going next.

You've just left school, right? A lot of people have questioned why you bothered sticking in at school when you were already doing so well without it. Why was that important to you?

Leo Mandella: People cancelling each other on the internet is so insane - you can literally get cancelled for crossing the road wrong it seems like. So, I've always just thought 'imagine I dropped out of school to do Instagram and then people were done with me suddenly.' I stopped getting jobs, no one cared anymore. And I had dropped out of school so had nothing to fall back on. I just figured it was a better idea to stick with it, get the grades, and then they're there if I need them. It wasn't that hard, to be honest with you. People sort of made out like it would be mission impossible, but it's not. I finished school in May and I've just been working and travelling since really. There's a lot going on - I can't say too much right now - but my focus is on making the move away from just focusing on Instagram and getting into things in TV and radio. Watch this space.

What do your parents make of your success - do they 'get it' or are they kind of baffled by the whole thing?

Leo Mandella: To be fair, they are really cool with it. They trust my manager, Cora, and they trust me, too. They know if I'm away working that I'll be fine. I think they just see it as 'you're doing well, you're making your own money, and you seem really happy' so they don't have a problem with it. They've always been supportive, back when I was having to juggle this with school and stuff. I was never really a 'school' kind of person, and they've supported that. They understand it's my job and it has to be done. I've always been a bit weird anyway, so they know I'm not really someone to be held down. It's just second nature to them now.

What about your friends from back home in Warwick?

Leo Mandella: It was mad because when I started doing Supreme drop date pictures I would skip school on the Thursday to go to the drop and then I'd come back in on the Friday with 6,000 new followers and my mates would be like 'you are buying these followers!' and I had to convince them I wasn't. I just hacked the system I think at a time when you could. I slid into this crack I think. Over time as it grew so quickly, people were just kind of in disbelief a bit. By the time I was doing my exams, everyone was aware of it. Even my teachers and stuff. I'll see my mates now and they're like 'how am I still in school doing A levels and you're flying from New York to Milan to Paris?' but it's from a good place. They just think it's mad, but everyone is really supportive to be honest.

You've become a bit of a poster-boy for this new culture of kids - not necessarily from super affluent backgrounds - sustaining their own desire for streetwear by reselling old pieces. How do you know what's going to hold its value?

Leo Mandella: When I was younger, I was more switched on to it because my only source of income was reselling. I think it's quite easy to know what will resell. It's just about knowing what brands are good and what brands will stay popular. It's also about knowing that if you wear something it's going to lose some of it's value, but that's okay. If you like something then buy it to wear it.

How do you know when it's time to sell something on?

Leo Mandella: When it doesn't fit anymore is usually a good reason. Sometimes I'll keep things even if they don't fit anymore, though. If it's something that would be impossible to find again. I like to hold onto those pieces for my kids or someone who would really want it. If a celebrity wears something - A$AP Rocky, for instance - that's a good time to sell if you don't want it anymore, because that's when you'll get the best price for it. It's just about being in touch with the market and knowing when people will want things most. It's all about being aware. You can make insane money from reselling your clothes.

Online hate has been a big thing for you - same as anyone with an online following - but have you experienced much of it in real life?

Leo Mandella: When I first started getting into streetwear people would be on my case like 'what the fuck are you wearing?' But the best part is they're all wearing it now. Dickies and straight leg trousers are the new skinny jeans, you know? Other than that, as a general rule, no one in real life is ever going to say even half the stuff they'll say to you online. I've seen people who've spread hate on my Instagram in real life and they just keep walking. It's just part of the deal, I guess.

What's the biggest assumption you see people making about you that's not true?

Leo Mandella: The biggest one for sure is that it's 'mummy's money'. People will look at my account, see a 16-year-old with all these streetwear and designer pieces and just automatically assume I've come from money and my parents are buying all my clothes. Where else would I be getting it from? That's the main one that bothers me. I think people also think I'll be arrogant or have no personality or just be rude. That's a big one as well. I can't prove it to people, so at the end of the day I just have to get on with it. It's hard to gauge someone's personality through a fit pic, and there's a bit of putting on a persona type thing and showing the things people want to see on Instagram of course. I didn't just wake up and have these opportunities land in my lap. The success and the relationships I have, I really did work for them. I remember sneaking into boiler room when I looked about 10 years old when the bouncer was looking the other way. I just got up by the decks and was speaking to everyone I could. There's been a lot of work and getting to know people behind the scenes that no one sees.

The list of people who follow you is impressive. Not just the number but some of the individual people. Who is the craziest person who follows you on Instagram?

Leo Mandella: That's a tough one. All my mates at home are always shocked at how many footballers follow me. Hector Bellerin and stuff. Tyler, The Creator is crazy to me. When I was growing up before I was doing anything in fashion I looked up to him. Let me think... Actually, to be honest, probably Joey Essex. Listen, yeah? Because I need people to know that the glow up is real! I was the biggest fan of Joey Essex ever. I queued up from 3am in Birmingham to meet him and now he follows me and I'm going to his house for his housewarming. That is mad, thinking about how it's played out.

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END. Features | Leo Mandella is on the Edge of Seventeen

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Styled in the latest grails, END. caught up with @gullyguyleo in London to talk plans for the future, cancel culture, and the craziest person who follows him on Instagram. Leo Mandella can't drive a car. He can't legally drink in his hometown. He has never voted because he's not allowed to yet.

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Businesses don't operate in a vacuum, but in an ecosystem where customers are the most critical component. Understanding the customer, therefore, is the key to running any successful enterprise and, after many years of studying how the tastes of Millennials influence overall consumer preferences, businesses are realizing that there's a new sheriff in town. As the following Generation Z statistics will show, both earning and dependent consumers from this generation have a significant influence on consumption patterns. Read on to become more familiar with Gen Z's internet and social media usage, as well as workplace expectations, consumer behavior, and just about anything that shapes up this powerful consumer group.

Generation Z Statistics (Editor's Choice)

Gen Z-ers spend 8+ hours a day online. (ThriveMyWay)

95% of teens report they have a smartphone or access to one. (PewResearch)

Over 32% of Gen Z transactions happen on a mobile device. (Criteo)

31.8% of Gen Z-ers would like to receive emails from brands a couple of times a week. (Campaign Monitor)

55% of Gen Z use their smartphones for 5 or more hours a day. (CGK)

33% of Gen Z were persuaded to buy something after seeing it on social media. (Campaign Monitor)

43% of Gen Z-ers would participate in a product review. (Forbes)

Good company ratings and reviews make 62% of Gen Z feel confident to buy. (CGK)

Facts About Gen Z

1. 74% of Gen Z-ers spend their free time online.

The Gen Z population is highly connected. The majority are spending their free time online and 66% report using more than one device connected to the internet at a time. Members of this age group mostly use their devices to communicate with friends and family and for entertainment.

(HubSpot)

2. Gen Z-ers spend 8+ hours a day online.

As digital natives, most of the Generation Z population spends at least one hour online every day. According to Generation Z statistics, screen time across multiple screens-smartphones, tablets, laptops, desktops, and TVs-is estimated at 8 hours. This fact not only influences how they obtain information and form opinions but also aspects like emotional well-being and the ability to stay unconnected.

(ThriveMyWay)

3. 73% of Gen Z-ers use their internet-connected devices primarily for texting and chatting.

This includes much of the time spent on social media. 59% mostly use their devices to access entertainment, 58% to play games, 36% to do schoolwork, 28% to learn new things, and only 17% for shopping and browsing. These numbers vary substantially between men and women, though, with far more male members indulging in gaming and many more female Generation Z consumers spending time chatting and texting.

(IBM)

4. 95% of teens report they have a smartphone or access to one.

While the youngest Gen Z users might not be allowed to use smartphones of their own, members of this cohort do start using electronic devices earlier than previous generations. This element of Generation Z statistics is a remarkable 22% increase over the 73% of teens who stated this in 2014/15.

(PewResearch)

5. Gen Z consumers are 2x more likely to shop on mobile devices than Millennials.

Concerns like the safety of mobile transactions or the size of the screen don't seem to plague this generation. It's critical, then, that businesses get their mobile game right and overhaul the shopping experience they provide for this mobile-friendly audience.

(Forbes)

6. Over 32% of Gen Z transactions happen on a mobile device.

As Gen Z-ers spend more time on their mobile devices than any other generation, it's not a surprise that over a third of transactions happen on a mobile device.

(Criteo)

7. 58% of Gen Z users check their email multiple times a day.

Certain Generation Z facts and trends can upend generally held notions. One of these is that this age group isn't exactly bringing about email's demise. Less than 1% of Gen Z-ers never check their mail. Since 66.9% of Gen Z-ers receive 20 or fewer emails in a day, marketers face a lot less competition for their messages in this format than they do in some other channels. 64.9% of Gen Z-ers use email for personal communication, proving that a majority prefer to use email even when they have other channels at their disposal, such as texting.

(Campaign Monitor)

8. 31.8% of Gen Z-ers would like to receive emails from brands a couple of times a week.

Generation Z statistics show that this age group is even amenable to receiving brand communication through email as long as the frequency is within limits. 27.5% would be fine with hearing from brands once a day. Only 19% would prefer emails once a week, and 18.4% once a month.

(Campaign Monitor)

9. 62% of Gen Z-ers will not use an app or website that is too slow to load.

Most Gen Z-ers have never experienced the dial-up internet connections Millennials and older generations first encountered during their internet journeys. They have been used to seamless movement between the physical and online worlds and are, therefore, less forgiving of technical issues like slow site loading of sites. 60% will also not use an app or website that is hard to navigate.

(IBM)

10. 55% of Gen Z use their smartphones for 5 or more hours a day.

Over a quarter (26%) use their phones for 10 or more hours. It's not just that Generation Z enjoys early access to smartphones; this also creates a sort of dependence on these devices. 29% of Gen Z are on their phones after midnight every night, and 31% feel uncomfortable if they are without their phone for 30 minutes or less. These Generation Z trends that show extensive reliance on phones might be interpreted as unhealthy but also provide the surest way for businesses to target young customers.

(CGK)

Generation Z Social Media Statistics

11. One-third of Gen Z were persuaded to buy something after seeing it on social media.

A Campaign Monitor study shows that 33% of Gen Z members bought something after seeing a social media post. 29.8% have never been persuaded into buying something via social media, whereas 29.5% have purchased something 2-5 times a month, 5.2% did so 6-10 times a month, and only 1.6% made 11 or more purchases.

(Campaign Monitor)

12. Facebook usage among US 12-34-year-olds fell from 48% in 2017 to 29% in 2019.

Nearly 70% of Gen Z-ers were using Facebook to learn about live events but recent data indicates that 30% of Gen Z-ers have stopped using the social network. While Facebook hasn't lost its relevance completely, newer social media like TikTok, Instagram, and Snapchat seem to appeal more to younger users. These Generation Z social media usage statistics are also an indication of the generation's preference for visual over written content.

(Business Insider, Marketing Charts)

13. Gen Z-ers make 60% of TikTok's user base.

Gen Z is fueling the growth of TikTok. The short video-sharing platform attracts the younger audience by offering fresh takes on advertising and a whole new level of authenticity. Users mostly use TikTok to discover new music or express themselves.

(Forbes)

14. 20.2% of Gen Z-ers prefer engaging with a brand on social media, more than any other channel.

While it is expected that social media is the channel of choice for Gen Z-ers to engage with brands, it is surprising that the two next most preferred channels are email (19.2%) and in-person (18.4%). The former again belies the fear of marketers that Gen Z-ers don't use email while the latter goes against this age group's reputation for preferring digital interactions to in-person ones. Based on these Gen Z statistics, ads (16.1%), chats (14.7%), and company blogs (11.5%) are the other channels in order of preference.

(Campaign Monitor)

15. 41% of Gen Z say Instagram is their preferred social media platform for following brands.

Instagram's visual format and easy scrolling make it a versatile platform for Gen Z who mostly use it for following brands. To communicate best with Gen Z through social media, one needs to understand how members of this generation use each platform. Facts about Generation Z and their social media habits show that Snapchat is used to post a video or a selfie. Facebook is used mostly to look up or create events.

(Marketing Charts)

16. 85% of Gen Z use social media to learn about new products.

A strong social media presence is imperative for brands targeting Generation Z. Social media marketing agencies should be aware that 69% of Gen Z members will visit a store based on a retailer's social media posts. Nearly 80% of Gen Z-ers get influenced to shop at a retailer they have never been to before through social media. Moreover, 83% of Gen Z-ers trust product information shared by other shoppers on social media more than they trust advertising.

(Marketing Charts, Marketing Charts)

17. Facts about Generation Z show that 42% of this age group feel that social media has a direct influence on how they feel about themselves.

For a lot of Gen-Z members, the internet has been an omnipresent entity. This fact, as well as their relative inexperience in life, becomes evident in the importance they place on social media presence. 42% also feel that social media affects how other people see them, which is remarkably high compared to older generations.

(VOA News)

18. 71% of Gen Z-ers watch more than three hours of online videos every day.

Decreasing data costs and the availability of a wide range of content has meant that while only 32% of Gen Z-ers were consuming even a single hour of video content daily in 2016, now, nearly three-fourths are doing it for more than 3 hours, according to Generation Z statistics. Video marketing experts should note that YouTube is the go-to source for video content, but Facebook is fast catching up as a video hub, too. 71% of Gen Z-ers also have a Netflix subscription, more than any other generation.

(EarthWeb)

19. 45% of Gen Z currently follows more than 10 influencers on social media.

76% of Gen Z-ers follow at least one influencer on social media and 45% follow over 10. More than half (52%) of Gen Z-ers trust social media influencers regarding products or brand advice. One in four Gen Z women learns about new products/services via social media influencers. Other Gen Z statistics indicate that members of this generation are 56% more likely to try a product that their favorite influencer has recommended.

(Forbes, Bizjournals, GenHQ)

20. Social media influences 54% of Gen Z.

Social media is more influential for Gen Z-ers than any other marketing channel, with 85% of this cohort learning about new products or services through it. One in three Gen Z members follow brands they are thinking of purchasing from.

(Pitney Bowes, Hootsuite)

21. 73% of Gen Z follow one or more brands on social media.

This generation is 59% more likely to follow a brand account on social media compared to any other age group. Data also shows that the majority of Gen Z-ers follow one or more brands and over half (52%) follow at least three brand accounts.

(Hootsuite, CGK)

Generation Z in the Workplace Statistics

22. 75% of Gen Z-ers don't consider college the only path to a strong education.

Having witnessed the recent Great Recession and the ongoing college loan crisis, a surprisingly high number of Generation Z members don't see college as a prerequisite to success in life. Many are choosing to go into the workforce right after school. No wonder then that 89% of them also say that they aren't keen on taking on debt to cover the costs of higher education.

(Forbes, Forbes)

23. Over half of Gen Z say they want to start their own company.

54% of Gen Z-ers aspire to become entrepreneurs. This goes in line with the previous Generation Z education statistics that highlight the hesitation young people have towards higher education. Over 30% of Gen Z-ers said they considered taking a gap year after high school. A significantly larger proportion, 89%, have considered a different path than the traditional four-year degree.

(Forbes)

24. 76% of Gen Z members describe themselves as capable of driving their careers.

The majority of Gen Z-ers believe they are capable of driving their career. What's more, only 38% consider work-life balance important and 58% would work nights and weekends if that leads to higher pay.

(CSP)

25. 77% of Gen Z-ers say a company's diversity would be a deciding factor when they look for jobs.

Many Facts about Gen Z show that this cohort's attitudes towards work are also slightly different from those of their older counterparts. 70% of prospective Gen Z employees look at company reviews on sites such as Glassdoor, and 69% are more likely to apply to a company if it manages its brand well. Job fluidity is another aspect important to Generation Z, with 75% expressing interest in inhabiting numerous roles within a company.

(Forbes)

26. 81% of US Gen Z adults consider money the biggest stress factor.

This compares to only 64% of older Americans who consider money a stressor. 77% of Gen Z-ers are also stressed out about work. This is an indication of the importance price is likely to play when Gen Z-ers go out shopping. If businesses can promise high perceived value for a nominal price, they are likely to win many Generation Z customers.

(Best Money Moves, Business Insider)

27. 80% of Gen Zers aspire to work with cutting-edge technology.

Gen Z's deep understanding of technology drives their desire to work with it. Generation Z statistics indicate that 77% of Gen Zers are willing to be technology mentors to others in the workplace and 91% believe that technology will greatly impact their job choices when choosing between similar offers, and 80% say that technology and automation will bring about a more reasonable work environment.

(Dell Technologies)

28. 52% of Gen Z are confident in their tech skills needed for employment.

Over half of Gen Z believe they have the tech skills that employers are looking for. Just 57% believe that education has successfully prepared them for future careers. 75% expect to learn from peers instead of online programs.

(Dell Technologies)

29. For 70% of Gen Z, salary is the top motivator.

Gen Z is a more pragmatic generation compared to Millennials. 65% think salary is very important and 70% consider salary as the top motivator. Additionally, they are concerned about benefits. 70% list health insurance as the top Generation Z interests when considering a job.

(CSP)

Generation Z Consumer Behavior Statistics

30. 36.4% of Gen Z have never bought something as a result of an email marketing campaign.

Email marketing experts should take notes and improve their strategy when it comes to converting Gen Z customers. Over a third of consumers (36.4%) have never made a purchase because of an email. 28.5% of Gen Z members say that an email has persuaded them to make a purchase 2-5 times a month. Another 27.9% purchased only once, 5.9% said email has enticed them to buy something 6-10 times a month, and only 1% did so 11 or more times.

(Campaign Monitor)

31. Statistics about Generation Z show that by 2025, this age group will account for 85 million of all US consumers.

Understanding this generation will be critical for businesses interested in succeeding in the next decade and beyond. However, this understanding will have to be nuanced and go beyond the easy stereotypes like internet addiction and the low attention span normally associated with the generation.

(Insider Intelligence)

32. American Gen Z-ers hold $44 billion in buying power.

Consumer behavior trends for Generation Z vs Millennials further show that the former are a very different kind of shoppers, partly on account of being digital natives. Businesses need to make an effort to understand this cohort if they want a share of this sizable pie.

(Forbes)

33. Generation Z influences $600 billion in family spending.

Gen Z is typically better informed of new trends and more open to trying out new brands and products. This has a bearing on the purchase patterns of their parents or other earning members of the family and will likely shape Generation Z spending habits in the future. These Generation Z statistics are reflected in another survey, carried out by IBM, in which over 70% of Gen Z-ers say they influence family decisions on buying furniture, household goods, as well as food and beverages.

(WARC, Archant Dialogue)

34. 67% of Gen Z-ers do most of their shopping in a store.

Given the large amount of time they spend online and their tech-savviness, it might come as a surprise that a majority shop in physical stores more often than online. This could be partly due to the lack of access to credit cards for the younger members of the cohort.

(Retail Touch Points)

35. Generation Z members have an attention span of 8 seconds.

Gen Z facts indicate that fast internet speed, which brings the world to their tips, and multiple choices have led to a decline in the attention span of Gen Z-ers. Not long ago, Millennials with their average attention span of 12 seconds were considered distracted. Leading social media platforms have developed advertising options for this audience: from Vine's 6-second videos, Snapchat's 10-second story limit, and YouTube's 6-second pre-roll ads. At the same time, Gen Z-ers are also known for their ability to multitask, especially when using their electronic devices.

(Entrepreneur, UX Collective)

36. 43% of Gen Z-ers would participate in a product review.

Generation Z is looking for engaging conversations with brands and is interested in building brand relationships. Another sign of collaborative engagement is that 42% of Gen Z-ers would participate in an online game for a campaign. These Gen Z statistics give rise to a challenge for retailers to create a personalized, interactive experience for their customers.

(Forbes)

37. 67% of Gen Z-ers prefer seeing real people in advertisements.

A preference for authenticity and a realistic narrative means that Generation Z has a soft corner for influencer marketing specialists. While 67% of Gen Z-ers prefer to see real people in social media ads, 37% prefer celebrities. According to Forbes, in the top 10 list of influencers for this generation, only one-Jennifer Lawrence-is a traditional movie star. Gen Z statistics might cite some other celebrities like Kylie and Kendall Jenner, but most Gen Z-ers favor Snapchat and YouTube stars.

(Wpromote, Forbes)

38. 54% of Gen Z-ers want control over the personal information they share.

While the general image of Generation Z might be that they are a lot more comfortable living a public life through social media, these young users are also cautious when it comes to divulging information on health and wellness, location, personal life, or payments. Along with the constant presence of the internet, these users have also lived with widespread cybercrime around them from an early age, making them extra-cautious, Gen Z statistics indicate.

(IBM)

39. 55% of male Gen Z buyers say a high-quality product would make them feel loyal to a brand.

Despite the high Generation Z reliance on technology, customer loyalty statistics indicate that people in this group care more about retail basics than about the bells and whistles of shiny apps and capabilities. For 55% of male and 47% of female Generation Z shoppers, the most important factor for brand loyalty is product quality. Women (55%) tend to feel more loyal to brands that offer reasonably-priced products, compared to 44% of men.

(CGK)

40. 61% of Gen Z-ers prefer brands that offer secure storage and protection of personal data.

Establishing trust with Gen Z-ers is vital when brands try to engage them as future customers. Studies on Gen Z facts indicate that factors like clear terms and conditions in how information is used, what data is collected, and incentives in return for access to personal information are important to this cohort.

(IBM)

41. 39% of Gen Z would feel loyal to a brand that matches their style.

Compared to Millennials, Gen Z-ers (39%) are more likely to feel loyal to a brand that matches their style. Another 31% would become loyal customers to a brand that supports causes they agree with, whereas 21% said it's important the brand is cool and their friends also like it.

(CGK)

42. 68% of Gen Z read 3 or more reviews before buying something for the first time with their own money.

Generation Z statistics show that if marketers want to sell their brand to this cohort, it's even more critical to build a body of consistently positive online reviews than it would be when targeting other cohorts. Another way to impress this generation is to use top-ranked influencer marketing platforms to find the right individuals and build an engaging social media presence. 46% of Gen Z currently follow more than 10 influencers on social media, while 73% follow at least one brand and 52% follow three or more.

(CGK)

43. Good company ratings and reviews make 62% of Gen Z feel confident to buy.

When looking for a company or brand Gen Z would trust to buy from, online ratings and reviews are the main factors they would consider. According to Generation Z statistics, 58% of shoppers would feel confident to purchase something if the company offers easy returns. Recommendations from friends and family come in as the third most important factor at 56%.

(CGK)

44. 43% of Gen consider it important that the online experience is easy to navigate.

When Gen Z-ers are into the buying process, the decisive factor on whether to buy something would be how easy the online experience is to navigate. Easy check out and pay comes in second at 36%, followed by the ability to see ratings and reviews (35%). 27% of Gen Z shoppers would be more compelled to buy something if there aren't pop-ups or ads. Generation Z facts further show that 26% consider having a clean-looking website the most important aspect of a company's online experience.

(CGK)

Generation Z FAQ

What is the Generation Z age range?

Generation Z succeeded the Millennials and precedes Generation Alpha. It refers to the people born between1997 and 2012. The Generation Z age range is 10-25 years old.

(Kasasa, Beresford Research)

How many Gen Z are there in the US?

According to the latest data, 67.8 million of the US population are Gen Z-ers. Millennials remain the largest age group at 73.2 million. Baby Boomers account for 70.4 million of the US population and Generation X-ers account for 65.2 million.

(Insider Intelligence)

What are the values of Generation Z?

Gen Z is the first generation born into a fully digital world and is more connected than any other generation. The Gen Z demographic profile is the most diverse generation, racially- and ethnically-wise. They are progressive and concerned with social justice and equality.

(TOKION)

What percentage of consumers are Gen Z?

As Generation Z statistics show, this generation accounts for 40% of all consumers. Estimations are that by 2025, Gen Z will account for 85 million of all consumers.

(Forbes, Insider Intelligence)

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Generation Z Statistics - 2023 | 99firms

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Read the recent Generation Z statistics to become more familiar with the trends and habits that shape this powerful consumer group.

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Question № 1: Do you use your operating system's Dark Mode?

The opening question was whether the participants use their operating system's Dark Mode at all. A surprising majority of 82.7% said they used it, but again, there is bias in the data toward people who feel passionate about the topic. Presumably the general public's Dark Mode activation rate is way lower. More interesting are thus the free form answers, where people could express why they use or don't use Dark Mode.

Of the 82.7% of people (201 in total) who actually do use Dark Mode, a massive majority said Dark Mode was easier on their eyes, interestingly without specifying whether they use Dark Mode exclusively in dark environments or permanently all the time (also see the drill down question). A lot of participants also said Dark Mode was simply elegant and beautiful (reminder, people would frequently write both: that it was easier on the eyes, as well as elegant and beautiful). Some people also mentioned they used Dark Mode because it consumes less battery on AMOLED screens. The rest of the meaningful answers focused on reduced screen brightness, improved legibility and contrast, better focus on content, and the fact that switching between dark and light causes eye strain.

Of the 17.3% of people (42 in total) who don't use Dark Mode, a majority said it didn't look "right", which is somewhat of a vague answer, but suggests they gave it a try but were disappointed. Likewise, several people said Dark Mode text was hard to read, again suggesting they at least tried it. Some people were using operating systems where Dark Mode either isn't available yet or not supported at all. You can see all other answers in the bar chart below.

Question № 2: Would you expect Dark Mode to affect web pages, e.g., by automatically applying a dark theme for them?

The focus of the second question was on the automatic darkening of web pages that don't ship CSS rules specific for Dark Mode. 64.6% of participants said they would expect Dark Mode to affect web pages automatically, and 35.4% said they wouldn't expect this to happen. It's eye-opening to look at the reasons they mentioned.

Among the people who said Dark Mode should automatically affect web pages, the vast majority said the user choice expressed at the operating system level should be universally respected, or even enforced. However, multiple respondents did acknowledge that doing so would go against the sovereignty of the designer. People again highlighted the issue of switches between dark and light causing eye strain. An interesting point was made by some people who explicitly talked about Progressive Web Apps and how they-through an enforced Dark Mode-could be even better integrated into the operating system.

From the people who didn't expect Dark Mode to automatically affect web pages, the vast majority said a website's design was the sole sovereignty of the original designer. Respondents were also skeptical that automatic darkening could be done right universally, and the same number of people said it should be a user choice, but not automatically enforced. Some people said it was a "nice to have" feature, and some participants also saw issues around branding and corporate identity, for example, when logo colors would be modified. The rest of the responses are also interesting, but only mentioned a few times.

Drill Down Question: Do you toggle your Dark Mode setting depending on the environment you're in (dark, light) or based on the time of day (night time, day time)?

The final question was only visible to users who said in the first question that they use Dark Mode (201 persons in total). Of these participants, 25.4% said they toggled Dark Mode based on environmental factors or time of day, and 74.6% said they don't. Let's have a look at the mentioned reasons.

Many respondents said Dark Mode looked bad during day time or that they needed to adapt to environmental light, mentioning it was easier on the eyes. Some people said it should be easier to toggle the setting, or that they used another color filter like f.lux that toggles Dark Mode based on sunset, or that they only toggled the setting for special tasks.

Very interesting are the results of the people who don't toggle their Dark Mode setting. The vast majority said they just always wanted Dark Mode to be on, which correlates with people who said they find Dark Mode elegant and beautiful in the first question. Several participants said they were too lazy and that their operating system didn't offer an automatic option to toggle the setting, which suggests there is potential for operating systems to add this natively, so people don't have to rely on tools like f.lux. Apart from that, a few people also said they always work indoors or that they preferred consistency.

Getting Dark Mode right for everyone is tricky. Some people say they absolutely need it and they are fine with web pages to not look like their designers created them, and others say it's an elegant feature, but at best they want web pages to be darkened on an opt-in basis, or maybe not even that. Apple in their Dark Mode developer documentation explicitly write the following: "The choice of whether to enable a light or dark appearance is an aesthetic one for most users, and might not relate to ambient lighting conditions." In the Chrome team, too, there are people with different opinions, and other teams within Google that leverage Chrome as a surface for web content through Android Web Views or Chrome Custom Tabs add another level of complexity. The present survey is thus one factor in the equation, but definitely not the only one.

One possible solution could be (i) for operating systems to add an option to automatically toggle Dark Mode based on environmental conditions or time of day, and (ii) for web browsers to allow their users to globally enable or disable automatic darkening (which may well be in contradiction with the system-level setting for people who like their operating system dark, but not web content), with an additional per-site override so they can choose individually if they want to.

What do you think? If you haven't had the chance to respond to the survey, please feel free to comment on the article, or hit me up on Twitter, where I tweet as @tomayac. You can follow the progress of the Chrome engineering team implementing Chrome's Dark Theme by subscribing to the Chromium bugs that are labeled dark-web-content.

Acknowledgements

Thanks to Lukasz Zbylut, Adam Read, Mark Chang, Dominic Mazzoni, Paul Irish, and Chirag Desai for their helpful feedback and for reviewing this article.

Further Reading

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The opening question was whether the participants use their operating system's Dark Mode at all. A surprising majority of 82.7% said they used it, but again, there is bias in the data toward people who feel passionate about the topic. Presumably the general public's Dark Mode activation rate is way lower.

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The Men Of London Fashion Week Men's Were Dressed Better Than Ever

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Iphone 11 Pro Max​ Pictures | Download Free Images on Unsplash

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Download the perfect iphone 11 pro max​ pictures. Find over 100+ of the best free iphone 11 pro max​ images. Free for commercial use ✓ No attribution required ✓ Copyright-free ✓

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Images shown are for illustration purposes only and may not match the vehicle described below

Accessories

The following equipment is available for a new Audi A1 Sportback 25 TFSI S Line 5-door :

Standard Equipment

Available at No Cost

Option packs, the options contained in the packs, optional extra data and prices shown may not be final or confirmed by Audi. Some options and packs cannot be ordered in certain combinations. Please ensure that you confirm the specification of the vehicle prior to making a final decision to purchase.

'THE ONE TO HAVE?'

Car and Driving's Independent New Review of the Audi A1 Sportback Range

Audi's second generation A1 Sportback brings big car standards to the small car marketplace. Jonathan Crouch drives it.

Read the full article

See more reviews in our Audi A1 independent review section.

¹ Manufacturer's Recommended Retail Price for the base car, includes VAT and delivery from the manufacturer to the dealership, but does not include first registration fee or road fund licence, and may be subject to change. See our terms and conditions of use for more information. Please check with your local centre for our best offers and further details. Please note that we only display current model new cars on these pages. You should contact a dealership to confirm price, specification and availability prior to viewing. When ordering a vehicle, it is your responsibility to check that the specification and optional extras meet your requirements, as the specification may be different to the vehicle that you initially viewed or demonstrated. Emissions and efficiency data taken from official test results, where available, when new. Data shown is intended to provide a standard figure for comparing the relative fuel economy of different vehicles of a similar age and condition, and does not represent the average fuel consumption that will be achieved on the road. Actual figures will depend on factors including the age of the vehicle, how it has been maintained, road and weather conditions and driving style.

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New Audi A1 Sportback 25 TFSI S Line 5-door (2019-) for Sale

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Images shown are for illustration purposes only and may not match the vehicle described below Accessories The following equipment is available for a new Audi A1 Sportback 25 TFSI S Line 5-door : Standard Equipment Available at No Cost Option packs, the options contained in the packs, optional extra data and prices shown may not be final or confirmed by Audi.

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In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts' "likes per minute."

After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.

My friend's rather scientific method to maximize her Instagram likes still makes me chuckle to this day. But since I'm a marketer now, her desire to build a strong Instagram presence also resonates with me.

To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don't post your content at the right time, most of them will never see it.

So how do you figure out the optimal post time for your specific audience?

The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement.

But if you don't have enough resources or time to conduct your own tests, Sprout Social, a social media management platform with over 24,000 customers, has you covered. Last year, they analyzed their customer data to see what time and day their social media posts generated the most engagement. They also segmented the data by social network and industry.

Looking at their aggregate customer data for Instagram, you can see that the following days and times -- in Central Daylight Time (CDT) -- are ideal for generating the most engagement on the social network:

When Is the Best Time to Post on Instagram?

On average, the best time to post on Instagram is between 2 PM and 3 PM CDT. However, the level of engagement you get can change dramatically depending on what day of the week you post. The best day to post on Instagram is Thursday, not just at 3 PM, but at 5 AM, 11 AM, and 4 PM as well.

As stated above, although 2 - 3 PM is considered the best time of day to post on Instagram, the day of the week on which you post can change how much engagement you actually get at 2 - 3 PM.

Why? Think about the little differences in your daily mood and routine -- the ones you might not realize you have -- and how they affect your behavior. The same goes for everyone following your Instagram account. Here are some additional insights about optimal post timing from data by Sprout Social to show you what I mean:

Posting at 5:00 AM CDT from Tuesday to Friday generates some of the highest engagement -- people usually check their phones right when they wake up.

Posting from 11:00 AM to 3:00 PM CDT during the weekdays also generates a lot of engagement -- people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.

If you want to post on the weekends, post on Saturday around 11:00 AM CDT when people eat brunch or hang out with their friends.

So, when Instagramming, don't go by this time range alone. Consider both the day of the week and the industry you're in (we'll talk about the latter in just a minute).

Best Time to Post on Instagram for Each Day of the Week

On average, here are the best times to Instagram during the week:

* = particularly high levels of engagement

Want some easy marching orders based on this data? Post to Instagram between 9:00 AM and 6:00 PM CDT from Tuesday to Friday. You'll get the most consistent engagement that way.

The general data above about optimal post timing is a great starting point for growing an engaged Instagram audience. But if you want to get more granular, here are the best times to post on Instagram if your organization is in the technology, B2C, education, healthcare, and non-profit industries, according to Sprout Social's research.

Best Times to Post on Instagram for Technology Companies

Best Times to Post on Instagram for B2C Companies

Best Times to Post on Instagram for Educational Organizations

Best Times to Post on Instagram for Healthcare Companies

Best Times to Post on Instagram for Non-Profit Organizations

Every brand's audience is different. To build a sizable, engaged Instagram audience, you need to know who your followers are. And one of the best ways to get to know your audience and capture their attention is by knowing exactly when they like to surf the app.

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When Is the Best Time to Post on Instagram in 2019? [Cheat Sheet]

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In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts' "likes per minute."

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Now this is the way to get behind your team. As we edge towards what is sure to be the biggest and most influential women's World Cup of all time, Nike have ramped up the support for the US Women's National Team with a campaign that invites fans to dream with the team.

Nike have been at the forefront of pushing the message of equality within sports recently, empowering female athletes and promoting the right for fair treatment through a series of powerful campaigns. Now, on the dawn of the women's World Cup in France, the American giants have firmly fixed their attentions on the USWNT, with a series of murals and posters dominating the skylines of New York and LA, exploding throughout the cities on billboards, advertising hoardings, and even stretching across the faces of entire buildings.

The effect is an unequivocal message of support for the women's team on a scale that has never been seen before. Nike have tied it all in with their 'Dream Crazier' campaign that has already featured key members of the US women's team. Under that banner, the 'Dream With Us' ad was released recently, and it was the first step in turning the focus of the campaign on to the soccer side, and now it's been followed up by this powerful move. Just try and forget about the World Cup. Certainly ain't happening if you live in NYC or LA.

The USWNT get their 2019 World Cup campaign underway on 11 June with a match against Thailand.

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Nike Create Giant USWNT Campaign In NYC & LA - SoccerBible

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Now this is the way to get behind your team. As we edge towards what is sure to be the biggest and most influential women's World Cup of all time, Nike have ramped up the support for the US Women's National Team with a campaign that invites fans to dream with the team.

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Published 26 November 2019 By: Tomás Nolan

The ending of a relationship is always difficult for those involved. All the more so when one participant has a vision of a bright future only to find their partner swept away by a richer, more attractive rival. Spare a thought then for New Balance who, following a bitter and acrimonious High Court battle over matching rights, must watch on as Liverpool F.C. move on with Nike.

The High Court decision of Mr. Justice Teare in New Balance Athletics, Inc v The Liverpool Football Club and Athletic Grounds Ltd,[1] delivered on 25 October 2019, offers insight into the commercial strategies and objectives of all three parties involved. It emphasises once again the importance of concise definitions in sportswear manufacturing and license agreements and breaks new ground on the question of valuation of marketing contributions. It merits close examination. Accordingly, this article examines:

The background to the dispute

The matching clause

Nike's offer

New Balance's counter-offer

The High Court judgement

First alleged error - Japanese distribution points

Second alleged error - Chinese distribution points

Third alleged error - Brazilian market assessment

Fourth and fifth alleged errors - calculation of figures for North America, South Africa, India and South America

Matching Nike's "marketing" obligations

Analysis

The importance of clarity and precision in drafting

Replica kit cannot be distinguished

The interpretation of "good faith"

Costs

The value of social media impact

Could New Balance have done any better?

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Tomás Nolan is a solicitor in our litigation department. Tomás possesses a rounded knowledge of litigation at all levels, both general and commercial, with a particular focus on contentious commercial matters, cross-border disputes, employment law and debt recovery. Tomás is equally comfortable when advising and assisting clients engaged in adversarial litigation and in managing conflicts and resolving disputes at the pre-litigation stage.

Tomás holds a Masters of Law from NUI Maynooth and worked with the Irish Courts Service for a number of years prior to qualifying as a solicitor.
Commercial Litigation and Dispute Resolution
- Advising an extensive client base including large corporate bodies, small and medium enterprises, professional partnerships and private clients on a diverse range of litigation including numerous matters before the Commercial Court Division of the High Court;
- Advising both Plaintiff and Defendant clients across a range of matters including contractual disputes, contentious property matters, debt recovery and judicial review actions;
- Advising, representing and advocating for both claimants and respondents before the Workplace Relations Commission;
- Confident and competent advocator on behalf of clients before both the High Court and the Circuit Court;
- Advising clients in dispute with banks and other financial institutions both as to restructuring options, the prosecution of claims against the institution and the defence of debt/security recovery actions;
- Assessing actions on behalf of both potential claimants and respondents and advising clients on statute, previous judicial decisions and the commercial implications if and when litigation is progressed;
- Providing advice and assistance on cross-border enforcement before all levels of the Irish Courts.

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What it takes to sponsor Liverpool Football Club (why New Balance failed to match Nike's offer)

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The ending of a relationship is always difficult for those involved. All the more so when one participant has a vision of a bright future only to find their partner swept away by a richer, more attractive rival.

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by Brendan Dunne

Those in NYC should know by know that Nike is doing it big for the 2015 All-Star weekend.

One of the brand's many pop up spaces located around the city is the new Nike Station at 348 Bowery in Manhattan, which serves as a retail space and an introductory platform for the new Nike SNKRS app.

The app, which provides a unique product experience and the ability to sneakers seamlessly, will have a full launch this spring, but for now is only available to those with special access codes granted by Nike. These access codes had at the SNKRS Station through this weekend.

The store will also host of some very sought after shoes, as well as early sales for pairs like the "Metallic Gold" Nike Air One. The façade a new sneaker sold at the each day.

Reservations for the Nike SNKRScan be found here.

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Inside Nike's SNKRS Station Experience for All-Star 2015

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by Brendan Dunne Those in NYC should know by know that Nike is doing it big for the 2015 All-Star weekend. One of the brand's many pop up spaces located around the city is the new Nike Station at 348 Bowery in Manhattan, which serves as a retail space and an introductory platform for the new Nike SNKRS app.

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All the Benefits of Your Nike Membership-Right on Your Phone
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From courtside to race day, get priority access to events and sessions you won't want to miss.
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Chat with real athletes with real answers to get recommendations on training and products.
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Celebrate your big day with a special treat from Nike.

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All the Benefits of Your Nike Membership-Right on Your Phone One-of-a-Kind Experiences From courtside to race day, get priority access to events and sessions you won't want to miss. Member Exclusive Product Get Early Access to our latest drops, member-only products and your favorite gear reserved in your size.

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The UNiDAYS "The Best U" Scholarship seeks to reward a college-aged student with $2500 to help with tuition. How do you win? By showing us your best "U". Grab your colored pencils, open up Photoshop, or just snap a pic and design a "U" that perfectly encapsulates who you are.

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Though Oregon-based ( Nike Inc NYSE:NKE) is best known as an American footwear and athletic apparel juggernaut, it's easy to forget the company actually generates more than half its revenue overseas.

Last quarter, for example, Nike's international sales rang up at $3.69 billion, or roughly 53.1% of total Nike brand revenue. And while much of that came from core regions like Western Europe and Greater China at $1.42 billion and $801 million, respectively, the growing influence of smaller emerging markets on Nike's overall results is hard to deny.

Emerging markets show promise
On a currency-neutral basis, Nike saw its most recent quarter's brand sales in emerging markets grow 12% year over year to $955 million. Within that, perhaps most notable was Nike brand footwear, which comprised almost 69% of the total at $655 million.

At the same time, investors were rightly concerned that Nike's futures orders in the segment simultaneously declined 6% last quarter. For that, Nike says, we can thank tough year-over-year comparisons in emerging markets including Mexico and Brazil, where Nike enjoyed particularly strong sales last year on the heels of the 2014 FIFA World Cup.

Still, Nike Brand president Trevor Edwards later insisted, "Long term, we remain confident that the emerging markets geography will drive significant growth for the Nike Brand."

This surprising country loves the swoosh
But that's not to say every emerging market is a struggle for Nike right now. According to Credit Suisse's recently released 2015 Emerging Markets Consumer Survey, one country in particular just can't seem to get enough of the Nike brand: Saudi Arabia.

Specifically, Credit Suisse notes Nike has gained significant share in Saudi Arabia over the past few years in terms of planned purchases of sports shoes. And those share increases seem to be picking up steam more recently relative to Nike's largest rivals, including German footwear behemoth ( Adidas OTC:ADDY.Y):

In fact, while Nike only lost share in two emerging markets between 2013 and 2014 -- namely in Brazil, as I mentioned above, and in Russia, which has suffered economically amid U.S. and E.U. sanctions -- Saudi Arabia is the only emerging market tracked by Credit Suisse in which Nike actually gained more share than Adidas over the same period.

But what's most surprising is the exaggerated nature of those gains; While Adidas' share remained steady in Saudi Arabia last year, Nike saw an 11% increase there among consumers planning to buy its sports shoes.

So what's driving the love among Saudi Arabians for Nike's iconic swoosh?

For one, Nike has a deal in place to supply the kits (read: "uniforms") for the Saudi National Football Team. It also rolled out a new kit for the team last November which focuses on using its innovative Dri-FIT tech and laser-cut ventilation holes to keep athletes cool in the country's heat. At the same time, Nike strategically used clean colors and "classic football kit styling" to "pay homage to the country's national heritage."

But that's not the only reason Saudi Arabia favors Nike. Consider, for example, a recent profile from The Economist that describes Saudi Arabians as "ardent social media fans." The article notes,

Outsiders often regard the 30m Saudis as far behind the rest of the world. [...] But the country has also rapidly modernised since discovering its vast oil wealth. It has a GDP per capita of almost $26,000. Today thousands of its young people study abroad, speak English and are as globalised as their peers in other countries. Fully 75% of the population are under 30. They have grown up thinking it normal to go online to do everything from ordering a coffee to watching TV."

As it turns out, that propensity for going online greatly favors Nike, which has invested heavily in recent quarters to bolster its e-commerce and connected fitness solutions. Last quarter, nike.com sales rose 42% year over year as both traffic and conversion increased. And for the first time in Nike's history, mobile traffic exceeded desktop traffic thanks in part to the launch of its new footwear-centric SNKRS app.

Nike's rise in Saudi Arabia has also benefited from a lack of competition and preference for domestic brands. According to Credit Suisse's survey, 93% of Saudi Arabians are currently planning to buy Western athletic shoes and apparel, while 0% -- that's right, zero percent -- plan to buy domestic brands. On average in the 10 emerging market economies studied, those two figures narrowed to 56% and 19%, respectively.

In the end, this confluence of ideal consumer demographics, habits, and strategic brand positioning leave Nike uniquely poised to continue grabbing share in this promising market. If Nike can manage to translate that success elsewhere in its emerging market segment, it should go a long way toward ensuring continued growth for years to come.

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You'll Never Guess Which Country Can't Get Enough of Nike (Hint: It's Not the U.S.) | The Motley Fool

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Though Oregon-based ( Nike Inc NYSE:NKE) is best known as an American footwear and athletic apparel juggernaut, it's easy to forget the company actually generates more than half its revenue overseas. Last quarter, for example, Nike's international sales rang up at $3.69 billion, or roughly 53.1% of total Nike brand revenue.